The background of Yiting.com shows that before 8 o'clock, this song has been played 250,000 times. In the face of many songs with millions or even tens of millions of plays, this data is really nothing.
However, by 8:30, YY's traffic continued to be imported, and the number of playbacks of this song reached an astonishing 3.2 million, and this number is still rising. Not only is a considerable number of users repeating the cycle, but also Many users started private chats or group chats to recommend this song to their friends.
Then, Mo Wenwei's Tieba also became popular.
A large number of users came to follow the song after listening to it, and hundreds of thousands of people gathered in the post bar to praise the song. Mo Wenwei's bar suddenly became the most trafficked post bar tonight.
Hong Kong, at 11 o'clock in the evening, Mo Wenwei had just fallen asleep when he received a call from his manager at Rolling Stone. As soon as he answered the phone, the manager shouted excitedly on the other end of the phone in a Taiwanese accent: " Karen, have you paid attention to what’s going on on the mainland’s internet?”
Mo Wenwei asked curiously: "Mainland Internet? What's wrong?"
"Oh, why don't you do such a big thing?"
Mo Wenwei said: "What happened?"
The other party shouted excitedly: "You are popular! You are completely popular this time! How many times has the song "Fruits of Midsummer" that you composed on your new album been played on the mainland Internet tonight?"
"How many times?" Mo Wenwei asked curiously.
"Six million eight hundred and eighty thousand times!"
Mo Wenwei was so shocked that he sat up from the bed and asked, "What did you say? 6.88 million views?"
"That's right!" The other party said again: "Also, let me tell you, your post bar is now completely popular! You gained more than 700,000 fans in one night, and all the netizens in the mainland praised your song in your post bar. The song is simply an online event!”
Mo Wenwei was a little confused: "Why did it suddenly get so many views and attention in one night? Isn't this too scary?"
"Because that YY in the Mainland made a super pop-up recommendation for you! Let me tell you how powerful this pop-up is! It only needs to be pushed once, and tens of millions of netizens on the Internet will do it at the same time. You see, there are only 22 million people in Taiwan in total, but one pop-up window has been seen by more than 10 million people. Do you think it is powerful?"
Mo Wenwei's head was dizzy. The most sensitive thing for a star is data, such as the box office of a movie, the number of album sales, the number of song charts, and the number of times it has been requested. In the mind of a star, there is an extremely sensitive calculator. They can convert relevant data into influence in the shortest possible time.
Mo Wenwei's music is not popular in mainland China. In 1998, the sales volume of his album in the mainland was claimed to be 400,000 copies. In fact, the total sales volume was less than 300,000 copies. There were not many commercial performances, and the appearance price has not been rising. The most important reason is the lack of exposure in the mainland. Now the title song of his new album has been played nearly 7 million times more overnight. This kind of exposure is simply unimaginable in his dreams before.
Thinking of YY, Mo Wenwei was a little confused at first, but then he suddenly realized that this was Li Mu's industry. He had heard of it before, because YY was not popular in Hong Kong, so he just remembered the terms Makino Technology and Makino Image. The names of the two companies were not deliberately remembered as YY.
But now that I think about it, I only met Li Mu once, so why did he quietly help promote his new album? After a moment of doubt, Mo Wenwei suddenly thought of Du Wei and suddenly had an enlightenment.
She was very smart and quickly figured out the stakes involved. Although I don't know if Du Wei took the initiative to ask Li Mu to help promote her new album, but Li Mu helped promote it, it must be for Du Wei's sake.
At this time, Mo Wenwei said to the manager: "The number of hits on your songs is still rising. I just refreshed it and it's already seven million!"
Mo Wenwei asked her hurriedly: "What is the website address? Let me take a look now."
With that said, he got up and left the bedroom, turning on the computer in his study.
Mo Wenwei doesn't know much about the Internet in the Mainland. She is most familiar with Tieba because she often goes to her own Tieba to take a look. Although she doesn't have many fans, most of the content in Tieba is to support and praise herself. The content can still satisfy a star's vanity. As for Yiting.com, she doesn't know much about it.
Mok Wenwei often hears people from record companies talk about infringement issues on the mainland's Internet. In fact, it has been difficult for record companies in Hong Kong and Taiwan to open up the mainland market for many years. The main reason is because of piracy.
Before 2000, we had been talking about pirated tapes and CDs in the Mainland. Because of the imperfect laws, record companies in Hong Kong and Taiwan had no way to deal with domestic pirates. Generally speaking, the traditional Chinese version of a new album has just been released in Hong Kong and Taiwan. Before the simplified mainland version has been produced, pirates have already sold pirated tapes and CDs everywhere. The production cost of pirated copies is extremely low. The shipping price of a tape is even only one or two yuan, which is very important to record companies. Even the cost is not enough, so naturally there is no way to compete with them, and record companies have no sales channels in the mainland. Most audio and video product stores only sell pirated copies. The crudely made pirated copies are sold as pirated copies, and the more exquisitely produced pirated copies are sold. If it is sold as genuine, it will be difficult for consumers to identify it anyway.
