The concept of "anti-addiction" is a concept that the government will require of Internet game companies in the future. From the government's perspective, what they have to do is to prevent gamers from being overly addicted, so the concept of anti-addiction is also very precise, but for Li Mu For example, he plans to promote the 8+2 anti-addiction system to the outside world, but he must not directly use the three words anti-addiction. He needs to use a concept that is more close to the people and provides more active care to players. Let players know that I hope You can get enough rest for the sake of your physical health.
Therefore, Li Mu named his anti-addiction system - "Health Care".
The three words "anti-addiction" are given by the future government. The words have a strong official flavor, and will also cause a certain amount of psychological resistance among users. However, if it is called "health care", it will For users, it feels like a world of difference.
Therefore, when the anti-addiction system of YY Games or Miracle MU is launched in the future, the push copy presented to users should be as friendly to players as possible in the nature of "health care", for example: "Dear player friends, YY Games reminds you , you have been online for eight hours. For your health, please rest for two hours before logging in to the game again. Thank you for your cooperation."
The message conveyed should be caring throughout, and the user must not feel that it is preventing him from indulging.
According to the current data of online game users, the average daily online time of players is less than five hours, and only a few users are online for more than eight hours continuously. For these users, this kind of caring control should not cause any problems. Too much rebound.
After talking about the issue of the anti-addiction system, the meeting refocused on data. On the first day of the platform’s launch, more than five million additional YY account registrations were generated. This data is also very gratifying, proving that the YY game lobby is not just an accessory of YY. You can feed back to YY.
Someone within Makino Technology suggested: "Can we refer to the previous Tengxun, temporarily suspend free registration, open voice calls, let users register YY accounts by phone, cooperate with telecommunications companies, and charge an information fee of about two yuan per phone call. This is also A good income.”
Li Mu rejected this suggestion without hesitation, and reprimanded the supervisor who made the suggestion in front of everyone for his lack of foresight, and formulated a core principle for the subsequent development of Makino Technology: any product of Makino Technology, core basic services They absolutely cannot charge users a penny. If you want to make money, you can only do so through paid value-added services. Any ideas that go against this core concept will not be supported by the company.
This is the development direction of the Internet in the future. If Li Mu wants to win from the beginning, he must realize this before everyone else. This is true for Makino Technology, and it will be even more true for Taobao in the future. The same is true for Alipay. Taobao will never sell anything to anyone. Buyers and sellers directly charge service fees, which will be the foundation of Taobao. Alipay, in addition to charging merchants for access, will not charge any additional fees for any ordinary users or any Taobao store owners. This is also the basis for the popularity of Alipay.
However, Li Mu did not kill him with a stick. He said enlighteningly: "Freedom of core services is our basic principle, so I will not agree to such things as fee-based registration, which destroys the foundation. However, you can think divergently and start from other value-added services." For example, it does not cost money to register an ordinary number, but it is just an ordinary randomly assigned number. If the user wants a special number, he or she has to pay a certain fee to get it. This is possible, and the user is paid and Enough choice between not paying.”
Everyone's eyes lit up, and the operator blurted out: "You mean, we can open the registration of self-selected numbers for a fee? Then what price should be more appropriate?"
Li Mu smiled and said: "Don't set a price, don't say how much we sell a number, otherwise users will still be conflicted. You can use a service fee. For example, our system does not release three consecutive numbers, four consecutive numbers or even better number segments." ; Do not include the birthday number segment starting with 19, or the mobile phone number segment starting with 13X. If users want this kind of number segment, they must pay for it with a certain service fee. We define this kind of paid number, such as a beautiful number, Users who choose different premium accounts need to pay different prices every month, such as the 10 yuan tier, the 15 yuan tier, the 20 yuan tier, etc.”
“Do we have to keep paying this kind of fee?”
Li Mu nodded and said firmly: "Yes, as long as you choose, you have to keep paying. We have to clearly state the service fee. If the user can't accept it, he can just register a random free number. If he can accept it, he can choose freely. But We can't charge users' service fees in vain. For every good account, we will provide membership services as a bonus, and give them a 'Pretty Account' label to let their friends know that they are using a good account, to the greatest extent possible. Satisfy the user’s vanity.”
