More than a dozen video ads featuring a large number of celebrities are constantly generating buzz on the Internet.
Sometimes one star can support a brand, not to mention there are so many stars. For most companies, the cost of hiring celebrities is ridiculously high. However, for Taobao, it doesn’t cost a penny. For record companies and these celebrities, they need to establish a good relationship with Taobao and Makino Technology behind Taobao, so recording a small video for them is just a piece of cake and nothing at all, but for users, this influence But it's too big.
Users do not understand the connection between Taobao and record companies, nor do they understand what Taobao means to record companies. When they see these videos, they simply think that Taobao is awesome, and not just awesome. , thus instinctively adding more recognition and trust to Taobao.
Backend data shows that many users have even watched more than a dozen unused video advertisements. Some people have sorted through all the celebrities who advertised for Taobao in the post bar and posted the list, making it more intuitive. People feel the power of Taobao. .
All of a sudden, these dozen videos became the subject of heated discussions among netizens, and the number of clicks on the videos was also increasing.
Although the processing technology of streaming media is not yet in place, watching videos online is no longer a big problem. Online Flash is currently very popular. Many original songs have produced Flash animated MVs and have received a lot of attention online, such as The song "Northeastern People Are All Living **" by Xuecun, the song "I Started to Rock and Roll" by Noon Sunshine, and some domestic Flash animations have also begun to become more and more popular on the Internet, such as "The Three Kingdoms", "The Deer and the Cauldron", etc. Wait, it happens to be the initial stage of the birth of video websites.
Once the Flash era is over, online video websites will be born. Li Mu thought about building a video website at a certain moment, but considering that it would still be three years before YouTube was born, Li Mu basically gave up. Thinking about building a video website, it is better not to mess with this kind of money-burning and primitive profit-making method, and concentrate on developing Makino Technology and Taobao. I really wait until the spring of online video comes, and these two companies will come up with whatever they want. With 1 or 2% of the market value, you can buy the largest video website in China.
Several of Taobao's most important events began to take off, and Liu Edong quickly began to invest in the establishment of a logistics company. In order to improve the efficiency of the logistics company's preparation, he specially hired two of his old classmates who were very good at doing things. Alumni, one is named Du Haifeng and the other is named Xiao He. They both graduated from Renmin University, majoring in financial management. They later studied MBA at Tsinghua University and Yanda University respectively. One works for Oracle and the other works for a well-known investment bank. They are middle-level For management positions, because Taobao has made too many moves recently and has unprecedented influence, Liu Edong didn't put much effort into poaching these two people.
Xiao He is good at business management and capital operations. He joined an investment bank right after graduating from MBA. He has been in the investment circle until now and has never been exposed to the Internet. Although there is some disconnect at the Internet level, he has a very clear understanding of the actual operation of enterprises and the direction of capital development. He had vision and strategy, so Liu Edong threw him out as soon as he came up and was responsible for investment acquisitions. The current acquisition is also very simple. The first thing is to acquire an offline logistics fleet of a certain scale. This kind of fleet is not a logistics company that covers all directions. Instead, twenty or thirty vehicles are put together to specialize in point-to-point transportation on certain routes. According to Li Mu's plan, they need such a fleet in the early stage to meet Li Mu's subsequent strategic plan in logistics.
Xiao He quickly made a rough cost estimate. If he set up a fleet entirely by himself, the cost would not be high. Since the positioning is to serve point-to-point transportation, only medium and large trucks will be considered. If he plans to invest in fifteen medium-sized trucks in advance, Trucks and ten heavy-duty trucks are used to meet Li Mu's needs. The total initial investment will not exceed 15 million. Even if imported tractors such as Mercedes-Benz, Volvo or Scania are used, it will only be around 20 million. It can solve the problem, but the problem is that when it comes to building a fleet, it is easiest to buy a car. Recruiting drivers and managing the fleet is relatively more troublesome, so building it yourself is far less reliable than buying one. You can get the cars and people in one place and be ready to work at any time. , it will be more convenient.
Liu Edong handed over the acquisition of the team to Xiao He, and he took Du Haifeng on a secret road of poaching people. Perhaps out of resentment, he started in Yanjing, and the first people he started poaching were the people who delivered the goods.
…
The experience of Mo Wenwei becoming famous overnight made Li Mu start to look at the entire entertainment industry. He did not want to be involved in the entertainment industry, but he hoped to set a banner in the entertainment industry. In short, he wanted his company and brand to be in the entertainment industry. has extraordinary influence.
Therefore, he planned to ask the business interface person of Makino Technology to communicate with the record company and open another Tieba certified account for each of their signed singers, so that they can officially enter Tieba and personally go to Tieba to manage their own fan groups. In order to encourage the stars to actively To participate, Li Mu launched an "omni-channel promotion" model to lure record companies and their singers.
