Chen Tong felt that Makino Technology must covet the traffic aggregation capabilities of the navigation website on the web side when building a navigation website. So when he put aside all appearances and looked at the essence, he realized that Makino Technology must make efforts on the web side. .
The current web product model is still relatively simple. Except for forums, chat rooms and some functional websites for viewing pictures, reading books, watching videos or listening to music, the rest are basically portals. Of course, there are many types of portal websites. , like Sina, are comprehensive portals, but like Zhongguancun Online, Autohome, and 17173, they are vertical portals.
Chen Tong carefully analyzed the product line of Makino Technology. He felt that Makino Technology’s existing web products did not require them to layout the traffic on the web side. Their Tieba, Happy Farm, and personal space are all supported by YY, which is almost enough Absorbing the vast majority of Internet users, web traffic at this time can only play an icing on the cake, and it is of little significance.
With Makino Technology's way of doing things, how could it make a product that is very useless to itself? What's more, Makino Technology's move is a bit boring. It imitates a personal website with little technical content, and mobilizes large resources to coordinate. It is clear that it will force Hao123 to a dead end. For such a large company, Why would you do such a thing
Chen Tingtong thought for a long time: There is no need for web traffic, but we still want to build such a navigation website. The only reasonable explanation is that Makino Technology wants to control the web traffic.
After figuring this out, Chen Tong was also frightened into a cold sweat. Although the navigation station overall felt very low-end, the traffic of the navigation station should not be underestimated. If Makino Technology could really kill Hao123 and replace it, Then all well-known web sites in the country will be choked by him.
Sina's current daily traffic composition has four general directions. If arranged from large to small, the first place is the search engine, the second place is Hao123, the third place is the viscosity users who log in by themselves, and the fourth place is It is an external link. The second-ranked Hao123 contributes at least 25% or even 30% of traffic sources to Sina. This includes not only new users, but also sticky users. However, these sticky users do not directly type Sina. Log in through the website, but through Hao123, so their traffic entrance is also on Hao123.
If one day, there is no link to Sina on Hao123, then Sina will lose at least 15-20% of its traffic, which is the blood supply for new users. If the input of new users is interrupted, then the overall traffic will decrease. are greatly affected. At the same time, those sticky users who jump to Sina through Hao123 must be more dependent on Hao123 than on Sina. Therefore, once they cannot find Sina on Hao123, entrance, they are very likely to directly choose to enter other portals through Hao123. In this case, it is equivalent to losing loyal users.
This is actually very scary if you think about it carefully. For a portal, if it loses 20% or more of its traffic, it will be a devastating blow, especially for an already listed company like Sina, a little bit of bad news If news spreads, the stock price will suffer a huge blow and investor confidence will be greatly destroyed.
The nervous Chen Tong immediately reported the possibilities he thought of to Sina's decisive team. However, when these words reached the ears of the highest level, everyone thought that Chen Tong was alarmist.
First of all, they believe that all Makino Technology has done is to build a navigation station. Chen Tong said that Makino Technology built the navigation station to strangle the web traffic of the entire network, which is a bit over-interpretation of Makino Technology’s actions, as if When interpreting Lu Xun’s articles in Chinese language texts, every ellipsis often needs to be analyzed and analyzed. At one time, it was said that the ellipsis represented the author’s mood, and at another time, it was said that it highlighted the author’s criticism and satire of something at that time. Chen I have the same goal as my Chinese teacher now.
Secondly, they felt that Chen Tong was deliberately alarmist. He must still be worried about the company's insistence on doing UC, so he continued to promote Makino Technology's threat theory to make everyone believe what he said originally. Everyone is afraid of Makino Technology, so they give up the UC attempt.
Because Chen Tong once strongly opposed UC, everyone now labels him as a laggard. Whenever he mentions issues related to Makino Technology, everyone will unconsciously refer to his attitude when he opposed UC. , which also turned Chen Tong's image in the core layer of the company into a villain who only cares about his own land and does not care about the company's overall development prospects.
Chen Tong was very stubborn. Even though he had made the core management feel a little disgusted with him, he still warned unswervingly: "Makino Technology must have bad intentions when it intervenes in Web traffic. We have incorporated the former QQ technical team." Everyone knows that Makino Technology will not sit still and wait for death. Starting with Web traffic, it is very likely that Makino Technology will make a big move against Sina. If we don’t pay attention to it, once it seizes the lifeblood of Web traffic, we will It’s in danger!”
"Old Chen." The chief operating officer frowned, and his voice was already a little unfriendly. He said coldly: "Can you stop interfering in UC's affairs? Your task now is to build a good portal network and provide powerful services for UC in the future. Traffic support, as for other things, you don’t have to worry about it, even if Makino Technology really wants to do something with Web traffic one day, we may not really be afraid of him, after all, he doesn’t have much advantage on the Web side.”
