The Rolling Stones accepted Taobao's suggestion without any hesitation and prepared to put Mok Wenwei's sold-out album out for pre-sale. Although they would sacrifice part of their profits, they could handle the calculation. With a small profit, they could sell more and sell more. The benefit of sales for record companies is not only more money, but more importantly, the influence of stars will be greatly improved. Moreover, for the record industry, if a high-selling album can be released under such adversity, It is definitely equivalent to giving the entire industry a shot in the arm.
As expected by Li Mu, major record companies took the initiative to contact Taobao to request cooperation. After seeing Taobao's request for cooperation, they all accepted it without exception. At this time, record companies very much hoped to open up Taobao as an online sales company. platform because it means a lot to them.
Liu Edong arranged for business personnel to have one-on-one meetings with these record companies, and arranged a time for them to come over with authorization letters to sign cooperation agreements. If nothing goes wrong, in the next few days, similar brands such as Jay Chou, Sun Yanzi, and Mayday The albums of these best-selling singers will be listed on Taobao. The fan base of each singer is not exactly the same. The more stars there are, the wider their fan coverage will be. Eventually, they can cover all music lovers in the country. This is a great influence on Taobao. The Internet is also a very good new channel. Through the influence of these stars, a group of fans who are not Taobao users can also be converted into Taobao users in order to purchase albums.
Li Mu’s focus is not on the album, but on the Mango-ME flash sale at 8 o’clock tonight and the summer brand day pre-sale at 8:30. He has great confidence in Mango-ME, which is a brand that is popular in China. It is an invincible product in the MP3 market. As long as it remains in stock, it will be difficult for other MP3 manufacturers to sell their products. Therefore, Li Mu firmly believes that with this flash sale, 500,000 units of Mango-ME will definitely be sold in a very short time. Sold out within time.
What Li Mu is concerned about is not how many minutes it will take for the 500,000 Mango-ME units to be sold out. What he is concerned about is whether his new strategy of shipping from several major warehouse bases arranged by Liu Edong can be carried out perfectly. I believe that tonight, pay attention to Taobao There are not only employees and users of Taobao, but also many potential competitors, including Boss Ma from Hangzhou. If he wants to strangle himself through logistics, he will definitely pay attention to Mango-ME tonight. Regarding the sales situation, if Mango-ME is sold out again, he will pay attention to how Taobao handles these 500,000 orders. I believe that his new model will surprise him.
Boss Ma must not only pay attention to the sales of Mango-ME, he will also pay attention to the pre-sale situation of the next summer brand day. He hopes to see Taobao's logistics turnover capacity being stretched as soon as possible, and it may even make the products he has purchased The express company does not carry orders from Taobao or companies that cooperate with Taobao. He may have believed that he had surrounded Li Mu downstream, but he must have never imagined that Li Mu would easily break through the blockade with a four-ounce method.
At 7:50 in the evening, Li Mu and Liu Edong were waiting for @ to start selling in ten minutes. At this moment, Boss Ma, who was far away in Hangzhou, was also paying close attention to all the trends on Taobao.
Not only him, but the core officers under him are also working overtime with him today. Everyone should first take a look at Taobao's performance tonight, and then think about what methods should be used to further restrict their next development.
Boss Ma opened Taobao and searched for Mango-ME. After entering the snap-up page, he looked at a number on the page and said in surprise: "A small Mango-ME has more than eight million yuan." The user clicked 'Want', and it is estimated that there are more than tens of millions of users interested in him!"
A core employee nodded and said: "Mango-ME is indeed a product that has no solution. The MP3 industry is scolding Li Mu and Liu Edong to the heavens. They came up with such a thing just to ruin other people's jobs."
Boss Ma waved his hand and said: "What I want to say is not how awesome or rogue the Mango-ME product is. What I want to say is how vast the market space is in the e-commerce retail field. A small More than 8 million people have paid close attention to the small MP3 online. If you zoom in on this data and look at the prospects of the entire industry, you will find that this is a field with endless imagination! It also strengthens my determination. Determination to get involved in this field!”
Everyone is convinced that Taobao has not been established for a long time, but it has hardly any exploration and practice stage. It has been aggressive and aggressive from the beginning. The development speed during this period is almost equivalent to the two Taobaos in the previous life. All the things done in the past year have been completed. Li Mu's aggressive strategy has also allowed the e-commerce retail industry to show huge industry potential. Otherwise, Boss Ma would not be so determined to compete with Li Mu.
