Baidu's biggest dream right now is to win over Yiting.com and then add a new MP3 search based on Baidu's search engine. However, if it cannot win over Yiting.com, it will be too time-consuming and laborious to build its own MP3 search engine. After all, At present, most users who listen to and download MP3 online are gathered on Yiting.com, and Yiting.com does a particularly good job in meeting the vertical needs of users. Once users have the idea of listening to and downloading songs, they will open it directly. , will not click on Baidu at all.
Although later generations of Baidu occupied the vast majority of the market share in the domestic search engine market, they had no chance to get involved in certain vertical fields, such as online shopping. When a user wants to buy a piece of clothing, he will subconsciously open Taobao and go directly to Taobao. When searching for clothes, very few people will use Baidu to search. This is because Taobao has already penetrated users deeply in this aspect of online shopping, and Baidu has no competitiveness.
The same is true for music at the moment. Even if Baidu Search launches its own MP3 search, because Li Mu started nearly a year earlier than him, it will be difficult for them to catch up. The only good solution is to integrate Yiting.com.
Tan Yaocheng's mission today was to find a way to persuade Li Mu and use various conditions to lure Li Mu to sell shares of Yiting.com. However, he did not expect that Li Mu's nose was sharper than a dog. Baidu had just smelled the rise of the MP3 market. Li Mu Industry analysis and competitive product analysis have already been done.
He felt helpless, but Tan Yaocheng still gritted his teeth and tried to persuade Li Mu: "You can only keep Yiting.com now. It is difficult to realize it quickly, but if you sell it to Baidu, in a short time You can cash out tens of millions or even over 100 million within a few days, which is a real benefit.”
Li Mu said: "Old Tan, where did you hear this from? Who told you that I can only keep Yiting.com? To tell you the truth, not only am I not ready to give up on Yiting.com, I am also prepared to take advantage of the current opportunity of the industry's rise. Make a big move."
With that said, Li Mu took out the prototype of Mango's MP3 player from his pocket, which he brought specially to see Tan Yaocheng today.
Li Mu handed the Mango MP3 player to Tan Yaocheng and said, "Look at this."
Tan Yaocheng asked in surprise at the result of MangoMP3: "Is this an MP3 player?"
Li Mu nodded.
Tan Yaocheng asked in confusion: "Why are you showing me this?"
Li Mu smiled and said, "Look at the back."
Tan Yaocheng curiously turned over MangoMP3 and took a closer look at the line of words on the back. He almost didn't vomit blood on the spot.
"Yiting.com customized machine?"
Tan Yaocheng looked at Li Mu dumbfounded: "Have you started playing with hardware?!"
Li Mu smiled slightly: "No, no, I just want to take advantage of the rise of the MP3 market and the huge increase in sales of MP3 players to get involved and increase the popularity of Yiting.com.
Tan Yaocheng was horrified and couldn't help but say: "I really can't see through you. Are you customizing this MP3 to sell it yourself?"
Li Mu said noncommittally: "The influence of hardware is very strong."
Tan Yaocheng carefully looked at the MP3 in his hand and said in surprise: "This player is very beautiful, much better than the ones on the market. Mango, which brand is it?"
Li Mu smiled slightly and said with a neutral expression: "Mine."
"What?" Tan Yaocheng's eyes almost popped out: "Is this brand yours? What's going on, you now have a hardware brand of your own?"
Li Mu didn't want to reveal his hardware layout, so he waved his hand and said: "These are all for Yiting.com. I have ordered 100,000 units of this machine from the foundry and will start next month." Sales, by then Yiting.com’s popularity will rise to another level.”
Tan Yaocheng looked at Li Mu. There was no movement for a long time. After a long time, he sighed: "Brother, when are you going to build a search engine?"
Li Mu asked him: "What's wrong?"
Tan Yaocheng said with a sad face: "Except for the search engine, which you haven't interfered with yet, you have already dabbled in almost everything else. You must leave us a way to survive!"
Li Mu said: "Don't worry, I have no interest in search engines."
Tan Yaocheng asked: "What about MP3? Are you really prepared to go all out to do this thankless task? You must also know in your heart that there is basically no money to be made from MP3 search, listening, and downloading... "
Li Mu smiled and said: "I'm not short of money right now. Some projects don't require it to be profitable. Let's support it first."
Tan Yaocheng was anxious and said: "We have been cooperating for so long, why don't you give us a chance? Now MP3 is too important to us. If you are not satisfied with my quotation, we can discuss it in detail, and we will always let You’re satisfied.”
Li Mu said: "Old Tan, it's really inappropriate to always reject you. Let me make a suggestion. The MP3 customized by Yiting.com will arrive next month. By then, we will customize the MP3 players based on this batch of Yiting.com. I will re-estimate the price of Yiting.com based on the sales situation, but I don’t want you to pay. You can exchange Baidu’s shares with me.”
Tan Yaocheng hurriedly asked Li Mu: "If Baidu takes shares to replace all your Yiting shares, will you be willing?"
