When Du Wei received the call from Mo Wenwei, she was in the recording studio with the recording teacher doing post-production work. Li Mu still accompanied her here today. When her cell phone rang and the caller was Mo Wenwei, she hurriedly walked out of the recording studio. , answered the phone.
"Sister Wei."
Du Wei has always been sweet-tongued and has a very girly heart, so she calls her brothers and sisters very affectionately. When she was in Hong Kong, she called Mo Wenwei this way, which was very useful to Mo Wenwei. At this time, she heard Du Wei say on the phone She felt even happier when she called herself that.
"Xiaowei, my sister is calling mainly because I want to thank you. You have really helped me so much that I don't even know how to thank you..."
Du Wei knew that Li Mu was recommending "Fruits of Midsummer" by Mo Wenwei, so when she heard what she said, she hurriedly said: "Sister Wei, you can't thank me for this. This is all done by brother Li Mu."
Mo Wenwei said in a very soft voice: "Then I have to thank you first."
After saying that, Mo Wenwei asked again: "Do you have Mr. Li's phone number? If it's convenient, can you give it to my sister?"
Du Wei smiled and said, "I'll send it back to you, but brother Li Mu is next to me now. Do you want me to ask him to answer the phone?"
Mo Wenwei said in surprise: "Mr. Li is with you?"
"Yes." Du Wei said, "We are in the recording studio. We recorded two new songs yesterday and are in the process of post-production."
"Really?" Mo Wenwei immediately asked her: "Do you have any plans to bring the new songs you recorded to Hong Kong to try? If so, leave it to your sister. She will help you chart in Hong Kong. Are there any Cantonese songs? ?It would be best if there were Cantonese songs!”
Du Wei smiled and said, "There is a Cantonese song. Brother Li Mu said that it will be released in Hong Kong. I will ask him back. I don't know how he arranged it."
Mo Wenwei immediately said: "If there is a ranking, my sister will do her best to help! By the way, there is also my brother, he will definitely help you!"
Du Wei was straightforward and said without any politeness: "Okay, then I'll thank you first, Sister Wei. Please wait for me. I'll call Brother Li Mu to answer the phone."
Li Mu was standing behind the recording teacher in silence, listening to his detailed modifications and splicing of the song details. At this time, Du Wei gently pulled the hem of his clothes from behind, stood on tiptoe and said in his ear: " Sister Wei’s call, she said she wanted to thank you.”
Li Mu nodded and came out with Du Wei. Then he took the phone and said with a smile: "Hello, Miss Mo."
"Hello, Mr. Li!" Mo Wenwei's voice even trembled, and she said nervously: "You have helped me so much, I really don't know how to thank you..."
Li Mu smiled and said: "Why should you be so polite with a little effort? It was because Xiaowei recommended this song to me yesterday with a CD player, so I had the opportunity to listen to it. It is indeed a very good song, and the title is in line with the current season. It's a perfect match, but I heard from Xiaowei that your record company won't start promoting this album in the mainland until the end of next month. She said she wanted me to help you release this song while it's midsummer. If It would have been too late to wait until autumn, so I made arrangements quickly.”
Li Mu naturally wanted to leave all his favors to Du Wei. After hearing this, Mo Wenwei was indeed grateful to Du Wei from the bottom of his heart. However, Du Wei beside him was a little uncomfortable. It was clearly Li Mu's decision, so why did he say it? Come to yourself.
Mok Wenwei thanked her again and said: "The company has not spared the energy to do large-scale promotion in the mainland before. In addition, there were some problems in the production of the mainland album, so it was delayed for a few days."
Li Mu asked her curiously: "The album hasn't been produced yet?"
Mo Wenwei said: "It has just been produced, more than half a month later than originally planned."
Li Mu thought about it and asked her hurriedly: "How many copies have you prepared?"
Mo Wenwei said: "There are 300,000 tapes and CDs in total."
Li Mu asked her in surprise: "So few?"
Mok Wenwei said: "The first edition is generally not produced too much. The first batch of 300,000 copies of this album is already a bit risky, because the record market is shrinking rapidly, and to be honest, pirates in the mainland are more We were so much faster, we couldn’t sell them at all.”
Li Mu's thought just now was that he felt that genuine albums were a very unique resource. Based on his understanding of the mainland market, there were actually many reasons for rampant piracy in the mainland audio and video market. The cheaper piracy was certainly a big reason, and genuine albums were Weak sales channels are also a big reason, not just for audio-visual products, but also for books from the mainland. Big cities like Yanjing are better. In second- and third-tier cities, there are hundreds of bookstores. Perhaps only Xinhua Bookstore sells genuine books. For books and audio-visual products, other bookstores and audio-visual stores all sell pirated copies. Is it really strange that consumers are reluctant to spend money? No, in small cities, many pirated books are sold in bookstores at the marked price, which is not cheap at all. It’s just that consumers don’t have many choices.
