June 6, 2002, was a day worthy of being recorded in history for the domestic e-commerce field.
Taobao made its grand debut this evening, kicking off online shopping for more than a billion people. In addition to all 100,000 Mango-ME units being sold within three minutes, the number of orders transacted in other stores that night also reached As many as 430,000 orders, Alipay's "You Dare to Pay, I Dare to Compensate" completely dispelled buyers' concerns, and the products on the Internet are more diversified and the prices are more advantageous.
430,000 orders have made sellers on various platforms aware of the arrival of a new era. Before this, although there were a group of sellers active on e-commerce platforms, they had never realized that the e-commerce industry could truly become bigger and stronger. Real money can be made.
eBay's entry point was very problematic. It completely imitated eBay and lacked local improvements. Later, after receiving eBay's investment, it went further and further towards eBay's path. eBay's development direction is true C2C, which is ordinary people. The exchange of items with ordinary people, especially the transaction of second-hand items, is mainly based on the transaction. However, Chinese people do not have a second-hand culture that is as far-reaching and widespread as the United States, so the development of this model in the country is extremely restricted.
Although there were later some sellers who specialized in doing business on eBay, due to the overall direction of eBay and their commission system, it was difficult for sellers to invest huge enthusiasm in running their own stores, and their development was extremely restricted.
Li Mu is a belated person. It was only after Taobao's success that he realized how precise Taobao's real entry point selection was. All Taobao's eyes are focused on using the e-commerce model to carry the retail sales of more than one billion people in the country. Therefore, although the model is C2C, it is actually a micro-B2C for small enterprises and merchants. The prerequisite for every Taobao seller to become a professional merchant is to make them realize that this platform can make money, and it can make big money! In this way, they have enough motivation and enthusiasm to invest in this industry. Every small merchant is an integral part of the giant aircraft carrier Taobao.
Li Mu built Taobao a year in advance in order to directly cut off the development space of Alibaba and Boss Ma in this field. In his previous life, SARS was a huge driving force for domestic e-commerce. In this life, Li Mu uses Alipay, YY, Yiting.com and Mango -ME, let’s work together to promote the development of e-commerce. Because Li Mu is very comprehensive, the current development momentum of e-commerce is not inferior to that of the SARS environment in 2003, and even far exceeds that period.
During the SARS period, Chinese people passively chose online shopping because of caution and worry; now, Chinese people actively choose online shopping because of Taobao's perfect ecology and payment process.
Boss Ma really started to panic because he saw Li Mu's development intentions. On the one hand, he asked Lu Zhaoxi to immediately prepare a plan to build his own C2C platform, and on the other hand, he began to plan to go to Beijing to meet Li Mu.
Boss Ma has been working on the Internet for so many years and has made deep political connections for himself, so he knew almost all the details about Li Mu in a short period of time, so he was very aware of the capital relations between several companies under Li Mu, and also We know that Taobao is the industry of Li Mu and Liu Edong. Liu Edong is a merchant who opened a physical store in Zhongguancun. His proportion in Taobao is not high. The real brain of Taobao is Li Mu.
When Boss Ma said at the meeting that he wanted to go to Beijing to meet Li Mu, some core members couldn't help but ask him: "Mr. Ma, Li Mu has done so many industries now, why has no media ever criticized him? Anyone with him Relevant reports are almost all related to 3321, but his role in Makino Technology, Yiting.com and Taobao has not been exposed."
Boss Ma said: "Li Mu is very lucky. As early as when he was doing 3321, he had already been noticed by senior leaders. The senior leaders were very interested in him and had already signaled not to interfere with his development. As long as he wanted to keep a low profile, domestic These media outlets will not undermine him and push him to the public."
There were a lot of exclamations below. No one expected that at such a young age, Li Mu would be named and paid attention to by senior leaders. This is really extraordinary political capital. Even if he does not get involved in politics in the future, it will be of great help in starting a business and entrepreneurship. "
Lu Zhaoxi smacked his lips and said, "Li Mu's luck is really extraordinary to be noticed by senior officials at such a young age."
Boss Ma said: "Li Mu does not rely on luck. You must have never seen his college entrance examination English composition."
