Liu Edong's vision is indeed very accurate, and coupons are indeed one of the core magic weapons of mature e-commerce promotions.
In another ten or eight years, basically every e-commerce platform will have success in the field of coupons.
Jingdong, headed by Liu Edong, loves to enjoy full discounts, offering 100 off for purchases over 200, 150 off for purchases over 300, and 200 off for purchases over 399. There are many full discount activities like this almost every day, but there is also a lot of moisture in them. The price increase before the event is the biggest. A simple routine, which looks like a 50% off coupon, sometimes turns out to be a 20% off discount.
Taobao and Tmall, headed by Boss Ma, like to play with discount coupons. One year, Taobao held an event and claimed to spend hundreds of billions to give back to users. As a result, users flocked to grab coupons, but most of what they grabbed was: buy Maserati and get discounts. Such deceptive things as deducting 3,000 yuan coupons and deducting 2,000 yuan for buying large property houses in Yanjing. If each of the hundreds of millions of Taobao users is given one such coupon, they can claim to the outside world that they are giving back hundreds of billions to their users. The propaganda method is indeed extraordinary.
Although coupons are a scam, it is undeniable that they are also very attractive to users. Especially in the initial stage when everyone has not understood the tricks, the conversion rate of coupons is simply astonishing, so Li Mu put the coupons The model told Liu Yidong that it was just to inspire his thinking. How to use it depends entirely on him.
Liu Edong wrote down the three words "coupon", which seemed to have some kind of magic power for him, and asked Li Mu curiously: "Do you have any similar ideas? Share them with me soon."
Li Mu said: "You should thoroughly research the existing products first. The Summer Brand Day is just a test of online promotions. Don't come up with too many new things at once."
Liu Edong nodded and stopped asking further questions. Instead, he expressed his position: "Don't worry, I am very confident that I can do a good job in this summer brand day."
Li Mu said: "Whether we can make manufacturers bow their heads and become the Wal-Mart of the Internet depends on whether our Brand Day event can get off to a good start."
The retail giant Wal-Mart once led the world's top 500 companies. Its most powerful thing is its sales channels. The channels are so strong that all manufacturers and suppliers have to bow their heads in front of it and rush to buy goods. Not only to enter the country, but also to provide Wal-Mart with a long enough account period, to provide Wal-Mart customers with timely and effective after-sales service guarantees, and to regularly participate in profit-sharing promotions according to Wal-Mart's requirements. Any brand must keep its tail between its legs in front of Wal-Mart. This is the influence of a powerful platform. In front of it, any manufacturer or supplier will involuntarily lower their head.
Although Tmall and JD.com will not be as large as Wal-Mart in the future, their strong position in front of most manufacturers is even much higher than that of Wal-Mart. Li Mu also hopes that his Taobao will become the target of competition among manufacturers and suppliers as soon as possible. , at that time, you can start adding a B2C mall with the same nature as Tmall on the basis of Taobao.
After the two talked about the Brand Day, Liu Yidong remembered something and said to Li Mu: "By the way, do you still remember the boss Ma Yunma of Ali in Hangzhou?"
Li Mu nodded: "Remember, what's wrong?"
Liu Edong said: "He has been contacting Taobao again recently and wants to make an appointment to meet with you."
Li Mu asked curiously: "Why, last time I replied to them so pretentiously, he still had a strong desire to meet?"
Liu Edong smiled and said: "Yes, it is still very strong. He said that as long as you have time, he will fly to Yanjing to meet you."
Li Mu thought about it for a while and said to Liu Yidong: "Then you can reply to him and make an appointment to meet at the end of the month. I will inform him of the specific time then."
Li Mu also wants to know how Boss Ma feels now that he built Taobao in advance. He probably won't give up on B2C and C2C, otherwise he won't always want to meet him. It would be good to have a chat with him, at least. First, find out what the purpose is. In addition, it is best to find out what new ideas he has that you don't know about.
…
After leaving Taobao, Li Mu made an appointment with Su Yingxue for dinner, and brought her the two iPods he bought from Hong Kong. The other one was given to Wang Xinran, and he asked Su Yingxue to forward it to her on his behalf.
