Many information exchanges in different industries are not smooth enough. For example, although eBay currently knows that a competitor is contacting merchants on its platform and knows that the name of the other party's platform is Taobao, they do not really take it seriously.
Because no Internet business model can be exclusive, especially e-commerce websites that do not require too much technical reserve. There are more than ten or twenty large and small ones in China, and some of them are great competition for eBay. Some of the opponents are nothing to be afraid of. Many platforms are in a state of no money and traffic after they go online. They will close down soon. Moreover, they do not know the details of Taobao or who invested in Taobao. , I don’t know what kind of team it has, let alone what resources Taobao has gathered.
For the MP3 industry, they know that Yiting.com has cooperated with a brand called Mango to produce Mango-ME, which is incredibly cheap. However, they do not know what channels Mango-ME plans to use to sell it, let alone It is ready to go online with an e-commerce website called Taobao.
If there is someone here who understands both the e-commerce industry and the MP3 industry, as well as some of the situation of Makino Technology and Li Mu, he may be able to sort out the context behind the whole thing through comprehensive analysis of various information, but Li Mu protects his privacy fairly well, so no one except himself can integrate so much information from various industries.
Boss Ma, who is far away in Hangzhou, has been involved in e-commerce for several years, but his business has always been information services between enterprises and does not involve online transactions.
After several years of development, coupled with SoftBank’s large capital investment, Alibaba has now become a large and powerful Internet company. Boss Ma is keenly aware that Alibaba, which is rooted in the gap between small and medium-sized enterprises, Baba.com has become increasingly sluggish in terms of development. He feels that the real core of e-commerce is not to integrate with small and medium-sized enterprises, nor to provide an information exchange platform for small and medium-sized enterprises. With social productivity, national GDP and world commodity prices With the continuous improvement and growth of circulation, the real core of e-commerce must eventually sink to the final retail link.
Boss Ma’s inspiration for Internet thinking and e-commerce thinking came from the United States. He is very clear about the business models of eBay and Amazon. He also understands the significance of PayPal’s existence. In fact, he is already thinking about operating retail e-commerce in China. The feasibility of B2B, and he also understands the concepts of B2B, B2C, and C2C models. Currently, Ali is doing B2B, but the ceiling of doing B2B in China is too low now. He can now easily see the top, and for him In general, he is not satisfied with the current situation at all. He has been thinking about the feasibility of B2C and even C2C in China since last year. After a long period of deliberation, he has made up his mind that Ali's next development direction is to develop domestically. Do C2C.
Similar to Li Mu, Boss Ma also thinks long-term when doing things, and his ability to control resource linkage is extremely strong. He is doing B2B now, and in some aspects he is also laying the foundation for future C2C. In fact, if it matures, he It will convert part B on B2B into part C on C2C, thereby smoothly transforming resources and building a new e-commerce platform rooted in retail.
In this idea, Boss Ma has long thought about first improving the eBay model in the domestic market environment, and then imitating PayPal to build an online payment channel based on RMB settlement in China, but he has always We didn’t wait for the right time, so these ideas haven’t really started to be implemented yet.
When Alipay was created by Li Mu, Boss Ma was nervous for a while. The core concepts of Alipay and PayPal were exactly the same product. This was also the product model that he planned to imitate in the future. Suddenly being made by someone else made him worry that the other party was Like him, he has set his sights on the e-commerce market.
However, the birthplace of Alipay is very special. It is a product on 3321, a completely public welfare platform. This makes Boss Ma relax a little. In his opinion, Alipay is a tool created by Li Mu for 3321. , although Li Mu later began to open Alipay to third-party companies, this was probably just unintentional. As long as Li Mu did not see the e-commerce industry, he did not have to worry.
However, recently, Boss Ma smelled something a little fishy from the scraps of news he had heard from many parties.
What first made him doubtful was the huge shock caused by Mango-ME in the MP3 industry.
At first, when he heard that Mango-ME was customized by Yiting.com, he thought it was a bit interesting, because nowadays Internet companies and hardware companies are very distinct. He has never heard of an Internet company that doesn't play software but just plays with it. In terms of hardware, Yiting.com is the first one.
As a person with a deep understanding of the Internet, Boss Ma is impressed by Yiting.com. He feels that an Internet company dares to touch hardware and can cause shock in the hardware industry. This is a great thing in itself. Things, in some aspects, prove that Internet companies have huge room for development and their development directions are also very diversified.
But as he learned more about Mango-ME and the MP3 industry, Boss Ma found something particularly difficult to understand, and that was the cost of Mango-ME.