"English composition? What's so special about it?" The people present were even more puzzled.
Boss Ma sighed: "I don't think it's anything special. It's just praising the Yanjing Olympics. But he has a slogan in his composition that is very popular with the leaders."
"What slogan?"
Boss Ma said: "one-world, one-dream."
"A world, a dream? What's there to like about that?"
Boss Ma said: "This kind of sentence pattern cannot be understood literally. The one in one-world is not a quantifier, nor does it mean one or several worlds. It means the same world, one-dream." It means the same dream, and the two echo each other. You can translate it into the same world and the same dream. To be more specific, it means the same world with the same dream. This dream is the Olympics."
Everyone looked at each other, four English words, have so many profound meanings
Faced with doubts, Boss Ma said: "Don't forget, I was an English teacher before I started my business. The real meaning of these four words is what I said. The leadership of our country attaches great importance to international perspective and also attaches great importance to global cooperation." The world has established a positive connection, and the inherent meaning of this slogan is to call on the world to jointly pursue the Olympic dream, give up colored glasses, seek common ground while reserving differences, and develop together."
Cai Chongxin said: "Mr. Ma is right. This sentence seems simple, but it echoes each other. It is in line with our National Day and the mentality of the national leadership, and it also accurately conveys the motivation of our national Olympic Games."
Lu Zhaoxi asked again: "Why did the senior leaders pay attention to Li Mu's English composition in the college entrance examination?"
Boss Ma said: "Li Mu's college entrance examination English composition was first selected after the college entrance examination, and then it was pushed to the entire English teaching system by the education department. After the birth of 3321, senior leaders recognized this model very much. Since I From the descriptions they heard, senior leaders spoke highly of the 3321 model, which truly fundamentally solves the economic problems of poor college students. It not only helps poor college students to complete their studies on their own, but also allows these poor college students to pass on their knowledge. To those students who are about to take the college entrance examination, it improves their grasp of knowledge. The most important thing is that it invests all the profits generated in the above links to poor high school students, giving them the opportunity to enter college and wait for them. After entering college, you can use this platform to become self-reliant and help more people at the same time. This is a complete virtuous cycle, far beyond any kind of student aid charity fund or organization."
Everyone here was stunned. If the senior leaders really gave 3321 such a high evaluation, then Li Mu could really leave.
Boss Ma went on to say: "It is precisely because the senior leaders have made such comments in private, and the talents below follow them and often report some of Li Mu's updates, that's why Li Mu's college entrance examination English composition has been included in the internal reference After reading it, the leader recognized the composition very much and personally gave instructions and handed it over to the Yanjing Olympic Organizing Committee. In my opinion, maybe the slogan of the 2008 Olympics will be those four words of Li Mu."
There were bursts of exclamations at the scene, but Boss Ma sighed when he said this: "So this opponent is very difficult to deal with. With such strong capital and extremely keen market sense, the key is that he is already ahead of us. It’s a lot, and it’s too difficult to catch up at this time.”
Cai Chongxin asked him: "Then what do you want to do when you go to Yanjing to see him?"
Boss Ma said: "I want to cooperate with him on Taobao. We can import all the small businesses on our Alibaba to Taobao, but Taobao has to sell part of its shares to us for cooperation. In addition, we will immediately prepare to establish our own company." We have a logistics system, and if we negotiate well with Li Mu, we can integrate the logistics system into Taobao in the future and at the same time replace a certain proportion of Taobao's shares."
Cai Chongxin said: "If we want to rely on Alibaba's resources to invest in Taobao, I'm afraid Li Mu will not agree. He is currently in the limelight and has various supporting resources. He should look down on Alibaba."
Boss Ma nodded and said resolutely: "Let's talk, everything is negotiated. When I started to do e-commerce, how many of you believed me and how many of you took what I said seriously? After talking about it, won’t you all just sit here?”
