Li Mu returned to Lin Qingya and recruited a deputy editor-in-chief for the YY portal. The deputy editor-in-chief was named Wang Nan, who was previously one of the three deputy editors-in-chief of the NetEase 163 portal.
Li Mu has never heard of Wang Nan's name, but he believes in Lin Qingya's vision. Let's not talk about whether Wang Nan's ability can compare with Chen Tong. As long as his ability can carry the early stage of the YY portal, he will be very satisfied. .
Wang Nan arrived at the post soon, but Li Mu did not see him. Instead, he asked Lin Qingya to follow up with him. He had already conveyed his ideas about the portal to them. They should communicate with Wang Nan first, and he could just take a look at Wang Nan. Nan’s ability to comprehend and execute.
Lu Xinyi of Hong Kong Weekly also contacted Li Mu immediately after he returned to China. In addition to polite greetings on the phone, the most important thing on the phone was to confirm with Li Mu in a subtle way to ensure that what he said that night was not just Impulse.
Li Mu dispelled all her doubts with a firm tone.
Just when Li Mu was focusing on how to continue to destroy Hao123 and Li Xingping's psychological endurance, Liu Edong gave Li Mu feedback on the latest developments in Taobao's official stores. At present, more than 40 brands have signed agreements and paid Deposits and service fees include several relatively large brands, such as TCL mobile phones, ZTE PHS, Shenzhou Computers and Intelligent Repeater.
Li Mu discovered a very interesting situation. Although these brands are well-known companies in their respective industries, they are not top companies.
TCL's mobile phone sales currently rank among the top five in China. In addition to Motorola and Nokia, TCL is also burdened by the most powerful domestic mobile phone brand at the moment - Bird. Although it is now the second largest domestic mobile phone brand in terms of sales, But trying to catch up with Bird is still a pipe dream at the moment;
Although ZTE PHS is also the second in the industry, the sad thing is that it is suppressed by UTStarcom. UTStarcom's market share is more than half, far surpassing the second in the industry;
The complete computer market is becoming more and more popular. As a market disruptor, Shenzhou began to launch its own complete computer sales last year. However, it has been suppressed by almost the entire industry, so it is extremely difficult to get ahead;
The situation of smart repeaters is also very interesting. In 2001, the domestic repeater market capacity exceeded 10 million units. This year, the market capacity is expected to be about 15 million units. The total market of nearly 3 billion yuan is quite huge, but it is so big. In the market, BBK and its family account for nearly 40%, followed by Wanxin, which accounts for nearly 20%. However, Smartda’s technical strength is very strong. This brand has always been very powerful in the research and development of repeater-related technologies, but But because they don’t understand operations, their market visibility is not high. On the contrary, BBK’s technical strength is not outstanding, but its market share remains high because of its brand awareness.
After Li Mu saw the general introduction of these brands compiled by Liu Eodong, he called him and asked: "Don't any of the leading companies in these industries have the intention to cooperate with us?"
Liu Edong said: "Yes, yes, BBK wants to cooperate with us. They also applied for an official store, but after we announced the cooperation standards for the official store, they gave up. The reply from their interface person was: BBK has We have strong brand awareness and mature sales channels, so if we open their registration for free, they are willing to come in, but if we insist on charging, they will not consider it.”
Li Mu sighed: "The arrogance of a big brand."
Liu Edong said: "He thought it was Taobao's honor for him to join Taobao. He felt that putting the brand with us was giving us an advantage."
Li Mu smiled and said: "Actually, it's not unreasonable for them to think so. For us, if we want to increase the influence of the platform, the best way is to attract a large number of well-known brands to settle in. The more big brands settle in, the higher the popularity and influence of the platform will be." , but they ignored a very serious problem. If they don’t cooperate with us, their competitors will definitely.”
Liu Edong said: "I think so too. Although big brands are arrogant, if we make them aware of the crisis, they will definitely lower their heads and speak. The top priority now is how to use our platform to help these companies that have already reached cooperation with us. Companies try to sell as much stuff as possible.”
Li Mu said: "It's up to you to decide what kind of operating strategies and methods to use. YY can give you enough traffic support. If you want to do it, do it beautifully and join forces with these cooperative brands to hold an online shopping promotion festival. Strive to create the largest online shopping event in history."
Liu Edong said: "I understand what you mean. I will take the time to study it in the next two days."
Li Mu reminded: "Remember to have in-depth communication with the cooperative brands. We give them enough exposure, and they must also give enough concessions on the selling price. Sufficient exposure + cost-effectiveness is the key formula for online shopping to promote orders, Mango The success of -ME relies on this unique method, so manufacturers must cooperate sincerely with us."
Liu Edong said: "Okay, I will definitely communicate more with the manufacturers and strive to get them to give the greatest price concessions."
