For practitioners in the domestic MP3 industry, today ushered in their first major earthquake.
Yiting.com suddenly put up a banner ad on the homepage, announcing that they had cooperated with the Mango brand and customized the Yiting.com customized MP3 player from Mango to be released soon. Even YY began to provide special support for the Yiting website. Window recommendation has gathered a large number of users.
This is probably the first time that domestic MP3 manufacturers and domestic MP3 enthusiasts have seen such a gorgeous visual advertisement. The nine colors of Mango MP3 are black in the center, red, orange, yellow and green on the left, blue, blue, purple and silver on the right, with gray and black metallic textures. The background color makes the entire poster look extremely high-end and really catches the eye.
In this banner advertisement, this 64MB player, defined as Mango-ME, amazed everyone, and its selling price even surprised everyone.
The price of Mango-ME is only 368 yuan. You must know that the cheapest 64MB player from other brands currently costs about 550 yuan, and the larger brands cost at least more than 600 yuan. The 368 MP3 player is so cheap. It’s incredible, and Mango-ME also gives away a pair of very beautiful headphones for free. The color of the matching headphones is the same as the body color, and there are nine colors to choose from.
In addition, Yiting.com also announced that the first batch of Mango-ME sold is only 100,000 units, first come, first served, while supplies last.
For a time, Mango-ME attracted the attention of a large number of netizens. Many users who planned to buy MP3 players or were interested in MP3 players were interested. The appearance of Mango-ME instantly surpassed all similar products on the market, not to mention It is not a little bit cheaper than similar products on the market. Users can find no reason to reject such an MP3 player.
However, Yiting.com seems to be deliberately trying to keep it secret. No one knows how to buy this Mango-ME. At the moment, it is only available for reservation on Yiting.com. Any registered user of Yiting.com can make an appointment for Mango-ME and get it. A twelve-digit reservation code. The reservation code does not cost money, and it is not mandatory to purchase Mango-ME. However, if the user wants to buy Mango-ME, he must make a reservation in advance and have a specific reservation code.
However, as for how to use the reservation code, Yiting.com did not give any tips. They just said that sales will officially start at 8:00 pm on June 6, and reservation users can make reservations before 7:50 pm on June 6. Open Yiting.com and wait for the official release.
Zhao Kang's navy moved at the right time. At this time, like a virus, they promoted Mango-ME everywhere, as well as the price, appearance, and various parameter comparisons between Mango-ME and competitors' products. There is no doubt that Mango-ME's cost-effectiveness , it completely crushes MP3 players under 700 yuan, and even those high-capacity MP3 players with 128MB large memory are only larger than the capacity of Mango-ME, and other conveniences are still incomparable.
MP3 is not a high-tech product in the first place. Most products use the same chip and the same decoding standard. The only thing that can be distinguished in terms of performance is the memory. The rest is the brand, price and appearance. Mango-ME is different. The disadvantage is that the brand is not well-known, but Yiting.com has made up for Mango's lack of brand awareness to a certain extent. As for price and appearance, Mango-ME is not afraid of any opponent.
Based on Mango-ME's surprisingly high cost-effectiveness, coupled with the vigorous promotion of Yiting.com and YY and the linkage of the Internet, the publicity effect was extremely significant. In just one day, the number of reservations for Mango-ME reached 2.18 million , which not only surprised Li Mu, but also shocked MP3 manufacturers!
Although there is almost no threshold for reservations, Li Mu did not expect that the number of reservations would reach such a high level in a short period of time. However, he was still a little worried about the conversion rate of reservations. In the future, some domestic mobile phone brands pre-sold on JD.com, and the number of reservations increased. It often costs millions, but when it actually goes on sale, the actual conversion rate may not even be 1%. However, the product Mango-ME is full of sincerity, and MP3 is continuing to be popular. Li Mu subconsciously I think Mango-ME’s conversion rate shouldn’t be too bad.
That night, MP3 manufacturers and dealers collectively suffered from insomnia. They had never experienced the era of e-commerce exaggeration, so they did not know how powerful the data in front of them was. The two to three million reservations really scared them.
However, the industry is also discussing what is the situation of Yiting.com’s distribution channels and why their dealers have not received any relevant news.
The current distribution channels of MP3 manufacturers are all accurate to the counter. From the general agent and the city agent all the way to the counter of a certain store or an electronic city, the bottom layer has a very good understanding of industry trends. Generally speaking, which electronic city Which brand of seller has taken the counter? This kind of news is transmitted very quickly. However, from the manufacturer to the seller, no one has heard of the brand Mango. No one has seen its stores and counters. No one knows. How is he going to distribute the product? The first batch will be 100,000 units, which is basically the total national sales of a mid-range MP3 brand in one month.
