Li Mu's sense of business opportunities and resources is almost unparalleled in this era. Originally he just wanted to help Du Wei give Mo Wenwei a favor, but he found a new way for e-commerce. Once all Rolling Stone's records are licensed to Taobao comes to sell, and Taobao uses its strong channel strength to prove its innate advantages in the field of audio and video product sales. Li Mu believes that Taobao will definitely become the savior of record companies today.
More importantly, once authorized by Rolling Stone or even other record companies, Taobao's brand image will be improved again. Once record companies realize the importance of Taobao to them, they can ask for more from them. Resources, just imagine, once these record companies get benefits from Taobao, they will compromise more with Li Mu, and even all their singers, no matter how big they are, have to show off their face and record a VCR, just like It's like the blessings from stars that TV stations often do. For celebrities, it's just a sentence, but for Taobao, it means a lot.
For example: "Hello everyone, I am Liu Dehua. My new album has been released. If you want to buy my genuine album, please log in and go to Taobao to buy it with confidence! If you want to buy the genuine album, go to Taobao!"
"Hello everyone, I am Liang Jingru. My new album will be officially released next month. If you are interested, be sure to pay attention. Taobao will release it simultaneously with the physical store. Buy the genuine album and go to Taobao! "
"Hi everyone, I am Jay Chou..."
What Li Mu thinks of is one picture after another. If dozens or hundreds of singers record such a VCR, then Taobao's reputation will suddenly rise to more than one level. This will be a good match for the brand. The influence of popularity is much more useful than finding celebrities to directly endorse Taobao. Every singer has his own die-hard fans. The more celebrities there are, the more fans and users he covers. For Taobao, this is definitely a huge deal. great thing.
Li Mu even thought that after he connected with the record company and its singers, he could get involved in the ticketing market at any time. Whether it was Damai, Yongle Ticketing, Tengxun Weiying Ticketing, or Alipay Ticketing, they all started out. It is already very late. The mainland's performing arts market has not really started yet, and the movie market has not really risen. At this time, if you have the opportunity to do online ticketing, you can basically achieve a monopoly without much effort, let alone yourself. With the resources of these record companies, once their artists perform in the mainland, they can directly help them with ticket sales online, which is definitely a good thing for them.
The boss of the Rolling Stones was very concerned about this matter. He immediately asked the general manager of the Yanjing branch of the Rolling Stones to contact Li Mu to communicate the signing time. They were willing to sign a contract with Li Mu at any time and license all the albums of all the artists in their hands. To help Taobao sell, Li Mu replied: "We can sign the contract at any time, but if you want the album to be launched on Taobao as soon as possible, you have to send several employees to Taobao with all the samples of the album to assist Taobao. Employees do a good job of collecting and uploading album content. The faster the uploading speed, the faster the album will be sold online."
The general manager of Rolling Stone's Yanjing branch immediately stated: "We can immediately transfer five employees to Taobao to cooperate with the uploading work."
"Okay." Li Mu then said, "In this case, come directly to Taobao to sign the contract tomorrow morning. If it's convenient for you, you can bring the connecting staff and album samples directly. I'll have someone arrange a photographer, and the contract will be signed tomorrow. Start uploading immediately."
The other party asked: "Mr. Li, if there are orders for our album by then, what will be the delivery model?"
Li Mu said: "You hand the album to us in advance. We have multiple warehouses in the country and we will arrange the delivery."
The other party immediately breathed a sigh of relief. If he was asked to be responsible for shipping, he really didn't know how to proceed for a while. He didn't have many people on hand, and he had to send five people to Taobao to upload information, so he couldn't take care of it at all. to the delivery matter.
Li Mu also wanted to control the delivery process, so he took the delivery process into his own hands. Most of the B2C business in the future may be operated using this warehousing and decentralized delivery method. It is also good to let these employees practice their skills in advance. Good thing.
…
Mo Wenwei's "Fruits of Midsummer" continues to ferment, and radio and TV stations have begun to join the army of looping broadcasts. The popularity of the song continues to rise, and Mo Wenwei has suddenly entered the eyes of the people across the country. Her agent today In one day, she received a total of more than 20 invitations and quotes from mainland performers. Taking into account the premium, the new price has even reached three times the previous appearance fee. Moreover, many mainland TV stations are contacting her agent to invite Mo. Various program announcements are posted on Wenwei.
The agent told Mo Wenwei that she might be very busy in the next few months and might even spend 80% of her time in the mainland. Mo Wenwei was extremely happy when she heard that. Behind Hong Kong is a billionaire A large market with a large population, and now, I finally have the opportunity to prove myself in this huge market of the Mainland!
