"Oldboy" successfully set off a wave of youth craze in China. After seeing this movie, both young people and those who have passed puberty were successfully captured by this micro-movie and became its heartfelt audience.
Those who have the conditions have already downloaded the source of the film on Yiting.com and watched it several times in front of the computer. But for more people who do not have the conditions for the time being, the only thing they can do is to wait for the replay, including those on the third day of the Lunar New Year. Potential users who missed the premiere tonight but were so excited by the people around them, so at this time, it is conservatively estimated that there are tens of millions of users who want to see the replay.
Therefore, any TV station that can rebroadcast "Oldboy" two hours in advance or even one hour in advance will have exclusive access to the tens of millions of users. Such a huge influx of users will be a huge boost to the ratings. , and, for TV stations, there is no more important indicator than ratings.
Under normal circumstances, if it is such a popular film and television series, the procurement cost of the TV station will not be low. Especially if you want to get the right to broadcast or exclusive first broadcast, you have to pay a very high fee to the copyright owner. Although the current market situation is still It has not become popular, but if a TV station wants to use a large-scale TV series to be broadcast exclusively on satellite TV, the cost of one episode will definitely be more than one million. And if it is a 4+1 broadcast method, that is, four satellite TV + one local station With the broadcast method, the price will be appropriately lower, but it will still cost hundreds of thousands per episode.
Exclusive broadcast on satellite TV means exclusive copyright, and 4+1 means sharing of ratings. Generally speaking, TV stations hope to broadcast good movies and TV series exclusively, but if the cost is too high, they can only settle for the second best. To do 4+1, if you can't even afford this amount of money, you can only wait for others to become popular and then use it at a low price to make a fool of yourself.
The ratings of large-scale TV series are also unpredictable. Unless it is a ratings hegemon like "Huanzhugege", it is difficult for other TV series to guarantee ratings before they are broadcast. However, "Oldboy" is different. It has already received It has been verified and was sought after by countless people overnight. If it is replayed, the ratings will not be low.
If this 45-minute micro-movie is measured by high-rated TV series, then its significance is definitely greater than or equal to an episode of TV series. Therefore, Li Mu's psychological price is at least one million, with no upper limit.
After Ning Hao understood Li Mu's wishful thinking, he immediately took on the responsibility of Makino Imaging's commercial director and communicated with the major TV stations that came to him. The starting quotation was all 5 million. If it was too expensive, he could bargain. But in the end, the one with the highest price will definitely win. Of course, Li Mu focused on Hunan Satellite TV. The balance will naturally be tilted in favor of Hunan Satellite TV. The details will depend on the quotation given by Hunan Satellite TV.
Early in the morning, Ning Hao's big offer set off a frenzy in the TV industry.
The business offices and copyright purchase offices of major TV stations are all connected privately. Although they are competitors, they are often each other's sources of information in private, and even partners who cooperate to lower prices. Makino Imaging gave "Oldboy" priority. The price for the rebroadcast rights was five million, and many TV station officials were scolding it in private.
The price for a 45-minute micro-movie is 5 million, which is just for the priority rebroadcast rights. This price is really too high. Some TV stations can only give you about 1 million for the psychological price, and the higher ones are only 200. If it's too high, I really don't dare to take it no matter how high it is, for fear that the gain will outweigh the loss.
Li Mu is not in a hurry. It is only the early morning of the fourth day of the Lunar New Year, and the whole of China has not yet recovered from its winter lethargy. When it wakes up, the popularity of "Old Boy" will continue, and this micro movie It will form a focus of public opinion in a short period of time. It is obviously just the beginning now, so if you wait for another half day, the TV station may involuntarily increase the offer.
During the Spring Festival holiday, the active start time of the Internet was postponed to around 11 o'clock in the morning due to living habits. Eleven o'clock is a watershed. Most people get up, eat, finish busy with the things at hand, and start surfing the Internet. Many of them go straight to I came from Tieba and am active in four Tieba: Simple Plan, Du Wei, Zhang Kexuan, and Old Boy.
Although Du Wei's Bar was just established last night, by 11:30 in the morning, the number of posts had exceeded 300,000. This popularity has caught up with Simple Plan Bar, Zhang Kexuan Bar and Old Boy Bar, and became the most popular bar last night. There is no one among the most popular post bars right now, and its traffic volume is almost catching up with that of later emperor bar.
Although it has not yet reached the era of mass star-making, there are not a few newcomers who debut every year, but no one can be like Du Wei, who can partner with a top group like Simple Plan as soon as she debuts, and she herself She has to have a decent appearance, a good temperament, a hot micro-movie IP behind her to build momentum, and two hot singles to back her up. The combined efforts of so many directions pushed Du Wei to a high point in an instant.
