With the strategic deployment completed and everything planned, Li Mu was not in a hurry.
What Li Mu has to do now is to wait for the results, wait for Fang Xudong, wait for Senior Brother Liu, and wait for Lin Lin.
Anyway, the postal service can still resist for a while. Even if Boss Ma desperately wants to launch his own e-commerce platform, it will be impossible for him for a while. The six-month safety period is a time point that Li Mu objectively judges. As long as his own If the strategy advances normally, we will definitely be invincible in half a year.
If the self-built logistics system is implemented, not only will Taobao's C2C business have strong downstream support, but the future B2C business will also have the most critical factor for the rise. At that time, it will only need to build a warehouse next to the sorting center of each logistics base. center, you can share a logistics system, saving worry and effort.
Fang Xudong started the fastest. The day Li Mu met him about the requirements, he had already started construction. Since the recruitment of more than 80 former QQ team members, Makino Technology's overall technical strength has gained a lot of redundancy. , it happened that Fang Xudong began to preside over the development of the logistics information management system at this time, and he had sufficient manpower, so he simply mobilized nearly sixty developers in one go, formed a research team, and started the development of the entire system day and night, while also recruiting personnel The department searched for outstanding talents in hardware and began to prepare for the establishment of Makino Technology's first hardware laboratory.
Brother Liu has not been idle these past two days. While preparing for Mango-ME’s flash sale, he is also looking for high-end headhunters to help secretly collect personnel files for actual management positions in major express delivery companies. His plan is that once Mango-ME’s flash sale is over, he Immediately take the information provided by the headhunter and personally find the core key people for interviews to increase the success rate of recruiting people.
As for Lin Lin, Li Mu did not urge her to give a result as soon as possible. After all, the airline's resources would not be used for a while, not to mention that he did not have the right person to do it now. As long as Lin Lin had the resources and was interested in this matter That's it.
After finally breathing a sigh of relief, Li Mu prepared to accompany Du Wei into the studio to record. After coordinating the time with Du Wei, Li Mu drove to pick her up in advance. After Du Wei got in the car, she handed the headphones to Li Mu and said, "Brother Li Mu, you Listening to Sister Wei’s new album, there is a song that is super nice.”
Li Mu didn't rush to drive, but took the headphones handed over by Du Wei and put them on. Du Wei used the CD player's remote control to select a song. As soon as the intro played, Li Mu felt particularly familiar. Soon, Mo Wenwei's special voice Start singing.
"Maybe giving up can be close to you
You will only remember me if I don’t see you again
Time accumulates the fruits of this midsummer
The scent of loneliness in memories..."
It turned out to be this song! Li Mu felt as if he had returned to September 2002 in his previous life. In his impression, Mo Wenwei's song "Fruits of Midsummer" had been very popular for a while. It was so popular that you could hear this song wherever you went. It was played on KTV. There will definitely be someone singing this song in the private room passing by. In fact, Karen Mok has already become quite famous in mainland China after the release of her album "Be Yourself" in 1998. However, it has been four years now. Before "Fruits of Midsummer" became popular, she was actually in a cooling-off period in the Mainland, and her popularity was neither high nor low.
This song brought back many memories for Li Mu. After listening to it, Li Mu asked Du Wei: "Is this song from the new album?"
Du Wei nodded: "Yes, this CD was given to me by Sister Wei when I came back from Hong Kong."
Li Mu asked curiously: "When was this album released?"
Du Wei said: "It was released in Hong Kong and Taiwan in the first half of the year, but it seems that the mainland has not started to promote it. Sister Wei said that the record company will not promote the album in the mainland until mid-to-late July."
Li Mu nodded and said with a smile: "If this song is popular, it will definitely become a hit."
Du Wei smiled and said, "I think so too. Sister Wei's voice is very special."
Li Mu asked her: "How are you preparing your own song?"
Du Wei said: "Everything is ready! I will go into the shed later and try to perform well. It is best to do it in one day."
A singer with good singing skills and good condition can easily record two songs in one day. Some people can record an album in two days, and the quality of the album is shockingly high. Li Mu also believes in Du Wei's ability. He can record two songs in one day. Not a big problem.