"Yes, a hundred yeses." Li Mu smiled and said, "As long as you give me a proposal that satisfies me, I will definitely not refuse."
Tan Yaocheng said immediately: "Then I will discuss it with Mr. Li tonight and ask him to give you a replacement plan as soon as possible."
Li Mu said: "Don't worry, you can come up with a plan for me after my customized MP3 comes online."
Seeing Li Mu's shrewd and calculating look, Tan Yaocheng could only nod his head and asked Li Mu: "What channels are you going to use to sell these MP3 players? The most important test for hardware sales is probably the sales channel."
Li Mu noticed Tan Yaocheng's doubts and nodded: "We have found a new channel for sales."
Tan Yaocheng answered: "New channels? Are they competitive with old brands with well-established channels?"
Li Mu smiled mysteriously: "Whether it will be successful or not is not yet certain. We can only see the actual situation when the time comes."
Li Mu can probably guess part of Baidu's current situation. As the number of netizens increases and their understanding of the Internet becomes deeper and deeper, search engines have begun to become an indispensable part of most users' Internet access. Baidu's current situation The trend is definitely getting clearer, but for them, it is clearer, but it is not yet a breakthrough. If Yiting.com's MP3 business can be integrated now, it will be a huge boost to Baidu.
Li Mu was originally not planning to sell shares of Yiting.com too early. That was because he had previously considered selling the shares to Baidu bit by bit and exchanging the shares for money, so it would take three years to cash out the shares bit by bit in order to get the shares in his hands. Generally speaking, it can be sold at a good price, but if Baidu is willing to exchange its shares for Yiting.com, why not do it.
The future of Yiting.com is like a child with congenital defects. Its development prospects are not the same as Baidu's. However, while Baidu is not that powerful yet, Baidu's demand for Yiting.com has even reached He was so hungry that he exchanged Yiting.com for a certain proportion of Baidu shares as soon as possible. Not only did he not have to worry about Yiting.com’s future affairs, he also became a shareholder of Baidu. When Baidu is listed on Nasdaq in the future, this will be another huge sum. of wealth.
How many shares of Baidu can be replaced by Yiting.com, or how many shares Baidu is willing to use to replace Yiting.com, it all depends on what level Yiting.com can reach in the next step. If MangoMP3 customized by Yiting.com achieves great success With the success of Yiting.com, the value of Yiting.com will be higher. Li Mu estimates that the 66.2% of Yiting.com shares he owns will have to be exchanged for at least 6.6% of Baidu's shares. Baidu's current valuation is not very high. High, this replacement ratio can be said to be relatively realistic. If Baidu's demand for Yiting is more urgent by then, it is estimated that it will be willing to sacrifice more.
…
In a four-star hotel in Zhongguancun, Yanjing, Liu Xuebin, the former deputy director of Tengxun’s QQ business unit, had just finished a full day of meetings with Sina. He dragged his slightly tired body back to the hotel. Liu Xuebin began to give advice to those in the group. Former Tengxun employees reported on the progress of today's negotiations.
"The situation on Sina's side is that they have developed a 1.0 product, but because of the emergence of Makino Technology YY, they decided to re-develop a 2.0 version before launching it online. Otherwise, the 1.0 product will not be competitive in front of YY. , so after we came over, we directly merged with their original development team to develop a new version together."
Everyone has basically guessed the situation that Sina is facing when it comes to instant messaging. It must have been influenced by YY, so it is preparing to form a large team to re-develop it. The question that everyone is concerned about now is what kind of treatment they can get, so Asked in the group one after another.
Liu Xuebin said: "As for the salary issue, they are willing to give a coefficient of 1.3. Based on the stable bank flow within half a year, what is the actual salary after tax? After joining Sina, you can get 1.3 times after tax. .”
As soon as this salary package was announced, it immediately caused a sensation in the group.
Life is not easy for everyone right now. It is very difficult to get 80% of the previous salary, let alone 1.3 times the previous salary. Therefore, this treatment captured the hearts of a large number of people almost instantly. When they saw these benefits, My heart has already flown to Yanjing.
Liu Xuebin added: "I also negotiated a settlement allowance with Sina. After everyone signs the contract, they can get a settlement allowance of one month's salary, which can be used for their travel expenses from Shenzhen to Yanjing and the cost of renting a house. "
The group was completely blown away. For many people, this was a transition from hell to heaven. A large number of people in the group were extremely excited and were asking when the contract with Sina would be signed.
Some more sensible people thought of Makino Technology and asked Liu Xuebin: "Mr. Liu, have you talked to Makino Technology? What kind of treatment can they offer?"
Liu Xuebin said: "I made an appointment with them to meet tomorrow afternoon. We will discuss the details at that time."
At this time, Liu Xuebin was no longer ready to talk to Makino Technology because he had negotiated a very considerable signing fee with Sina's senior management. As long as he signed with Sina, he would get a signing fee of 300,000 yuan. , if you bring a team of more than 80 people to sign a contract together, you can get half a million yuan in signing fees.
(End of chapter)