Just when Du Wei began to become familiar with the two songs "Next Stop Queen" and "First Day" and actively prepared for recording in the studio, a new round of Mango-ME's flash sale was about to begin.
The two foundries that were once coerced by several major MP3 companies have started production at full capacity, so Mango-ME's production capacity has been greatly improved, so the new round of flash sales has a total of up to 500,000 units in stock.
On the eve of the flash sale, Liu Edong found Li Mu and told Li Mu his concerns: the express delivery turnover efficiency was insufficient, and half a million machines were shipped intensively. The entire EMS transportation capacity of Yanjing Post would collapse. If the EMS transportation capacity collapsed, it would have no choice but to retreat. Secondly, use ordinary parcel mailing, so the timeliness and safety are not guaranteed. It will be shipped in one week, and it will be shipped in one month, which is completely uncontrollable.
Liu Edong did not mention the matter of self-built logistics. Although he has been thinking about the self-built logistics system day and night, no matter what Li Mu's attitude is towards this matter, water from afar cannot quench the thirst for nearness. At present, 500,000 units Mango-ME is just a small test. When the brand day goes online in July, it may create millions of orders. Those electronic product companies are all in Shenzhen. It is estimated that the entire postal EMS in Shenzhen will be crowded in one day.
Li Mu also realized that this is a huge problem. Logistics and transportation are the final link of online shopping and one of the most important links. If the logistics efficiency cannot keep up, the development speed of the entire e-commerce will be greatly affected. If we follow the normal routine In terms of development, Taobao will start first. After it starts, private capital will be aware of the demand for express logistics, and then private capital will be allowed to build a logistics system based on market demand. In this case, it will endure a shortage of transportation capacity for one or two years at most, and wait until e-commerce develops. In two years' time, the supporting logistics industry will keep up with the pace of e-commerce development.
But Liu Edong didn't want to follow such passive market rules, and neither did Li Mu.
This also made Li Mu truly realize that building a self-built logistics system could be put on the agenda. Although logistics is an asset-heavy project, for the development of Taobao, investment should still be made.
However, the most important thing right now is not to discuss how to prepare for self-built logistics. The most important thing is to solve the delivery problem of 500,000 Mango-ME units first, and the delivery problem of Taobao Summer Brand Day in the near future.
Li Mu frowned and fell into deep thought. When he thought that 500,000 Mango-ME units were already lying in a warehouse on the outskirts of Beijing, he couldn't help but feel a little overwhelmed. However, he quickly thought of JD.com in later generations and the characteristics of JD.com's logistics.
The basic process of JD Logistics is different from that of Taobao. Taobao is a logistics process from a fixed seller's location to a fixed buyer's location. Both are non-adjustable, but JD.com allocates the logistics process through large-scale warehousing centers established across the country. The same goods are stocked in JD.com's major warehousing centers. Each warehousing center has its own coverage area. After the user places an order, the system allocates the nearest warehousing center based on the user's geographical location, and the nearest warehousing center distributes the goods. On the one hand, it shortens the logistics distance, and on the other hand, it also improves logistics efficiency.
Li Mu was wondering, if these 500,000 Mango-ME units were distributed in advance, would the current problem be solved
Thinking of this, he immediately stood up, walked to the whiteboard and drew a simple map on it with a black whiteboard pen.
He first wrote Yanjing at the top of the whiteboard, then wrote North China behind Yanjing, then wrote Shanghai in the middle of the bottom, and then noted the word East China, and then Yangcheng, and he noted South China; to the upper left On one side, he wrote Sichuan Capital, which corresponds to South China, Hanjiang City further up, which corresponds to Central China, and Liaoshen, which corresponds to North China.
The six major cities covered six major regions respectively. After finishing the painting, Li Mu said to Liu Eodong: "Send five small teams to stay in five other cities except Yanjing. They have three tasks:
First, rent a warehouse with a large enough area and excellent storage conditions. We will transfer the goods to the warehouses in these five cities before the flash sale starts;
Second, build a good relationship with the local postal service. Talk about cooperation as normal. Don’t omit public relations, gift giving, and dinner banquets in private. To open up this relationship, EMS transportation capacity must first protect us;
Third, after the flash sale starts, pack, issue orders, and ship immediately. You can even pack Mango-ME in units of single units in advance. As soon as the orders within the coverage of the warehouse come out, the waybills will be sent to EMS for transportation. Deliver the goods. "
Li Mu proposed the concept of a warehousing center for the first time. Although his warehousing center may only be a small warehouse of less than 1,000 square meters at the moment, the structure is already very complete, so complete that Liu Edong was amazed!
