When the industry was scornful of YY123, Li Xingping became so anxious that he couldn't even speak.
He found that Makino Technology's YY123 completely copied his own ideas, but because of its strong design and development team, it was overall more than one level higher than Hao123.
And Makino Technology’s ecology can always play well with any of its products.
For example: YY123 also enabled one-click login for YY users. Li Xingping didn’t understand at first that it would be unnecessary for a navigation website with the same tools to also open user registration and login functions. On the contrary, it will increase the user's behavioral costs and is not as convenient as Hao123. But when he actually opened YY, he discovered the awesomeness of YY123.
YY123 has added a custom column under the secondary navigation bar on the homepage, where users can define their own favorites, and this favorites has a cloud recording function.
User A logs in to YY with one click to open YY123, and then customizes the websites he frequently visits on the YY123 interface. Next time he changes to any computer, he only needs to log in to YY and open YY123, and these customized sections will be immediately displayed from the cloud. It comes out very quickly. After all, a link is just a string of characters. The data traffic is small and can be ignored. The small icons also occupy very little space. Therefore, users can log in from another computer and synchronize data from the cloud to the local page instantly. Demonstration process.
It was this function that made Li Xingping panic.
Li Xingping is like a person who works at a street stall to apply film on mobile phones at night. Under normal circumstances, he relies on his superior skills to make a living and is not afraid of competitors. But one day, if a mobile phone manufacturer provides a self-filming service for mobile phones when they leave the factory, the craftsmanship and materials are better than his own. Fortunately, this is really fatal.
Strong resource integration capabilities and product linkage capabilities have always been the core elements for Li Mu to ensure YY's competitiveness. He has carefully laid out so many product structures that are closely linked, which Li Xingping can't resist.
Hao123 has a lot of traffic, but Makino Technology also has many users. YY is just a pop-up window in the lower right corner, which can bring hundreds or tens of millions of traffic to YY. This pair of Li Xingping works alone and has no other products to rely on. It is a huge crisis that can be called the end of the world.
Li Mu personally thought up a slogan for YY123: The real Internet starts here, and then asked YY to give users a pop-up window every day. When users see the ten words "The real Internet starts here", they will subconsciously be curious about what it is. This is the real Internet, and it may even lead to further psychological implications: Isn’t surfing the Internet the real Internet
Driven by curiosity, the user clicks to enter, and YY123 will be opened immediately and the automatic login will be completed directly. At this time, there will be a warm reminder to know that the user has customized a navigation website of his own.
Is it highly technical? Really not high.
Is that awesome? So fucking awesome.
Once YY123 was launched, it relied on its powerful customization functions and complete cloud system to bring an excellent experience to users. Even those users who are usually too lazy to go to the navigation website are happy to customize a navigation station of their own. , these days, there are countless products on the Internet, but there are still very few that can truly give users autonomy. YY space has strong openness, allowing users to define a lot of content independently, so it has been greatly favored by users. Popular among users, now, YY123 still excites users.
Originally, Li Xingping's life was very comfortable. Hao123, while being looked down upon by many people, contributed hundreds of thousands of advertising revenue to him every month. In this era, Li Xingping was able to earn hundreds of thousands a month, which changed his life drastically. He Relying on Hao123, he bought a big house and a luxury car in Yangcheng, drove back to his hometown every now and then, drunkenly living with a few friends, and then returned to Yangcheng to live the life of a wealthy man in a big city. He has been in this comfortable situation for too long, and even From the time Hao123 was born to now, he has been in this comfortable situation. There has been no real competitor. He is like a fish in a lake by himself, relaxed and comfortable.
But now, an enemy that can be called a domestic Internet giant has appeared and has directly become his most direct competitor. Li Xingping is worried about this, fearing that Makino Technology will destroy himself like it destroyed QQ.
However, what Li Xingping didn't expect was that Li Mu had long been determined to defeat him and wanted to give him a three-dimensional attack from online to offline, from virtual to reality. There were only two roads in front of him. Either be acquired by Makino Technology, or wait to be killed by Makino Technology.
As early as when formulating the hit-before-buy strategy, Li Mu decided to ask Makino Technology to launch a large number of offline advertisements throughout Guangdong Province, completely surrounding Li Xingping with YY123 advertisements, putting the greatest pressure on him, and striving to make him in the shortest possible time. Compromise within the time limit.
So, on the second day after YY123 was launched, which was the first day of the new week, Commercial Director Ding Jian came to Li Mu and directly raised his request: "Mr. Li, I think our YY needs an advertising spokesperson."
Li Mu asked curiously: "Spokesperson? Why?"