The so-called omni-channel promotion means that Makino Technology and Taobao link up to gather all channels to work together in a short period of time to promote an album by a singer, just like Mo Wenwei was promoted a few days ago, but this time Li Mu A standard has been clarified: all singers promoted through all channels can receive a YY all-user pop-up recommendation, a full Tieba Banner recommendation, a Yiting.com Banner recommendation, and a Taobao Banner recommendation. First, users will be directed from YY to Yiting.com. Let them listen to the songs, and then import users who are interested in the songs into Tieba, let them participate in the interaction, and gradually become deep fans, and finally direct them to Taobao to let them pay for the album and realize fan monetization.
This omni-channel promotion is undoubtedly extremely attractive to record companies and singers, because Mo Wenwei's huge success is right in front of everyone, and everyone can see it clearly, and everyone hopes to have such an opportunity to get this kind of success. Omni-channel promotion, and Li Mu also maintained his usual witty style. He did not mention the conditions for participating in omni-channel promotion, but he revealed a weight of participation: the more concerned singers are about Tieba management, the more likely they are to get omni-channel promotion. promotion.
This weighting condition of Li Mu is very ridiculous. Do you think that if you run the post bar seriously, you will definitely have the opportunity to get omni-channel promotion? Of course I'm not kidding, it's Li Mu who has the final say who gets it in the end, but I can tell you clearly that if you don't manage your post bar well, then you don't even have to think about it.
So, want omni-channel promotion? First, work hard to run your own Tieba.
The reason why he wants to mobilize singers and let them actively participate in Tieba is that Li Mu not only wants them to increase the value of Tieba and the degree of cohesion among users, but more importantly, he needs to first let these singers develop their skills on the Internet. The platform has the habit of managing fan groups, and then when the portal is launched in the next step, I will rely on the portal to open a personal blog, which is equivalent to a public YYzone. By then, the blog product will need to be made by these singers. Compulsory promotion.
As for Weibo, Li Mu is not planning to do it for the time being. The information exchange speed on Weibo is too fast, and the information is highly concentrated. It can easily become a huge gathering place for opinions in an instant. Once it is not controlled well, it will easily lead to political risks and it will be difficult to get started for the time being. Such projects.
In addition, in the future, mainland China will be a huge entertainment industry market. If we can establish prestige in the entertainment industry first, it will be much easier to do anything in the future. With this level of influence, if Makino Imaging wants to make movies in the future, A good director is naturally willing to cooperate, and a good actor is even more willing to cooperate. Moreover, due to his great influence and high voice, the cost of cooperation will be reduced a lot. In addition, if Makino Image's movies are to be screened in theaters, Li Mu can also use them. I have the resources of Makino Technology to negotiate conditions with theaters. I have YY, a powerful recommendation channel, which can quickly deliver movie viewing information advertisements to tens of millions of users. As long as you arrange for me sufficient scheduling resources, attendance and box office It will be very safe.
Next, Makino Image will plan to cooperate with Shonan Satellite TV to produce "Super Girl". The record company and singer foundation he has laid now will have a great effect. In his previous life, the judges of the previous Super Girl were almost all parallel imports. It would be much easier if you do it yourself. Can Hong Kong singer Zhang Xue do it? Is it fair to say that Elva Hsiao from Taiwan is right? Tianzhen in the Mainland is quite famous now, right? Or is it enough to add Teacher Liu Huan? Regardless of how much they are worth or how powerful they are, I believe there will be no one who will not be tempted by the resource of omni-channel. If they are not tempted enough, then give them double the omni-channel head office twice, right
In addition to talent shows, if you want to be a reality show brand in the future, you will also need to have strong entertainment industry resources. If you want to build a long-lasting reality show like Running Man, you will have to spend a lot of money just for celebrity appearance fees. But what if this is what Makino Image did? Will the price be actively discounted, or even the program free of charge? This is not impossible. As long as the other resources are sufficient, it is possible to repay money.
Once resources are linked together, the impact will be unprecedented. One plus one is greater than two, one plus one plus one is greater than five, and one plus one is greater than ten.
Before the omni-channel promotion model has been released, Li Mu has already begun to prepare to extend his influence to Hong Kong. He will join forces with Rolling Stone Records to help Du Wei release "Next Stop Queen" in Hong Kong and make this song popular in Hong Kong. While making Du Wei famous in Hong Kong through rankings, he also asked Ding Jian, the commercial director of Makino Technology, to prepare for offline promotion in Hong Kong. This time, he wants to make the two products YY and Tieba officially available to everyone. The vision of the people of Hong Kong is to take root in the current stronghold of the Chinese entertainment industry.
There will be one update tonight, and I will continue to post three updates just to ask for support from monthly votes. As long as you vote for me, I will pay you back for one night... Oh no, a love!
(End of chapter)