For Chen Tong, joining Sina in the past few years has been a perfect professional experience. Sina gave him a stage to show his ambitions, and he reciprocated the favor and handed Sina a full score. The answer is that at Sina, he promoted the reform of many portal websites, making Sina one of the top Chinese portals at the moment. It is not an exaggeration to say that he is the most important talent in the entire Sina.
However, it is precisely because of Chen Tong's hard-working and accomplished status in Sina that his popularity in Sina is not very harmonious, especially among other senior executives at the same level. Many people are somewhat envious of Chen Tong. With jealousy and hatred, the core business section is getting better and better in Chen Tong's hands, and others will inevitably covet it. Even if they can't pull Chen Tong from the position of the general person in charge of the portal, they must at least strive to be in other positions. There has been a breakthrough in the new business section to check and balance Chen Tong.
UC is a good opportunity to check and balance Chen Tong. Everyone here knows that there is a huge market space in the field of instant messaging. QQ has been developing value-added services based on communication products before, which allows them to have advantages that other Internet companies cannot. After YY replaced it, it has developed value-added products to a new level. There are countless services that make users willing to pay for them. Sina UC has such a powerful traffic portal to support it. Even if it can capture 20% of the domestic instant messaging market share, it will definitely be a very large core business.
Therefore, Chen Tong's objections at today's meeting sounded particularly harsh to the ears of others.
This also made Chen Tong feel the rift among Sina's senior team for the first time. Everyone was not rushing forward with a common purpose. In the process of rushing, there were always people falling behind, thus hedging against those in front. Despite their grudges, there are always people who hope to stumbling upon those who are traveling with them so that they can rush slower and be suppressed by themselves at good times.
As the saying goes, anything good in the forest will be destroyed by the wind. Chen Tong used to feel that Sina gave him such great autonomy and selfless support. This team was simply the dream team he longed for most. However, , with a slightly dull emotional intelligence, he finally understood today that in fact everything is just an appearance. The company hopes that he can rush as fast as possible, but his comrades do not think so. Now, when he raises objections to UC, Everyone showed their hidden faces.
Opposing UC, Tong Chen asked himself that he had no selfish motives at all. If the current instant messaging field was still the era of QQ, he would not be opposed to UC. But the key point is that QQ was replaced by YY as soon as version 1.0 of UC was developed. Makino Technology The routine of doing things is too deep. He intuitively believes that once Makino Technology becomes a frontal enemy, Makino Technology will not passively defend, but will fight back in an all-round way. Although Sina is the top domestic Internet company listed on Nasdaq, But facing a powerful opponent like Makino Technology, he would definitely steal the chicken but lose the rice. That's why he proposed to stop the UC project. At least not to become a head-on rival with Makino Technology for now. But among the entire senior staff, no one stood with him. On the same front.
The entire team had already made a decision, and Chen Tong could only give up his objections and watch them become the most direct opponent of Makino Technology, which was in full swing.
Li Mu realized that poaching Chen Tong might be a protracted battle, so he asked Lin Qingya to vacate the position of editor-in-chief of the portal, and first recruited an experienced deputy editor-in-chief to take over the preliminary work. The plan was very clear. First, the page design should have a sense of the future. Today's Internet web pages are too ugly. Li Mu gave detailed opinions and required the portal to reach a standard that is more than five years ahead of its peers in design.
In addition to page design, the page classification of the entire portal should also be as detailed as possible. Not only should there be very clear vertical sections, such as: news, sports, entertainment, finance, automobiles, real estate, technology, games, education, fashion, etc. , each vertical section will also be subdivided into several clear three-level categories. For example: under the big category of news, three categories are set: real-time rolling news, domestic news, international news, current affairs news, social news, military news, etc. level classification to provide users with the clearest access path.
In addition, what is more important is to plan an algorithm system for user behavior analysis, label the content and users, and then analyze the weight according to the labels to accurately push the content that the user may be interested in. This algorithm system is once and for all. As the tag library becomes larger and larger and the rules become more detailed and reasonable, this algorithm system will become more and more accurate in analyzing users. If maintained for more than a few years, it will become the largest in the country and even the world. The Chinese user tag algorithm can not only be used as a portal in the future, but can also be used in various Internet products, such as Toutiao. Its tag library and algorithm are one of the top in the mobile Internet era. The reason why this algorithm is It is top-notch because it can truly understand users, give users their favorite content, and greatly increase the user's conversion rate. If this algorithm is given to Meituan, it can be used for group buying, and if it is given to Taobao, it can be used for e-commerce. You can use it for travel by giving it to Ctrip, which is very useful.
The core algorithm can be understood as a magical blessing halo in the Internet and mobile Internet era, similar to the BUFF in the game. A set of top algorithms, just like the super BUFF in the game that can add various attributes, can allow the comprehensive attributes of the product to be obtained. A substantial overall improvement, and once you master this BUFF, every one of your products will receive huge blessings, which is of great significance.
