Boss Ma had to admit that Li Mu was more playful than he thought.
He never expected that Li Mu could solve the logistics turnover problem so easily, and the solution was beyond his imagination. He thought that his hundreds of thousands of express delivery would be delayed due to insufficient transportation capacity of Yanjing EMS, but he directly I came and blossomed all over the place, and the problem was easily solved, and it was solved so beautifully.
Cai Chongxin also felt this and sighed: "Li Mu's brain is really alive. We always use our thinking model to imagine and define him, thinking that he can only passively hand over 500,000 packages. Yanjing's postal service, and then let the rest take its course. I didn't expect that he could put so much effort into taking the initiative to disperse the pressure on express delivery... "
Boss Ma had a gloomy expression and said bitterly: "You are right, it's not that Li Mu is smart, but that we take it too much for granted. With this method, Li Mu can make one million orders a day. It's not a problem. Just rely on the postal service." Then we can solve it for him.”
After saying that, Boss Ma sat in his boss chair depressedly, with his hands crossed on his chest and his brows furrowed.
At this moment, Boss Ma felt very frustrated, not because he thought Li Mu was so powerful, but because he felt that many of his predictions about him had come to nothing and turned into a joke.
If it weren't for the fact that the future space of the e-commerce industry is really huge, and the position of the industry giant can only be occupied by one company, Boss Ma wouldn't even want to continue playing like this with Li Mu. At a certain moment, he also thought in his mind, why don't everyone just do their own thing? Forget it, I won’t stumble you or block your way. Whoever has the ability should go for it, because he increasingly feels that playing games with people like Li Mu is boring, and he After all the hard work, he put so many obstacles in his way, but in the end he didn't step on any of them, which made him feel very unfulfilled. He even couldn't help but ask himself, why bother? Why bother yourself when you can't embarrass others
However, as soon as this idea emerged, Boss Ma immediately came to his senses and killed it without hesitation. The reason was very simple. In this competition with Li Mu, he prided himself on being a hunter, and he Li Mu regarded him as a prey. He bought a gun, dug a hole, and set up a trap. He didn't want to kill the prey, but at least cut off a piece of meat from him. How could he give up so easily.
At this time, Lu Zhaoxi said: "Li Mu's method is indeed very powerful, but in the final analysis, it can only solve Mango-ME's logistics problem, because everyone knows that Mango-ME was created by him, and it is his own product. If it is a product from another company, how will he solve it? If it is a product from a third-party small seller, how will he solve it? Whether it is a cooperative merchant or a small and medium-sized seller, it is unlikely that the goods will be handed over to Taobao for distribution, right? Then A large amount of goods must be delivered to Taobao in advance, and it is definitely impossible for Taobao to pay for the goods in advance.”
Ma Yun waved his hand and said with great certainty: "Taobao's cooperative merchants will definitely accept Taobao's dropshipping model, even if Taobao does not pay for the goods in advance, and even if Taobao has to pressure them for several months. The reason is very simple. In today’s sales industry, channels have long been king. The pre-sale situation of Taobao’s Brand Day this time is so good, those cooperative merchants will definitely cooperate.”
After a pause, Boss Ma added: "So I think Li Mu must have already planned the delivery channels for the Brand Day event. This Mango-ME shipment is just for practice."
Sun Tongyu said: "In this case, our plan to block Taobao express delivery in Shenzhen City will not be implemented."
"It will definitely not be implemented." Boss Ma held his chin and said with a serious face: "Li Mu is likely to transfer the goods of these manufacturers in Shenzhen to other cities in advance to spread the pressure. The items sold at Taobao Brand Day activities are mainly electronic products. Mainly, take the best-selling Smartda repeater as an example. A repeater, including the packaging, cannot exceed one kilogram, right? Let’s count it as one kilogram, and a semi-trailer of dozens of tons can carry There are tens of thousands of units. No matter which city the whole vehicle goes to, the logistics cost amortized to a single unit is very low. This cost does not even need to be borne by Taobao. They only need to make a phone call and tell the manufacturer how many thousands of machines to send to Yangcheng. , and how many more units will be sent to Shanghai and Yanjing, the manufacturer will definitely cooperate fully."
Sun Tongyu hesitated for a moment and said: "But Mr. Ma, even if Li Mu succeeds in this trick, he will not be able to solve the delivery needs of small and medium-sized sellers on Taobao. These small and medium-sized sellers can only rely on their own locations. Under Taobao, Further development will still be limited by logistics capacity. Nowadays, Taobao Brand Day is heavily promoted and has attracted many small and medium-sized sellers to register. It is estimated that it will not be long before these small and medium-sized sellers will touch the bottleneck of express delivery capacity."
