Beijing, Zhongguancun.
A conference room in Yigret's China headquarters.
Starting at three o'clock in the afternoon, a project seminar about the online mall has been going on here. Not only several executives from Yigrit who are interested in joining this project, but also some officials from the Industrial and Commercial Bank of China, the Ministry of Posts and Telecommunications, and the Ministry of Electronics Industry are participating. Listen in.
The meeting lasted for two hours, and at the end, Chen Qing took the stage to summarize.
The topic of the speech is still 'Raising Gu'.
Due to China's current Internet industry environment, the online mall project will only operate in the same city for the time being. The first batch of four teams has been finalized and will be located in the four first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen to operate separately.
Whichever team does well will not only get more support and more equity rewards, but will also have the opportunity to annex lagging teams with poor management in the future. The ultimate goal is to connect into a unified e-commerce network with the continuous popularization of domestic network access. .
As for the business content of each team, they initially considered electrical appliances, but later decided not to impose restrictions. They each crossed the river by feeling their own way. They could try books, clothing, electrical appliances, etc.
Of course, if you fail, there will be no more.
At the end of the meeting, the Yigrit team dispersed. Chen Qing and Yigrit China President Xu Zhenjun accompanied officials from ICBC and the two major yamen out.
A vice president surnamed Wang from the Industrial and Commercial Bank of China came to listen and said to Chen Qing as he walked: "Xiao Chen, I was very inspired by the cultivation trick you mentioned last time. What is lacking in major state-owned enterprises now is this sense of competition. I will go back I plan to write a report and discuss it with Lao Zhou and others, at least within ICBC, to add some competition mechanisms."
Chen Qing deliberately showed a pitiful expression: "President Wang, if this happens, if word gets out, I will be scolded."
A deputy bureau and a director of the Ministry of Posts and Telecommunications and the Ministry of Electronics Industry all laughed when they heard this.
Vice President Wang also smiled and replied: "People who are capable will always face more scrutiny. You are all outstanding young people. You just have to go against the trend. Unlike me, I am already counting the days until retirement."
"President Wang, you are in such good shape, you don't look like someone who is about to retire at all. Even if you reach your age, your superiors will definitely consider letting you continue to use your remaining talents."
Vice President Wang, however, still lamented: "Time is not forgiving. After all, there are only three years left."
After Vice President Wang finished speaking, the two people on the other side more or less glanced at Chen Qing.
Chen Qing's smile did not change: "Three years are enough, President Wang, I will give you a perfect report card by then on the Yifubao project and the online mall we just discussed."
When Vice President Wang heard what Chen Qing said, some wrinkles appeared on his slightly rich face. He raised his hand and realized the identity of the girl next to him. He didn't take a photo of her, so he rubbed it in front of him and nodded. Said: "Then we will wait and see."
After saying that, Vice President Wang, who single-handedly promoted the cooperation between Ypay and ICBC, looked at the two people on the other side: "Lao Li, Xiao Feng, what do you think about the electronic game?"
Vice Minister Li from the Ministry of Posts and Telecommunications, who is about the same age as Vice President Wang, said: "We have all seen the report recently. It is time for the domestic electronic game industry to take serious rectification, otherwise it will harm the future of the entire country. I have a grandson who also likes to play games. He doesn’t listen to anything I say and dares to quarrel with me... Oh, it’s a family embarrassment, a family embarrassment. In short, we all very much agree with this."
Another director of the Ministry of Electronics Industry, Feng, who looked to be in his early thirties, just nodded in agreement and wisely did not say anything more in front of the two veterans.
Vice President Wang said: "The key is to standardize, just like Dayu's water control, it is better to block than to clear out, because this game is like a movie, it is the fixed entertainment needs of the people, and adults can occasionally relax through the game. Our official If it is completely blocked, it will only allow the entire industry to flow underground and cause even greater harm."
"Old Wang, you are right," Deputy Director Li nodded, looked at Chen Qing again, and said with a smile: "Xiao Chen, you also need to know that this matter cannot be rushed, at least until after March next year."
Chen Qing said respectfully: "Director Li, I understand."
