With the development of e-commerce to this day, no platform has given this industry too much medicine.
Today, Taobao gave the entire industry a dose of strong medicine that was beyond the industry's ability to bear, causing executives of all e-commerce platforms to clutch their hearts on this otherwise ordinary night.
Before tonight, no one had thought that e-commerce could be played like this.
Moreover, the shining point of Taobao tonight is not just Mango-ME. In addition to Mango-ME, there are also a large number of private stores and a large number of various types of products launched simultaneously, making Mango-ME shine brightly in a short period of time. Then the light began to show in them.
The advantages of Taobao's model and ecology are gradually becoming apparent.
Be it eBay or Excellence, they do not have their own online payment channels. All transaction funds are completed offline. Either they meet in the same city and then trade, or the buyer makes a bank transfer first. Frauds often occur, and money is I spent money but didn't wait for the goods. In the end, I had no way to complain.
However, when users start browsing any product except Mango-ME, they will receive a pop-up advertisement prompt. The content of this advertisement prompt is later known as the best product of Huaxia e-commerce.
The content of this advertisement is: "Alipay, pay with peace of mind!"
Behind the six characters is a very straightforward slogan that can quickly get into people's hearts: "From now on, Alipay promises users across the country: Use Alipay to search for treasure online, if you dare to pay, I dare to compensate!"
The next line: "When shopping online, pay to Alipay first, receive the goods and confirm that they are correct before paying to the seller. It is safe and secure!"
Unlike selling Mango-ME, Mango-ME has Yiting.com and YY platforms. No one is worried about its integrity. But for other third-party sellers, it is completely different. Users do not trust them enough. Online shopping If you cannot meet and then trade, if there is no trust foundation, it will be difficult to get the opportunity for rapid development.
Things are different now. Alipay has transformed from an online payment channel to an online transaction guarantee medium. Users can pay for anything they like, but the seller cannot get the payment immediately. He needs First, the goods are shipped to the user. After the user receives the goods and checks to confirm that they are correct, the user then confirms with Alipay, and finally Alipay pays the seller.
In this way, the seller is subject to the most direct constraints. As long as you dare to play tricks, you will not get the money!
Alipay first completely eliminates the possibility of e-commerce fraud from the fundamental source; secondly, it greatly restricts the possibility of sellers passing off substandard products. As long as the buyer has basic identification capabilities, he can initiate a refund to the seller at any time. payment, so that the seller cannot get the money at all.
This product is extremely in line with China's current national conditions and caters to the psychology of users to a great extent. From this moment on, online shopping has changed from an adventurous novelty to a consumer behavior with sufficient guarantees.
With the guarantee of Alipay, many users began to confidently browse various sellers' stores on Taobao, and when they encountered something they were interested in, they would really try to communicate, inquire, and purchase.
YY provides Taobao with 100% considerate instant messaging support. Users can directly initiate temporary conversations with sellers on their YY, ask any questions they have, and even add sellers as friends. In addition, YY fully caters to the needs of users. Due to demand, two new friend modes have been derived specifically in the latest version of YY, one is called "Game Friends" and the other is called "Taobao Friends".
If the user is a friend who met in the YY game lobby and wants to add the other party as a partner in playing cards or other mini-games in the future, the user can choose to add the other party as a friend directly in the game lobby. However, if the user has certain concerns and only wants to add the other party as a friend As a game friend, if you don’t want the other party to know or have permission to view your other information, such as space, post bar, photo album, etc., you can choose to add him as a "game friend". In this way, the other party will not be able to see any of his relative information. For more private content, you can only add him to the "Game Friends" list, chat with him, and make voice and video calls.
The same goes for Taobao friends. Buyers and sellers can add each other as friends, but the buyer does not let the other party see his private information, so he can add the other party as a "Taobao friend".
After users learn about the products through YY consultation, they can purchase them immediately. As long as the payment is made to Alipay, the seller must deliver the goods via express delivery within 48 hours. Otherwise, every time an order is delayed, the delivery speed index will be reduced. If the index is subject to deductions, it will also affect the ranking weight of their stores and products.
YY and Alipay are fully embedded in Taobao, allowing Internet people to truly understand what product ecology is and the powerful influence produced by the combination of product ecology.
Mango-ME is sold out, and other products are constantly being sold by users. On the first night of Taobao's launch, it has already created sales that no domestic e-commerce platform can catch up with in a month.
eBay originally thought that Taobao was just an emerging primary e-commerce platform. After Taobao went online, they realized that Taobao was not a baby waiting to be fed, but a natural-born soldier. Not only was he strong, but he was also With the weapons and protective equipment obtained from Makino Technology and Alipay, he appeared as a fully armed super soldier, but in front of him, he was just an unarmed civilian.
