After receiving feedback from Makino Technology, Li Xingping began to prepare to go to Beijing.
For him, Hao123 is now in a quagmire, and its competitor is a new Internet giant that relies on product cluster ecology to expand aggressively. In this case, Hao123 with a single product has no power to withstand it. He himself I have also realized that there is no way to save the situation, so taking action as soon as possible is the only way to solve the problem.
When Hao123 was strong, its monthly income exceeded 500,000 yuan. If it were valued at ten times the PE, it would be at least 50 to 60 million yuan. Considering the strong development momentum and alarming revenue growth rate at the beginning, Li Xingping’s previous valuation for Hao123 must be at least more than 500,000 yuan. 80 million can be considered before making a move, but now being beaten by Makino Technology, the visible monthly income is less than 200,000. The income scale has dropped sharply, so Li Xingping's current psychological expectation price is only a mere 30 million. And even at this price, he was very unsure. When he was considering selling, he had already contacted a number of Internet companies, including several companies that had been very interested in Hao123 before. However, considering the strength of Makino Technology, these companies simply could not No one wants to take over.
Now, Li Xingping also understands in his heart that the only potential buyer of Hao123 is Makino Technology. As a result, the psychological price of 30 million is probably difficult to reach. However, pessimism is pessimism, and you have to work hard to get what you deserve.
Li Mu did not meet Li Xingping when he came to Beijing. It was not that he was arrogant or looked down upon him, but he just felt that he was not suitable to come forward. Makino Technology's attitude towards Hao123 was to kill him. It was very difficult to decide whether to include him or not. It didn't matter. In this case, asking Lin Qingya to meet him was already a high standard. If Li Mu hadn't been eager to bring back the whole pot of Hao123, he would have directly found a manager-level figure in the business department to communicate with Li Xingping.
Just in time, Wang Nan, who had received an annual salary of 500,000 yuan at Makino Technology, quickly completed his resignation. He left NetEase 163 with a small team of nearly ten people and joined Makino Technology. Li Mu led the technical department, human resources department, and business department. The heads of the department and the legal department held a portal strategy formulation meeting with Wang Nan. He wanted Wang Nan to take action first and launch the YY portal as soon as possible.
Wang Nan is thirty-five years old this year and has been working in the Internet industry for a long time. Naturally, he is professional. However, he did not expect that as soon as he reported to the company, the company's boss would personally formulate the next strategic plan for him. Before joining Makino Technology, he didn't know how much Makino Technology valued the portal.
Li Mu gave Wang Nan a heavy burden. In his words, "it will be launched within half a month. The launch must not only achieve a clear division of multi-section content, but also achieve a large amount of content filling."
Wang Nan's thinking is also quick. When he saw that there were legal affairs present, he guessed what Li Mu might be thinking. In addition, Li Mu's request for the portal to go online was so urgent, so he understood that Li Mu might want to go online first. Pour some content from external sites in for filling.
For a portal website, the most important thing is its content. If after a portal goes online, there is no content at all in the major channels, or the content is insufficient, then it will definitely be very poor in terms of user retention. It is difficult to achieve actual results.
However, if we start from now on and accumulate content bit by bit, it will be too long. Let alone half a month, even half a year may not be able to truly accumulate the content. Therefore, the fastest and easiest way right now is to use external site content. Import.
The current copyright law is not clear, especially online copyright. Many websites are reprinting the content and consultation of other platforms and individuals. They rarely communicate with the original author or copyright owner. The default method is to take it first. After publishing online, if someone comes to your door and fights with the other party using vague legal provisions, if the fight can't be fought in the end, the staff will be asked to remove the content complained by the other party from the shelves. The cost of infringement is extremely low.
So Wang Nan expressed his thoughts: "Mr. Li, we can first grab some high-quality consulting content from other websites, fill it in, and then go online as soon as possible. At the same time, we can expand the team and vigorously develop our own original content." Content, with more and more original content, we can continue to block previously captured content, which can meet our current needs."
