Li Mu invited Xiao Fangfang to sit down on the sofa in the reception area. The two staff members who followed her said goodbye and left. Li Mu poured a cup of tea for Xiao Fangfang. Xiao Fangfang thanked her and said immediately: "Mr. Li, to be honest, I have been looking forward to it." Seeing you, I am getting older, and it is not easy to go to the mainland. It is not very convenient to go to the mainland to visit you in person. I didn’t expect that the staff checked the list of Miss Du and his party a few days ago, and your name was actually included in it. I At first, I thought it was just the same name, but after asking someone to inquire, I found out that the boss of Makino Image is actually you, so I am really happy that you can come to the seedling protection fund’s party this time.”
Li Mu guessed that Xiao Fangfang should have a certain understanding of his background, so he did not hide it: "To be honest, Du Wei is my friend's sister and a contracted artist of my company. It is her first time to participate in an event in Hong Kong. , I have to come with her to feel at ease."
Xiao Fangfang nodded in understanding and said: "Actually, when I decided to invite Miss Du, I didn't know that Mr. Li was the boss of Makino Image. I initially paid attention to the 3321 student aid fund for you. I have been working on the Seedling Protection Fund for four years, and I have encountered many difficulties. I once thought that doing charity was one of the most difficult things in the world. But after understanding the 3321 model, I discovered that it turns out that With a good model, charity can be very simple and can affect many people. 3321 has given me a lot of inspiration in charity."
Li Mu said modestly: "President Xiao, you are so complimentary."
Xiao Fangfang waved her hands very seriously and said: "This is not a compliment at all. You don't know how difficult it is to do general charity, such as the seedling protection fund. Every penny of the foundation requires me to go everywhere. I ask for help, or I ask some business owners to donate, or I ask some celebrities to donate some unwanted things for a charity sale, but business owners are very realistic. If I only want money, they will be like sending beggars, donating tens of thousands or even Thousands of mosquito money are being spent. If you want them to donate more, you must first create social influence, such as inviting some celebrities to charity galas and bazaars. Only with media attention and business owners will be willing to donate more money, this way The only charity is to eat the last meal but not the next.”
When Xiao Fangfang said this, she sighed softly and said: "The funds of the Seedling Protection Fund often break, and sometimes once it breaks, even the employees' salaries cannot be paid. This model is too unhealthy, and it is far from as smart as 3321. Be able to be self-sufficient and fully mobilize each role so that they can play their due role.”
Li Mu nodded and said to her: "To be honest, the development of 3321 is a great coincidence, because it targets college students and high school students. In mainland China, the college entrance examination is a major event that changes life's destiny. Every student and student’s parents attach great importance to it. In order to rush for the college entrance examination, fresh graduates need tutoring. Only when there is demand will a market be created, and the market will create wealth. If such a model is transplanted to the nursery fund I’m afraid it won’t work at all.”
Xiao Fangfang also nodded in agreement and said: "I have understood this before. 3321 does have its own market, so it can achieve such a huge scale of charity without asking anyone."
After that, Xiao Fangfang looked at Li Mu and said: "So I really want to learn from you, and I also want you to help us design an advanced model for the Seedling Protection Fund. For me, I really hope that the Seedling Protection Fund can develop forever. Go down and help those minors who have been or may be sexually assaulted, but if it really can't find a healthy development model, it will die sooner or later."
Li Mu felt ashamed. He knew nothing about charity. The reason why he accidentally started 3321 was because during the National Day, Liu Nian was worried about not being able to find a tutoring job. Li Mu had been working on the Internet for many years and was keenly aware of this. The communication method between supply and demand was single and unsmooth, so he tried the water and made 3321. Unexpectedly, the results were very good. He later vigorously promoted 3321. He also had a certain degree of selfishness. He hoped that 3321 could help him create the reverse Alipay. payment products.
Only when all aspects are consistent and in the right time and place can Li Mu make 3321 bigger and stronger. If he really wants to do charity seriously, he has no idea. First of all, the biggest problem is that if he can't solve the source of funds, he doesn't know where to go. Make money.
Xiao Fangfang is a veteran star and has very good popularity in the entertainment circles of Hong Kong and Taiwan, so she can use facial recognition to gain support from celebrities and financial support, and she can use facial recognition to increase social visibility for the nursery fund. This is her resource He is much better than himself. If he is not doing 3321, but a charity fund with no profitability, he may have no choice but to throw his own money into it and let him go out to find money. How can he have such a face? Is Xiao Fangfang easy to use
However, Li Mu couldn't just reject the other party directly, saying that he was powerless. After all, he was a veteran in the entertainment industry and he couldn't deal with her like this.