…
Du Wei in the recording studio performed surprisingly well today. If it weren't for the sound engineer's constant pursuit of perfection, Li Mu even felt that she could have formed it in one take. Under her interpretation of the song "Next Stop Queen", it was better than that of the two-person idol group in her previous life. It is much stronger, and it completely raises the emotional expression of the entire song to a higher level. In the song "First Day", Du Wei also showed her extraordinary penetration and rhythm. Listen first After she finished singing "Next Stop Queen", and then listened to her singing "First Day", Li Mu really felt what it means to be as quiet as a virgin and as active as a rabbit. The contrast is huge, but it is so big that people can't help but applaud and praise. .
The sound engineer also admired Du Wei's performance very much, but in order to ensure that there was enough material for the later stage and to make the song perfect, he still asked Du Wei to sing it two more times. Li Mu stood outside the recording studio and looked at Du Wei, feeling in his heart Sighing, Du Wei’s biggest title in the future must be that of a singer. Although she is also talented in acting, it really cannot be compared with music. Makino’s image can take her further in film and television, but her music is still She needs the support of a strong record company. Only a big record company can provide her with strong all-round support, such as songs, production, packaging, record distribution, concert execution, etc. These are things that she cannot provide herself or it is very difficult. realized.
He has too many things on his hands now, and now he has plans for a logistics company. It is impossible for him to have the energy to engage in records, and it is unrealistic to acquire record companies. One is that it requires huge funds, and the other is that the record company itself is now There is no way out in the quagmire. In the future, the market space for film and television companies in China will become larger and larger, but the music market will not be the same. After the people get used to digital music, the decline of the record industry will be irreversible.
Not only does Li Mu not have the energy to start a music company now, but he doesn't even want to hold Yiting.com in his hands anymore. Before going to Hong Kong, Tan Yaocheng came to him and revealed Baidu's strong intention to acquire all of it. Li Mu also said something about himself The preferred acquisition plan is that he doesn't want money, and Baidu can't come up with much cash now. He wants Baidu's shares and let Baidu acquire Yiting.com. He doesn't want anything else, but Baidu shares.
In this way, not only did he lose a hot potato that would involve copyright issues in the future, but he was also able to make a fortune by riding on Baidu's coattails. At present, Li Mu and Baidu did not have any direct conflict of interest. On the one hand, Baidu had not treated Li Mu On the other hand, Li Mu is really not interested in search engines. This thing requires too much technical accumulation. If you have the time, it would be better to make something else yourself.
Baidu's desire for Yiting.com should be rising. Li Mu has already made up his mind. As long as Tan Yaocheng comes to him again, he will clearly tell him his intention to cooperate, and then quickly negotiate the ratio, sign the contract, and make changes. From now on, I can just be a Baidu shareholder with peace of mind.
Just because he had this idea in mind, Li Mu felt that he had to help Du Wei accumulate more capital before Yiting.com took action. Not only did he have to desperately promote her new songs, but he also had to help her build some connections. At the moment, Mo Wen Wei's new album is a good opportunity.
Mo Wenwei will definitely be a long-term A-list star in the future, an evergreen tree in the music and film circles. Her movies are currently very popular in the Mainland, but her songs still lack some traction. "Fruit of Summer" is destined to be a hit, but what's interesting right now is The Rolling Stones have not yet started promoting this song in the mainland, which is consistent with my own memory, because in my impression this song really became popular across the country in August or September. If I had used Yiting.com and YY in advance at this time, She pushed hard and made her and this song popular in the mainland in advance. I believe she will be grateful, or at least feel that she owes herself a favor.
She didn't have much contact with Mo Wenwei, and the contact was all because of Du Wei. She took the initiative to help her and gave her favors. She should know in her heart that she was helping Du Wei for the sake of her face. Come, I will transfer this favor to Du Wei.
As for the Rolling Stones, Li Mu is also determined to let them see his star-making ability in the field of music. YY only needs to put a pop-up window in the lower right corner and put the link of "Fruits of Midsummer" on Yiting.com, and the song can be viewed by thousands of people. Thousands of netizens have seen and heard that if the Rolling Stones realize their star-making ability, they will definitely be extremely interested in this kind of publicity channel. If they want to use their own resources in the future, it is not impossible, but first they must give Du Wei to themselves After taking care of her, they don't have to worry about her development in film and television. As long as they make every effort to arrange Du Wei's career development in the music field, they can provide them with YY's resources in the future and help them create stars. Then they will come up with a strategy. In the cooperation contract, I would help the Rolling Stones promote singers, and the Rolling Stones would use the singers for their film and television development, a win-win situation.
