The offensive and defensive alliance established by the MP3 brand was extremely efficient at critical moments. Letters of termination came like snowflakes. The two foundry companies were already isolated by the entire industry before Mango-ME was listed on the market. The request is very simple and clear, that is, the two foundry companies are required to immediately stop cooperating with Mango.
As for the deposit and liquidated damages agreements signed by these two companies with Mango, the advice given by these MP3 brands is to delay, first apply to the court to invalidate the agreement, freeze the agreement in the court first, and then slowly wrangling it. , taking advantage of the window period of the court hearing, to stop the production of Mango first. As long as product production cannot keep up, everyone does not have to worry about what kind of trouble Mango will cause.
However, this suggestion obviously has huge loopholes. Not to mention that the contract itself was signed in black and white. It is impossible for the court to support the invalidation of the agreement. To say the least, even if the court accepts the demands of the OEM companies, their demands will definitely be invalid in the end. will be rejected. If the foundry company directly stops work before the court has given a clear judgment, then Mango will directly counterclaim according to the contract. The foundry company will definitely lose the lawsuit. By that time, the company will face a huge amount of cash. Compensation. If Mango cannot come up with compensation, Mango can ask the court to enforce it, and then the company will be finished.
However, if they continue to produce for Mango, the company will face an embarrassing situation. They will gradually lose most of their orders in a month, and their lives will hang on a thread.
In addition to imposing severe sanctions on Mango's OEM companies, the current MP3 industry also has its own views on Mango as a disruptor. They have been in the industry for many years and are well aware of the current cost of MP3 products. The price of Mango-ME 368 yuan is definitely not affordable. If it is possible to make a profit, including channel and other expenses, not only will it not make money, but it will also lose money even more.
They estimate that the OEM cost of each Mango-ME unit should be around 320 yuan, and the remaining 48 yuan, including tax, is basically nothing left. If sold at this price, the average loss per unit is estimated to be It costs about 100 yuan. Even if Mango has the support of Yiting.com, it is impossible for Mango to really do such a stupid thing.
In their eyes, no one is stupid enough to engage in money-losing business. The reason why Mango does this can only be for one purpose: to rely on Yiting.com’s huge influence among music lovers and use this kind of low-price marketing In order to stand out, the most likely follow-up is that Mango will actually only sell a small amount of ME at a loss, and then wait for the brand awareness to increase before raising the price and officially selling it.
According to their understanding, the first batch of goods that Mango can obtain will not exceed 100,000 units at most. Although Mango announced that 100,000 machines will be sold this time at a price of 368 yuan, the industry predicts that Mango will actually use The number of MP3 players sold at the price of 368 cannot reach 100,000 yuan. Even if the actual number can reach 20,000 yuan, it is already amazing. The rest will definitely be sold at prices exceeding 468 yuan or even 500 yuan. This is in line with the market. law.
No matter what gimmicks Mango uses to attract attention at the beginning, the MP3 industry has determined one thing: Mango’s ultimate goal must be to make a profit. As long as it wants to make a profit, it will definitely increase the price of its products. By that time, its competitiveness will be limited to other brands. Only the outstanding appearance design of Mango-ME is left. The appearance design is a piece of cake. Even if you have a patent, you can still find ways to avoid it and plagiarize it safely.
So now, in addition to putting huge pressure on Mango at the OEM level, everyone has also formulated a response strategy.
First of all, all brands must jointly plan a discount event, but this event must be launched after Mango-ME is launched. The reason is very simple. Mango-ME’s publicity campaign is so large, and it is impossible to actually spend 100,000 units to lose money. Make money, so the real 368 yuan machine will definitely be in short supply. No matter what the final price Mango will set in the future, once Mango starts to raise prices, other brands will immediately launch their own discount activities, so that they can buy those that cannot be bought. Mango-ME attracts users, and they come to digest users that Mango cannot digest in advance.