Perhaps because of the relationship he had with Zhao Ziqiu, Li Mu now has less and less thoughts about Su Yingxue. It's not that Li Mu has lost interest in her, the most important thing is that Li Mu is in front of her right now. On the contrary, he could calm down more. When he was with her, the thoughts in Li Mu's mind became purer and purer. In the recent period, he rarely looked back on his previous life, but instead immersed himself in what he had created in this life. Among his extraordinary achievements, whenever he saw Su Yingxue, sat down to eat with Su Yingxue, or walked hand in hand with her on the streets of Yanjing or on the campus of Renmin University, he could not help but think of his previous life and the wasted time and hardships of his previous life. Regretfully, if he looks at the success and perfection in front of him, not only will he not be arrogant, but he will cherish everything in front of him more and work harder to do the things in front of him better.
Su Yingxue hasn't seen Li Mu in the past few days since he came back from Hong Kong, but she knows a lot about Du Wei being praised by Leslie Cheung in Hong Kong. When she thinks of Du Wei singing the songs written by Li Mu and acting in the micro photos taken by Li Mu, When the movie became popular, Su Yingxue couldn't help but feel proud of Li Mu. She asked Li Mu: "Are you planning to let Du Wei go to Hong Kong to develop in the next step?"
Li Mu smiled and said: "It seems that the main thing now is not that I want her to go to Hong Kong to develop, but that Zhang Guorong really wants her to go to Hong Kong to develop. Du Wei hasn't come back yet. In the past two days, Zhang Guorong has taken her to meet many outstanding musicians in Hong Kong. I have even met Lin Xi, and it is said that Lin Xi verbally promised to write songs for her."
Hearing the word Lin Xi, Su Yingxue, who is full of literary and artistic flair, couldn't help but exclaimed: "Lin Xi is one of the best lyricists in Hong Kong. If he is willing to write songs for Du Wei, it should be easy for Du Wei to become popular in Hong Kong. What’s more, Zhang Guorong is strongly supporting her."
Li Mu said: "I have been writing songs for Du Wei in the past two days. The number of her songs is still too few. If she wants to make an album this year, she will need at least five more songs, and they must be new songs, not covers."
Su Yingxue asked curiously: "Did you write a song for Du Wei again? What type of song did you write?"
Li Mu said: "A fast song in Mandarin and a lyrical song in Cantonese."
"Cantonese songs?" Su Yingxue asked curiously: "Do you know Cantonese?"
Li Mu laughed and said, "I have watched so many Hong Kong movies and listened to so many Hong Kong songs since I was a kid, so I know some basics. The Cantonese lyrics I write are also very simple, so it's not a big problem."
Su Yingxue sighed softly, looked at Li Mu and said, "Last time you wrote two songs for Du Wei, it seemed that I was the first listener. Do you remember?"
Li Mu nodded and said with a smile: "I remember, I wrote the two songs "The Year in a Hurry" and "In My Singing", and I asked you to help me with my advice, because I was hesitant at first and didn't know what to give to her. Which one? After thinking about it later, since I wanted to sign her to Makino Technology, I simply gave her both songs."
Su Yingxue asked Li Mu: "Would you like to let me be the first listener for these two songs this time?"
Li Mu smiled and said, "Okay, whenever you have time, I will sing it to you."
Su Yingxue suddenly flashed her big eyes and said seriously: "I will have time after dinner."
Just as he was talking, Li Mu's cell phone rang. Li Mu hurriedly said sorry, took out his cell phone and saw that the caller was Chen Tong.
Li Mu couldn't help but frown.
Chen Tong is an awesome Internet content controller, but in Li Mu’s view, he knows very little about basic human relations. The ongoing business competition between him and Sina is cruel and realistic. Under such circumstances, he actually wants to come. Relying on his face to reconcile, and even asking Liu Edong to mediate, it is enough to show his simplicity and shortcomings in his life and work.
Now that Chen Tong is calling himself, he is afraid that it has something to do with Sina again.
Li Mu didn't want to answer the call, but after hesitating for a moment, he answered the call and said, "Hello, Senior Brother Chen."
"Hello Li Mu." Chen Tong's voice was a little nervous and he hesitated as he asked him: "Have you had dinner?"
Li Mu said: "We are eating, what can I do for you, Senior Brother Chen?"
"Oh, it's nothing, I just want to invite you out for a meal."
Li Mu looked at the time. It was already half past seven. Did your family make a call at half past seven after inviting someone to dinner? Besides, you said you were eating, shouldn't you change your original intention? Even if you change going out for a meal to going out for a midnight snack in the evening...
