Early the next morning, Li Mu convened a meeting with Kong Lingyu, Lin Qingya, Ding Jian and the Yiting team in his office to discuss preparations for the release of the Mango MP3 player.
Seeing that there is still more than a week before Taobao goes online, the first batch of 31,000 MP3 players from two foundries in mainland China and Taiwan have been shipped, and they will be delivered to Yanjing within three days. Li Mu’s tentative sales rhythm is to first Yiting.com starts reservations, and then waits for Taobao to launch sales on June 6, the day it goes online, and one week later, around June 13, shipments begin.
During the past period, OEMs have to coordinate production capacity, arrange production plans, open molds, produce samples, and then produce the first batch of goods, so the efficiency is relatively slow. However, after these preparations are completed, every week thereafter They can deliver the goods once, and there is a contract of more than two million units tied to them. In the future, they will allocate more and more production capacity to Mango. In this case, Li Mu will have nearly 20 days from now to June 13th. With a buffer period, the first batch of 100,000 units can be directly released to the market.
Li Mu’s idea is that it will be officially exposed simultaneously on Yiting.com and YY on June 1. The exposed content includes the appearance, parameters, and selling price of the Mango MP3 player, but the sales channel will not be exposed. In other words, users will only know Makino Technology has customized a batch of very fashionable MP3 players for sale, and the price is basically about 40% off the market price, but we don’t know what form Yiting.com will use to sell them, and Yiting.com will only sell 100,000 machines in the first batch. , the sales mode will not start until June 6th, but interested users can make an appointment first, because only users who make an appointment will have the opportunity to purchase MangoMP3 on June 6th.
In this way, the news that Yiting.com wants to disrupt the MP3 market can be released first, causing an uproar without exposing Taobao. The truth will not be revealed until Taobao goes online.
Everyone who attended the meeting did not quite understand Li Mu’s pre-sales, and they didn’t quite understand why users were required to make reservations before placing orders. This model has not been used by anyone yet.
Li Mu was reborn in an era when e-commerce was flourishing. Even if he had never done it before, he was familiar with various Internet marketing strategies, whether it was the hunger marketing used by Xiaomi or the pre-sale model used by Tmall and JD.com during the Double 11 warm-up. They all have their own pros and cons, so Li Mu is planning to play a combination of hunger marketing + pre-sale model this time.
First, use Xiaomi's routine to promote how good its products are, how awesome the design is, how powerful the hardware is, and how affordable the price is. You can't wait to sell one unit at a loss of half. After mobilizing the curiosity and enthusiasm of users, Tell them again that I only have 100,000 units in stock for the first batch, which means it will definitely be difficult to grab. It doesn’t matter. You can make an appointment first. It doesn’t cost money to make an appointment, but only those who make an appointment are eligible to snap up. On June 6th, you Only then can you have the opportunity to buy my products.
Therefore, Li Mu transformed into an Internet marketing guru for the first time and gave his core team a vivid and forward-looking e-commerce marketing course.
Li Mu said: "You just need to remember one thing. When promoting to the outside world, our products will always be the best, and we must learn to use our strengths to compare with the weaknesses of competing products. As long as it is our area of advantage, you can rest assured." Be brave enough to brag, and if we encounter our weaknesses, learn to use our strengths and avoid our weaknesses without mentioning them.”
"Once our product is accepted by users, we must show that it is a rare commodity. The first batch of 100,000 Mango MP3 players must be sold out within three minutes, so that all users who have not bought it will have a feeling in their hearts: they cannot buy it. You will suffer a loss!"
Ding Jian asked Li Mu: "Mr. Li, what should I do if the user does not kill all the users within three minutes?"
Li Mu glared: "Then create the illusion that the product has been sold out instantly! Even if only 10,000 or even 5,000 units are sold within three minutes of going online, you must immediately stop the sale from the system and show everyone that a product has been sold out. Tips!"
Kong Lingyu was stunned: "Boss, isn't this a fraud?"
Li Mu asked him: "The Jiangnan Leather Factory downstairs has been saying it was the last day for half a month and has been saying it for half a month. What do you think of this phenomenon?"
Kong Lingyu said awkwardly: "I don't believe it at all, I don't even look at it."
Li Mu said: "That's you. They say it's the last day every day. His potential users simply exclude people like you who pass by here every day. If you don't take the bait on the first day, you will never take the bait." Not his potential customers, his potential customers are the people who pass by the store for the first time every day. They are the real potential users. As long as the potential users are well maintained, he can make money. As long as he can make money, he He will continue to open a store here, and he will still regard every day as his last day. When will this place really stop making money, when will it be time for him to leave."
Kong Lingyu said: "But we are not small traders. If we are such a big company, if we still do this..."