The news that Mo Wenwei suddenly became popular in the Mainland suddenly spread throughout the Hong Kong and Taiwan entertainment circles, especially people in the music industry. Those who were close to Mok Wenwei, whether they had a normal or no relationship, called to congratulate them. The main reason is to make up for the current development situation in the mainland and the background of Makino Technology. They also hope that one day they can be struck by the same good luck.
At 9:30 in the evening, Mo Wenwei's agent called her again. This time she was still a little excited and said excitedly: "Karen, I just received a call. Another mainland TV station invited you to appear on the show. notice!"
Mo Wenwei asked her curiously: "Which TV station is it this time?"
"Xiannan Satellite TV, "Happy Camp", don't you think? This program is now the most popular variety show in the Mainland, no one! Its ratings are so high in the Mainland! Basically, everyone who can be on this program is It’s a first-tier brand or even a top-tier brand!”
What the agent said is right. Ever since Chen Wan joined "Happy Camp" and brought the game "Who's the Undercover" into "Happy Camp", "Happy Camp" has dominated variety shows and has now become It is the mainland variety show with the highest ratings, and it is much higher than the second place. It is absolutely outstanding.
The ratings have increased, the fame has increased, and the vision of the "Happy Camp" program team has also increased. Nowadays, the stars who can be invited to "Happy Camp" are basically first-line stars from Hong Kong, Taiwan and the Mainland. Before today, these Mo Wenwei, who has been relatively quiet for two years, will definitely not be favored by "Happy Camp", but her rapid popularity today makes "Happy Camp" a little bit unable to hold on.
In fact, even if "Happy Camp" was aware of Mo Wenwei's rapid popularity, it would not react so quickly. After all, the program team itself still has a certain arrogant mood. They will never be like other TV stations. They rush to grab a star like a swarm of swarms, not to mention that the guests for several future episodes of the show have already been booked. Even if they want to do Mo Wenwei's show, they will have to wait until at least next month to be available.
The most critical reason why Mo Wenwei was invited so quickly was Chen Wan.
Chen Wan, who had just returned to Yanjing from Xiangdu, realized that when YY was promoting Mo Wenwei, she realized that this was Li Mu's deliberate move. Otherwise, Yiting.com would have just promoted her, and YY from Makino Technology would not have followed suit. , such a big movement and the joint efforts of the two companies are probably only possible by Li Mu.
Although Chen Wan didn't know why Li Mu pushed Mo Wenwei so hard, she only had one idea in her mind. Since Li Mu had needs in this area, she had to find a way to help him make things better for him anyway. Mo Wenwei didn't feel anything, let alone have any friendship. Everything was for Li Mu.
So she immediately called Zhou Sheng, the director of the program team, and suggested that she hope to invite Mo Wenwei to participate in the program as soon as possible. Zhou Sheng was a little reluctant at first, because on the one hand, he would lose the favor of the program team in such a rush, and on the other hand, On the one hand, doing Mo Wenwei's program now will inevitably affect the planned program plan. Star schedules are very tight, and people may not have time to cooperate with temporary adjustments.
However, Chen Wan used a theory to convince him: "Makino Technology is now vigorously promoting Mo Wenwei and her album. If we respond quickly, there is a great chance to cooperate with them again. If we respond quickly, If Mo Wenwei's program is produced, maybe they will promote Mo Wenwei's program again just like Du Wei's program last time."
As soon as these words came out, Zhou Sheng immediately decided not to think about anything else and invite Mo Wenwei quickly. As long as Mo Wenwei confirmed to participate, the entire program team would work overtime for the next recording of the program. Originally, two episodes were recorded at one time. , this time I worked one day overtime to record three episodes, and I had to record Mo Wenwei’s episode first, so that I could quickly record Mo Wenwei’s program without changing the recording time of other stars. Although the subsequent episodes The broadcast time of the program will be postponed by one week, but the recording time of the celebrities will remain the same, so there is no need to re-coordinate the schedule with them, so it doesn't matter.
The reason why Zhou Sheng was so attracted to Mo Wenwei all of a sudden was for no other reason than Makino Technology's extremely powerful promotion capabilities. The fundamental reason why "Happy Camp" was able to dominate the competition was because Makino Technology provided Chen The first episode of the show that Wan joined had a large-scale publicity and warm-up, which immediately pushed the show's ratings to an astonishing height. This time, he naturally hopes to cooperate with Makino Technology again through Mo Wenwei.
Today, a book friend who has opened an Internet cafe since 2004 and a book friend who has been in the Internet industry for 20 years criticized the content I wrote in the comment area. I generally don’t like to be realistic based on the plot of novels. This really makes me depressed. Yes, this book friend who opened an Internet cafe in 2004, and his colleague who has been working on the Internet for 20 years, both have a fan value of 0...
(End of chapter)