At 9:30 p.m. Beijing time, Nasdaq opened.
Sina stock, which closed at $1.6 on the previous trading day, fell to 1.45 at the opening, a drop of 9.4%! When Sina executives saw this opening price, they almost fainted. The last time such a large opening drop occurred was when the Internet bubble burst, but now the world-wide Internet is picking up...
Because it just launched its wireless business in April, Sina's stock price has just started to improve recently. It has been rising for many days, and then suddenly plummeted at the opening of the market today. Not only was Sina's senior management unacceptable, but it also stunned many small investors.
The current overall market value of Sina is low, mainly because in the eyes of investors, its product line is still too single, and most of its businesses are on portals. Its historical stock price took off after the surge in its domestic wireless business. It has just started, but if you want to wait for this trend, you have to wait until at least the second half of 2003. Therefore, Sina's stock price is only supported by the portal network and is almost completely linked to the portal network.
A quarter of the website's traffic is stuck, which is definitely a very significant bad news for the investment market. The U.S. stock market is highly free and open. As soon as major bad news comes out, short sellers will swarm in. In this kind of situation, Under the circumstances, it is almost certain that the 9.4% opening drop is just the beginning.
The entire core team of Sina was heartbroken by the market's reaction. Until ten o'clock in the evening, no one left the conference room. They kept a close eye on the stock price trends and at the same time reassured investors on the phone. At this time, the stock price has plunged all the way down to 1.39, and the 1.40 level has also been lost. The stock price has now fallen by 13.2%, which is a disaster.
Short-sellers are still seizing the opportunity to rush in. This is simply a feast of airdrops. The only regret is that the Sina plate is too small, with more monks and less meat, and cannot have a big meal.
Li Mu also paid attention to Sina's current stock price. He didn't know much about stock trading, nor did he know much about Nasdaq's routines. However, the sudden drop of 13.2% in Sina's stock price didn't surprise him. Although Li Mu didn't know much about U.S. stocks. , but he has learned about the trends of some American high-tech companies and knows that Nasdaq does not have a 10% upper limit or lower limit. In his impression, Twitter, which is imitated by Sina Weibo, once experienced a single-day decline of up to 27%. , under special circumstances, it is not a big problem if the stock price of a US stock company plummets by 30% in one day, so in Li Mu's eyes, Sina's stock price has not fallen enough.
At one o'clock in the morning, Sina's stock price had fallen below the 1.30 mark and dropped to 1.28, a full 20% drop.
The closing time of Nasdaq was at 4 o'clock in the morning the next day. Instead of waiting to see the performance of Sina's stock price, Li Mu chose to go to bed.
At four o'clock in the morning, the Nasdaq closed, and Sina's stock price fell to $1.22, a drop of nearly 24%!
The decline in stock price is almost the same as the decline in traffic!
It can be seen that the current valuation of Sina in the capital market is almost entirely concentrated on the portal.
The plummeting share price of Sina caused the share prices of NetEase and Sohu to skyrocket. The increase of both websites was close to 10%. The reason is also very simple. Makino Technology blocked Sina, and the traffic intercepted from Sina was naturally diverted to other portals. , so NetEase and Sohu became the most direct beneficiaries of this incident.
Sina, NetEase, and Sohu, the three portals listed on Nasdaq, all have current market values of less than 100 million U.S. dollars. Originally, Sina, which had just started its wireless business, was the most promising to reach the 100 million U.S. dollar threshold, but now Sina They were beaten all of a sudden and suffered heavy losses before liberation.
No one thought that Makino Technology's influence would reach such an extent, and the sharp plunge in Sina's stock price also made the Internet industry really take a serious look at the navigation websites that they had previously looked down upon. After the integration of Hao123 and YY123, it has The influence of the domestic PC website pattern is too powerful. From this point of view, how can its value be just the advertising fees brought by traffic? Its real value is that in the future, if all types of websites want to get traffic, they will have to go to YY123 to spend money to buy position and traffic. Even for large websites, if they don’t spend money, their position and weight on YY123 will probably be affected. Great influence, isn’t Sina an obvious example
At this time, everyone realized that YY123, which they had always despised, had actually strangled the development of domestic PC websites and became a new trump card in the hands of Makino Technology. Makino Technology did not have many cards, but almost all of them were It is the trump card, and the giant pattern has been decided.
