The nature of the current Taobao Brand Day activity is between B2C and C2C, and it is not clear. If it is a B2C business, the source of goods is not purchased by Taobao itself, but warehousing and shipping for cooperative manufacturers; it is said that it is It is a C2C business, but Taobao, as an intermediate platform, has too much involvement in the entire transaction process. Li Mu prefers to call it "pseudo B2C".
However, although the nature of the business is unclear, Li Mu's emphasis on this business is very clear. The C2C business is still being developed and there is no money to be made for the time being. Taobao's current source of income is this "pseudo B2C" "Business, because every time one piece of this business is sold, Taobao will be able to get the commission that belongs to the platform. Facing the continued investment in C2C business and the subsequent development of Taobao as a whole, Li Mu urgently needs to expand this business. To be strong, we don’t seek Taobao profits, but we seek to be self-sufficient.
Therefore, Li Mu has invested more thought in this business, as well as his fantastic ideas, such as the way Li Mu just mentioned to share EMS transportation capacity. Taobao will complete the point-to-point logistics by itself, easing the local needs of the six major warehousing bases. EMS transportation capacity to spread the delivery pressure as evenly as possible.
Liu Edong has never heard of this unique logistics model. Li Mu’s idea is not to completely use third-party logistics companies, nor to rely entirely on self-built logistics, but to combine the two. This is really unheard of.
After listening to it, he was stunned for a long time, and then Liu Yidong said to Li Mu: "I probably understand what you mean. Let me give you a try to see if you are right."
Immediately, Liu Edong cleared his throat and said: "Take our warehouse base in Shanghai as an example. It covers several surrounding provinces. If you follow your method, on Brand Day, our warehouse base in Shanghai will be packing at the same time. We directly sorted the goods on behalf of the postal service, loading one truck from Shanghai, one truck from Zhejiang, one truck from Nansu, and one truck each from Gan and Hui provinces. Then we only packed the local Shanghai truck. It is handed over to Shanghai Post EMS for delivery, and then we use our own fleet to directly deliver the express mail from other provinces to the postal service's logistics base in each provincial capital. For example, all express mail from Nansu Province is sent to the logistics base in Jinling, and then Then hand it over to the local postal EMS system for subsequent transportation and delivery?”
Li Mu nodded: "Yes! In this way, the pressure of the Shanghai Warehouse Center can be directly distributed to all the provinces it covers, instead of being shouldered entirely by it itself. Our own vehicles will not be affected by other factors, and we can To achieve fast delivery, it will save a lot of time than the postal service to send all the goods back, sort them and then distribute them for delivery. After we deliver them, we can directly let their branches in each province do the delivery in the province, and the speed will be much faster. "
"And for us, because we only help the postal service with point-to-point transportation, we still let the postal service do it ourselves. Moreover, the products we make are all electronic products and daily necessities, and there are no bulk items, so the transportation cost is very low. Additional The increased cost is not high, but the effect on improving timeliness is very large, and overall it is very worthwhile. Although this operation still cannot help sellers and buyers of C2C business, it can at least ensure our part. The pseudo-B2C business can be carried out smoothly, which is the key to our cash flow."
Liu Edong nodded repeatedly and gave a thumbs up: "I'm really convinced by you. This is okay. The investment you mentioned is actually nothing to us, because when we build our own logistics in the next step You must build your own team, and building a team first can only be regarded as investment first and enjoyment first.”
Li Mu said: “If we become proficient in this logistics model, even if our self-built logistics has not yet taken shape, our warehousing model can almost handle the peak of millions of orders in a single day, and the logistics problem on brand day can be solved. Once the Brand Day is over, the average daily traffic will definitely drop significantly to normal values. At that time, our logistics problems will be easier, and the monthly shipment problem of one million Mango-ME units can also be easily solved."
…
It only took one day for the much-anticipated brand day to go online, and the pre-sale orders have already exceeded one million. Among them, the 100,000 repeaters listed by Smartda have all been sold out. There is a very interesting data here. Nearly half of the pre-order users of 100,000 repeaters are parents of students from the 3321 platform. They are Alipay users themselves, and shopping on Taobao is extremely convenient.
There are still about ten days in the pre-sale cycle. If the first day is the peak traffic, then the pre-sale volume should show a continuous downward trend in the next few days until it rises again on the brand day. It is estimated that the final transaction order will be conservatively estimated. It must be at least five million or more. Liu Edong immediately realized how important Li Mu's new logistics strategy was. If tens of millions of orders were really generated that day, it would not be enough to rely on EMS's transportation capacity alone and spread it out to six points. But if it is divided into twenty, the problem is much easier.
