Just overnight, "Oldboy" became completely popular this Spring Festival.
It does have all the conditions to become a hit. First of all, it has a core that is cliché but fits the market, that is, it is the culmination of nostalgia, sensationalism, ideals and counterattacks. Although it is only a micro-movie, it still does not prevent it from being popular among the public. Appreciated by most people;
Secondly, its casting is so suitable. Not only does Zhang Kexuan have an outstanding voice and good looks, he has also accumulated considerable popularity. He is the lead singer and rhythm guitarist of the band. He is perfect for this role. It is almost like It is tailor-made; Du Wei is beautiful and has a great temperament, and she also has certain acting skills. Although she has never studied acting systematically, her performance is really care-free, so she has captured the love of a large number of audiences; although Chen Kun He is a villain, but in the end he was moved by the protagonist, and he changed his ways. In addition, he is also handsome, so the audience can't hate him, but they have a special kind of love for him.
In addition to these main roles, Chen Wan, who played a guest role as a host, also attracted much attention. Mainly because she is so beautiful and her temperament fits the role so well, so she is loved by many viewers. Some people have created a new forum for her. And many viewers flocked to her post to praise her beauty, temperament and perfect performance. When a netizen revealed that Chen Wan was an intern anchor of Yanjing TV but had not had a chance to appear on the scene yet, a large number of netizens complained about her. , and even went to Yanjing TV’s post bar to post questions, and it became popular for a while.
Finally, the film's lens language display method is very clever. Li Mu tried his hand at directing for the first time. He didn't have any special skills or tricks. He just used the scenes he imagined in his mind, matched with the perspective and tone he thought was suitable, and added Ning Hao, a professional, provided support, making the visual effects of this film look very real and able to arouse the emotions of the audience. It can also be said that it is the lack of skills that makes this film look more real.
Just like Nine Knives' "The Girl We Chased Together in Those Years", its plot is actually very vulgar, and the core is nothing more than a failed first love. However, precisely because of the very smart casting and the very real lens language, It is not artificial, so it can lead the craze of youth films and receive high box office and high reviews.
After the movie was broadcast, Yiting.com immediately launched two of Du Wei's songs, "That Year in a Hurry" and "In My Singing". Tieba and Yiting.com have also been collecting relevant data, and there were countless songs that night. Millions of users are discussing, downloading, and listening to "Oldboy" online. This kind of popularity was not even achieved when Happy Farm was launched.
After all, it was premiered simultaneously on 21 provincial TV stations, and tens of millions of viewers watched it directly, so "Oldboy" really went big this time...
That night, when Li Mu sent Su Yingxue home, Ji Shen Lao Baigan's young boss Geng Yang was driving to Yanjing.
He was so happy and comfortable in Yanjing during this period that he didn't want to stay at home for a minute longer. He finally stayed at home until the third day of the Lunar New Year. After dealing with all the relatives at home, he drove himself I bought my new Ferrari and rushed to Yanjing overnight.
The friends in Yanjing have formed a very exciting game. Tang Quan took the lead and rented a villa and a luxury yacht in Sanya City in the South China Sea. He also contacted several supermodels from Shanghai and prepared to go to Sanya for pain. Have fun for a week. It is said that one person can arrange two female companions. If you are interested, you can also switch with other people.
Geng Yang was a second-generation rich man from a small place. He was rich, but he didn't know how to play. With his brain, he couldn't think of a truly creative way to play. However, Tang Quan had been immersed in the circles of Yanjing for many years. In this regard, he He is considered an expert, so he has a special appetite for Geng Yang.
At this moment, after accidentally watching "Oldboy" broadcast on TV, Geng Yang's father, Geng Jianyong, was almost furious at home.
He didn't want to watch it at first, but his little daughter was a fan of Simple Plan, so she kept clamoring to watch the premiere, and the family watched it with her in the living room. Unexpectedly, the middle part of the plot didn't make him pass out from anger. There is a group of unqualified guys who look disgusting and eye-catching. They drink the high-end Jishen Laobaigan produced by their own winery, and even insult the male lead in it by saying that only they are worthy of drinking the wine. Isn't this deliberately smearing shit on Ji Shen Lao Baigan
Geng Jianyong immediately called someone to inquire about the background of Makino Image. However, he was the owner of a local winery and his contacts were mostly concentrated in the local area. He had basically no way to investigate the company in Yanjing. However, when he thought that this company belonged to Yanjing, , my mind began to spin. Logically speaking, it is impossible for any company to deliberately discredit its own brand, unless there is competition or conflict. The other party is a cultural company, and it is impossible to have trouble with its own winery, so the latter's It's more likely.
Also, what does director Li Mu do
His son Geng Yang has been in Yanjing recently. Could it be that he has offended someone
Geng Jianyong immediately called Geng Yang. Geng Yang was running on the highway and was a little impatient when he received the call. Unexpectedly, Geng Jianyong immediately asked him, "Have you caused any trouble for me in Yanjing?"