Secondly, based on Mango-ME's design, several similar products were quickly copied to increase the competitiveness of their own products and at the same time distract Mango-ME's attention in the market.
However, they had calculated everything, but they did not expect that they would make a major mistake in the first step. From the beginning, Li Mu was not prepared to let Mango-ME make a penny, and he was not what other colleagues thought. Those channel costs are 368 yuan. This is a price that neither loses nor makes a profit. In order to accelerate the development of Taobao, to promote the popularization of MP3 terminals, promote the rapid development of the MP3 industry and Yiting.com, he can continue to do so at this price. .
Just when the brand companies in the entire MP3 industry thought that they had established the authority of the industry through this blocking method, Mango's front-end business, under orders from Li Mu himself, rushed directly to two OEM companies to provide services to the OEMs who were on the verge of despair. The company brought some life-saving good news.
Mango is willing to make additional orders based on the first batch of foundry contracts signed between Mango-ME and the two companies on completely consistent terms. No matter how much idle production capacity the two foundries have, Mango will accept all orders.
In other words, how was the contract signed for the first batch of 100,000 units? How is it still signed now? Mango will never take advantage of the situation and lower the price or raise the requirements while the two companies are in trouble. Moreover, the two companies no longer have to worry about other companies terminating the contract. Because Mango will take over all the production capacity of the two companies. Even if all the production capacity of the two companies is freed up for Mango, Mango can still absorb it.
For the two foundry companies, this news cannot be said to be a life-saving straw at all, but a life-saving helicopter, which directly rescued them from the predicament they were facing.
At this moment, they don’t feel that Mango has set a trap for them at all. Instead, they feel that other MP3 brands are really dirty. In order to achieve their goals, they actually use this method to coerce themselves. They simply want to put themselves in danger. Damn it, they threatened themselves with stopping cooperation before, but now that all their production capacity has been signed to Mango, they should stop cooperation quickly.
As a result, the legal affairs of the two foundry companies began to respond to the termination letters extremely actively. All the termination letters sent were immediately signed and sealed to produce legal effect, and then the signed and sealed contracts were sent back to all those who proposed to terminate the contract. partner company.
Now it was the turn of the partner companies to be dumbfounded. The real purpose of issuing the unilateral termination letter was to force them to take sides. However, they never expected that the two foundry companies would agree so simply, and they were even afraid that they would regret it. Turn a unilateral termination letter into a contract document that is recognized and confirmed by both parties and has full legal effect.
The panicked major MP3 brands asked around, and finally found out that Mango had found these two companies and signed up all the MP3 production capacity released after they terminated the contract.
Major brands in the MP3 industry immediately held another emergency meeting. This time, they wanted to discuss how to attack Mango in the official market.
Until now, they still believe that Mango will definitely increase the price of ME. The price of 368 yuan is a self-inflicted price. All the companies here, including Mango, cannot afford it. If you don’t participate in the 368 yuan fight, wait until Mango pays enough. When Qian starts to make money, everyone will pay some money to kill him completely. If Mango finally raises the price to about 500 yuan, these companies will join forces to lower the price of competing products to the level of 450 yuan. After Mango finishes losing money, everyone will lose money together and join forces to kill Mango.
…
Su Yuehua has been a little worried recently.
There is a colleague in my work unit who has been arguing with me for several years. They have always been at odds with each other. They are surprisingly similar in many ways. For example, they are both graduates of prestigious universities, and both of them are from other places. He was admitted as a civil servant in Yanjing and found a husband who was local to Yanjing. They both have a daughter and are about to take the college entrance examination. They are even talented students in the arts. The only difference is that Wang Xinran is admitted to the Film Academy. , her daughter was admitted to the special admissions program of Yanjing Sports University this year because of her good tennis skills.
Because their situations are so similar and they are in the same department, the two have always competed fiercely. The most terrible thing is that Su Yuehua's image and temperament are so much higher than the other's that the other has always been angry and thinks that she has taken over many places. In order to be beautiful, they regard Su Yuehua as their biggest competitor. After years of competition, the two have begun to extend their competition from work to everything outside of work.
