Since the Mango-ME flash sale event is limited to one purchase per person, 500,000 machines means 500,000 orders and 500,000 packages. These 500,000 packages must be sent out in one time period, and timeliness must be guaranteed. And safety, if it were placed after 2010, this would not be a big problem at all, but now, it is unlikely that any city will be able to digest it quickly.
Once the 500,000 machines are dispersed to six cities according to Li Mu's expectation, the logistics pressure of delivery will be greatly reduced. Li Mu's divided weights of 25%, 25%, 20%, 10%, 10%, and 10% It may not be that accurate, but it doesn't matter, as long as it is generally reasonable. In the end, it is not impossible for the partial orders to be mailed across regions. In that case, the order aging period for a small number of users will be longer. Overall the damage is not great.
Regarding Li Mu's weight division, Liu Yidong only thought about it briefly and said in agreement: "It's very reasonable. I'll just follow the ratio you said. In addition, I will communicate with the companies participating in the Brand Day later and ask Ask them if they want us to ship on behalf of them.”
Li Mu asked him: "Is the event going to start soon?"
Liu Edong nodded: "We will begin to push it out tomorrow."
Li Mu said: "Then don't rush to communicate with them first, let's see how effective our pre-sale model can be."
Liu Edong understood what Li Mu meant. For this Brand Day event, Taobao did not use all of Li Mu's promotional methods. Instead, it only prepared to adopt the pre-sale model proposed by Li Mu. The general logic is: for the products that will be sold at special prices on Brand Day. For products, Taobao has developed three tiers. For products priced at more than 1,000 yuan, users pay a deposit of 50 yuan in advance and can use 100 yuan when purchasing on the event day; products priced at more than 500 yuan, 1,000 yuan, For products priced below RMB 34, users can prepay a deposit of RMB 34, and can use 68 RMB when purchasing on the event day; for products priced at more than RMB 100 and less than RMB 300, users can prepay a deposit of RMB 20, Credit 40 yuan on the event day.
This pre-sale deposit is non-refundable. If the user does not make up the payment for the purchase on the event day, it will be deemed to have automatically given up the purchase right and deposit. Therefore, since the user needs to pay the cost in advance, the user who paid the deposit will regret it on the event day. The proportion will be very small. Although it is not ruled out that there are direct purchases on the event day, the pre-sale quantity is also a very effective reference data. If the pre-sale effect is very good, then it is necessary to communicate with the manufacturer about the consignment. When manufacturers see the actual data, on the one hand they will not worry, on the other hand they will reasonably allocate the quantity of goods in advance.
Liu Edong had no objection to Li Mu's proposal. He nodded and said, "Then I will seize the time to settle the warehousing matter first, and then go and talk to the delivery service."
"OK."
…
Soon, five teams were ordered to go out from Yanjing to the five cities selected by Li Mu. At present, Taobao did not have high requirements for warehousing. To put it bluntly, the five teams sent out only needed to hire some people locally. Just rent a decent factory building, lay out the shelves, and take fire and security measures. The hardware requirements are not high. The biggest requirement is the public relations with the local postal system. They all eat royal food and work as foreigners. It is probably very common, so we have to find a way to make them pay more attention to Taobao's affairs to ensure the timeliness of Taobao's delivery.
After sending the people out, Liu Edong immediately began to communicate with ZJS. He directly contacted the ZAJS headquarters and reported his name, company name and position, expressing his hope to chat with their boss. Chen Ping, the boss of ZJS, was at the The office was processing documents when the secretary knocked on the door and came in and said to him: "Mr. Chen, Taobao's general manager Liu Edong called just now and said he wanted to come visit you and hope to make an appointment with you."
As soon as Chen Ping heard about the words Taobao and Liu Edong, his eyes immediately lit up and he said with a smile: "Okay, you go back to Taobao and tell me that I will be free at three o'clock tomorrow afternoon, and we will choose the meeting place." Company, don’t forget to give your address over there.”
"Okay, I'll do it right away." The secretary nodded and turned away, but he was surprised in his heart. He had been Mr. Chen's secretary for three years. It was certain that he had never had any contact with Taobao or Liu Haodong, but Why did Mr. Chen just act as if he had been waiting for this Liu Haodong to call? After hearing his name, everyone was obviously very happy.
Although the secretary couldn't understand, he did not delay the work at all, and immediately conveyed Chen Ping's reply to Taobao. Liu Edong was very happy when he heard that the other party agreed so simply, and he was looking forward to meeting the next day.
Liu Edong has learned a lot about home delivery in the past two days. Although home delivery has been established for six or seven years, although it has done pretty well in the past few years, it has not made much progress. They have only made some moves since last year. Three logistics bases were established in Yanjing, Shanghai and Yangcheng. After the stalls were spread across the country, their founder Chen Ping introduced IT technology and developed a business management system for logistics information control to informatize logistics and transportation. , can be regarded as a relatively discerning person.