Li Mu said solemnly: "If you want to do marketing, you don't have any psychological pressure. You have to focus all your energy on how to make users interested in your product. Of course, in the process of publicity, you can exaggerate appropriately. , but it cannot be exaggerated infinitely.”
With that said, Li Mu added: "Just do what I said when it comes to rush buying. At eight o'clock in the evening on June 6, Taobao will be officially launched. At eight o'clock sharp, the Mango Yiting flagship store will be online simultaneously and start sales. At eight o'clock, No matter how many units of Sanfen are sold, the front desk must show that it is sold out, so that users can wait patiently for the next rush. Only in this way can we create an aura of our products in the market, attracting more people to pay attention and attracting more customers. Potential users."
Although some people didn't want Li Mu to be too fierce, since this was Li Mu's order, everyone immediately expressed their compliance.
Li Mu added: "Ding Jian, you need to communicate with the leaders of Express Yanjing Post again in the next two days, and be sure to let their EMS business fully support our logistics link."
The current logistics is still very backward. Most of the civilian express delivery companies that will flourish in the future have not yet been established. The ones that have already started are Home Delivery, STO and SF Express. Currently, Home Delivery is the strongest, followed by STO, and SF Express is still focusing on Pearl Express. The strategic direction of Triangle and Shenzhen-Hong Kong express delivery has not yet been adjusted, so the most reliable express delivery at the moment is the postal service's EMS. At least with Yanjing as the center, all third-tier cities across the country have relatively good EMS timeliness, and no private express company has the most complete network of postal services.
Ding Jian said: "Don't worry, Mr. Li. I have already touched upon the EMS side. The 100,000 machines can be directly distributed to ten business offices for processing, ensuring that they can leave Yanjing within one day."
Li Mu nodded with satisfaction. Today's express delivery has no timeliness at all, so it is very, very good to be able to leave the place of origin within one day. Under normal circumstances, the current express transportation pays attention to resource utilization rather than timeliness. In order to Allocate enough goods to the vehicle. Some business offices may backlog a line of goods for two or three days before sending them out together.
After the meeting, Li Mu asked Ding Jian and the person in charge of Yiting.com to launch the pre-sale information of Mango MP3 on Yiting.com as soon as possible. When everyone started to prepare for the pre-sale of MP3, Sun Qian found Li Mu and said to Li Mu : "Mr. Li, Zhang Yao just came to me to hand over her resignation letter."
Li Mu frowned: "Is this the Zhang Yao who just joined the job yesterday?"
Sun Qian nodded.
Li Mu couldn't help but said: "Isn't it right? Is Chen Hui too impatient and frightening the other party?"
Li Mu has always been more concerned about Chen Hui's affairs. On the one hand, he did see the shadow of himself in the previous life in Chen Hui and decided to help him; on the other hand, he also felt that people like Chen Hui were worthy of Have a beautiful love.
However, the woman resigned just one day after joining the job, which made Li Mu instinctively think that Chen Hui had screwed up the matter.
At this time, Sun Qian said with a smile: "Chen Hui is quite impatient, and I don't know why he is so capable. Zhang Yao just joined the job yesterday, and Chen Hui took care of her. Today, when Zhang Yao handed in her resignation letter, I She confessed that she and Chen Hui had decided to get together, and in order not to embarrass the company, she took the initiative to resign and leave so that Chen Hui could continue to stay in the company and develop."
"Fuck."
The plot turned 180 degrees from what he imagined. Li Mu couldn't help but exclaimed, then came back to his senses and said with a smile: "This Chen Hui really has two skills! How many years have passed between them?" Less than twenty-four hours have passed since our first meeting..."
Sun Qian smiled and said: "I guess they both still have feelings for each other, so it will fall into place naturally."
Li Mu said: "Since it is a matter of course, we can't fight against each other. Special cases will be dealt with specially. You can communicate with them. They can stay at Makino Technology at the same time, but they must separate public and private. If there is confusion between public and private, situation, we can’t blame the company for being unkind.”
Sun Qian nodded and said, "Then I'll talk to them about this in private later."
Li Mu hummed, called Lin Qingya over, and communicated with her some details about love among employees. Lin Qingya said: "At present, large companies have relatively clear regulations prohibiting employees from falling in love, and we are not the only ones." One family.”
Li Mu said: "We don't encourage company employees to fall in love, but we can't absolutely prohibit it. White-collar workers living in big cities now have too much work pressure. Apart from work, they spend the rest of the day resting. Apart from their colleagues, they hardly know a few people. Friends, it is very easy for office romance to happen frequently. We only need to hold on to three points of view. First: office romance should not involve sensitive positions, such as personnel and finance; second, office romance should not affect work; third, office romance Once it turns into a de facto marriage, we will ask one of them to resign or leave the same business group. As long as these three points are controlled well, office romance is not impossible."
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(End of chapter)