The day before Li Mu and Du Wei left for Hong Kong, Du Wei's advertisement for Makino Technology YY123 was the first to go online among all YY products.
YY123 was originally just a navigation website with low technical content, but with the endorsement of a pure and beautiful girl like Du Wei, it instantly became a hot topic on the Internet.
No one expected that Makino Technology would invest so much manpower and material resources for a navigation website. It had been using YY to divert traffic to YY123 before, and now it even hired a celebrity to be the spokesperson for this product. Now Internet companies are inviting How many celebrity endorsements are there? I'm afraid you won't be able to use up one hand to count them all, right
Makino Technology's violent push to promote YY123 surprised the entire Internet industry, but made Li Xingping, who was far away in Guangdong Province, very nervous. During this period, YY123 has taken away more than half of his traffic. It was not easy to finally stabilize the flow. In the declining trend, Li Xingping had almost no power to fight back under the onslaught of Makino Technology. The only thing he could do was to imitate YY123 and also launched the cloud favorites function for registered users. However, because the product line was too single, users' enthusiasm was not high. big.
Hao123, which has opened the user registration function, has less than 5% active user registrations. The reason for this is also very simple. The traffic that has stabilized under the premise of the strong rise of YY123 is all viscous users with strong behavioral inertia. They Most of the reasons for continuing to use Hao123 are because they are used to it and cannot change it, so they simply continue this habit. They are too lazy to register, too lazy to log in, and too lazy to make any custom favorites. If these users would like custom favorites like this If they are interested in the function, they have already gone to YY123.
Li Xingping, who has no way to turn the tide, has basically accepted the current situation where he and YY123 are divided. YY123 has a higher market share and his Hao123 has a slightly lower market share. Although he has suffered heavy losses in advertising and promotion revenue, he still has nothing. The whole army was wiped out, which was basically a burning incense.
However, I never dreamed that Makino Technology was not satisfied yet, and was still brewing a big move to break the two-divided world situation.
Seeing the big move of Makino Technology, Li Xingping was a little anxious. He came out of his home and was going to drive to Yangcheng to meet a few friends who were also working on the Internet. He was going to have a brainstorming session with them and let them give him ideas and learn from them. With all the nutrients in his body, at this time, he could no longer think of any way to turn things around.
Driving his BMW car out of his villa, Li Xingping just drove out of the community when he was surprised to see a picture on the billboard at the entrance of the community that made him stunned. Du Wei, and the YY123 website logo that was like a nightmare to him.
Li Xingping was shocked and couldn't understand why YY123 would hang an advertisement in front of his house. Did they know that his family lived here and deliberately bought a billboard here to cause trouble for themselves
After driving out of the house, Li Xingping drove out of the city. He was shocked from ear to ear by the sights he saw along the way.
He drove into the main road and found YY123 flags flying on both sides of the road; he passed by the bus stop and found that the background poster at the bus stop was also an advertisement for YY123; he passed by the bus and found that the same was printed on the body of the bus. YY123’s promotional posters, including him waiting at a red light at an intersection, and the perimeter of the overpass in the shape of a mouth are also covered with visual displays of YY123.
Li Xingping has a feeling that his hometown has become a city tightly wrapped in YY123, and everywhere is filled with elements of YY123. This feeling makes people panic.
Under such circumstances, no matter how good his psychological quality is, he is almost on the verge of collapse, and a feeling of being beaten to his lair by the enemy arises in his heart.
Finally escaping from the city and YY123's overwhelming advertising bombardment, Li Xingping sped on the highway. When he finally arrived in Yangcheng, he sadly discovered that compared with his hometown, YY123 had put more effort into Yangcheng.
All the advertising carriers he saw in his hometown were seen in Yangcheng. In addition, he also saw many other advertising carriers, such as big screens on the streets of Yangcheng, lifting railings in roadside parking lots, and taxis. Light box advertisements overhead, display panels on the walls of elevators in office buildings, etc...
Li Xingping was completely panicked this time. The cost of promoting this series of Makino Technology was frightening. This was no longer a war between soldiers, but a war between soldiers and civilians, and the other party could provide indiscriminate The bomber echelon supported the bombing. Every YY123 advertisement he saw was like a bomb dropped by the opponent. His heart had been blown to pieces all the way from his hometown to Yangcheng.
In fact, Li Mu did not give YY123 a too high promotion budget. He was just using the strategy of maximum firepower suppression, taking the ammunition that others had used for a year and firing it all out in half a month or even less. As long as the opponent is frightened and defeated, his goal will be achieved. Unfortunately, Li Xingping cannot guess the intentions of Makino Technology. Li Mu's no-nonsense style of play makes him think that the opponent will not give up until he is killed.