At this time, Zhao Kang's navy was also secretly working hard to set off an upsurge in discussing "Oldboy" in major post bars and forums. Netizens had almost nothing else to do and discussed "Oldboy" on various platforms and carriers. ", even in "Legend" there are a lot of players discussing: "Have you watched "Oldboy"?"
"Look at it, it's so damn beautiful."
"Paralysis, I cried three times."
"Hey, I like Du Wei so much..."
"The song "In My Singing" sung by Du Wei is so beautiful!"
"I like "The Year in a Hurry" more!"
"Du Wei is my goddess! I don't know when she will release a new song!"
Yiting.com also benefited a lot from the premiere of "Oldboy". Although online viewing did not benefit many users, the number of downloads of "Oldboy" quickly reached one million and is still increasing. The most powerful What's more, the number of plays of Du Wei's two songs on Yiting.com skyrocketed. Just after twelve o'clock, the combined number of plays of the two songs exceeded 10 million, and the number of downloads was 3 million.
At the beginning of the new year, these two songs have already shown strong momentum to dominate the charts. Almost all radio stations are playing these two songs, and they are repeated every once in a while, as if they are afraid that the audience will not hear it and change the channel. of.
The heat is really starting now.
Not only the audiences and listeners flocked to it, but people from major film and television and record companies were also dumbfounded.
There are currently no truly mature micro-movies in China, and "Oldboy" is an unprecedented first. In the past, people in the film and television industry used to operate movies as follows: big-budget movies go directly to theaters, and small-budget movies that cannot go to theaters are sold directly. Most of them are sold to TV stations, especially movie channels. After big-budget movies are released in theaters, they are sold to TV stations at a low price for broadcast. The copyright becomes cheaper as time passes.
However, no matter whether it is a big production or a small production, no one has ever thought about the duration. People in the industry also believe that if it is less than 90 minutes, it is not called a movie, so everyone’s movie duration starts from 90 minutes, and the longest There are also hours.
A 45-minute "movie" like "Oldboy" is completely an anomaly. Its length is the same as that of a TV series, but the key is that it tells a complete plot in 45 minutes. It is short and concise, like a delicate and slender beauty. There is not a trace of fat on his body.
Moreover, the operating model of "Oldboy" is also very interesting. It is broadcast to major TV stations for free, which means that it completely gives up the possibility of income from the broadcast rights. It seems stupid at first glance, but after careful observation, it makes people suddenly realize , in fact, people used this free licensing method to instantly expand their influence and made "Oldboy" a hit overnight.
Now, Makino Image is even more of a thief. After it became popular, it immediately started thinking about priority replay rights. Maybe a priority replay right would not only recover the cost, but also make a profit.
However, the current film and television companies and record companies do not care about the profitability of "Oldboy". What they care about most is Zhang Kexuan and Du Wei, two rising future stars.
Needless to say, Zhang Kexuan has become popular a long time ago. He has just participated in the Spring Festival Gala, and the movie he starred in has also premiered, and the response has been excellent. No one can match his popularity among male singers. Record companies have long wanted to sign him. Now, This desire became stronger, and the film and television companies also saw the potential in him and wanted to sign him.
Du Wei's market space is no smaller than that of Zhang Kexuan. Her voice has the ability to become a first-line singer, and her appearance has the potential to become a first-line idol. Although her acting skills are still a little green, she is definitely much better than most idol actors. Cultivate Ichiban can also become a talented actor. Such an embryo is born to follow the development route of film, television, singing and singing.
The film and television and record companies have very strong connections. They quickly found Du Wei and extended an olive branch to Du Wei in various ways.
There are many record companies that want to sign Du Wei as a singer, and they promise to collect 8 excellent songs for her to release an album within a year; there are also many film and television companies that want to sign Du Wei as an actor, and they promise to make no less than two films a year. In one morning, there were as many contracts as snowflakes flying to the Du family. It not only scared Du Wei, but also Du Wei's parents and her sister Du Fei. Also scared.
Du Fei originally just wanted to gain more leverage for her sister's music career, so she asked Li Mu to write songs for her. However, she never expected that Li Mu would single-handedly turn her sister into a future A-list star, and so many companies would flock to her. It really caught her off guard.
Du Wei and Du Fei's parents have their own opinions on this matter. They believe that Du Wei's fame is not a bad thing, but she must grasp her own direction and never agree to any company to give her future music or performances. His fate was handed over to a certain company, except for Makino Image.
Du Wei's parents feel that both the character customized for their daughter and the two songs prepared for their daughter are impeccable. The company Makino Technology is also impeccable in terms of vision and strength. But they can be picky. If their daughter wants to enter the entertainment industry in the future, she must sign a contract with Makino Imaging. Only this company can make them feel at ease!
(End of chapter)