This time it was Liu Edong's turn to take the lead in applauding. This was what he admired most about Li Mu. He never only did one thing, but always did one thing and mobilized many other things, and also mobilized many other things. Taking into account all possible factors and preventing emergencies in all aspects, this is Li Mu's ability, and it is also the direction that he must study hard to catch up.
Senior Brother Liu now has a hundred admirations for Li Mu, and now he is also a hundred lucky to cooperate with Li Mu.
After the applause, Liu Edong said: "I am confident about the future of Taobao now, but the only thing I am worried about is our future distribution link. The throughput capacity of EMS is too weak, and their timeliness is not very ideal. State-owned enterprises do things It is common for foreign workers to be unable to arrive in Shanghai within three to five days from Yanjing. If our Taobao sellers continue to join in the future, the number of users continues to increase, and the daily order volume continues to increase, then the carrying capacity of domestic logistics will reach a In a saturated state, if the timeliness is too weak, it will definitely limit the development of Taobao.”
Li Mu said: "EMS is only what we must choose right now, but in the future, once e-commerce begins to become popular, private express delivery companies will see the development prospects and accelerate their development, and there will even be a situation where express delivery companies bloom, so I believe that logistics and distribution will not It’s not a big deal.”
Liu Edong nodded: "Private enterprises naturally have the keenest sense of profit, but what I want to say is, can we build our own logistics system? If we can build our own logistics to specifically serve Taobao stores, The profit margin can definitely be guaranteed, and if we take control of the logistics process ourselves, we can give users a better online shopping experience."
Li Mu asked him: "Do you want to build your own logistics system?"
"Yes!" Liu Edong said categorically: "I think it is very necessary to build your own logistics system. If the logistics link is left to a third party other than the buyer and the seller, it will inevitably face several serious problems: First, timeliness It cannot be guaranteed; secondly, safety cannot be guaranteed; thirdly, service standards cannot be guaranteed.”
"Timeliness is a key aspect of logistics and distribution. If a user purchases online, he is looking forward to receiving the goods from the moment he places the order and pays, but he needs to wait for the seller to ship the goods and for the courier company to pick up the goods. After waiting for the express company to turn over, it finally arrives in the city where the customer is located, and it has to be arranged step by step. It may only start in a week. This timeliness is too slow. If the user needs to buy something, it will be used within a week. If he wants something, he will carefully consider the timeliness of online shopping, and it is very likely that he can only buy it in a physical store in the end.”
"Safety is the core issue in the logistics process. Third-party express delivery, even the postal service, often causes items to be damaged. It is difficult for their employees to do their due diligence on the items during the logistics process, and the express company does not pay attention to them. To solve this problem, and every express delivery company has overlord clauses for item damage, so they have no intention of solving this problem at all. If online shopping develops in the future and each logistics company operates at high load, the proportion of items damaged during the logistics process will It will definitely increase significantly.”
"Service standards involve user experience. Only our own employees can have unified requirements and training on their appearance and speaking skills. Door-to-door delivery, smiling service, and polite greetings are all difficult for third-party express delivery companies to achieve. of."
Li Mu was surprised. From what Senior Brother Liu said, it was obvious that he already had a very detailed understanding of the logistics system. Li Mu thought that he started working on the B2C platform JD.com later. Those who were interested in their own logistics system did not expect that Senior Brother Liu would be very persistent at this time.
In fact, having your own logistics system is definitely a very important part. When Boss Ma started Taobao, he did not have the energy or financial resources to take into account the matter of building his own logistics. Later, although he stated externally that he was not interested in doing logistics, But in fact, his obsession with logistics was no weaker than that of Liu Eodong later. He had great admiration for Wang Wei of SF Express, but it was a pity that Wang Wei did not buy his account. Later, his plan to establish Cainiao Logistics was enough to show his passion for logistics. mentality.
Senior Brother Liu is so obsessed with his own logistics system that Li Mu feels a lot in his heart.
Li Mu understands very well that having his own logistics system is definitely a very important part of e-commerce.
JD.com’s way to win in the B2C field is its own logistics system. JD Logistics has fast speed, good service, and low damage rate. The reason is that Brother Liu has strong control over its own logistics system, and JD Logistics has also solved the problem very well. Those questions that Senior Brother Liu just raised.
JD.com's logistics not only solves the problem of speed, service and safety, but more importantly, JD.com's cash on delivery business developed based on its own logistics system. This was really one of the core points of JD.com's invincibility back then. If it were not for its own logistics system If so, it would be impossible to do cash on delivery in the early stages, especially when express companies collect money on their behalf and have criticized security and settlement period issues.