In March next year, the Ninth National People's Congress will be held, such as the merger of the Ministry of Posts and Telecommunications and the Ministry of Electronic Industry, etc. Many things will change. The ban on game consoles, which involves the joint operation of multiple departments, will not be finalized until then at the earliest.
Everyone came to the parking lot talking and laughing, and then rushed to the dinner that Chen Qing had arranged in advance.
At seven o'clock in the evening, the dinner ended.
Returning to Maoer Hutong with a flushed face again, Guan Yinan, president of Jinshu Brokerage Company and head of Jinshu New Media, was already waiting here.
Chen Qing was too busy during the day and could only arrange it at night.
In a study room in the inner courtyard of the mansion, Chen Qing, after hurriedly taking a shower and changing clothes, took a report from Guan Yinan. Seeing the faint look of worry on the face of the Jinshu female executive, she asked: "This morning Yuan Chi You mentioned to me that the response to the first batch of videos on YouTube was very good, what’s with that expression on your face?”
Guan Yinan smiled bitterly and said, "Mr. Chen, it's..."
Chen Qing interrupted: "Let me take a look at the report first."
Guan Yinan could only hold back his words for the time being.
Chen Qing lowered her head and looked at the data in her hand.
The first batch of videos from Jinshu New Media Culture Communication Company were uploaded at nine o'clock on Wednesday morning. Due to the time difference, it was still Tuesday night in North America. The data in hand is as of 9 o'clock this morning, exactly two days and 48 hours.
I turned to the end and took a look at the overall data first. Chen Qing was very satisfied with the feedback that exceeded expectations.
Then start from the beginning again.
Just talk about the click data that is the easiest to judge the popularity of the video.
Jinshu New Media launched a total of 12 columns in the first batch, and each column launched three videos.
Among the 36 videos in total, the second video in the most popular "Exploring Chinese Kung Fu" column has received a total of 1.37 million views in two days.
Of course, it cannot be compared with the tens of millions and hundreds of millions of ultra-high click-through videos on the YouTube website, but it is only China-related content. In fact, before Jinshu New Media started operations, someone was already trying to do this, but the clicks exceeded 10 There are only a handful of thousands.
Therefore, it can be seen that the number '1.37 million' is rare.
Next, there are four major items of subdivision.
Among the five rural pastoral accounts, the one with the most clicks was one of the three videos of Jing Xiaosui, whose pseudonym is "Lin Youran", making snacks. In two days, the total number of clicks was 470,000. There are a total of 15 videos in the first batch of this type, all with more than 100,000 clicks.
In addition, the equally critical subscription data is that 'Lin Youran' has the highest number of subscribers, reaching 126,000, followed by 'Jiangnan Time', which is responsible for Xie Qingmo, in second place, with 119,000 subscribers.
The second category, 'Exploring Chinese Kung Fu', which has only one account, is the most popular. The first batch of three videos all had more than one million clicks, and the number of subscribers reached 272,000.
The third category of home-cooked cooking still has five accounts, and its performance is relatively mediocre. The most popular video, 'Ma Po Tofu', only has 260,000 views. However, the production cost of this category is actually the lowest, and relatively speaking, the price/performance ratio is naturally the highest.
In addition, Simon originally mentioned that "A Bite of China", which was shot in documentary quality, is still in production and has not been released this time.
The last category is Chinese traditional crafts, and this time it is also an account to test the waters.
The first three videos respectively show the paper-cutting craftsmanship in Yu County, Hebei Province, the weapon forging in Longquan, Sichuan Province, and the Tieguanyin tea-frying process in Anxi, Fujian Province. The three videos are also very popular, with the highest number of views on the paper-cutting craftsmanship reaching 390,000. , the number of subscriptions to the column also reached 107,000.
In addition to the superficial achievements, there is also the key advertising revenue sharing.
36 videos, with a total of 9.67 million clicks. According to the backend display of each account, the total revenue is US$12,563, which is roughly equivalent to an income of about US$1.3 per thousand clicks. According to the recent high US dollar to RMB exchange rate of 9.2, it is equivalent to 115,000 RMB.
During this period, Jinshu New Media Department’s total investment in building a team, purchasing equipment, and program production was less than 1 million, and it earned 115,000 yuan in two days. If it can be sustained, it will be able to recoup all the initial investment in about half a month. Invest.