Although home delivery has not yet truly spread across the country, it has basically covered third-tier cities and above. There are business offices and employees all over the country, and the fleet also has a size of about dozens. If we calculate the valuation, and give a sufficient premium, it should be able to It is worth about 50 to 60 million, which is an astronomical figure for him, but for Li Mu, it should be just a drop of rain, so Liu Edong is very optimistic about the acquisition of Zhajiu Express. If he takes over this company, he will If you invest a little money to acquire the belly cargo resources of civil aviation, you can basically build a relatively fast logistics system.
Just when Liu Edong was happily thinking about buying ZJS, Chen Ping, the owner of ZJS, picked up the landline on his desk and made a call.
As soon as the call was connected, Chen Ping said in an admiring tone: "Oh, Mr. Ma, your estimate is so accurate. Taobao has contacted me and wants to meet with me!"
On the other end of the phone was Boss Ma who was far away in Hangzhou. When he heard this, he smiled and asked Chen Ping: "Who wants to meet you? Which one on Taobao?"
"It's their general manager Liu Haodong."
Boss Ma immediately became interested: "Oh? Is it Liu Yidong? Yes, yes, he is Taobao's No. 2, the second most popular person."
Chen Ping smiled and said: "The purpose of his coming here tomorrow should be what you said before. He wants to buy home delivery. How should I talk to him?"
Boss Ma smiled and said: "If he proposes this purpose tomorrow, don't tell him that Home Delivery has been acquired by Alibaba, but tell him the current advantages of Home Delivery, including several major bases and several information systems. For these, we also need to tell them that Home Delivery wants to take advantage of logistics and transportation to build its own online shopping mall, just like what I told you last time."
Chen Ping said: "Then I understand. I will have a good chat with him tomorrow."
Boss Ma hummed and said with a smile: "Then I'll wait for your good news."
"Do not worry."
Putting down the phone, Boss Ma felt very happy. Home Delivery is currently the most developed domestic private express delivery company, but it has now been acquired by Alibaba. As early as when Li Mu started Taobao and became an instant success, Boss Ma He realized that he had encountered his biggest enemy in his future development. At that time, his Alibaba valuation had exceeded hundreds of millions of dollars, but he immediately communicated with the capital behind him and obtained another round of emergency financing a few days ago. .
Originally, this round of financing was supposed to be launched the year after Boss Ma’s own Taobao went online, but now Boss Ma is very anxious, so he raised another US$30 million, and with a lot of cash in hand, he was ready to compete with Taobao. field.
What Boss Ma hopes most right now is to be able to invest in Taobao, because the current trend of Taobao is too strong. With YY as traffic support and Alipay as payment support, it is difficult for him to outplay him. However, Boss Ma is Boss Ma, and he has great vision. He is quite ruthless, and he is also worried that Li Mu will not buy his account, so now he is trying to take advantage of the situation, that is, using the tens of millions of dollars, he has merged or acquired all the private express companies that are currently on the market. .
Home delivery is now very large, and the boss Chen Ping is also a person with a relatively long-term vision. Therefore, Boss Ma’s acquisition proposal was directly rejected by Chen Ping at the beginning. In order to prevent future troubles, Boss Ma had no choice but to bite the bullet and use 3% of Alibaba shares plus thousands of With 10,000-level cash, Zhajiu Express was acquired into Alibaba.
As for STO and YTO, which have not yet achieved national scale, Boss Ma spent a total of less than 30 million yuan to package these two companies into his pocket.
At present, there are few private express delivery companies on the market that can be acquired by Taobao.
The fundamental motivation behind Boss Ma’s secret move to Chencang is also very clear. Taobao has opened up traffic, sellers, buyers, and payment channels. Now it is a master online. The only weak link is offline. No matter how e-commerce However, the final step of physical purchase behavior still needs to be handed over to offline logistics. Therefore, Boss Ma has taken these express delivery companies of a certain scale in the world in advance because he has identified the bottleneck of Taobao's next development! It is precisely because of this that he has long expected that Taobao will definitely come to Home Delivery!
With these logistics companies in hand, Boss Ma can advance, retreat, or defend. He can either use the small and medium-sized enterprise resources on Alibaba and the express delivery resources in his hand to cooperate with Taobao, and everyone can make money together; or he cannot become a comrade and become an opponent. , Alibaba will completely block Taobao's offline logistics exports, strangle Taobao's neck, and then develop its own retail e-commerce. By then, no matter how large Taobao's traffic is, it will be useless. Postal resources alone are far from enough. Building your own logistics is quite time-consuming and labor-intensive, and even if you give Taobao a year, it may not be able to improve. If Taobao is going to be stuck with logistics capacity in the next year, then you can use this year to do online work. It is not difficult to surpass it!
The third update is honored, and it will still be the third update tomorrow! Monthly ticket! Monthly ticket! Monthly ticket! I bow and thank my brothers and sisters!
(End of chapter)