When Boss Ma started Taobao, he did not have the energy or financial resources to take into account the matter of self-built logistics. Later, although he stated externally that he had no interest in logistics, Li Mu felt that his remarks were completely caused by sour grapes and were slightly hypocritical. , just like when he said that the thing he regretted most was creating Ali, it was not what he meant.
In fact, his obsession with logistics is no weaker than that of Liu Yidong later. He highly admired Wang Wei of SF Express, but it was a pity that Wang Wei did not buy his account. Later, his plan to establish Cainiao Logistics was enough to show his mentality towards logistics. .
Li Mu believes that Brother Liu can build his own logistics system like Wang Wei of SF Express. As long as he is given enough resources, he will be able to build a logistics system, just like he prepared JD Logistics in his previous life.
However, logistics companies are not online products. For Li Mu, he cannot find a shortcut to quick success. Moreover, there is a huge difference between doing logistics based on Taobao and doing logistics based on JD.com. When Liu Edong started JD.com, JD Logistics It is more like a local O2O product. At the beginning, it only ordered people and cars, and its main service area was Zhongguancun, Yanjing. Later, it developed little by little to cover the whole of Yanjing, and then built a North China warehouse, and then radiated to larger areas. area.
Logistics, to put it crudely, is like peeing in the snow on the playground. For B2C, start from a standing point and spread it over as large an area as you can. You can pee as you go, little by little, and one day you will pee. Covering the entire playground, this is more gradual and easier to achieve, at least the starting cost is low;
But if you want to do logistics based on the C2C system, you have to cover the whole country. Even if you don’t cover the whole country at the beginning, you have to include first- and second-tier cities first. This is much more difficult. You have to hire a lot of people to work in different places. A piece of land is first allocated. It is a quite asset-heavy project.
Li Mu is not afraid of investing in assets. His current income is very healthy. There is no problem if he uses it to support a logistics system. But the key is that it is too slow. People need to be recruited one by one, cars need to be bought one by one, and business points must be opened one by one. The halls have to be built one by one, which is too slow.
Li Mu asked Liu Eodong: "If you really want to build your own logistics system, how are you going to start?"
Liu Edong said: "I tend to acquire a company. If the acquisition path fails, we will start from the first-tier cities, Yanjing, Shanghai, Yangcheng, and Shenzhen, and build four points in these four cities to focus on this Logistics between four cities.”
As he spoke, Liu Edong paused and then said: "The truck driving time from Yanjing to Shanghai is about 17 or 8 hours, and it takes about the same time from Shanghai to Shenzhen. Yangcheng and Shenzhen are very close. , in this way, we can basically ensure that the logistics and transportation problems of goods from Yanjing to Shanghai can be solved within 30 hours, and the entire process from receipt to delivery can be solved within 48 hours. The same is true from Shanghai to Yangcheng and Shenzhen. From Yangcheng to Shenzhen City, the entire process can be solved within 24 hours, and from Yanjing to Yangcheng and Shenzhen City, it can take no more than 72 hours."
Li Mu said: "This sounds relatively simple, but it is still a bit idealistic. If our order quantity is small, our trucks cannot be fully loaded to ensure timeliness, and the payload will even cause more than half of the waste. This cost is too high. If we want to reduce costs, our car must be fully loaded or nearly full before we can set off. In that case, the timeliness will be greatly affected. Moreover, if it is a long-distance trip from Yanjing to Yangcheng, For a transportation distance of two thousand kilometers, we must give priority to air transportation, followed by land transportation.”
If you want to do express delivery, especially top-notch express delivery like SF Express, logistics resources are particularly important. SF Express started with air parcels, but it took several years of development before it finally had the money to rent its own cargo plane, and finally from Renting turned into buying, and he built his own fleet.
In the early days of SF Express, the belly cargo of domestic civil aviation aircraft became SF Express's core resource for rapid turnover. Li Mu guessed that the belly cargo resources of civil aviation have not been divided up yet. If Liu Edong really wants to start logistics, then The first thing I suggested to him was to take down as much of the belly cargo of domestic airlines as possible.
Liu Edong smacked his lips at this time, looked at Li Mu and said: "You are right. I haven't had time to carefully consider many details of self-built logistics, and some of them are taken for granted."
Li Mu comforted him and said, "It doesn't matter. This is a huge system in itself. There are many details that need to be carefully considered and considered over and over again. I'm afraid no one will be able to figure it out for a while."
As he said that, Li Mu said: "If you are really interested in logistics, we can look at the existing express logistics companies on the market. It is best to package and receive one. If we can't receive it, we will do it ourselves, as you said. , first do it among the big cities, take the big cities as the focus, spread to the whole country little by little, and eventually spread to the whole country."
Liu Edong nodded and said, "We will consider this carefully after Taobao goes online."
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(End of chapter)