Feng Yu is very fond of sports athletes, especially sports stars. Sometimes, they attract more attention than entertainment stars.
Feng Yu has invited some sports stars to endorse products, and the results are very good. It can be said that the price-performance ratio is even better than that of entertainment stars, because there are many sports broadcasts and many sports are liked by many people around the world. There is no need to understand the language. Can enjoy the fun.
In the previous life, the NBA was also very popular in China, and even around the world, it was the most popular basketball game, claiming to represent the highest level of world basketball.
There are rumors that since the Houston Rockets signed Yao Yao in the previous life, the owner's net worth has begun to skyrocket, and he can make a lot of money every year from broadcast fees and advertising fees.
The Houston Stadium and the Toyota Center brought the Toyota brand into more people's sights. Toyota once ranked first in China's market share, surpassing Volkswagen. Sales in the United States are also rising.
So Feng Yu also thought about whether he could name a stadium in Los Angeles. For example, the name Wind and Rain Center would be a good one, which would be equivalent to a long-term advertisement.
The stadium is not only for sports events, but also for other activities such as concerts. The exposure rate of the stadium will also be very high. As various TV stations broadcast events and activities, the brand's publicity effect will be better.
Feng Yu plans to build Fengyu Brand into one of the most famous brands in the world. It is indeed a good choice to sponsor one of the most popular gymnasiums.
At this time, Feng Yu also knew that a new modern stadium was being built in Los Angeles. It was said that the cost could reach US$375 million and the construction period would take more than 18 months.
This new stadium will serve as the new home court of the Los Angeles Lakers and Storm (Clippers), and will also be the only home court shared by two teams in the NBA. Of course, there are also some other sports league events that will be held here, and some other commercial activities, such as concerts and so on.
There are two companies invested in, one is Los Angeles Stadium Company and the other is Anschutz Entertainment Group. The two companies jointly established a management company. In fact, they are also managed separately internally. One manages sports events and the other manages entertainment activities.
Now, Feng Yu wants to become the third shareholder. In particular, he wants the naming rights of this venue.
The original name of this venue was Staples Center, also known as Staples Arena. It was sponsored by Staples Company. Staples means stapler.
I don’t know what others think, but Feng Yu thinks this name is too ridiculous. It's so weird that an arena is called the Stapler Center. What's a stapler? Stapling a basketball to the rim
Ralph suggested that Feng Yu first contact Staples to purchase the naming rights, and then discuss it with the stadium management company.
Feng Yu also thinks it makes sense. Anyway, what he needs most is the naming rights, followed by the advertising of the venue, and the advertising can also be obtained through the team.
At this time, Staples has not yet grown into the Fortune 500, but it is also the top office supplies retailer and distributor in North America, with multiple stores and multiple sales channels. Otherwise, it would not have paid to name this arena.
Feng Yu learned a piece of information, and he thought he might be able to use this to get Staples to agree to resell the naming rights to him. Not only would he not have to pay more, he would even make a profit.
…
"This is my boss, Mr. Feng Yu, a shareholder and director of Microsoft. Feng is his surname. Boss, this is Mr. Carlos Schmitz, the president of Staples."
Feng Yu smiled and stretched out his hand to Schmitz: "Hello, Mr. Schmitz, your company, Staples, is surprising. Many of Microsoft's office supplies are purchased from Staples."
"Hahaha, Mr. Feng, Microsoft is a surprising company. Of course, you are even more surprising. I thought the photos published in Forbes were old photos, but I didn't expect you to be so young."
Schmitz was surprised to learn that Ralph was Feng Yu's assistant. He didn't know why Feng Yu was looking for him, but he thought it was for business. Being able to do business with a wealthy man like Feng Yu will definitely be of great benefit to the development of Staples. He is also the richest man in China and Asia.
At this time, Staples' business development has begun to slow down. They urgently need to open up new markets, Europe and Asia. They have to choose one and develop them at the same time. They don't have that much energy.
If we can cooperate with Asia's richest man, it will be relatively easy to open up the Asian market. Even if we only open up the Chinese market, it can bring huge profits to the company.
"Schmitz, does your company have any plans to enter the Asian market?" Feng Yu asked with a smile.
Schmitz was overjoyed. Sure enough, the youngest rich man wanted to cooperate with Staples!
"Of course, we have long planned to enter the Asian market, especially the largest Chinese market. I wonder what Mr. Feng means by asking?"
Feng Yu looked at Ralph, who explained: "My boss also wants to invest in office and cultural supplies. He thinks Staples is a good partner."
"Of course, Staples is the largest office supplies retailer and distributor in the Americas. We have the most stores and the widest sales channels. What does Mr. Feng mean by cooperating with Staples to establish a new company in Asia?"
"Yes, my boss is also the largest retailer in China and the top in Asia. He also has cooperative relationships with many retailers. If Staples cooperates with us, it is guaranteed that Staples can open the Asian market in the shortest time and let Staples Grow faster.”
In fact, Feng Yu doesn't think Staples will be able to develop well if it enters the Chinese market at this time. Staples is the largest in the Americas, mainly due to its large number of stores and partnerships with many large supermarket chains. Moreover, the economy in the Americas, mainly North America, has been getting better and better in recent years, and there are more and more companies, so the consumption of office supplies will naturally be greater.
Although there are more and more companies in Huaxia, they are not so picky about office supplies. They have not yet chosen brands. Most companies choose to save what they can and buy whatever is cheap. This mostly depends on the location. Products from small factories or domestically produced products.
But if we can form a chain brand and win the exclusive agency rights for a variety of office supplies, we can have good development.
"Excuse me, how do you plan to cooperate with Mr. Feng? We have been a retailer and distributor of office supplies for more than ten years and have rich experience." Schmitz also did not forget to mention the company's advantages.
"How about we set up a joint venture company? Each of us will hold 50% of the equity. The brand is mine, and you will be responsible for the operation and management. I promise to provide the best sales channels."
"Mr. Feng, I think it is better to use our Staples brand. After all, we are a more mature brand. And we want a controlling stake of at least 51%."
Feng Yu deliberately looked embarrassed: "With your request, it will be difficult for us to cooperate."
(End of chapter)