Lu Zhaoxi said at this time: "This guy Li Mu is really a genius in integrating and utilizing resources. With a flick of his wrist, all the record companies in mainland China, Hong Kong and Taiwan became lap dogs wagging their tails around him, vying for him. I wanted to authorize them to sell my products, and I inquired about it. The contract they signed was extremely overbearing. Taobao not only took a 20% commission, but also required them to supply the goods first and pay them three months of payment. But even so , they are still rushing to cooperate with Taobao. Let’s not talk about how much profit this part will bring to Taobao. The increase in influence on Taobao alone is a very valuable asset.”
Boss Ma said: "This is the right to speak of the big platforms! Look at Wal-Mart, they have this routine. Suppliers are still vying to cooperate with them. The same is true on Taobao. Li Mu helped Mo Wenwei sell ten items in one day. Twenty thousand albums. These 120,000 albums must have been sold to Mo Wenwei's fans. What if he sells Andy Lau's album tomorrow? Maybe he can also create sales of hundreds of thousands of copies a day. In terms of this sales volume alone, He’s enough to bring record companies to their knees.”
As he said that, Boss Ma smiled slightly and added: "But this is also a good thing for us. First of all, Taobao has helped us establish the development space and unlimited imagination of this industry;
Secondly, the rapid development of Taobao has made our investors very optimistic about this industry. They came to me and said, Jack, quickly imitate Taobao in C2C. You are the only one in China who has the ability to do so without me having to say anything. We have the ability and foundation to imitate Taobao as a C2C company. We will solve the money problem. You just need to work hard. From this, you can also see how eager our investors are for this industry now;
Finally, I am also very happy to see Li Mu eating and drinking regardless of everything. The delivery process of Mango-ME is enough for him to drink a pot, and now he has also controlled the delivery of records. In my own hands, I want to see how he can cope with such a huge volume of shipments. Once he can't move, he will definitely hurt consumers. By then, Taobao's reputation will continue to decline, and we By launching our own platform at the right time and combining it with our complete and fast logistics system, we can reap the benefits. "
Cai Chongxin said: "Mr. Ma, I think we can also do something about Taobao's summer brand day event. Most of their participants in this brand day event are electronic product companies, and most of them are concentrated in Shenzhen. Once the Summer Brand Day officially goes on sale, the logistics demand in Shenzhen City will definitely increase sharply. By then, the express delivery we control will also receive a large number of orders related to the Brand Day event. At that time, we can deliberately delay the turnover of this batch of goods. Speed, for example, all express delivery has to wait several days in the Shenzhen market before leaving the warehouse, which greatly slows down the entire logistics cycle."
Boss Ma nodded and said: "There must be necessary means of competition. Since there are so many enterprises in Shenzhen City that Taobao Brand Day cooperates with, we will regard Shenzhen City as the first battlefield."
Later, Boss Ma said to Sun Tongyu, one of the early veterans: "Tongyu, it's up to you to pay close attention to the specific actions of Taobao Brand Day. You must keep abreast of their cooperative companies and the pre-sales of these companies' products on Taobao." situation, and then give me an estimate of a brand’s daily total sales, total sales data, and the estimated shipment quantity of a single place in Shenzhen City!”
Sun Tongyu immediately said: "No problem, I will start doing it today."
Boss Ma urged: "Be sure to be as accurate as possible. The more accurate your estimate, the more effective our next strategic deployment will be."
"no problem!"
…
At eight o'clock sharp, Taobao's Mango-ME flash sale started again.
This time, although the instantaneous carrying capacity of the Taobao server has been greatly improved, the more than five million access requests recorded by the instantaneous server still made the speed of the entire server appear to be somewhat slowed down. Fortunately, the system architecture is very Powerful, the system just slowed down, but it did not hinder normal rush orders.
The sales of these 500,000 machines are not much slower than the flash sales of 100,000 machines. From the moment the sales started, the order volume on the big screen began to scroll at an extremely fast speed. The numbers were unclear, and the thousands digits were scrolling very quickly. A total of half a million machines were sold out within six minutes of going on sale!
Five hundred thousand units in six minutes, Taobao has created another miracle. Of course, this is also due to Mango-ME's excellent industrial design and pricing that is infinitely close to cost. It has now dominated the MP3 industry, and other MP3 brands have Although the prices of products of the same level have dropped again and again, no one has been able to get as low as Mango-ME's abnormal 368 price. Li Mu makes no profit or loss by pushing this price, but if other manufacturers want to push this price, he is afraid that every unit sold will It will cost you dozens of dollars.
The entire Taobao website was in a state of excitement. Although they could hardly make a penny and were worried about the logistics and distribution of these 500,000 Mango-ME units, everyone was still very excited. This time, all 500,000 units were sold out instantly. The strength of Taobao has been further proved!
After everyone was excited, Li Mu stood up, clapped his hands repeatedly, and said loudly: "The next step is for the entire industry to witness the miracle! Immediately notify all major warehouses to start shipping tonight!"
(End of chapter)