Everyone present laughed out loud. It is undeniable that Boss Ma's eloquence is very powerful, and can even be said to be extremely rare. Many people in the company jokingly call him a big liar, because he can really talk about crooked things. Straightforward, turning black into white. Anyone who has chatted with him or listened to his speech will be infected by his powerful eloquence and logic. Li Mu is only 20 years old this year. Although he has made extraordinary achievements, he is still in the spirit of human beings. In front of ordinary boss Ma, he might really be willing to cooperate with Ali.
You know, many of the people sitting here were able to earn six-digit annual salaries before 2000, but they were easily persuaded by Boss Ma to quit their jobs and even leave the superior environment abroad, return to China, and gather in Hangzhou. Working hard with him with a basic salary of several hundred yuan per month, among the people here, in terms of social experience, which one is not much better than Li Mu
Boss Ma waved his hands like a general at this time, with a stern expression, and said: "This time I will go to Li Mu for an interview. If the negotiation is not successful, then we must launch our own C2C platform as soon as possible, and do a good job in the Alibaba platform. While merchants are converting, we must also work hard to develop our own logistics system!"
"Do you want to do logistics?" Boss Ma's unbridled thinking has made everyone present unable to keep up. Shouldn't he want to do e-commerce? We used to do B2B and now we do C2C. Everyone can understand these, but why do we need to build our own logistics system? Doesn’t this cross over into the real economy? And it is the asset-heavy project that Boss Ma is least willing to touch right now! What's the point of doing this
Boss Ma said firmly: "Now if we want to compete with Taobao in C2C, Taobao will not be able to compete with us on the platform or on traffic. Behind it is YY, a powerful traffic entrance. We can't even catch up, and you guys Don’t forget, Li Mu has Alipay, a powerful payment channel, in his hands. Now Alipay has transformed into a safe guarantee for online shopping transactions, and it is the biggest reliance on Taobao’s invincibility. We can’t beat him in these, so The only thing we can counterattack right now is logistics!"
Having said this, Boss Ma paused deliberately and looked around. He saw that some people had expressions of understanding and some people still had doubts on their expressions, so he continued: "Since Taobao has taken users from information browsing to payment and purchase. It is very mature, so we will avoid his strengths and perfect the back-end link from payment purchase to successful harvest. As long as we stabilize this point, we will have a chance to regain the overall situation!"
Lu Zhaoxi clapped his hands excitedly and said: "Logistics and distribution are the most important offline aspects of e-commerce. If Li Mu does well online, then we will focus on offline. If we have the most efficient and safe logistics system in hand, we will It is embedded into our own platform. Compared with Makino Technology, we have a huge and irreversible advantage. Nowadays, commodity circulation has become more and more nationalized. Although we do not have the traffic and popularity of Taobao, Taobao We can also put most of the products on Taobao on our own platform, and we can also attract their sellers. If you buy the same thing and the same seller on Taobao, it will take five days of logistics, but on our It only takes three days to be on the platform, and then we are sure to win!”
"That's right!" Boss Ma nodded happily: "Zhao Xi's reading is very accurate. You can copy and paste online things, but it's different offline. It may only take a month or two for us to copy a Taobao website. But if Li Mu builds a logistics system from scratch, it will take at least half a year or even longer. By then, he will not be able to catch up even if he wants to. As long as logistics can win us a half-year lead, we will have enough time to reverse the consumption habits of Taobao users. ! This is the key to our counterattack on Taobao!"
Cai Chongxin also said excitedly: "If this is the case, then we have to start preparations quickly. Whether Li Mu is willing or not, we must make the logistics refined and good. Only with enough chips can we let Li Mu do the multiple-choice questions. Let’s see if he chooses to be a friend or an enemy.”
Boss Ma nodded and said: "Logistics must not only be done, but also be kept completely confidential in the early stage. Zhaoxi will be responsible for the C2C platform, and Chongxin will be responsible for building the logistics system. Special business departments will be set up for both of these things, and they will be rented out starting next week." We must go all out to kill Taobao. Everyone here will be a billionaire in the future. If we can't kill it, our dream may be greatly reduced!"
Today I wanted to go out for a walk and relax, but it was smoggy everywhere. I walked around for a while and ended up getting stuck in traffic. I was very depressed. There will be a chapter updated later tonight.
(End of chapter)