Just as record companies keep a close eye on Mo Wenwei's album sales, Internet companies are also keeping a close eye on Mango-ME's sales.
Six minutes later, Taobao's Mango-ME page showed: This round of flash sales is over, please look forward to the next flash sale, which surprised people in the industry.
In the past, Taobao could sell 100,000 units in three minutes. According to this rule, it would take 15 minutes to sell 500,000 units. But no one expected that Taobao would solve the battle in six minutes.
However, everyone was not overly immersed in surprise. Everyone began to become curious. How should Taobao handle the order of 500,000 units overnight
Boss Ma is also very curious. He is looking forward to seeing the liquidation of Yanjing EMS. He is even more happy to see Taobao forced to use surface mail or other express companies to solve the problem of logistics capacity. However, he feels that with his own experience, From Li Mu's understanding, Li Mu would definitely not choose to cooperate with the three express delivery companies he acquired, because he is a very arrogant person at heart. Like him, his inner arrogance has never diminished by half. Therefore, he knows that once Li Mu If EMS is squeezed to the extreme, it is very likely that they will choose surface mail to cope with the current predicament.
Compared with Mango-ME users' enthusiasm for it, choosing regular mail, which takes ten and a half days to arrive, is not a big problem for users. After all, they have to wait for half a month for a flash sale, and they can grab it. Even if it's good, he won't expect too much in the logistics process, and there is a lot of room for compromise. But Boss Ma knows that retail is ultimately about service. If Li Mu chooses to sacrifice service to solve the problem this time, then he is equivalent to If he makes a wrong move in the field of e-commerce, he will surely experience the consequences of sacrificing service in the future.
However, neither he nor other companies in the Internet industry knew that at this moment, Li Mu asked Liu Edong to establish six warehousing centers across the country in advance and immediately began to engage in busy delivery work. .
Since each local person in charge has a high budget to establish a good relationship with the leaders of the local postal system, this time, in order to cooperate with the activities, the postal departments in various places specially arranged for some employees to work overtime to deal with it. At this moment, every Taobao At the entrance of the warehouse, there are two postal vans waiting with the rear doors open, while Taobao employees inside are printing express delivery orders as quickly as possible, and then affixing them to the Mango-ME boxes that have been packed long ago. superior.
Because the flash sale event only has one product, Mango-ME, and each ID is limited to one purchase, and each ID needs to pay for the shipping fee for the purchased Mango-ME, so what the staff has to do is very simple. All the orders assigned to this warehouse are classified, and then the dot matrix printer can be directly controlled. Every time an order is placed, the order will be automatically erased from the system to be shipped, so that the same order will not be printed repeatedly. Order, and then each printed waybill is directly attached to the individually packaged Mango-ME box, which means that all delivery preparations have been completed and handed over directly to the postal staff, who will package and load them uniformly. , and then directly enter the mailing process.
This efficiency is beyond imagination. It was summed up and put into practice after several Double 11 events by Taobao, JD.com and other e-commerce platforms in later generations. But today, Li Mu’s Taobao has officially launched.
The six major warehouses share 500,000 Mango-ME units. The overall workload is not huge. Everyone is working hard to ensure timeliness, so the pace is relatively tight. The staff at the six major warehouse bases are busy in full swing. When the goods were being shipped, at 8:30, the pre-sale activities for the Summer Brand Day began.
Li Mu has brought over mature e-commerce routines, which is still very attractive to current users. The additional costs in the electronic product industry are already very high. The manufacturer is holding a brand day event this time, and after eliminating channel costs, the products The pricing is generally at least 10% lower than the market price, and some products can even reach more than 20%. Therefore, users are basically tempted as soon as they see the announced products and prices.
What’s even more interesting is the pre-sale strategy. Pay a deposit in advance to reserve. If you pay on the brand day, you can enjoy double the deposit and guarantee that the goods are in stock.
This strategy is great for consumers. As long as they pay a deposit, they can not only enjoy further price discounts, but also lock in the product in advance. They won't be like Mango-ME, where they rush to grab it and they may not necessarily be able to grab it. Now As long as you pay the deposit in advance, you can wait patiently until the brand day and then pay the remaining fees. There is no need to rush to buy as fast as you can.
Because of this novel routine, the brand's daily pre-sale has received very good results as soon as it was launched, and the pre-sale volume of various products has continued to increase.
Among them, the most outstanding one is the smart repeater.
Repeaters, a learning product with low unit price and strong demand, are extremely favored by parents of students. To sum up, a repeater that sells for 200 to 300 yuan in the mall can be purchased on Taobao for 70 to 80 yuan cheaper. The discount was so great that it was beyond imagination, so as early as when the brand day promotion began, a large number of students and parents had already locked in the repeater in advance. Not long after it went online, the pre-sale volume of the smart repeater exceeded 10,000, and the number increased. The speed is getting faster and faster.