For example, if Su Yuehua buys a brand-name dress, she will definitely buy one within three days, and it must be better than Su Yuehua's; if Su Yuehua buys a new mobile phone, she will definitely buy a better one.
Forget about the usual comparisons in terms of food and clothing, what troubled Su Yuehua the most was that his daughter failed the art exam, but her daughter was specially recruited by Yanjing Sports University. During that time, she worked in the workplace openly and covertly. He was sarcastic and sarcastic about himself, feeling that he had finally defeated him in a certain link, and was overjoyed. Later, his daughter's art test results were revised back because of Li Mu, and Su Yuehua finally felt proud, but the result was unexpected , she started arguing with herself about buying a house again.
Yanjing Film Academy and Yanjing Sports University are just across the road. Both of them are determined to buy a house nearby in advance so that their children can go to school in the future. When Su Yuehua and her husband were looking at the real estate together, the other party kept paying attention. If Su Yuehua went to see which community and what type of apartment, she would definitely go to see it, and she would definitely go to see a better apartment. Su Yuehua didn't like anything after looking at it, so the other party guessed that her current purchasing power was a bit high. It was a shame, so he kept saying all kinds of sarcastic things around her, mocking Su Yuehua's behavior of looking at houses but not buying them.
This afternoon, as soon as Wang Shaohua picked up Su Yuehua, he found that Su Yuehua was a little unhappy and couldn't help but ask her: "What's going on today? What unpleasant things happened?"
Su Yuehua said angrily: "It's not that Zhang Shuqin!"
When Wang Shaohua heard the name Zhang Shuqin, he knew that this woman had been competing with his wife openly and covertly for several years. She always caused trouble for his wife, so he immediately asked her: "What kind of evil thing is Zhang Shuqin doing?"
Su Yuehua sighed: "Come on, no matter what big things you do in the past few years, you have to do it. You have to show off when you buy a bracelet, saying that you asked someone to buy Hetian jade from Xinjiang Province; you also have to buy a bag. She said she bought it specially from Hong Kong. Her daughter was specially recruited by the National Sports University. During the time when our family was happily rejected, she used to ridicule me at work. Recently, she made fun of me about buying a house every day. Today, she even went too far. She criticized us in public. The properties around the film school were almost destroyed, but I didn’t see any real purchases. The sales lady of the nearby properties couldn’t even hide when she saw us.”
Wang Shaohua frowned and said angrily: "Isn't this person too talkative? Whether we buy a house or not has nothing to do with her."
Su Yuehua looked very depressed and said: "She and her husband just bought a 130-square-meter three-bedroom apartment in a mansion in Washington over the weekend, and she was so embarrassed that she didn't know her last name. After so many years of comparison, After a lot of competition, she finally has one thing that she can completely beat me for, why shouldn’t she make a big fuss out of it?”
After saying this, Su Yuehua was furious and asked Wang Shaohua with red eyes: "You said, isn't it just buying a house? What's the big deal? Yes, we can't afford a house worth more than one million, but she won't take it for granted. You said so many disgusting things at the same time, right? You kept saying how wonderful the Washington Palace is, and you even deliberately told me, "Speaking of Yuehua, you and your husband probably didn't go to the Washington Palace to see a house, right?" The house there is really nice, with a good environment and a good layout. It is said that there is a small house with an area of 100 square meters. I don’t know if it is still available now. Let us hurry up and take a look. It is best to buy one and then we can build it. The neighbor also said that if the money is not enough, just say hello to her. We have been colleagues for so many years, so we should still help with this little help. You don’t know how disgusting her face was when she was a villain... "
"It's such a bully!" When Wang Shaohua heard his wife describing these words, he felt extremely angry. You can imagine how bad his wife would be if she was bullied like this in front of her at work.
Angry Wang Shaohua asked: "Where is she? I'll go find her to reason!"
(End of chapter)