As for audio and video products, the price gap is not very big. Ordinary pirated tapes cost less than four or five yuan, and more beautifully made tapes cost seven or eight yuan. Even better ones can cost up to ten yuan. The price of genuine copies is not much different, but for dealers For merchants, the profit from selling genuine copies is much lower than that from selling pirated copies, so much so that they do not buy genuine goods at all. Consumers also have to spend money to buy pirated tapes and CDs. If there is a truly reliable genuine sales channel, among them Quite a few people are willing to spend a few more dollars to buy genuine copies. After all, they only buy his albums if they like a singer.
Record companies are also embarrassed. They also hope to sell albums to second-, third-, and even fourth- and fifth-tier cities, but there is no way. They don’t have their own sales channels at all. Only those video store owners who make a lot of money selling pirated copies They will not be willing to help them sell genuine albums, so even if there is still space and value in the market, they cannot develop it at all. Only e-commerce has this special strength. Through the postal system’s nationwide logistics network, e-commerce You can sell genuine albums to any corner of China.
Therefore, what Li Mu is thinking now is whether he can sell the mainland version of Mo Wenwei's album on Taobao. As long as Rolling Stone gives a public authorization, clears the copyright chain, and makes consumers believe that Taobao is self-operated and authorized. Audio and video products are all genuine. In this case, consumers can buy with confidence and boldly. Moreover, if they have more suitable products in their hands, that is Tieba. When the time comes, post a public pin on Mo Wenwei’s Tieba. The advertisement tells users that they can purchase genuine albums on Taobao. In this case, the conversion rate will probably be very high.
As for whether selling albums will affect Taobao's already stretched logistics capacity, Li Mu is not worried, because those who buy audio and video products must be fans, and fans will be more patient than ordinary users, so Taobao can directly Using regular mail to mail the album will not only occupy the transportation capacity of EMS, but is also cheap and affordable. It will not increase the price of the album too much. Otherwise, if you use EMS, you can buy two albums with the shipping fee.
Li Mu's mind was spinning fast. He thought through these links and realized that this model could not only be used to sell Mo Wenwei's albums. He could cooperate with Rolling Stone to sell albums of all Rolling Stone artists. If the sales were good, other record companies I'm afraid they will also come to Taobao, hoping that Taobao will help sell albums. In that case, this will not only significantly increase Taobao's order volume, increase the capital flow of Taobao and Alipay, but also bring tangible profits to Taobao, because every Every time an album is sold, Taobao takes a commission.
At this time, he asked Mo Wenwei: "Miss Mo, can you help me send a message to the senior management of Rolling Stone?"
Mo Wenwei said hurriedly: "Mr. Li, tell me, I will convey it to you in time."
Li Mu said: "I want Rolling Stone to give my Taobao an authorization to fully authorize Taobao to sell your records, or even the entire Rolling Stones record. Taobao's sales channels are very powerful. If they are interested, they can learn about it first." Make your decision again.”
Mo Wenwei immediately said: "Okay, I will convey it to you right away."
Li Mu then said: "Okay, I'll wait for your news, or you can give them my phone number and ask them to contact me directly."
Mo Wenwei said: "Then wait a moment, I will bring a pen to write down your number."
…
The senior management of the Rolling Stones were also completely shocked by the overnight success of "Fruit of Summer". They were also surprised by the response speed of the mainland performance market. Not only some private entertainment companies, but also CCTV issued invitations for the same song. The reason is simple, Mo Wenwei is really popular.
Now, almost half of the radio stations in the mainland have played this song or are currently playing it, and the on-demand volume on Yiting.com is also increasing at an alarming rate. This must be able to significantly boost album sales, but the top management of Rolling Stone is very depressed. I thought that this time I would have to take advantage of those hateful pirates again, but it didn't matter, Mo Wenwei's fame and worth had increased, which was a huge and sustainable wealth for the company.
When Mo Wenwei and Li Mu's words were conveyed to the Rolling Stones executives, the Rolling Stones executives were so excited by the message she conveyed that they hugged each other and cried.
The Rolling Stones are a record company that pursues music very much. The Three Great Heroes of Magic Rock were also created by them. It can be said that they not only promoted pop music in Hong Kong and Taiwan, but also promoted the development of rock music in the mainland. However, their situation in recent years has really been... It's so miserable that there is almost no way out. It's not that the top management is incompetent, but that they really have no way to fight against pirates and the wave of digitalization at the same time.
In fact, the senior executives of Rolling Stone are very discerning. They know YY, Yiting, and Taobao. Although they don’t understand e-commerce, they know Taobao’s model. They know that Taobao can solve their problems. The most serious problem faced in the mainland market for many years—sales channels! Moreover, Li Mu actually took the initiative to cooperate with them, which made them even more excited.
So, half an hour later, Li Mu received a call from the boss of Rolling Stone. After excited greetings, the other party gave Li Mu a positive reply: Rolling Stone is willing to authorize all albums of all singers to be sold on Taobao, and is willing to Accepting 20% of sales to be paid to Taobao as a commission, 20% sounds high, but for audio and video products, this ratio is already so low that it even makes them feel: Is Li Mu a sentient from heaven? An angel who came to save them from fire and water? Yes, it must be!
The third update has been fulfilled. Now it’s your turn to show your performance. Come on, vote.
(End of chapter)