Countless real economy entrepreneurs seemed to have opened the door to a new world this night. They truly discovered that e-commerce is a sales channel powerful enough to subvert traditional commodity sales. An MP3 brand can sell 100,000 MP3 players in three minutes. Or is it because they have insufficient production capacity and only have 100,000 units in stock? If there are 300,000 units, can they be sold out in fifteen minutes or even faster? If there were one million, could they be sold out within an hour
MP3 companies can achieve such amazing sales results on Taobao, but what about mobile phone companies? Is it possible to create such a miracle on Taobao? Will one day a mobile phone manufacturer sell hundreds of thousands or even millions of mobile phones a day on Taobao? The unit price of mobile phones is much higher than that of MP3 players. Even if it is 1,000 yuan, the sales volume of hundreds of thousands units is hundreds of millions!
If mobile phone companies can do it, can clothing companies, daily necessities companies, and computer hardware companies also do it? There are so many physical manufacturing industries in China. Does Taobao also provide them with a new and powerful sales channel
For a time, because of optimism about Taobao's future, the number of seller applications on Taobao's backend suddenly increased! There are also some people trying to register flagship stores of certain brands. However, these people who have speculative purposes and try to lock in brand keywords in advance sadly discovered that Taobao actually has strict manual review of seller applications, and any store name must be This can only be determined through manual review, and Taobao has a clear reminder that once any brand is involved in the name, the authorization of the brand must be provided, or the business certificate of the brand must be provided directly.
In addition to the e-commerce and real economy fields that are amazed by Taobao, veteran Internet companies such as Baidu, Sina, NetEase, Yahoo, etc. are also extremely surprised by the birth of Taobao. Among them, the most shocking one is undoubtedly those in Hangzhou Boss Ma.
He was shocked to find that his worst fears had become a reality.
Someone wanted to start C2C and retail e-commerce before him. Not only did the other party do all the things he thought of and did not expect at once, but he also did it very well.
Taobao, which is launched tonight, is a standard C2C platform. However, it does not want to develop naturally and gently like eBay or eBay. It introduced Mango from the beginning to give a huge boost, so it created a huge sensation as soon as it went online. effect, and even has the potential to vigorously develop B2C.
Combining the fragmentary information obtained previously, Boss Ma and the current Taobao network can conclude that Mango-ME, which is highly hyped among netizens, is actually a stepping stone for Taobao in the field of e-commerce. This product is not going to compete with MP3 brand manufacturers at all. It is a job-stealer, it is here to protect Taobao, and its real intention is very vicious. In order to protect Taobao, it almost destroyed the entire MP3 market! To put it more cruelly, Mango-ME is a cold-blooded knife-wielding guard. In order to make Taobao go faster and further, he holds an indestructible sword that cuts through iron like mud and harvests the heads of MP3 companies along the way, using their Blood, come and sacrifice the flag for Taobao!
No wonder it can sell Mango-ME in large quantities at such a low price. With Taobao as an e-commerce sales channel, all its channel costs are the more than 20 yuan express fee of EMS, and these costs are paid by the users themselves. As for the promotion cost, it is completely supported internally by Yiting.com and YY, and the cost is negligible.
In this case, in addition to the manufacturing cost, the cost of a Mango-ME only needs to add tax, plus the costs of logistics and warehousing. The costs of the latter two are evenly shared due to the large quantity. On an MP3 player, the amount is shockingly small.
Using such vicious methods to grow its own platform, Taobao is really ambitious!
Boss Ma's veins were bulging out with anger at his home. His partners had long been accustomed to holding meetings in his apartment. Now everyone gathered in his apartment, watching him almost losing his mind as he accused Taobao. , but none of them knew that the unattractive middle-aged man in front of them would destroy almost half of China's physical retail economy in the future. Of course, the impact of this was both good and bad, so the specific merits and demerits cannot be evaluated.
Boss Ma said: "Taobao's approach is simply a bandit! It is a vampire! It is the public enemy of the entire real economy! If it continues to be left unchecked, it will continue to strengthen itself by destroying one industry after another!"
Boss Ma also said: “Our small businesses on Alibaba will also be impacted by it in the future. If it develops to a certain scale, it will be enough to transform the small businesses on our platform into small retail sellers on its platform! Ultimately, it will be greatly weakened. The impact of our platform!”
Boss Ma himself has always had his own ideas about this. In his previous life, he wanted to transform small businesses on Alibaba into small sellers on Taobao, and help B2B B to be transformed into former C on C2C. However, at the moment, his All the ideas had been completed by Taobao, which made him feel extremely desperate at this moment.
It’s the last twenty minutes! I implore everyone to vote for "Rebirth of the Perfect Era" with this month's monthly votes at the last critical moment. In addition, I also urge everyone to vote for the next month's guaranteed monthly votes for this book after 12 o'clock. My little universe has begun to accumulate strength and is ready to be released in the new era. The January startup is breaking out!
(End of chapter)