For Li Mu, the biggest task of Yiting.com and Mango right now is to pave the way for Taobao, followed by their own development issues. Therefore, he is not ready to reveal any information related to Taobao for the time being. He will use Mango-ME first. Attract users' attention, direct users to Taobao when the time comes, and Alipay will provide support for payment channels at the same time, and this matter will be a matter of course.
If you were to ask any Internet person in 2016 how they could make a hot product online in 2002, and it was a hot product that often sold tens of thousands or even hundreds of thousands a month, the other person would definitely think that the questioner was stupid. In 2002, the number of Internet users had not exceeded 60 million. The e-commerce model was cumbersome and the penetration rate was low. How could it be possible to create explosive products online.
However, the year 2002 at this time is different from the year 2002 in the previous life.
The emergence of Yiting.com has accelerated the development process of MP3 listening, downloading and even MP3 player hardware to a certain extent;
The emergence of Tieba has increased the number of domestic Internet users to a certain extent and contributed to expanding the current scale of Internet users;
The emergence of Happy Farm has further changed the current public's love for games. Many middle-aged and even middle-aged people who have never touched a computer have become netizens because of this game. It can be said that there are still hundreds of Happy Farm now. Thousands of users have not activated YY, which is enough to prove that these users are pure farm users;
The emergence of 3321 has brought the backbone of society, that is, the parents of children born in the 1980s, into contact with the Internet;
The emergence of Alipay has allowed the backbone of society developed by 3321 to become the first seed users of online payment. In addition, it has also cultivated a large number of contemporary college student users, who are able to create income and have financial independence on 3321. College student users with high abilities, these are also the payment user groups on the Internet today; then, Alipay began to connect to third-party merchants such as "Legend", further increasing the current scale of Alipay users;
The emergence of YY has further increased the current scale of Internet users. The popularity of YY groups has turned online social networking into group social networking overnight. A large number of users who have not been exposed to the Internet have become Internet users for the sake of group social networking;
Subsequently, Happy Farm and YY's value-added products worked together to directly increase the number of Alipay users to tens of millions of users. In other words, Alipay has now connected the bank cards of more than 10 million people. This scale is Alibaba was only able to achieve this in 2004, the second year after Alipay was launched.
Li Mu came back after being reborn and did so many things. He weaved such a huge and interlocking network one link after another. He had already changed the Internet in 2002 in his previous life beyond recognition and turned it into his own 2002. .
Some things were difficult to achieve in 2002 in his previous life, but in Li Mu's 2002, everything became much simpler.
…
When Mango-ME attracted the attention of countless people, another major event that attracted global attention happened.
The 2002 Japan-South Korea World Cup finals competition has officially begun.
The Chinese men's football team entered the World Cup finals for the first time in history, and the national enthusiasm for football reached its peak.
Several buddies in Li Mu's dormitory have been playing almost every game since the opening game. Since the dormitory couldn't watch, everyone went to the cafeteria or to small restaurants off campus. However, there were too many people going to these places to watch the game, so everyone We discussed and pooled money to rent a small apartment outside the school. Whenever there was a game every day, we could run there and watch the live broadcast together.
People like Liu Nian, Sun Jian, and Hu Zhengdao originally did not dare to be so extravagant, but since the establishment of 3321, these families whose financial conditions are relatively tight have become much more generous, so when everyone acts collectively, they spend money on each other. All can keep up with the rhythm.
Li Mu hadn't been to school for many days, and they didn't include Li Mu in their discussion about renting a house. However, Li Yawei insisted on calling Li Mu, not to let Li Mu join in, but because she felt that if Li Mu didn't show up, Everyone has almost forgotten that we have this same bedmate.
Li Mu received a call from Li Yawei and was slightly surprised when he heard that several people were planning to rent a house to watch the game. Then he smiled and said, "You guys should not rent a house. I rented a suite in the community at the east gate. Go there and watch."
Everyone knew that Li Mu must be renting a house outside the school. Li Yawei was not surprised when Li Mu said this. She just asked Li Mu: "Would it disturb you and your sister-in-law too much if we go there to watch football?"
Li Mu said: "Stop talking nonsense, when is the next game?"
"Spain versus Slovenia tonight at 7:30."
Li Mu said, "Okay, you go to Yucheng Garden at the east gate of the school at seven o'clock, and then give me a call."
(End of chapter)