Li Mu smiled slightly, knowing that Wang Nan might have misunderstood what he meant, so he explained: "What I want is not to take the initiative to infringe. Although the cost of infringement is very low now, it will definitely leave a stain on our future. I called the heads of the human resources department and the legal department here today. I mainly want to convey two points to you:
First, if you have any needs for team structure, communicate directly with the person in charge of the human resources department. They will help you set up a team as quickly as possible and provide you with full assistance;
Second, we need content from external sites, but not in the form of infringement. The heads of business and legal affairs are here today. If you are interested in the content of any website, you can directly communicate with the head of the business department, and he will Help you negotiate cooperation with the other party, such as Zhongguancun Online. Their content is frequently misappropriated by major website portals, but there is no way to complain. We do not steal their content. We cooperate with them. How much money will we give them every year? The content can be fully open and authorized for us to reprint, because they are vertical portals, and we are a comprehensive portal. There is no direct competition between each other. Our user groups are also very different and have little overlap, so we take the initiative to send them They will definitely agree on the money thing. If we talk about a few more vertical portals like this, our content in these specific categories can be filled quickly. "
Only then did Wang Nan understand that Li Mu was not trying to circumvent the law, but wanted to directly pay for authorization to fundamentally solve the problem of introducing content from external sites.
Wang Nan felt ashamed for taking it for granted just now, and said to Li Mu seriously: "Mr. Li, I understand what you mean. I will screen some vertical portals and some local portals as soon as possible, and evaluate their content quality. It is up to colleagues in the business and legal departments to communicate authorization matters.”
Li Mu nodded with satisfaction, and then said: "After our portal website is launched, we must simultaneously launch a submission channel, and set generous contribution fee standards, and solicit contributions from all the people. All people who can write some articles can submit them to our Once submissions are submitted to the YY portal, we will pay according to the quality of the content and the number of words. Only by submitting contributions from all the people can we quickly increase our content reserves. As the basic quantity increases, the quantity of our high-quality content will naturally increase proportionally. Moreover, we have Alipay as a payment method. With channels as support, the payment of royalties will be much faster and more convenient, and it is best to cultivate a group of excellent online columnists."
Wang Nan was shocked by Li Mu's words. Nowadays, few websites are willing to accept paid articles. The paid model of accepting articles is only applicable to magazines and newspapers. After all, the amount of content required by magazines and newspapers per unit of time is not large. At best, it is once a week. It’s just this book, but as a comprehensive online portal, its demand for content is too huge. The new content it needs in one day may be comparable to ten magazines. In this way, the investment in content will also be It has become very big, but the meaning of Li Mu's words is that as long as he dares to do it, he will give money and people. Being able to give such a big support shows that he attaches great importance to the portal, and Wang Nanlai He said that although his work is extremely valued by the leader, although it will bring a certain amount of pressure to him, it is more of a motivation to urge him to move forward.
Therefore, Wang Nan assured Li Mu: "I will start to formulate the process and fee standards for universal submission today. It would be best to open a submission backend on our website. All registered users can submit directly in the backend. They will submit submissions according to categories. After that, our editors review the manuscripts under their respective categories according to the categories, so this requires certain support from our technical colleagues."
Li Mu nodded: "The technical department is here to serve you. In addition to these, if you want to develop functions such as content screening, rating and display weight, you can directly write product requirements and meet and communicate with the technical department at the same time. The technical department We will spare no effort to provide you with support.”
Makino Technology now has hundreds of technical developers, and one of the most powerful development teams in the country, which not only supports the entire Makino Technology, but also supports Taobao, Alipay and other products. With such a large team, more than a dozen can be randomly selected. An individual can completely support the portal. If he still wants to speed up the process, Li Mu can even mobilize dozens or even hundreds of people in a short period of time to support the portal. With huge development strength as the backing, Li Mu can make any Internet product. They are very confident, and this advantage is not available to other companies.
Li Mu comes from a technical background and knows how powerful the role of technology development in the Internet field will be in the future. When he recruited Fang Xudong, he did not just want him to be responsible for Taobao or the architecture of a certain product. His biggest task in the future is Help yourself to capture the entire technology research and development department of Makino Technology. In the future, Makino Technology will definitely transition from product development to technology development. In the future, the Internet and mobile Internet will not only be a world of products, but also a world of patents, communication protocols, and architectures. Support, browser support, data transmission, data processing, data analysis, etc. all require strong technical reserves. Accumulating technical strength from now on is a top priority for Li Mu.
Some people say I am lazy... Buge is really aggrieved. I have been working continuously since last Saturday, and I can still ensure that the average daily updates in the last seven days exceed 8K. Buge is really working hard, but the fact is that we are classifying monthly tickets. The position on the list is actually an embarrassing eighth place. I beg everyone to help vote and give Buge more encouragement!
(End of chapter)