After thinking about it, Li Mu asked her: "President Xiao, what is the current monthly fixed expenditure of the Seedling Protection Fund?"
Xiao Fangfang said: "We have more than 20 full-time salaried employees and more than 300 volunteers who help from time to time. Together with our office space, business expenses and other miscellaneous items, the fixed monthly expenditure is 20 Around 10,000 Hong Kong dollars, but the largest expenditure is charity funds. We have now funded more than 200 minors who have been sexually assaulted across Hong Kong, helping them settle down in life, study and provide regular psychological counseling. The total planned expenditure will reach more than 600,000 Hong Kong dollars per month. Under normal circumstances, funds will be tight every month, so our average expenditure on this item is about 500,000 Hong Kong dollars."
Li Mu nodded. A monthly expenditure of 7.8 million Hong Kong dollars does not sound like much, but at present, the value of the Hong Kong dollar is a little higher than the RMB. 7.8 million Hong Kong dollars is almost 100,000 US dollars, and the purchasing power is still very impressive.
In fact, charitable funds all over the world face one of the most fundamental problems, and that is the difficulty of raising funds.
For large charitable funds, they have their own survival model. For example, billionaires like Bill Gates spend hundreds of millions of dollars to build a charitable fund. The principal of this charitable fund basically does not move. It will be used by the foundation to make appropriate financial investments, and then the money earned from the financial investments will be used for charity. In other words, the money will make money, and it will only be spent on her son, and the money will never move.
But this is a trick played by large charitable funds. Even if a few hundred million dollars are thrown into the bank to earn interest, the revenue will be less than ten million dollars a year. However, for small charitable funds such as the Seedling Protection Fund, There may not be a total of one million Hong Kong dollars on the books. If you want to use this money to make money, you probably won't even be able to support yourself, so why do you do charity
Xiao Fangfang said that the current account of the Seedling Protection Fund is indeed only enough to support about one month's expenses, so she has to constantly think of ways to find money in various ways. However, the Seedling Protection Fund has been operating for almost four years. The effect has begun to be greatly reduced. In the past, Xiao Fangfang went out of her way to beg various celebrities to bring something to auction and raise two to three million Hong Kong dollars. But now many celebrities no longer buy it, and even those Those who buy it are becoming more and more coping, and the things they bring out are becoming less and less valuable. At the last charity sale, a celebrity even donated a broken golf club, which made Xiao Fangfang feel deeply hurt.
Although Li Mu didn't understand charity, he knew clearly that the seedling protection fund itself had no money-making ability, and it was impossible to find a business model for it even if he tried hard. So Li Mu prepared to temporarily change the topic and said to Xiao Fangfang: "President Xiao, I will definitely think about what you said seriously, but for now I'm afraid I won't be able to come up with a truly effective plan."
Xiao Fangfang also nodded with understanding and said, "There's no need to rush this. I can persist in the past four years and I don't mind waiting for a while. But Mr. Li, I hope you can regard my request as an important one." Think about it, no matter what the outcome is, I, Xiao Fangfang, will be grateful!"
Li Mu said hurriedly: "You are serious. This is what I should do. I will definitely think about it seriously."
Xiao Fangfang smiled gratefully at Li Mu and said, "With your words, I feel relieved."
Li Mu nodded and asked her: "By the way, President Xiao, I have a question in my mind, and I would like you to clarify it."
Xiao Fangfang said: "Mr. Li, please speak."
Li Mu then asked: "Why did the Seedling Protection Foundation invite Du Wei as a guest?"
Xiao Fangfang smiled slightly and said: "It's Leslie. I told him that it is too difficult for the Seedling Protection Fund to raise funds in Hong Kong. I would like to find an opportunity to increase the influence of the Seedling Protection Fund in the mainland, hoping to attract mainland businessmen or people. attention, so I wanted to invite a mainland star to come and participate in our charity gala. I asked him to help me think of any suitable candidates. If it was someone he could afford to invite, that would be even better. Originally, I expected him to We were able to invite Gong Li because they had worked together before, but he recommended Du Wei to me, saying that he admired Miss Du's voice and thought she had the potential to become the next Ah Fei, so we gave Makino Ying. Xiang sent an invitation."
Li Mu wanted to ask her who Leslie was at first, but after listening to what she said later, he guessed that the Leslie she was talking about was Zhang Guorong, which made him very surprised. Although Du Wei is now well-known in China, She is still very young and has not yet had time to accumulate knowledge. Her current works only have three songs and one short film. How did she catch Leslie Cheung's eyes
The second update is sent.
(End of chapter)