Although Yiting.com has not been authorized by a record company, Yiting.com is different from the previous Baidu MP3. The latter only took advantage of the legal gap and only provided access to infringing downloads. It is a tool rather than a platform, so basically It cannot play the role of promotion and momentum building, but Yiting.com is different. It can now completely influence the direction of millions of people listening to music. It is a music platform in the true sense. Yiting.com’s recommended resources and lists are more valuable than The rankings of those radio and television stations are much stronger. If Rolling Stone cannot see through this level, then there is no need to cooperate in the next step.
Thinking of this, Li Mu sent a text message to the person in charge of Yiting Technology, asking him to immediately put Mo Wenwei's latest album on the first banner recommendation on the homepage, giving him the largest in-site promotion resources. At the same time, he also contacted the business director Ding Jian Communicate, at the prime time of 8 o'clock tonight, a special pop-up window will be given to Mo Wenwei's new album on YY. The pop-up window will be open to all online YY users. It just so happens that the end of June is already midsummer, so let the copywriters of the business promotion department Think of a theme, and I recommend Mo Wenwei's "Fruit of Midsummer".
Ding Jian did not dare to neglect and arranged supervision himself.
At four o'clock in the afternoon, Du Wei had already finished recording two songs. The post-production would be completed as early as tomorrow afternoon or the morning of the day after tomorrow, and the final product would be released at that time.
Li Mu can't wait. Tonight, he will give Mo Wenwei a super gift that she never dreamed of. I don't know how she will feel after receiving this gift, but what Li Mu is more concerned about is When Du Wei's "Next Stop Queen" is ready to hit the charts in Hong Kong, how will she repay this favor with practical actions
She is a smart person, and she must know how to reciprocate love, that is, to help Du Wei with all her strength, that's all.
…
In the afternoon, Mo Wenwei's new album "Momo" was already on the banner on the homepage of Yiting.com.
Yiting.com is well-deserved No. 1 in the field of music listening in the mainland, so starting from the afternoon, the number of people paying attention to Mo Wenwei's album began to increase.
However, Li Mu did not instruct Yiting.com to focus on promoting "Fruits of Midsummer". They only promoted the entire album. The specific task of promoting the title song was left to YY, which has more powerful delivery capabilities. Compared with YY, Yiting.com is only responsible for the warm-up music. In this game, YY is the real highlight!
At eight o'clock in the evening, tens of millions of YY users across the country received a pop-up advertisement in the lower right corner at the same time.
During this period of time, YY users have become accustomed to this kind of small pop-up window, because the content promoted by YY basically does not have hard advertising, but all kinds of consultation and soft advertising, so users are not opposed to it, and this time, The content on the small pop-up window is very simple. There is a personal photo of Mo Wenwei’s new album cover, followed by a two-sentence hyperlink copy:
The first line: "You once said you would love me forever..."
Second line: Click to listen to the saddest love story of this summer...
As long as the user clicks on the hyperlink, the song page of Yiting.com's "Fruits of Midsummer" will automatically open in IE and start playing.
The entire copywriting is very simple, and there is no flashy content. However, the conversion rate of this pop-up advertisement reaches 25%, which is a very high conversion rate among music pop-up windows.
25%, that is to say, millions of people listened to the song "Fruits of Midsummer" in one night.
As a song that would have become a hit this summer, it already has the background and qualities to become a hit. As long as the promotion rhythm keeps up, it is very easy for it to become popular a month earlier, but if you want this song to become popular in one night A complete hit, even for record companies themselves, is difficult to achieve, because if record companies want to achieve such a strong promotion and distribution capability, the cost of investment will be terrifyingly high. For record companies with a large number of singers, they are very It is difficult to concentrate such a large amount of resources on a singer. Apart from YY, there are almost no channels through which it can be done.
(End of chapter)