Although he has been thinking about building his own logistics, because he has always considered the problem based on the C2C level, he has not thought about JD.com’s future warehousing center model. Normal logistics has plans similar to Li Mu’s, but they just Logistics distribution centers have been planned in these cities. The distribution center method only solves the route of goods in the logistics process. For example, if a user in Hangzhou purchases Mango-ME, the package must first be sent from Yanjing to Shanghai, and Shanghai will then send it to Shanghai. The packages in Hangzhou are sorted and transported to Hangzhou, and then Hangzhou performs specific delivery. This model is point-to-point transportation on main lines and point-to-point coverage on branch lines, but the items still depart from Yanjing.
Li Mu's model is a typical B2C transportation model. A user in Hangzhou also purchased a Mango-ME, and the goods were sent directly from the warehousing center in Shanghai to his hands in Hangzhou. Not only did it provide Yan Beijing's logistics pressure can be diverted and the timeliness of transportation turnover can be accelerated. It is perfect to use this model to sell Mango-ME!
Liu Edong felt that he would be shocked by Li Mu every time. His thinking mode was simply an era ahead of his own, making it difficult for him to catch up. Just like what Li Mu said last time, if he builds his own logistics, he must win the aircraft of the airline company. Liu Edong later made a special study of the warehouse resources, and found out that what Li Mu said was really important! Nowadays, no logistics company can afford an airplane or its own cargo plane, and if it wants to pursue timeliness, it must use airlines for help. The relocation of airline belly cargo warehouses is an additional industry and resource for civil aviation transportation. It is limited. If spring comes in the logistics industry, this high-end resource will definitely be robbed. If it is monopolized in advance, there will not be too many benefits.
Establishing six warehouses in six cities has low investment costs and not high labor costs, but it can largely solve the problem of Taobao's future shipments. Mango-ME now has two foundries operating at full capacity. The annual production capacity is more than 10 million units, and the price advantage is so great that Mango-ME does not have to worry about sales. Just for these tens of millions of Mango-ME units, it is worth investing in these six warehouses, not to mention the Taobao brand in the future. Once the event begins, Taobao can also use its dispersed warehousing to help electronic product companies concentrated in Shenzhen to reduce delivery pressure, so overall, it will be very useful in the future.
Liu Edong, who wanted to understand this, couldn't hold it anymore. He couldn't wait to start doing this immediately. Li Mu said to him again: "Home Delivery seems to be quite large at the moment. It is considered a relatively strong private express company. You You can find someone to talk to and sign a strategic cooperation agreement. You can't just rely on postal EMS to solve the problem. After the situation on Taobao stabilizes, you can prepare for the establishment of your own logistics in the fourth quarter. Logistics investment costs are high and the strategic significance is great, so you still have to keep an eye on it yourself.”
Liu Edong nodded repeatedly. Originally, Li Mu meant to prepare for self-built logistics next year, but now it has been advanced to the fourth quarter. Now the second quarter is about to pass, leaving him only one quarter, but it is really urgent. .
Li Mu said: "Self-built logistics is too slow, and there is no way to achieve quick success. Otherwise, you can just buy a well-established express delivery company. It will be much more convenient to build and upgrade on its original basis."
Liu Edong said awkwardly: "How can we have the capital to acquire a logistics company? A logistics company would cost tens of millions to start at least."
Taobao has not yet begun to make a profit. The funds on the books now are money from Li Mu and Liu Edong. Of course, there is no problem in maintaining operations. However, if you want to acquire a courier company, the money on the books is simply not enough. If the capital is increased by then, Then my 10% investment ratio will definitely increase accordingly, but if I want to increase my investment by 40 to 50 million, it will be my turn to pay 4 to 5 million. How can I have so much money in my hand...
Li Mu saw his worries and said, "Brother, just go ahead and negotiate now. You don't have to worry about the money for the acquisition. If you are short of funds, I can pay for your share first."
Having said this, Liu Edong no longer worried, nodded immediately and said, "I understand, I'll contact the home delivery service first."
Li Mu said: "Let's arrange the warehousing matters in various places first. This can't be delayed. By next month, Mango-ME will be shipping one million units every month, and the whole pace will be very fast."
Liu Edong said: "Then let's determine the weight ratio of these warehouses and how to divide the 500,000 units of goods."
Li Mu nodded: "South China and East China, where Yangcheng and Shanghai are located, are definitely the two regions with the largest order volume, so I think it is reasonable for these two places to account for 25% respectively. The other is Yanjing, at least We need to account for 20%, and the other three places have slightly weaker spending power, so let’s divide the remaining 30% equally.”
Second update, please vote for me!
(End of chapter)