Not only the pre-sales on Taobao Brand Day brought good news, Mo Wenwei’s album also achieved excellent sales data after the pre-sales started. Since he paid a deposit of three yuan to cover the payment of six yuan, a large number of signed posters were randomly given away. Many fans chose to pay a deposit of three yuan to pre-order. Even though the page stated that it would take at least 7-10 days to be available, their enthusiasm did not diminish at all.
In the past few days, "Fruits of Midsummer" has continued to be popular.
Several mainland music charts have reached the top three. The three central music programs broadcast the song's MV at least twice a day. The same goes for other major TV stations. In this day and age, any hot song will be broadcast by the TV stations. Play.
From 2002 to 2005, it was the era most likely to produce hot songs or even bad songs. The reason is also because the current entertainment and cultural life is not diversified enough, so whether it is the general public, radio stations, or TV stations, there is a strong convergence. Yu Quan When it's popular, "Cold to the End" is played on any channel. In the streets and alleys, from the street to the end of the street, five out of ten stores are playing this song. It's this song when you get in a taxi, or when you get on the bus. This song can easily form a brainwashing culture and cause an instant fire.
Wait a year or two, and "Mouse Loves Rice", "Two Butterflies", and "The First Snow in 2002" will continue to bring this convergence to the extreme. "Fruits of Midsummer" will be more influential in its previous life than this one. A few songs are worse, but in this life, under the influence of Li Mu, its popularity is almost as popular as "Mouse Loves Rice".
With its fiery national influence and reliable genuine sales channels, Mo Wenwei's album titled "Momo" has shined with a different kind of brilliance in the market environment where the record industry has been declining overall. After experiencing After selling 120,000 albums in one day, another 130,000 were pre-ordered on the first day of pre-sale, and this number is still increasing.
A genuine album priced at 13 yuan is about twice as expensive as a better-made tape, but the essence and meaning of the product are quite different. Not only is it valuable for collection, but it also has the opportunity to get a poster signed by the idol. For fans, Is this a big deal
In 2002, there were very few opportunities for the public to get signed posters. Even pirated posters printed by pirates still cost one yuan. Sometimes not even a student in a school could get a signed poster, so it was very difficult for users. The attraction is also very great.
Seeing that the sales were so impressive, Liu Edong called Rolling Stone again and made a new request: "When the new batch of albums are released, can Mo Wenwei also sign some? We can do a gimmick with signed posters, and the sales are still there. It can be improved a lot.”
The record company almost regarded Taobao as its lifesaver, so it naturally agreed to this request very simply. Without even discussing it with Mo Wenwei, they promised Liu Edong that Mo Wenwei would sign one for every thirty albums. I also signed the additional album.
So Liu Edong immediately had someone change the promotional content on the page. Not only would one person in every thirty people have the chance to get a signed poster, but one in every thirty people would also have the opportunity to get an album autographed by Mo Wenwei.
The enthusiasm of the fans has become even higher.
When Mo Wenwei, who was far away in Hong Kong, learned that her album had sold 250,000 copies on Taobao in two days, she was so excited that it was beyond words.
Two hundred and fifty thousand in two days, this achievement is simply unimaginable for Mo Wenwei. Moreover, it has only been the first two days. The irreversible sales volume will only get higher and higher in the future. Therefore, Mo Wenwei Wei didn't know how many copies of her album she would be able to sell in the end, but she knew one thing. She became very popular in China very quickly, and her popularity spread all over the world.
Mo Wenwei's inner gratitude to Li Mu could no longer be explained clearly in a few sentences. She once again took the initiative to call Li Mu to express her gratitude. In her words, she seemed to regard Li Mu's help to her as a kind of kindness, and Li Mu was grateful. After a few polite words, he also mentioned at the right time that Du Wei had a Cantonese single that was going to hit the charts in Hong Kong. Mo Wenwei immediately understood and took the initiative to take over the matter. Li Mu thanked him and did not forget to remind him. She said: "If it's convenient for Miss Mo, please help me tell the senior management of Rolling Stone Records. I don't have any channels and resources in Hong Kong. I hope Rolling Stone can help me with the charting."
Li Mu has helped the Rolling Stones so much, asking the Rolling Stones to help him promote a song and a person in Hong Kong. They are bound by emotion and reason. Whether it is Mo Wenwei or Leslie Cheung, they are two people after all. If they can get the Rolling Stones to come forward It would be great to help and mobilize all the channels and resources of the record company.
Mo Wenwei is also very smart. She has long known that Li Mu is helping her so much because of Du Wei's face. Because Du Wei and Li Mu can treat her to this extent, then for Du Wei herself, he will definitely be willing to do so. Investing more energy and effort, this time Du Wei's new song hits the charts in Hong Kong, it is also an excellent opportunity for the Rolling Stones to perform. After taking such a huge benefit from others, naturally they have to work harder for others to be valued by them.
(End of chapter)