Li Zengli raised his eyebrows, looking very surprised.
What Xu Xiuwen said was exactly right.
But how did he know
Xu Xiuwen did not explain, but asked with a smile: "How do you want to talk?"
Li Zengli had to suppress his doubts and asked, "How much did your Guangming Winery cost to buy the store?"
Buying a store, also known as an entry fee, means that liquor manufacturers pay entry fees or high rebates to restaurants so that the restaurants only promote and sell liquor from their own distilleries.
This situation exists all over the country, but it is particularly exaggerated in Nanjing.
Because of its drinking culture and economic level, Jiangsu Province is considered the largest liquor consumption province in the country.
As Jinling is the nominal provincial capital, all kinds of wine companies want to get a piece of the pie.
This has led to particularly fierce competition in Jinling's liquor market.
So some wine companies thought of buying stores.
In this way, competitors can be greatly suppressed while increasing one's own sales.
The trend of buying stores started with Kouzi Liquor, and Heyang Distillery developed it to the extreme.
2000 years ago, Yinghe Liquor and Wuliang Liquor occupied the forefront of Jinling's liquor market.
After 2000, Kouzi Liquor entered Jinling and quickly replaced Yinghe Liquor and Wuliang Liquor to become the "boss" of Jinling's liquor market by buying stores.
This situation continued until 2006.
In 2006, the sales volume of Kouzi Liquor in the city of Jinling alone exceeded 200 million yuan.
It is natural that Heyang, a local wine company in Jiangsu Province, would not miss such a huge market.
In order to seize the market, Heyang also began to buy stores crazily, even crazier than Kouzi Liquor.
In 2004, Heyang’s sales in Jinling were only over 60 million yuan.
But through crazy store buying.
Last year alone.
Heyang’s spending in Jinling alone reached more than 200 million yuan.
And since then.
Heyang no longer gives Kouzi Liquor any opportunities and continues to squeeze the latter's market share.
Finally, in 2009, Kouzi Liquor withdrew its branch in Jinling.
Chapter 496: Lust is Human Nature
The fact that Heyang replaced Kouzi Liquor in the Jinling liquor market is not entirely due to the purchase of the store.
When Kouzi Liquor first entered the Jinling market, the selling price in supermarkets was 80 yuan per bottle, and restaurants and other dining establishments would add 20 to 30 yuan to the price.
The price of 100 yuan per bottle just meets the consumers' desire for both affordability and face.
Therefore, Kouzi wine quickly became a best-seller in Jinling.
Heyang also grasped this mentality of the people of Jinling.
With the improvement of Jinling's consumption capacity.
Heyang successively launched the "Hai" and "Tian" series, which were sold at 138 yuan and 280 yuan respectively in supermarkets. After restaurants marked up the prices, the prices were controlled at 150 to 350 yuan. This price just catered to the psychology of consumers at the time, so they quickly became bestsellers.
Let’s get back to the topic.
Entrance fees for restaurants and display fees for tobacco and alcohol shops.
Xu Xiuwen is very aware of this.
But Li Zengli asked about the cost of buying the store right away, which still made Xu Xiuwen a little dissatisfied.
He lowered his voice and asked, "How much do you want?"
As soon as these words were spoken, there was a sudden commotion in the box.
Many people had smiles on their faces.
Li Zengli also said proudly: "My requirements are not high. I have five stores in total, each of which costs 800,000 yuan. You only need to give me 4 million yuan a year."
Xu Xiuwen sneered in his heart when he heard this.
According to what he learned.
The most profitable business of Li Zengli is a restaurant called Fu'an.
The total sales of liquor in a year is only 600,000.
He actually asked for 800,000 yuan to buy the store.
This is no longer just bullying him because he is ignorant.
Instead, they treated him and the Guangming Winery behind him as scapegoats.
It’s a blatant slaughter!
For Guangming Winery, store purchase fees are not necessary.
Most of the stores that have been "bought" will continue to sell liquors such as Moutai and Wuliangye in addition to selling liquors from the buying distilleries.
Most of the wineries that spent money to buy stores turned a blind eye to this.
Because the prices of Moutai and Wuliangye are relatively high, they do not directly compete with the wines from these distilleries that cost dozens or even one or two hundred yuan.
The price of Guangming Distillery's vintage raw liquor is not cheap either, and it also targets the mid- to high-end liquor market.
In fact, there is not much direct competition with these wineries.
Besides, Xu Xiuwen doesn't like being manipulated by others.
He doesn't like to lose money to gain publicity and create a meaningless "advertising effect".
This type of advertising cost is no less than real advertising, and the effect is much worse.
Is Xu Xiuwen a stupid person
Obviously not.
Therefore, Xu Xiuwen also made a decision quickly.
Xu Xiuwen looked at Li Zengli and suddenly laughed.
His laughter made the dealers present think that he would agree to pay the store purchase fee.
But the next second, the laughter stopped abruptly.
Xu Xiuwen first glanced at Li Zengli, then looked around, and finally said calmly: "Guangming Winery will not buy the store. If you are counting on the store purchase fee, you can leave now."
"What!"
"What did you say!"
"I'm not buying a store! You must be kidding!"
"Do you still want to sell wine?"
…
When the dealers present heard that Xu Xiuwen was not planning to buy the store, they could no longer sit still.
Especially those dealers with average strength.
They are hoping to suck some blood from the Guangming Winery to fatten themselves up.
As a result, Xu Xiuwen said he didn’t want to buy the store!
Wouldn’t that cut off their source of income
Facing the crowd who were talking about it.
Xu Xiuwen raised his voice and said, "I'll say this for the last time. Guangming Winery will not buy the store. Those who are willing to cooperate can stay, otherwise please leave now!"
Faced with so many dealers, Li Zengli originally thought that Xu Xiuwen would give in.
After all, a strong dragon cannot defeat a local snake.
I didn't expect Xu Xiuwen to have such a tough temper.
Besides being surprised, he also became angry.
He felt like Xu Xiuwen was playing a trick on them.
First they were invited here, and now they are leaving.
Li Zengli got excited and said directly: "Xu Xiuwen, who the hell do you think you are! You don't want to spend money, and you want to sell wine in Jinling, you're dreaming!"
As a result, Xu Xiuwen didn't even look at him and refused to say a word to him.
Li Zengli was so angry that his nose almost got crooked.
He is also impulsive.
Seeing this, he shouted, "Okay, let's wait and see if you can sell the wine in Jinling! What the hell, vintage liquor, even if you offer me double the price, I won't sell it!"