Boss Ma sighed: "This is also our last front. We must launch our own platform as soon as possible. If we wait any longer, we will lose even this front. The development speed of Taobao in all aspects is faster than mine." Moreover, Li Mu’s thinking mode and problem-solving methods far exceeded my expectations. If this continues, things will completely deviate from the track we envisioned.”
Cai Chongxin couldn't help but remind: "Don't forget, Taobao has now become the new favorite of record companies. They carry out the business of selling audio and video products, and their social influence is very huge."
Lu Zhaoxi joked: "Lao Cai, Taobao is not the new darling of the record company. With Taobao's current strength and attitude, he is basically the godfather of the record company. Look what he has done to Mo Wenwei overnight. Such heights and how many records he helped her sell!"
Cai Chongxin nodded: "Forget about Mo Wenwei. As soon as I mention him, I want to scold Li Mu. This kid is really good at fawning over Hong Kong celebrities."
Boss Ma sneered and said: "Flattering? Do you really think Li Mu is fawning? He is obviously showing off his muscles to the Hong Kong and Taiwan entertainment circles in a gentle way. He has YY, a powerful information delivery platform, and Taobao, a powerful online network." On the sales platform, Mo Wenwei only used an example to prove his influence on the entertainment industry. If he didn't give such an example, how could he make those record companies surrender? Zhao Xi was right, he just rushed to do it He came here to be his father in the entertainment industry, so even if he doesn’t praise Mo Wenwei, he will still praise Wang Wenwei and Li Wenwei, but he didn’t know that Mo Wenwei just caught up with this opportunity.”
Lu Zhaoxi also agreed and said: "To be honest, I feel that when Li Mu did this, he probably wanted to send a message to the entertainment industry, especially the pop music industry. This message is also very simple, just three words: call him godfather! "
…
Half a million units of Mango-ME have been shipped, and Taobao's daily pre-sales have made a good start. Major record companies have signed cooperation agreements with Taobao. The successive big moves have made Taobao a hot star product in the Internet field. After integrating various resources, the humble e-commerce platform actually went through earth-shaking chemical and physical reactions, as if it formed a nuclear reactor, suddenly releasing an unimaginable amount of energy.
Just when the industry was amazed, more than a dozen video advertisements that were only a few minutes long were launched on Tieba and Taobao in turn. Each video advertisement was clipped with blessings from celebrities, from kings to queens, from ancient gods to new singers. Almost all the singers who could be named in the mainland, Hong Kong and Taiwan recorded a short video of less than ten seconds, and in the video they were Taobao website. Li Mu quickly realized his previous plan to let all the singers They all said the same six characters in the video: "Buy genuine, go to Taobao!"
All the record companies that cooperate with Taobao regard Taobao as a powerful online sales platform, so they have put down their dignity to cooperate from the beginning. They fully cooperated with Li Mu's request, so in the short videos recorded by these singers , the scenes are all kinds of weird, some people recorded it in their living room, some people recorded it in the airport terminal, and some people recorded it in costumes at the filming site of a movie and TV series, but the more it is like this, the more it makes the user look and feel Friendly, they no longer regard this kind of video advertisement as an advertisement. They are completely watching various celebrities lining up to show their greetings.
This caused a huge sensation on the Internet. Hundreds of singers took turns to front the Taobao website. No company had been able to do this before. Neither physical companies nor Internet companies had such a strong influence. Mo Speaking of companies, not even one TV station can do it.
Except for CCTV, most provincial TV stations usually ask celebrities to help record some similar VCRs during the holidays. They can only invite celebrities who have cooperated with the station, and the quality of the stars varies, often more than a dozen in a row. It would be nice to have one or two real big-name stars in the celebrities' congratulatory messages. The others are just looking familiar and making up the numbers. It is impossible to use Taobao through major record companies who are eager to cooperate with Taobao. , they cast a net and caught almost all the singers. Taobao didn’t even send reporters out this time. All the VCRs were filmed by the record companies themselves, organized by the signed artists, converted to digital, edited and then sent over. The degree of cooperation was great. The high level has shocked Internet companies that are closely following Taobao.
Through these short videos, Taobao's brand value, popularity and influence have been greatly improved. Especially its influence in the entertainment industry is so powerful that it cannot be added. All the cooperative record companies hope that Taobao can combine YY and Tieba used the same method of promoting Mo Wenwei to promote their own artists. At this time, as Mr. Ma and Lu Zhaoxi judged, Taobao has become the godfather in the eyes of record companies. With the help of Mo Wenwei, As a matter of fact, Li Mu really showed off his muscles to the entertainment industry.
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(End of chapter)