Ding Jian said: "If there is a well-known spokesperson for offline promotion, the effect will be much better. Many brands are supported by the face of a celebrity. What's more, I think our online products actually need an image spokesperson, such as the YY show , YY Space, YY Games, etc.”
Li Mu then said: "Tell me what you think, what kind of spokesperson is more suitable."
Ding Jian said: "It must be a well-known and young idol star, preferably a female, because most of our product designs have cartoon images. If there is a young and beautiful female star as the spokesperson, the effect should be much better."
Li Mu nodded. What Ding Jian said makes sense. Whether it is online or offline advertising, the aggregation effect of celebrities is the highest. If YY-related products really want to find a spokesperson, the first thing that comes to Li Mu's mind is Du Wei.
Du Wei has a cute and sweet appearance. She is the most perfect image in the eyes of otakus. She is also simple and without any stain. She is still a top student at the music school. She sings well and has good acting skills. She is very popular online. If she is allowed to represent YY The product should be the most suitable.
So, Li Mu asked Ding Jian: "What do you think of Du Wei?"
Ding Jian stood up from his chair and said excitedly: "Mr. Li, Du Wei is the perfect candidate in my mind!"
Li Mu smiled and said: "Let me coordinate this matter and give you an answer as soon as possible."
Ding Jian said excitedly: "Then I will wait for your news with peace of mind. Now I have sent people to Guangdong Province and are discussing the details of offline advertising cooperation with some advertising companies. Once the negotiations are completed, our offline Advertisements can bloom all over Guangdong Province at any time."
Li Mu said with satisfaction: "With this kind of momentum, once offline advertising is rolled out throughout Guangdong Province, Li Xingping will feel the pressure of being surrounded on all sides."
Ding Jian asked: "Then when should we communicate with Li Xingping about the acquisition?"
Li Mu said: "Don't worry, try to hold him back in every possible way. When he gets confused, just buy the entire Hao123 at one package price. Don't mess around. After you get it, jump the domain name of Hao123 to YY123 directly. Our The goal was achieved.”
Li Mu is very optimistic about letting Du Wei endorse YY products, not only because of Du Wei's personal conditions, but also because Du Wei is Li Mu's single-handedly popular one. Endorsing YY will not only help YY go further, but also help YY Through her strong online advertising capabilities on the Internet, she has helped her to further increase her popularity. For such a good thing, domestic female celebrities will probably rush to do it or even pay money to do it. With such a huge promotion resource, Li Mu is completely reluctant to give it to others. He could only accept it happily if it was given to Du Wei.
Moreover, Du Wei’s agency contract was also signed with Makino Image, so in principle, Li Mu could ask her to endorse a series of YY-related products at any time. However, Li Mu treated Du Wei like a sister, and with Du Fei here, he was the first What comes to mind is to ask Du Wei first about her wishes. If Du Wei is willing, she can discuss it with Du Fei.
Du Wei has always regarded Li Mu as a big brother who takes good care of her and is talented. She admires Li Mu very much. When Li Mu told her about the endorsement, she said to Li Mu without thinking about it: "Brother Li Mu, I have no objection." , you can make the arrangements."
Li Mu smiled and said: "Then I have to communicate with your sister. If she has no objection, then we can prepare to sign the contract."
Du Wei said: "Brother Li Mu, my sister may be busy these two days. She has been dealing with matters in the United States and doesn't even have time to answer my call. She will return to China next week after she finishes handling the matters at hand. "
Li Mu asked in surprise: "Your sister is coming back next week?"
Du Wei said: "Yes, didn't you and brother Chen Ze always persuade her to come back and start a racing club together? My parents also said they were very grateful to you two. They always wanted her to come back but she was not tempted, but you persuaded her ”
Li Mu smiled and said, "Okay, then I'll wait until she comes back and then find a chance to tell her in person."
…
The fact that Makino Technology built a navigation website did not arouse the alarm of people in the industry. No one realized that Li Mu’s core purpose of building a navigation website was to build a comprehensive Chinese portal.
Sina is still developing the 2.0 version of UC non-stop. No one cares about what Makino Technology is doing now. Only Chen Tong realized something was wrong.
Chen Tong couldn't understand why Makino Technology wanted to build a navigation website. Even if the navigation website was very promising, considering the situation of Makino Technology, they didn't need web traffic.
Makino Technology's product with the highest number of daily active users is YY. YY is a client product. Web traffic has little impact on client products. What's more, YY's current number of active users completely crushes the number of active users of navigation websites. Why go back and work hard to build a navigation website that is of little use? As for YY's other product lines, they are also centered on YY. Most of the traffic comes from YY. The only advantage of the navigation website is web traffic. Makino Technology is now building a navigation station. Is it to focus on the web side
Second update, continue to ask for monthly votes, there will be another update tonight.
(End of chapter)