A good start.
Chen Qing lazily leaned on the sofa with her legs curled up and finished flipping through the report in her hand. Then she said to Guan Yinan, who was still staring blankly on the single sofa next to her: "Okay, let's talk about the problem now. What's wrong?"
Guan Yinan was able to tell the story again.
It’s not just Xie Qingmo’s team in Wuzhen. Since the results of the first batch of videos were so good, each team compared their salary, which was generally only a few hundred yuan. Of course, they felt it was unbalanced. In the past two days, there were 12 teams in the first batch. 7 all made various demands such as salary increase. Even the remaining five teams who have not spoken out will probably have similar thoughts. The team based on a small island in Taihu Lake in Suzhou even wanted to terminate the contract.
Chen Qing listened quietly, but she remembered her boss's teasing after she finalized the plan, saying that someone would definitely make a fuss by then.
Sure enough.
However, these people take it too much for granted. How can I, a capitalist, be bullied by a group of wage earners
However…
If the whole thing was just a purely commercial operation, Chen Qing wouldn't mind giving it a try.
The reality is that even if you don’t make money, you can’t screw it up.
At least it can't all be screwed up.
After thinking about it for a moment, Chen Qing said to Guan Yinan: "You make a plan, and calculate it as a 30% share in the first year. The basic salary of each team will remain unchanged, just treat it as a bonus. In addition, they want to improve the working environment. , For example, if Xie Qingmai and the others want to move to the city, there is no problem, the expenses will be deducted from the bonus they should have received."
Guan Yinan breathed a sigh of relief, and then said: "Mr. Chen, what about the one who plans to terminate the contract? Also, Qing Moss said that someone in her team already wants to leave and work alone. How to deal with this?"
"Let's do it according to the contract," Chen Qing narrowed her eyes and said, "I have taken a step back. If there are still people who are greedy, I will do whatever I want."
Guan Yinan said: "But, just like the team around Qing Moss, they are not strictly bound by contracts?"
Chen Qing's body curled up on the sofa moved, tilted to the other side, and stretched out her hand slightly. Jiang Shanwu, who was standing next to her, immediately put the tea cup into her hand, and then quietly retreated to the side as if she didn't exist.
Taking a sip of warm tea, Chen Qing said: "Sister Guan, you know the other meaning of our doing these projects. It's not just about making money. It's the same in the United States. There were nearly 10 million clicks in two days. This is actually It’s not that their videos are really that popular, but it’s the result of the boss personally arranging an official recommendation on the YouTube video website. Some other video producers want to get the same publicity effect, even if they spend millions of dollars, they may not be able to achieve it.”
Guan Yinan nodded slightly.
She also knows the inside story of these projects.
"So, those who want to leave, just leave. You know, YouTube is a Western video platform after all, and the demand for Chinese-related content is limited." Chen Qing said, curling up her lips: "What's more, , I recently heard news that the Ministry of Posts and Telecommunications and several other ministries are preparing to build a large firewall to isolate the domestic network from foreign countries. About the beginning of next year, most overseas websites will be inaccessible."
This was the first time Guan Yinan heard this and he was a little surprised: "Mr. Chen, is this true?"
If you can no longer freely access overseas websites next year, then it will definitely not be that easy to continue creating content on YouTube.
Chen Qing nodded: "Of course it's true."
"What about us?"
"Of course we have no problem. Companies with regular overseas business that need to use the external network can apply for special permission to bypass the firewall." Chen Qing said, sipping the tea in the cup again, and said in a faint tone: "What's more, even if They can apply for permission. Don’t forget, YouTube is my boss’s platform. If I don’t want the content they post to get more than 1,000 clicks, then there will never be a video with 1,001 clicks. You really think I’m easy to bully. Even if their accounts are blocked, it’s just a sentence.”
Guan Yinan was completely relieved now, and even felt a little sympathy for the poor children who thought they had found a way to make money and wanted to go it alone.
After thinking about it, Guan Yinan said: "Mr. Chen, what you just said, can I use it to persuade them?"