…
Let Li Xingping slowly suffer under his large-scale fire suppression strategy. At noon on June 13, the flight taken by Li Mu and Du Wei landed in Hong Kong on time, accompanied by several online reporters from the YY department.
Although Li Mu does not admire Hong Kong, one thing he has to admit is that the Hong Kong entertainment industry is indeed at a higher level than the mainland entertainment industry. This is not because the Hong Kong entertainment industry itself is higher than the mainland, but because mainland fans are compared to mainland China. Stars are more respected than Hong Kong and Taiwan stars. Even mainland actors and singers are proud to win awards in Hong Kong and participate in Hong Kong movie shootings, just like Hong Kong actors are proud to participate in Hollywood movie shootings. Second-tier industries There is always a sense of admiration and a hint of flattery towards higher-level industries.
Online reporters from the YY department accompanied the trip to promote the news about Du Wei being invited by the Hong Kong Charity Foundation on YY. In this day and age, this matter is still worth publicizing in the mainland market.
Li Mu and his party checked directly into the hotel where the charity gala was located. It was already after one o'clock in the afternoon after checking in. After lunch at the catering department, the group went back to their rooms to rest. Li Mu's room was next to Du Wei's. What was wrong with her? It would be nice to have someone to take care of you.
At three o'clock in the afternoon, Li Mu was resting in his room. A staff member from the Seedling Protection Fund knocked on the door and asked if he had time. Later, the president of the Seedling Protection Fund wanted to visit him. Li Mu thought he had made a mistake. I just accompanied Du Wei here. The president of the foundation is the host. Even if it is a visit, it should be a visit to Du Wei.
Unexpectedly, the staff member said to Li Mu firmly: "Mr. Li, our President Xiao really wants to visit you. She will be available in about twenty minutes. Is it inconvenient for you?"
Li Mulai had learned something about the Seedling Protection Fund before. The Seedling Protection Fund was established four years ago by Australian-Chinese actor Xiao Fangfang. When it comes to Xiao Fangfang, many young people may not know it, but when it comes to one of her classics I'm afraid no one knows her role. She co-starred with Jet Li in the "Fang Shiyu" series of movies, and played the role of Fang Shiyu's mother in the movie.
Xiao Fangfang was a very active female star from the 1960s to the 1980s. She won the Hong Kong Film Awards, the Taiwan Golden Horse Awards, and the Best Actress at the Berlin International Film Festival several times. She is an older generation actor with extraordinary strength.
Xiao Fangfang should be in her fifties this year. She actually came to "visit" a young man like Li Mu, which made Li Mu a little flattered. No matter what the other party's purpose was, using the word "visit" was indeed a bit embarrassing. So Li Mu asked the staff: "Where is President Xiao? If it is convenient, I will go visit her."
The staff member smiled slightly and said in unskilled Mandarin: "President Xiao came to the hotel in advance just to visit you. She is on her way now."
Li Mu was even more surprised, but since the other party was already on her way, it was unrealistic for him to visit her at home, so he could only agree and said: "In this case, please tell President Xiao that I will be available at any time this afternoon. .”
The staff thanked them and left. Li Mu returned to the room and still didn't understand. However, seeing that the other party was coming soon, Li Mu could only prepare to deal with it. Fortunately, he booked a suite with a strong business nature and a very decent living room. , so Li Mu called the hotel staff and asked them to prepare tea and refreshments in advance.
As soon as the hotel staff brought tea and refreshments, Xiao Fangfang arrived.
Xiao Fangfang, who is over 50 years old, was accompanied by two staff members to Li Mu's room. As soon as they met, she said to Li Mu very politely: "Mr. Li, I have admired your name for a long time. I have always wanted to see you, and today I finally got my wish." ”
Although Xiao Fangfang is over fifty years old, she is still very elegant. Today she is wearing a red cheongsam, which has an old-fashioned feeling in the style of the Republic of China. Li Mu was flattered and said: "President Xiao, you are really too polite. I am just How can a junior deserve such praise from you?"
Xiao Fangfang said seriously: "Although you are much younger than me, you are much better than me when it comes to charity."
Li Mu suddenly understood that Xiao Fangfang took the initiative to find him, probably because of 3321.
The temperature in the imperial capital dropped too quickly, and I was caught off guard. I caught a cold on my first day at work. I'm afraid it will be late at midnight tonight, but I can still guarantee it at two. The temperature in the north has dropped sharply recently. Students north of the Qinling Mountains and the Huaihe River should pay more attention. Keep warm!
(End of chapter)