Geng Yang said in surprise: "No, I was busy making our own wine brand when I was in Yanjing. Didn't you see that the sales of our brand in Yanjing are getting higher and higher now? Who is the Yanjing agent?" My good friend, it’s true, I will cooperate with him in the first half of this year to continue to increase our efforts in Yanjing, and we must make our Jishen Laobaigan’s sales reach the top three!”
Geng Jianyong cursed angrily: "You're still in the fucking top three, do you know that our Jishen Lao Baigan was put in a movie to discredit him?"
Geng Yang frowned and asked, "What's going on, dad?"
Geng Jian said bravely: "Get back here immediately! Otherwise, you won't be able to get a penny from home in the future!"
As soon as Geng Yang heard this, he knew that the matter was probably serious. His father had always been very tolerant of many of his things, and he would not be so angry under normal circumstances. To buy a Ferrari with several million, he said two words: "Prodigal", Today's situation is obviously more serious than buying a Ferrari yourself.
Geng Yang immediately got off the highway at the nearest exit, turned around and headed back. Fortunately, he didn't go out until after dinner, and it had just been driving for more than an hour.
When Geng Yang returned home, the self-built villa at home was already packed with people. Geng Jianyong urgently summoned the backbone of the winery to his home. A winery with annual sales of over 100 million had nearly 20 key employees. , among which there are five managers responsible for sales in major areas across the country, not counting Geng Yang, who is responsible for Yanjing and surrounding areas.
Geng Jianyong is where he is today because of his steady and steady work. Over the years, the most important thing in doing business is word of mouth. He has been working on this brand of Jishen Laobaigan for more than ten years. The last two years have really been the critical moment for his accumulation and success. , but he didn’t expect to be so smeared in a movie suddenly. He was so angry that his chest felt like a huge stone was stuck in his chest. After calling Geng Yang, he immediately summoned the core staff of the winery.
When Geng Yang was on his way back, everyone had discussed it for several rounds, but no result had been reached.
They analyzed Makino Yingxiang's motives, but failed to analyze the reason; they tried to think of remedial measures, but they couldn't come up with a good solution; some even proposed to sue Makino Yingxiang, but the reason for the prosecution became the biggest problem.
Makino's image did not say that Ji Shen Lao Baigan was half bad, and if we were to talk about the literal content, they actually praised Ji Shen Lao Baigan as a good wine in the play, but the key point is that the image of the actors who praised it was really a bit unbearable. , the quality is also appallingly low, so it directly lowered the image of Ji Shen Lao Baigan, but how to sue this if it goes to court? Do you want to accuse actors of being too ugly and of low quality
A slightly younger marketing manager said: "Chairman, there is no way we can win against them for this kind of thing. Think about it, the most common villains in TV and movies drive luxury cars to bully others. The villains who bully the market all drive BMWs and Mercedes-Benzes. Who has ever sued BMW and Mercedes-Benz? You can’t win even if you sue.”
Another manager agreed with his face: "Manager Ye is right, suing is impossible, and even suing is a long process. What we need to do most now is to remedy the situation quickly. This simple plan is now very popular. This "Oldboy" will definitely continue to be replayed in the next few days, and we have to quickly find the crux of the problem and find a way to stop them from replaying it, or cut out this plot when it is replayed."
The younger manager Ye said at this time: "Our Jizhou provincial station is not broadcasting it this time. I'll make a call to find out what's going on."
Everyone nodded, and Manager Ye immediately made a call to his acquaintance at the TV station. Jishen Lao Baigan started his business in Jizhou Province and had a long-term advertising cooperation relationship with Jizhou TV station. He made a call to the interface person. After explaining his intention, the other party said that he I just watched this micro-movie, and I don’t know the specific situation, but the other party promised to communicate with the person in charge of the TV program at the station.
Ten minutes later, the other party reported back a message: The people in the program team of the provincial station had indeed received the sample film provided by Makino Image. They originally wanted to authorize Jizhou Provincial Station to premiere it for free, but after reviewing the film, the person in charge of the program team felt that This film would conflict with Ji Shen Lao Baigan, so he suppressed it directly. However, he was not from the advertising department and did not inform the advertising department about it.
Later, the other party also revealed data that the ratings of the 21 TV stations that premiered "Oldboy" hit a new high. The reason was mainly because TV stations in some areas were not included in the premiere and viewers watched the TV program across regions.
The implication is obvious. The "Oldboy" micro-movie is coming with great momentum. The influence of this movie will be very large. The current situation of Jishen Laobaigan is very serious.
Everyone looked serious when they heard the news.
At this moment, Geng Yang came back.
As soon as he entered the door and saw such a big battle, Geng Yang was a little surprised. On the way back, he was still thinking about what happened, but he never figured out the reason. Seeing so many people, Geng Yang realized that things were really serious. Seriously, could it really have something to do with me
When Geng Jianyong saw Geng Yang coming back, he called him over with a dark face and asked: "Tell me honestly, did you offend anyone in Yanjing?"
Geng Yang was surprised: "No..."
Geng Jianyong said: "Do you have any impression of Makino Imaging?"
Geng Yang shook his head: "No..."
Geng Jianyong asked again: "Do you know a man named Li Mu?"
Geng Yang's eyes suddenly widened: "Fuck, what kind of evil moth has he done?"
(End of chapter)