Since Fang Xudong focused on algorithm-related technologies when he was at Google, Li Mu gave him the task of this set of tag libraries and algorithms. Fang Xudong has completed the development of Taobao's core architecture, and he has nothing to do at the moment and can concentrate on Prepare to build this tag library and algorithm system.
Fang Xudong himself was also very interested in Li Mu's plan. He was pleased to find that Li Mu not only had strong product thinking and operational thinking, but also had a deep understanding of the Internet's user-based algorithms. In fact, many companies in the industry have finally succeeded. Not by products, but by various core technologies, and algorithms are one of the core technologies.
…
At the end of May, a lot of things are happening at the same time.
Chen Wan joined the second episode of "Happy Camp". With her outstanding performance and excellent personal conditions, she continued to become popular across the country, and her popularity was unparalleled for a while.
Wang Shaohua still clutched the key to the duplex building in Washington Palace that Li Mu gave him. Basically every other day, he would take time to drive upstairs to take a look before driving home, but he never did. It's a good decision, whether to accept the house or not. If he decides to accept, he will tell his wife about it immediately; if he decides not to accept, he will return the key to Li Mu and let Li Mu decide the final ownership of the house.
Liu Xuebin led a large team to Yanjing and officially joined Sina. There was no way to keep such a huge personnel move secret in the industry. The whole industry knew that Sina was also going to make an instant messaging software.
Six of Chen Hui's subordinates and a dozen other team members who were optimistic about Makino Technology joined Makino Technology. After these people arrived in Yanjing, they were all reorganized into the YY Business Department. Chen Hui himself was also dismissed from the Tieba Business Department by Kong Lingyu. It was transferred out and put into the YY Business Department.
This weekend, Chen Hui learned that his ex-girlfriend Zhang Yao would be joining the company next Monday, and that she would join the same department as himself, the YY business department, except that she was in the development department, while he was in the maintenance department. .
On the one hand, Chen Hui was ashamed of not being able to recruit back the former QQ team for Makino Technology, and on the other hand, he was excited about Zhang Yao's joining next week. Just as he was struggling with contradictions, Li Mu had officially launched a search for Sina. Encirclement and suppression.
However, Li Mu's first move shocked the entire Internet industry.
YY123.com is officially launched.
The much-anticipated Makino Technology suddenly created a navigation website, leaving everyone a little confused. Many companies even felt that Makino Technology, which had always been so good at it, seemed to have run out of skills. They thought they would develop something even more powerful. new product, but I didn’t expect that they would make something as unfashionable as a navigation website.
With the launch of YY123, except for Li Xingping, the founder of Hao123, who was so nervous that he could not sleep at night, other companies breathed a sigh of relief. This feeling is like discovering that the original unattainable goddess occasionally shows up in front of other people. He burped, farted, and picked his nose, and he instantly felt that the distance between him and her had become much closer.
At present, the entire Internet has a somewhat disdainful view of navigation websites. It is believed that this kind of young and even mentally retarded "network favorites" will not last long, and will soon become more familiar to users as they become more familiar with the Internet. The level continues to deepen and is completely eliminated by users.
However, the industry always feels that navigation websites are low-end and will be abandoned by users sooner or later, but they do not realize that the most critical essence that Internet companies need to understand is actually human nature.
Users are indeed growing, but users are also becoming lazier, and laziness is the most fundamental sin of human nature.
Most scientific and technological progress originates from human laziness, and the Internet is even more so. A considerable number of Internet products are designed to make users more trouble-free and convenient. Why does Hao123's lifespan and value exceed everyone's expectations? Why has it attracted countless companies? The reason why we desperately build our own navigation website is because of the laziness of users. It’s not that they haven’t grown, it’s just that they are willing to choose the simplest and most labor-saving product.
Hao123 is very low, but if you interpret it as being prepared for Internet novices, you would be completely wrong. It is not a product prepared for Internet novices, it is a product prepared for lazy Internet people. It is a For favorites in the cloud, the user does not need to record the domain name of any website, nor does he need to bookmark any website locally. He only needs to open hao123, and he can achieve all current web access here. There are a lot of websites from all walks of life. Waiting in line on Hao123 for users to click.
For the user, he does not need to remember anything, as long as he remembers hao123, it is enough. In this case, most users will still set hao123 as their homepage even if they continue to grow, because it is really convenient. Baidu acquired No one in the industry was optimistic about Hao123 at the time, but Hao123 eventually became the largest source of traffic outside of Baidu search engines.
When everyone underestimated and looked down on the navigation website, the only person standing in front of Makino Technology was the inexperienced Li Xingping...
It's been a few days since it broke out, and I haven't asked for votes for a long time. I'm asking for monthly votes today. I hope everyone can support me. I won't say how many votes you can get and add another chapter. If you owe a lot of IOUs in the end, lock in advance for today's third update. Give back!
(End of chapter)