After 2000, the problem of pirated tapes and CDs has not been solved, and online music has sprung up again. Many websites have uploaded pirated music online for users to listen to and download for free. This has become a more powerful killer, not only for records. The company was hit, and even the pirates were hit.
However, there are so many pirated music websites in the Mainland, but Yiting.com is special. Although it is also a pirated music platform, it has truly become an influential music platform, and has a supporting celebrity post bar, which is very important for promoting stars. The popularity of "Simple Plan" and "Du Wei" are both popular on Yiting.com, so they have tens of millions of audition data on the Internet. This data alone is enough to prove their popularity. It is said that mainland singers are now The performance market will largely refer to the ranking and audition data of Yiting.com, and then refer to the data of the singer's Tieba fans. The better the comprehensive data, the higher the celebrity's worth.
Mo Wenwei is a singer with a relatively long-term vision. What she values is not how many albums she can sell, but how many fans she has in the mainland and how influential she is. If even pirates are too lazy to pirate a singer's album, then The reputation of this singer is undoubtedly very poor. If the whole mainland is full of pirated albums of a singer, then the popularity of this singer must be terrifyingly high, such as Teresa Teng, the Four Heavenly Kings, Tan Yonglin and Leslie Cheung.
When Mo Wenwei saw that her song "Fruits of Midsummer" was growing at a rate of tens of thousands of plays per minute on Yiting.com, she was filled with excitement and ecstasy; when she saw the number of fans on her post bar As she continued to improve, the number of posts she viewed continued to increase, and there were more and more content praising herself, her mood became even better.
Unknowingly, I was reading a post in the Tieba forum at 12:30 in the morning. Mo Wenwei couldn't help but refresh the song page of "Fruits of Midsummer" and found that the number of views had exceeded 10 million! This speed is simply unbelievable.
Even Simple Plan and Du Wei have never received this kind of treatment. YY’s pop-up recommendation for all users is simply YY’s greatest promotion.
Mo Wenwei almost didn't sleep all night.
At about five o'clock in the morning the next day, the number of views reached 13 million times. At this time, she really couldn't bear it anymore and fell asleep.
By the time she got up, it was already two o'clock in the afternoon. The agent's phone calls one after another woke her up from her sleep. When she answered the phone in a daze, the agent said excitedly on the other end of the phone: "Karen, it has been played 22 million times on the Internet! I heard from my friends in the Mainland that your song is being played in the streets and alleys today, and many performing arts companies from the Mainland have called us to discuss performance dates. Yeah! They must have realized that you are going to become a big hit in the mainland, so they want to quickly book a cooperation with you! And the prices have been getting higher and higher. One company has doubled your original quotation, but now my company None of them agreed."
Mo Wenwei suddenly woke up completely and said in surprise: "So powerful?"
"Yes! Even the boss was shocked. He said that he had never dreamed that an Internet company could have such a powerful star-making ability. You are now as popular in the mainland as you were at the Spring Festival Gala. Singer!”
Mo Wenwei said hurriedly: "Oh, then I have to make a phone call quickly to thank you!"
The manager quickly reminded her: "The boss asked me to tell you that you must have a good relationship with Makino Technology. He also said that whether the Rolling Stones can achieve greater glory depends on you alone!"
Rolling Stone has not had an easy time in recent years. As the largest Chinese-language record company in the 1990s, it was also the biggest victim of the rise of the Internet. Before Mok, Simon Yam was the last superstar promoted by Rolling Stone. Apart from him, the rest of the It’s all a bunch of old guns, and now is the time when there is no work, and YY suddenly pushes Mo Wenwei’s “Fruits of Midsummer”. For the Rolling Stone executives, it is like a spring breeze coming overnight and thousands of pear blossoms blooming. , although the Rolling Stones were deeply impacted by the Internet, at this moment, they also realized the huge influence of the Internet, so they immediately asked Mo Wenwei to build this relationship. If this resource can be used repeatedly, it will be of great benefit to the Rolling Stones. The significance is immense.
After hearing this, Mo Wenwei couldn't help but feel a little nervous. She was very affectionate towards the Rolling Stones. Of course, she also hoped that the Rolling Stones could have the opportunity to achieve greater glory. If Li Mu really had the strength, then the responsibility she would shoulder would be too heavy.
Mo Wenwei did not have Li Mu's phone number, so he could only call Du Wei at this moment. While the phone was connected, Mo Wenwei also sighed in his heart, this is how good causes lead to good results. In the beginning, he was because of Zhang Guorong's love for Zhang Guorong. Du Wei was very partial to Du Wei, so out of respect for Leslie Cheung, she cared a little more for Du Wei. Unexpectedly, Du Wei had just left for a few days, and this good thing would hit her head...
Second update, third update tonight.
(End of chapter)