Another vice president also nodded and said: "Old Chen, you have deified Makino Technology a bit now. Don't say that these are just your guesses. Even if you guess right, you can't be paranoid about what Makino Technology wants to do. If we can succeed, our Sina.com has been in business for so many years and has such a huge user base. Even if he builds a YY123 navigation site to deliberately block our traffic, we don’t have to be afraid of him at all. The traffic contributed by the navigation website is already there. It is not irreplaceable, not to mention that there is more than one navigation website, YY123. If YY123 does not have the entrance of Sina, then a large part of our users will definitely choose other ways to log in to Sina. This is what we do in the portal website Competitiveness in the field is reflected.”
Chen Tong asked back: "What if Makino Technology also makes a portal? What if it directs all the traffic from the navigation website into its own portal?"
The chief operating officer sighed and said: "Old Chen, it's boring for you to keep trying. If I follow what you say, all Internet companies can't do what Makino Technology has done, otherwise they have to beware of Makino Technology's retaliation. We have to be wary of Makino Technology becoming a portal. If we were Shanda, we might have to be wary of Makino Technology making games. If we were to be Jinshan Jinshan, we might have to be wary of Makino Technology making anti-virus software. Do you really think Makino Technology is a god?"
Chen Tong insisted on insisting on his own point of view and asked: "Don't say I'm making excuses, just tell me, if Makino Technology really wants to build a portal, what should we do? They already have the star product YY, and their user stickiness is It’s not even a little bit higher than our website. Now it’s starting to lay out the navigation station and take the web traffic into its own hands. When the time comes, YY and navigation will push their own portal website. How should we respond? Xinlang.com When the traffic is doubled, who will bear the responsibility?"
The chief operating officer became anxious, slammed the table and said angrily: "If it's like you said, I will take on this responsibility. Are you satisfied now? If you are satisfied, I solemnly request you to concentrate your energy On the portal, as for other things, don’t think about it, it has nothing to do with you!”
The other party's violent action of slamming the table suddenly made Chen Tong's heart feel cold. He couldn't figure out why everyone thought that he was holding back by opposing UC? I can’t figure out why no one realizes how dangerous Makino Technology’s current actions are to Sina.
Coming out of the conference room, Chen Tong felt depressed and made an appointment with an alumnus of the National People's University in advance. The two decided to have some drinks together after get off work to relieve their turbulent mood.
This Renmin University alumnus was the one who brought Liu Edong and Chen Tong together for dinner. When he received a call from Chen Tong asking him to have a drink, he readily agreed. Then, thinking of Liu Edong's request, he asked him: "Do you want to invite Edong as well?" Call me? He respects you, an old senior, very much."
Chen Tong thought of Liu Edong and suddenly wanted to talk to him.
He and the friend between him and Liu Yidong were good friends who talked about everything, but the other person chose to pursue an official career after graduation and was a national civil servant. We could talk about life but not career. But that Liu Yidong, indeed It's a bit of an appetite for myself.
As for Liu Edong, a junior who previously worked in the optical and magnetic business in Zhongguancun and could earn hundreds of thousands a year, when Chen Tong met him for the first time and heard about him, he still looked down on him in his heart. He just graduated from the National People's University. It is indeed a bit embarrassing for a top student to take root in Zhongguancun and start a small business with a group of profiteers full of money.
But when they met last time and the three of them had dinner together, Liu Edong actually took the initiative to chat with Chen Tong about the Internet. At that time, Chen Tong realized that Liu Edong actually had a deep understanding of the Internet, and many of his views were similar to his own. He said last time that he seemed to have transferred his store and was working with others to build an e-commerce website. It was still in the preparation stage before going online. At that time, the two took advantage of this topic to chat about e-commerce. Some of Liu Edong's views even made Chen Tong They couldn't help but admire him and thought that this junior was simply an unprecedented genius in the field of e-commerce.
Chen Tong didn't know that at this time, Liu Yidong had activated his genes for the e-commerce industry more than a year earlier than in his previous life. The person who activated his e-commerce genes was Li Mu, the founder of Muye Technology, and Liu Yidong used it to fool Chen Tong at the time. many views
At this moment, Chen Tong felt that talking to Liu Yidong, a person who knew the Internet, might get some relief from what he was currently facing, so he immediately agreed and said, "Call Yidong." , let’s find a place to have a drink together.”
The third update is completed today, and we continue to ask for monthly tickets. We have been number one in the urban sales list most of the time recently, but in the urban monthly ticket list, we are only ranked eighth. The disparity is really too big, so please help!
(End of chapter)