He and people in the MP3 industry have completely different perspectives on the problem. The MP3 industry thinks that Mango wants to get a share of the MP3 industry, but Boss Ma thinks that Mango-ME looks more like a tool of Yiting.com, because Yiting Makino Technology was behind Tingwang, and he was even more curious about this matter. With Makino Technology developing so rapidly, how could it be interested in the profits from MP3? What is its real purpose? This is one of them.
Moreover, the price of Mango-ME is close to the cost price, which makes people feel even more strange. The cost of hardware sales channels is very high. Building channels requires huge manpower and material resources, and maintaining channels requires selling a lot of profit margins, so this is also One of the reasons why hardware prices remain high. What capabilities do Yiting.com and Makino Technology have to save this cost? This is the second one.
The entire MP3 industry has never heard of Mango or Yiting.com setting up any specialty store or even any counter. The advertised release date is getting closer and closer, but there is no trace of any offline channels. What channels are they planning to use to sell 100,000 units of Mango-ME? This is the third one.
Based on the above three major questions, combined with his own understanding of e-commerce, Boss Ma has a vague feeling that Mango-ME should adopt an online sales model. Only online sales can solve cost problems and sales channel problems.
However, there is still an unresolved question, what is the motivation for doing this? Just to sell MP3s? Impossible, Boss Ma would not believe it even if he beat him to death.
Is it for e-commerce? This possibility is very high!
Boss Ma thought about it and felt that Makino Technology should use Yiting.com to build a B2C platform related to music, and at the same time create a music-related hardware brand. In this way, an ecological chain can be formed, but he did not expect that, He is looking at eBay and PayPal, while Li Mu is looking at Taobao and Alipay. You copy him, and I copy you. It is a fusion of you and me, and it doesn’t matter who came up with an idea first. , whoever wins in the end in this creative field will be the most awesome one.
Boss Ma has recently been asking a small team under him to pay attention to Yiting.com, Makino Technology and Mango-ME. Today is the day when Mango-ME goes on sale. Boss Ma himself is also very curious about what Makino Technology is selling in this gourd. medicine, so he planned to work overtime with the team responsible for focusing on this series of issues to see what secrets he had not guessed in today's release of Mango-ME.
Li Mu stayed at Taobao until after five o'clock, then left the team and left alone.
On the way back to school, he first called Su Yingxue and made an appointment to pick her up at the school gate, and then went to pick up the cake together. Then he called the buddies in the dormitory to meet at the hotel. In addition to the five buddies in the dormitory, Li Mu also invited Zhao Kang and his girlfriend took advantage of this opportunity to get together.
Since the hotel was not far from the school, Li Mu did not drive. He parked the car and walked to the school gate and waited for Su Yingxue to come out.
Su Yingxue deliberately slipped out of the classroom ten minutes early. When she saw Li Mu, she said to him: "Let's go get the cake first, and then go to the restaurant to order the dishes and then notify everyone to come."
Li Mu then said, "Then I'll ask them to leave later and wait for my call."
Su Yingxue took Li Mu on her arm, and the two of them went to a cake shop not far from the school. Su Yingxue ordered a large fruit cake for Li Mu, and specially asked someone to write "Happy Birthday to dear Li Mu" in the center of the cake with chocolate sauce. The signature is one word: snow.
The two of them came to the hotel together and ordered a table of dishes. After the cold dishes were served, Li Mu called and asked everyone to start coming this way.
People who had been prepared for a long time soon arrived one after another. Sun Jian, Liu Nian and Xue Jianfeng were all gangsters. Wang Yanan had to take care of his sick mother in the hospital, so Hu Zhengdao was also alone. Only Li Yawei brought his girlfriend. Han Xiaoxiao and Zhao Kang brought their girlfriend Wang Jia.
Su Yingxue is very adaptable to appearing in this kind of situation as Li Mu's girlfriend. She usually doesn't talk much, but today she is very enthusiastic to everyone. She keeps asking everyone what they want to eat and drink, especially for a few people. The girl was particularly caring and acted like a hostess.
Several men wanted to drink some beer, so they asked the waiter to bring some cold beer first. As soon as the wine was delivered, Li Yawei took the initiative to get up and open the wine. She opened seven bottles in one go and handed one to each of the men present. bottle.
Seeing him hand Li Mu a bottle of beer, Su Yingxue said to Li Yawei: "Don't let Li Mu drink today. I drank too much with you yesterday. Let him have some drinks today."
Li Yawei smiled and said: "Sister-in-law, Brother Mu has a good drinking capacity. I have never seen him drunk for so long. When we left yesterday, he was fine and sent us downstairs. .”
Li Mu's heart skipped a beat, thinking that he had forgotten to tell them, but Li Yawei's words came as soon as he said it, which was too fast.
The third update, the show is coming soon, please vote for me! ! !
(End of chapter)