No company dares to look down upon Makino Technology. For them, even if Makino Technology does simple and untechnical things in the future, they will never dare to doubt Makino Technology’s innovative capabilities. The transformation of YY123 has made them fully aware of it. Now comes the scary part of Makino Technology.
And the one that can best understand this right now is none other than Sina.
Li Xingping, who had returned to Guangdong Province, also realized at this moment that he had been tricked by Makino Technology.
As soon as Makino Technology got Hao123, they quickly integrated it and launched a blockade on Sina as quickly as possible, which shows that they have already been planning this matter. They must have coveted Hao123 for a long time, and it is not as indifferent as they showed. , and he just happened to jump into the trap dug by Makino Technology. He was threatened and lured by Makino Technology, and finally sold Hao123 to them at a bargain price, allowing them to completely dominate the navigation website market.
However, Li Xingping sighed and had no choice. He did not regret it, because he knew that if he did not sell Hao123 to Makino Technology, he would definitely be crushed to death if he followed Makino Technology's way of doing things. It was just a matter of time. The problem.
…
The next day, the anxious Sina CEO frequently requested meetings with Makino Technology, but Li Mu still did not give any response. He now does not care at all how much losses Sina has suffered, because he has only made adjustments in his own product system from beginning to end. Even if Sina moves its backers and builds relationships, Li Mu is not worried because Makino Technology still has Chen Ze.
Li Mu came to Taobao early in the morning to study the summer brand day activity plan with Liu Edong. In Liu Edong's office, Liu Edong, who is very knowledgeable about U.S. stocks, gave Li Mu a brief introduction to Nasdaq and also made some comments on Sina's stock price. After making some analysis, he felt that Sina’s traffic is not completely controlled by Makino Technology, so Sina’s stock price is not completely controlled by Makino Technology. The market will conclude that Sina’s stock price has bottomed out, and short sellers have gained such a large amount in a single day. If the stock price hits bottom, it will definitely start to close positions, and market speculators will seize this opportunity to seize another wave of gains. Therefore, when Nasdaq opens again tonight, Sina's stock price should rebound.
Li Mu asked him how much chance there was for Sina's stock price to rebound. Liu Haodong predicted that it would not exceed 5%, and then analyzed it for Li Mu: "If Makino Technology does not lift the blockade, then the new starting point for Sina's stock price should basically be set at a 20% drop." , in the future, Makino Technology will not be able to push Sina's stock price further down, unless Makino Technology takes new actions against Sina, such as once the YY portal is launched, Sina's stock price will definitely fall again, and other big companies will definitely fall again. Most of the time, Sina’s stock price will be temporarily separated from the influence of Makino Technology.”
Li Mu said: "If I had known I would have shorted Sina stock in advance."
Liu Edong smiled and said: "His total market value is only tens of millions of dollars, and his circulating stocks are even less valuable. Can you take it seriously?"
Li Mu laughed and said, "I don't like it."
Liu Edong said: "Let's talk about the summer brand day!"
Li Mu smiled and said: "How do you decide the details of Brand Day? First tell me your thoughts."
Liu Edong nodded and said: "The general idea is still based on a limited time sale. I plan to set the time on July 10, which is the second day after the national college entrance examination. Do you think there is any problem at this time?"
This year is the last year to take the college entrance examination in July. The provincial and municipal college entrance examinations that use national papers are on July 7th and 8th, and the local college entrance examinations are on July 7th, 8th, and 9th. Starting from 2003, the college entrance examination time will be moved forward as a whole. One month is fixed on June 7, 8 and 9.