After a pause and looking at a group of dumbfounded people, Li Mu added: "Also, you must make a clear distinction between good numbers. The better the number, the higher the price. If it is a very good number, Don’t release it yet, keep it for now and sell it at a later price.”
A group of people looked at Li Mu dumbfounded. Although everyone knew that this boss was not only a product maniac, but also an operation wizard, they didn't expect that his grasp of operations could penetrate into such a detailed link. The concept of "beautiful account" is very good. , it may not seem like much money, but after a user chooses a good account, he must contribute at least 120 yuan to the company every year. If there are hundreds of thousands of users with good accounts, then this year’s income will be tens of millions!
Nowadays, Internet people’s inertial thinking about the relationship between users and profits is: for paid products, users = income, and these online games that require recharge points are all in this model; for non-paid products, users = traffic, traffic = Advertising fee income. It can be seen from the various small advertisements posted on major websites that most websites can only use this most primitive method to obtain profits. However, for Li Mu, users = resources, resources =The development of all added value, to transform users into sustainable development resources, must provide free services to users and allow users to develop stickiness and become rigidly needed services. Based on this free core service, only in this way can we Continuously use other products to develop added value for users.
Therefore, Li Mu dares to say now that YY registration will be free forever, not just YY. When the mobile Internet era enters the future, his mobile Internet communication products will also be free.
This is also the reason for Tengxun’s success in the previous life. Tengxun’s QQ, WeChat and all online games are free. Among other things, all of Tengxun’s games are free, but its revenue ranks first among global game companies. One, it is enough to show that he has figured out this route long ago and has always been well versed in it.
…
The YY National Landlord Competition continues to be hot, and there are more and more new mobile phone winners. The five team members left Yanjing early in the morning on the third day after going online according to the planned route. They set off from Yanjing, Prizes are distributed to winning users along the way. Every time a prize is given, the staff will hand-deliver the mobile phone to the user and take a photo with them. Before heading to the next city, the accompanying photographer uses the Internet to send the photos back to the company. , and then announced by the operation personnel.
Tieba officials also began to promote these prize-giving photos. This move doubled the trust of users and raised the popularity of the competition to a new level.
There are many people leaving comments under every award post, either with envy, congratulations, or praise. In short, the atmosphere is positive.
On the same day, the "Health Care" function of YY Game Hall was launched and was well received. "Miracle MU" followed closely and launched its own "Health Care" the day after the "Health Care" function was launched in YY Game Hall. system.
Although many users have not personally witnessed the "Health Care" prompts, users who received the prompts posted screenshots in the post bar for discussion. Most of the netizens whose logins were suspended by "Health Care" showed no resistance. On the contrary, they admire Makino Technology's humane operation method. Many people felt warm in their hearts when they saw the "Health Care" prompt after playing the game for eight hours continuously. They discovered between the lines of "Health Care" In addition to Makino Technology's attentive attitude, if nothing else, at least they are truly attentive to their users.
This time, CCTV, which has never reported on Makino Technology, and official media such as Minbao also praised Makino Technology's approach. They mentioned in their reports: Makino Technology can remind users to pay attention to their health while playing games. This is the first domestic Internet company to persuade users to take a break. This approach not only represents Makino Technology's care for users, but also represents Makino Technology's strong sense of social responsibility as an Internet company.
What the official media likes most is to have correct views. On weekdays, they will criticize the bad habits of the Internet from time to time, blaming many bad social phenomena on the induction of users by the Internet, especially online games. In the eyes of the official media, they are poisoning the younger generation. The main culprit, however, is the "health care" system of Makino Technology YY Game Hall, which made them publicly praise a company involved in online games for the first time.
When many companies in the same industry saw Makino Technology's move and saw the official media praising Makino Technology, they secretly cursed Makino Technology as a thief. Makino Technology took the initiative to create this initiative called "Health Care" The anti-addiction system has not only received praise from users, but has also been a big hit in the eyes of the official media. Being promoted by the official media is like a big free advertisement.
The official media praised Makino Technology for a clear purpose: to remind other game companies to follow suit.
As a result, major game companies have been actively developing their own "health care" while gnashing their teeth and criticizing others...
Thanks to the new leader "Liangpi Pipi", the second leader of this book is finally born! If I usually update two or three times, I will definitely add more updates for you, but now when I am trying my best to update four times every day, forgive me, I may not be able to add more updates for you...
(End of chapter)