After that, Liu Edong asked Li Mu: "How is the progress of your YY portal over there? Do you want to take time to ask Chen Tong out to chat again?"
Li Mu said: "No need for the time being, he is a very stubborn person, and no matter how much we talk, he will not be willing to leave Sina and join Makino Technology, so I will follow my own pace and destroy the Sina portal he built first. "
Liu Edong asked again: "So how is the acquisition of Hao123 going? Last time I heard you talk about it, this part seems to be very important."
Li Mu smiled and said: "I have not contacted the founder of Hao123, but he must be in great pain now."
…
As Li Mu guessed, Li Xingping was indeed in pain these past few days.
I'm afraid he is the first entrepreneur in the Internet field to suffer such psychological torture offline.
No one expected that YY123 would burn the flames of war from online to offline. This feeling is still a bit difficult to accept for today's Internet companies, just like the principle of Jianghu people saying that harm to wives and children has been broken by a strong man , everyone was in danger for a while.
The entire Guangdong Province is almost filled with advertisements for YY123. Li Xingping can see YY123 wherever he goes. Even the doors of public toilets in shopping malls that used to be filled with same-sex dating numbers have stickers advertising YY123.
In the past few days, due to the strong promotion of YY123, the traffic that Li Xingping had finally stabilized has begun to decline significantly. So far, the traffic has lost more than 60%, the advertising revenue has lost more than 80%, and the transaction price of advertising has Still falling.
Advertisers have also seen the decline of Hao123. For them, when advertising at this time, they must not estimate the price based on the current traffic, because the traffic of Hao123 is too unstable and may drop again at any time, so they deliberately use this excuse to lower the price. Li Xingping had no choice but to accept the price.
Traffic is declining, revenue is decreasing, and YY123’s advertising is still lingering.
At present, the offline promotion of YY123 has become a hot topic in the Internet field. Some people say that Makino Technology is simply the God of the Internet. While everyone is still groping forward, he has mastered various gameplay methods and can play at any time. He uses various methods to kill, maim and collapse his opponents. Some people say that Makino Technology is the biggest robber in the Chinese Internet field, and he is also the robber with the least professional ethics because he only attacks his peers.
No matter how the industry evaluates it, it has to be denied that Li Mu's large-scale fire suppression has had an excellent effect.
Li Xingping met a lot of friends these days, hoping to find some inspiration in communicating with them and solve the huge problem he was facing. However, after meeting a large number of people for a few days, he realized what the crisis at hand actually was. How difficult to solve.
No one thought that Li Xingping could still turn the tide, and many people even thought that Hao123 could not last long in this situation. They gave Li Xingping a pertinent suggestion: before he is completely killed by Makino Technology, think about it quickly. Find a way to take action.
Take action? It's easy to say, who would buy a cow that is about to die of disease? Even if someone is willing to buy it, the price offered will probably be outrageously low. If he sells the live cow at the price of a dead cow, how can Li Xingping be willing to do so? But if the buyer is asked to bid at the price of a live cow, , the buyer will not be willing unless he has a way to save the cow.
While he was struggling, someone woke up the dreamer with a word: Sell it to Makino Technology.
Now that Hao123 is in full decline and YY123’s market share continues to increase, under this circumstance, who will buy Hao123? Whoever buys Hao123, Hao123 will die in the hands of others. In front of Makino Technology, no one can save him. But if it is sold to Makino Technology, it will be different. Although Makino Technology's current market share exceeds 50% , but Hao123 still has about 30% of the market share. If Makino Technology buys Hao123, they can have 95% of the entire navigation website market in an instant, which is very meaningful to them.
Therefore, the day after Li Mu returned to Yanjing, Li Xingping took the initiative to contact the business department of Makino Technology and tried to talk to Makino Technology about cooperation with Hao123. To be precise, he wanted to seek a sale for Hao123.
Lin Qingya found Li Mu, told him the good news, and asked about Li Mu's recent schedule.
Li Mu said to Lin Qingya: "I have too many things recently and don't have time to see him. Why don't you invite him to come to Yanjing and have a chat with him? My psychological price for Hao123 is 15 million for all packages. If Li Xingping is happy, If you are willing to sell it as soon as possible, you can increase the price appropriately, but the final transaction price must not exceed 20 million."
After Lin Qingya got Li Mu's bottom line, she immediately nodded: "Then I'll ask him to meet and talk."
Li Mu urged: "Let's talk, but the posture must be good. Since he takes the initiative to talk to us, don't rush to negotiate the price after meeting. Give him the necessary contempt and threats first, and wait until he panics before talking to him." negotiate."
Lin Qingya said immediately: "I understand, Mr. Li, don't worry."
(End of chapter)