So, Li Mu said in a lukewarm voice: "Brother Chen, I'm having dinner with my girlfriend, so I'm sorry. If you have anything to say clearly on the phone, please tell me on the phone. If you can’t explain clearly, I’ll treat you to dinner when I’m done with this period of work, and we can come out and chat.”
The meaning of Li Mu's words was very clear. He would not give Chen Tong a chance to meet and talk about things in the recent period. If you want to talk to me about Sina, I'm sorry, please wait.
Chen Tong said hesitantly: "That's right, our CEO has always wanted to meet and chat with you, but you never gave me a chance, so I asked me to send you a message. If you have any objections to Sina's instant messaging software? , We don’t want Sina to compete with YY in the field of instant messaging. We can immediately disband our current product development team. As long as you can unblock Sina in YY123 and other YY products, Sina will no longer touch the field of instant messaging. Do you think you can accept this proposal?"
Li Mu glanced at Su Yingxue. He wanted to go out and talk about some sensitive topics, but after thinking about it, he decided not to be so outspoken with Su Yingxue. Just when he was about to speak, Su Yingxue stood up and whispered to Li Mu: "I Let’s go to the bathroom first.”
After saying that, Su Yingxue gently opened the door of the private room and walked out. Li Mu was stunned for a moment, then quickly realized it and said to Chen Tong: "Brother Chen, you misunderstood. I have no objection to you making an instant messaging software." .”
Although this sentence is duplicitous, Li Mu must say it so that he will not personally admit that he has objections to the competition between Sina and YY, which is why he completely blocked Sina in the YY system. Regarding this, he can accept that he is Sima Zhao's heart. He knows, but he must not admit it personally, otherwise if Sina uses his words to publicize it, public opinion will be very detrimental to himself and Makino Technology.
Chen Tong did not expect that Li Mu would tell such an unbelievable lie, and couldn't help but said: "It doesn't matter if you don't believe us. If we disband the instant messaging team, you can unblock Sina, then we The UC team can be disbanded tonight with just a word from you.”
Li Mu said: "I'm sorry, Brother Chen. YY123 and other YY software block Sina because of technical debugging. We are not interested in what plans you are making or what products you are developing. Don't misunderstand us. Wait for our technology Once debugging is completed, these problems should be solved.”
Chen Tong was anxious: "Li Mu, we are also alumni of Renmin University. At this time, you should show me some respect and say something nice."
Li Mu said: "I'm sorry, Brother Chen. I am busy with a lot of things right now. I really don't have the energy to worry about your Sina affairs. Besides, there is no need to discuss with me what you want to do. As a colleague in the industry, I I only pay attention to what you have done specifically, and I don’t want to interfere with anything else... I have something else to do, let’s talk about it another day.”
After saying that, Li Mu hung up the phone directly. He really couldn't understand why Chen Tong was so loyal to Sina, and the meaning of his last sentence became clearer. What he wanted to convey to Chen Tong One attitude is, if you want to disband UC, just disband it. Don’t talk nonsense to me. I just want to see if you do it or not. I don’t care about the rest. If you really take the initiative to disband UC, then I will naturally give you a break. If you don't understand the opportunity and can't take the initiative to do this, then I'm sorry. It's still too early for us to argue with each other in the future.
As soon as Chen Tong hung up the phone and before he could put the phone in his pocket, Li Mu's phone rang again. Li Mu looked down and was surprised to find that the name recorded in the phone book was Xu Jianjun, the gangster. Li Mu investigates Zhan Yun and Ma Weiwei's private detective.
Li Mu was very surprised why Xu Jianjun came to him at this time. It stands to reason that a person like him would abide by professional ethics and would not take the initiative to contact his employer after the cooperation was completed, but why would he call him so late at night.
Although he was surprised, Li Mu still answered the phone and said politely: "Hello, Boss Xu."
Xu Jianjun smiled slightly and said in a familiar voice: "Mr. Li, I took the liberty to call you because I heard some news related to you and wanted to let you know."
Li Mu asked doubtfully: "Any news related to me?"
"That's right." Xu Jianjun didn't beat around the bush and said straight to the point: "Some colleagues are investigating some of your situations recently..."
I'm working overtime on Sunday... I'm so busy that I don't even have time to go to the bathroom. I'll try to make up another chapter tonight!
(End of chapter)