"No, the melons that are twisted are not sweet." Chen Qing shook her head, and smiled like a flower, like a vixen: "Actually, I prefer the melons that are twisted, it's more exciting, but it's a pity that the boss doesn't like it. Well, I won't tell you this. I As I said just now, YouTube’s demand for Chinese content is limited. Those who want to leave, let them go. In the end, we will focus on cultivating those who want to leave, so that they can fill the demand."
Guan Yinan nodded, said nothing more, and said instead: "Since it has been successful, Mr. Chen, can we also do some publicity here in China? Qing Moss said that a local TV station will interview them today. ?”
"At the beginning, there is no need to be so anxious," Chen Qing shook her head and said with a smile: "Don't worry, someone must be watching. When it's time to promote, there is no need for us to contact you, someone will come to you."
This matter was a bit high-level. Guan Yinan was just reminding Chen Qing that she certainly had no objection.
After talking about his worries, Guan Yinan started to bring up some other ideas: "Mr. Chen, based on the feedback from these videos, I discussed some follow-up peripheral business plans with you. They are all immature ideas. Take a look."
After Guan Yinan finished speaking, he took out a document from his bag and handed it to Chen Qing.
Chen Qing took it and opened it.
Jinshu New Media found that many viewers in the West were very interested in the snacks, cheongsams, paper-cuts, seals, tea and other items that appeared in the video, and felt that they could use the Amazon online mall in the United States to develop peripheral businesses.
This is obviously also learned from the Hollywood entertainment industry.
After reading the plan in hand, Chen Qing shook her head, thought for a moment, and said: "It can't be done. The demand is too small and it is very scattered. It also has to go from China to the United States. The cost is too high."
Guan Yinan said: "I have also thought about this. Maybe we can directly authorize it to companies in the United States. Western copyright protection is very strict, and the copyright of these columns is in our hands. Jinshu only charges authorization fees and coordinates How about contacting domestic production?”
"I know what you are thinking. Just like in Hollywood, Daenerys Entertainment only sells peripheral products, which can account for a large part of the total revenue. However, Hollywood's peripheral industry chain is the development of the entire film industry for nearly a century. As a result, we have just started and have no experience or industrial foundation in this area, let alone a multinational operation..." When Chen Qing said this, her tone suddenly paused, and after a moment she said: "In this way, if you really want to do it, you can directly Do it domestically.”
Guan Yinan didn't react for a while.
Jinshu New Media mainly faces overseas markets. If the rumored large-scale firewall is activated again, it will be completely isolated. How can it do domestic business
Seeing Guan Yinan's confusion, Chen Qing patiently explained: "Don't forget some of our original intentions for this project. Now that the project is successful, at the right time, the officials will definitely follow up and publicize it, and our team will become famous domestically. Jinshu can use this to develop business in the country, such as restaurant chains, snack brands, handicraft products, etc., do you understand?"
Guan Yinan suddenly understood.
In this case, it is indeed much easier to do than abroad.
Export to domestic sales.
Although, it always feels like something is wrong
However, what Chen Qing said is indeed right. As long as you have a good reputation, it will be no problem to do some business.
Seeing Guan Yinan nod, Chen Qing added: "Don't rush this matter. When the restlessness of each team passes, those who should go will go and those who should stay will be discussed later. The surrounding business also needs their participation. This time I Be generous and give them some shares if they can do things with peace of mind.”
Guan Yinan agreed again.
The two of them were continuing to chat about the follow-up arrangements of Jinshu New Media. Jiang Yuanchi suddenly knocked on the door and came in. Seeing that Guan Yinan was there, he stepped forward and whispered a few words in Chen Qing's ear.
After hearing this, Chen Qing raised her eyebrows slightly: "How many days have you been detained?"
Seeing that Chen Qing was not shy, Jiang Yuanchi said, "Jiutian."
"It's really my aunt's fate. She can't endure any hardship. She has a high fever and is dying after being detained for only nine days. Do you understand that she is not drunk?"
"I haven't told her yet."
Chen Qing waved her hand casually: "Let the sisters who are not drunk go together to pick up their dear mother. In addition, when she recovers, tell her that if she runs out next time, I will lock her up for a year. Unless she goes to the crematorium, she will not be allowed to go to the crematorium." I want to come out early.”