Both the national and local examinations ended on July 10th. Almost all students from primary school to university have already gone on summer vacation at this time, so it is more appropriate to hold a summer brand day at this time, but time is rushed. One thing, it's already late June, event planning and preparation takes time, and warm-up also takes time, so Li Mu tends to push the time back a little.
Liu Edong asked Li Mu: "When do you want to set it?"
Li Mu said: "Let's set it in mid-to-late July. At that time, the college entrance examination scores will be released. For prospective college students in the city, their top priority will probably be to buy a mobile phone. Then we can specifically target these fresh graduates. Launch a mobile phone promotion.”
Liu Edong nodded and said, "Let's set it for July 23. The college entrance examination scores should have been released by then."
Li Mu said: “In the past few days, you have to seize the time to communicate with the brand. After the event details are finalized and the page is ready, the warm-up begins. You must first determine the products participating in the Brand Day event and the event price. When it’s hot, there’s a little bit of mystery. For example, for a mobile phone that’s currently priced at more than 2,000 yuan, as long as the brand has a strong price discount, we can advertise it as 1X00 yuan. This X is an unknown number and we won’t announce it yet. If If you want to know the specific price then, just follow our activities.”
Liu Edong said: "I understand what you mean. I will finalize these links as soon as possible."
Li Mu said: "Also, we can conduct a pre-sale. No matter what the user buys, as long as he pays a deposit of 50 yuan in advance, the 50 yuan deposit can be used as 100 yuan on the event day. But if he doesn't If you buy it, the 50 yuan will not be refunded."
When Liu Edong heard this, he frowned slightly, stared at Li Mu and asked him: "How come you have such a brain... How come you can think of any move?"
Li Mu smiled and said: "In terms of divergent thinking, we must first clarify our goals. Our goal is to increase sales as much as possible on Brand Day, so now we must do everything we can to ensure sales. Deposits are one of the ways to increase sales. In this way, as long as the user pays a deposit, the possibility of him changing his mind will be greatly reduced. At that time, you can find a way to pass on part of this cost to the manufacturer, and then pass it on to the consumer. For example, the manufacturer originally paid The price is 900, then we will find a way to get the manufacturer to lower it to 880, and then mention the price to 930. The end user will actually make the transaction at the price of 880, but because the deposit is non-refundable, the transaction volume will be much higher than that of 900 .”
Liu Edong nodded repeatedly after hearing this: "I am really convinced by you. The longer I work with you, the more useless I feel."
Li Mu smiled and said: "Don't say that, you haven't completely switched your frequency to e-commerce yet. When you fully adapt to this industry and think, do things, and see problems from the perspective of the Internet, your strength may not be as good as I'm bad."
Liu Edong said with a smile: "If you have any good ideas for summer brand ****, don't hide them, tell them all."
Li Mu smiled and said: "There are many methods of operation, but they don't necessarily have to be used all at once."
Liu Edong said impatiently: "You tell me first and let me learn. It will take me some time to digest your fantastic ideas."
Li Mu smiled and said: "Okay, then I will tell you a few more bottom-of-the-box things, but you have to grasp it yourself, don't use it all at once and let others learn it."
Liu Edong nodded repeatedly and urged: "Stop showing off."
Li Mu said with a smile: "In the future, we can do coupon activities. For example, if TCL phones cooperate with us, we will give all Taobao users a coupon for 100 off TCL phone purchases over 1,000, and develop a wallet or coupon for Taobao users in the background. The small function of the bag is that he can see his coupon directly in it. In this way, think about how many people will be moved by this coupon, and how many people who were not planning to buy a mobile phone will be moved by this coupon. How many people who were originally planning to buy mobile phones from other brands switched to TCL phones because of this coupon? For TCL, the profit of a mobile phone priced over 1,000 yuan is definitely much higher than 100 yuan. , not to mention that it can leave them with a premium of tens of dollars, further reducing their preferential costs."
Liu Edong's eyes lit up and he said: "If coupons are really made, they will be useful in many aspects in the future!"
(End of chapter)