Parents are a group that spreads information very quickly. The huge discounts on Smartda repeaters on Taobao have long been spread by word of mouth among parents. They even appeared in many YY groups of parents of students. Some English teachers paid attention to this discount. I have long reminded my classmates that such a large discount is simply impossible to encounter in ordinary times.
Subsequently, the pre-sales volume of smart repeaters led the way, the first to break 10,000, the first to break 20,000, the first to break 30,000...
The pre-sale results of ZTE's PHS are also very good. This is also the stage when PHS is very popular in third- and fourth-tier small cities. Although UTStarcom has the majority of the market share, ZTE is pre-sale on Taobao this time. The popular model has obvious price advantages, so the pre-sale volume is also very gratifying.
TCL mobile phones have also begun their own counterattack against waveguide. The higher the unit price per customer, the greater the savings under the same proportion of discounts. Buying a TCL mobile phone during Taobao's Summer Brand Day is 200 yuan cheaper than the normal price. Not only that, so this price also makes users who have considerable purchase needs start paying deposits.
The pre-sale is not a flash sale. Its cycle lasts for more than ten days. After such a long time, I don’t know what kind of results it will eventually create. Li Mu’s only worry is whether the logistics link can support it by then. If the transaction is completed, The volume is indeed very large, and even six warehousing bases may not be able to achieve fast delivery.
Li Mu never left Taobao. At 10:30, Liu Edong received feedback and said to Li Mu: "Except for Shanghai and Yangcheng, the warehouse bases in the other four cities have completed shipments."
Li Mu raised his eyebrows: "So fast?"
Liu Edong said: "These four warehouses have less allocation weight and less order weight, so the delivery speed is faster. Some warehouses still have a small amount of goods that have not been sent out, mainly because of the orders and stocking volume they have received from their jurisdictions. There is a slight discrepancy. The stocks in Shanghai and Yangcheng are slightly insufficient. After the warehouse centers in Shanghai and Yangcheng have shipped all the goods in their hands, the remaining orders will be transferred to warehouses that still have inventory for delivery."
Li Mu asked him: "How much remaining goods are there in these four warehouses?"
Liu Edong said: "Not many, a total of 3,485 units."
Li Mu nodded and said: "The stocking weight of the four warehousing centers is 50%, which means they have obtained 250,000 Mango-ME units and have more than 3,000 units left. This proves that the deviation in our estimate is not large. We will return them in the future." Stock up on this ratio.”
"Okay." Liu Edong said: "Shanghai and Yangcheng will complete the shipment in more than an hour, and then transfer the remaining orders to other warehousing centers. It is expected that 500,000 Mango-ME units will be shipped before twelve o'clock. It can all be sent out.”
Li Mu clapped his hands and praised: "This efficiency is great! We must continue to maintain it in the future!"
After that, Li Mu added: "I'm a little worried about the launch of the brand day. If the pre-sale is particularly ideal, combined with the brand day, millions of orders may be generated. How to digest it quickly is a big problem."
Liu Edong said: "I have asked the warehousing center to further increase manpower before the start of Brand Day."
Li Mu said: "We can solve the problems that belong to us by increasing manpower, but the parts that belong to logistics are beyond our control."
Liu Edong asked: "Are you worried about the EMS shortage in these six cities?"
Li Mu nodded: "Once the position is liquidated, it will have a huge impact on users."
Liu Edong said: "If six cities share the burden, it shouldn't be a big problem, right?"
Li Mu said: "If there is a problem, there will be no solution at all."
After saying that, Li Mu paused and said to Liu Edong: "What do you think? We are prepared on a provincial basis to help the postal service solve inter-provincial transportation problems."
Liu Edong was startled: "What do you mean? I didn't understand."
Li Mu said: "It's still the theory I mentioned before. The vast majority of our users and orders come from the third level of China's geography. There are not many provinces in the third level. The total number of provinces and municipalities is only 20. About 20 vehicles. If we invest in building a fleet now, or directly acquire a logistics fleet, the scale does not need to be very large. More than 20 vehicles will be enough. Once the order volume is too large, we will still use six warehousing bases for shipment. The basic principle is that we do not hand over the packages directly to the postal service. We first pack the orders in major warehousing bases according to the provinces they cover and separate the packages, and then directly use our own fleet to deliver them as quickly as possible. Express parcels belonging to a certain province are delivered directly to the postal service's logistics base in that province, and are handed over to them for delivery in the province according to the order address, so that the entire EMS transportation capacity can be more evenly distributed!"
The weekend has passed, and I have added a chapter temporarily. Tomorrow is about to start another hard and long week. I wish everyone can have a good mood. In addition, it is the last day of October. If you don’t vote, the monthly vote in your hand will really be invalid. ! So, pick up the monthly ticket in your hand and shoot me!
(End of chapter)