The complete version of "Next Stop Queen" first reached the hands of Rolling Stone Records, Mo Wenwei, and Leslie Cheung. Li Mu did not give the copyright of this song to Rolling Stone, but he needed Rolling Stone to use the Rolling Stone's own name to release the song. It was sent to Radio Television Hong Kong’s Chinese Songs Dragon and Tiger Chart, which is also the most important list of Hong Kong music.
Before it hit the charts, Rolling Stone, Mo Wenwei, and Leslie Cheung naturally listened to this song. As Li Mu expected, these three parties all spoke very highly of the song sung by Du Wei and were full of praise.
Let Li Mu objectively evaluate Du Wei's ability to sing "Next Station Queen", if compared with the original singer in her previous life, it is simply one level higher. Du Wei is equivalent to Dou Wei's version of "Shameless". The group they sang in should be regarded as a combination of Zhou Xiaoou and Sun Nan, and the difference goes without saying.
Not only did this song and Du Wei's singing skills be highly praised, but even the focus of the song was favored by these three parties. The song was written so closely to the local atmosphere of Hong Kong and is in Cantonese. It will definitely make the Hong Kong audience feel more intimate and emotional. It is really suitable to be used to hit the charts in Hong Kong. It is even more suitable to be used as Du Wei's first Cantonese song and the first song to be released in the Hong Kong market. But that's it.
After listening to "Next Stop Queen" several times, Leslie Cheung and Mok Wenwei both called Du Wei. On the one hand, they highly praised her song, and on the other hand, they also expressed their hopes for Du Wei's future development in Hong Kong. promising.
Du Wei's song officially started charting the day after the song was submitted to Rolling Stone.
The next morning, in the New Song Express program of Radio Hong Kong, the host recommended this song for the first time. When introducing the song, the host said: "The song I want to bring to you next is a song. A new work by a new singer. The singer’s name is Du Wei. She is a beautiful girl who is only 18 years old. Speaking of her new song, I believe that every Hong Kong person or person living in Hong Kong will have a feeling after listening to it. A very familiar feeling. In this song, there is not only the desire for love and the pursuit of dreams, but also many places that are very familiar to everyone. The whole song is full of Hong Kong flavor. In a word, this song will definitely make you Like, okay, please listen to Du Wei's new Cantonese song - "Next Stop Queen"
Even in Hong Kong, where the economy and entertainment are more developed than the mainland, there were still not many entertainment projects in 2002. Radio has a great influence, especially in the field of music, and its influence far exceeds that of television. There are hundreds of people watching it every moment. Thousands of people were listening or passively listening to the music station, so when Du Wei's song "Next Stop Queen" sang on the radio, countless people in front of the radio were listening intentionally or unintentionally.
"Stand in front of Daimaru and watch my path carefully
Of course it would be best to take the next station to Tin Hau.
But on the glorious journey to stardom, once you are afraid of heights
Will there be a hug from him behind my back
Couple on Paterson Street
There is a look of pride on his face
It may not be better if you let me sing on stage
Not as popular as a soap bubble”
The first lyrics of the song immediately caught the ears of the Hong Kong audience. Three Hong Kong-specific place names appeared intensively in the first two lyrics, giving the Hong Kong audience a different kind of intimacy. Then, A story gradually unfolds with the lyrics, and the image of a girl determined to become a female star and a singer gradually becomes clear and three-dimensional, and her pursuit of dreams and desire for love are also shown to the audience through the lyrics. , the whole song feels not only friendly and comfortable, but also inspirational and touching.
The lyrical impact of the song "Next Stop Queen" on Hong Kong people is basically the same as the impact of Wang Feng's "Yanjing Yanjing" on Yanjing people and people wandering around Yanjing. Listen to "Yanjing Yanjing" Those who have deep feelings about "Yanjing, Yanjing" are either from Yanjing or Beidiao. The same goes for those who sing "Yanjing, Yanjing" in KTV. People who have not lived in Yanjing, even if they listen to and sing When I listen to this song, it's hard to realize how touching it is.
Overall, this is a particularly cute piece, so Du Wei's song became popular almost immediately as soon as it was aired on the radio.
Many listeners called the show to ask about Du Wei and where to buy this album. As a result, the host said during the live broadcast: "Du Wei is 18 years old and is a top student at the Central Conservatory of Music in Mainland China. This song The song is a new single of hers. She has not released an album yet, but friends who like this song don’t worry. This song has now officially started to chart on the radio. If you like this song, please call or send a text message. Please support us and we will often play this song on the radio in the future.”
At noon of the same day, Mo Wenwei attended a local event in Hong Kong. When being interviewed by reporters, he deliberately recommended Du Wei's song "Next Stop Queen". Mok Wenwei praised the song so much that even Entertainment News They all reported Mo Wenwei's admiration for Du Wei, a mysterious girl, in a very surprised tone.
Later that day, Leslie Cheung unexpectedly made a guest appearance on a music radio station and conducted a 20-minute live broadcast on the radio. During the live broadcast, he chatted with the host about the development of the Hong Kong music scene in the past two years, and the shortcomings of new forces. Finally, he talked about Du Wei, Zhang Guorong was not stingy in his praise. He even praised Du Wei's strength with phrases such as "a clear spring in the entertainment industry", "a very rare academic in the pop music industry", "a singer who can really sing", etc. With this established star on the stage, Hong Kong people paid more attention to Du Wei and Du Wei's new songs, and Du Wei began to quickly become popular in Hong Kong.
A large number of users called to request the song "Next Station Queen", which was extremely popular. The radio station had played it five times in one day. Even so, many people kept calling and asking to play it again.
It was so popular on the first day. Based on experience, Rolling Stone people believe that this song will soon appear in the top ten of the list. Since the list will not be updated until the next day, we will not know the details until tomorrow.
The statistical period of the list is one week, that is to say, the real-time statistics are based on one week. Although "Next Station Queen" is very popular today, if it is spread out to a seven-day average, the ranking will definitely be improved. However, as time goes by, the closer the seven days are, the higher her ranking will be. After seven days, it and other songs on the list will be based on the data of the last seven days. At that time, this song may Maybe it can reach the top. As for how long it can last after reaching the top, it depends on how popular the song continues to be.
Before waiting for the next day, Li Mu summoned the person in charge of Tieba that night, as well as the operations and business team of Makino Technology, to discuss the next step of star joining Tieba plan, as well as the omni-channel promotion model and process.
Li Mu has basically figured out the overall model and logic, so this time he mainly expressed his thoughts and asked everyone to brainstorm. If there are better suggestions for modification, everyone will revise and improve them together, and then decide on a model and start implementation.
The person in charge of Tieba is an operations manager from a large enterprise recruited by Lin Qingya, named Zhang Wei. He is mainly responsible for the daily operations of Tieba. Once the plan for celebrities to join Tieba starts operating, Zhang Wei will be responsible for the overall operation.
The success of Tieba in the beginning was due to the earliest unified establishment of major celebrity Tieba and the group of fans gathered on Yiting.com. Now, although Tieba has been the largest Chinese community for more than half a year, it has not been able to make itself known again. The value of the project has been raised to a higher level, so this time Li Mu’s star franchise Tieba plan received support from all the staff as soon as it was launched.
The concept of omni-channel promotion is also very consistent with the chain built by three companies and multiple businesses, Makino Technology, Yiting Technology and Taobao. What's more, there is already a successful case like Mo Wenwei, so no one doubts its feasibility. , and its appeal to singers.
Zhang Wei had no objections to Li Mu's plan. After listening to all of Li Mu's plans, he only asked one question: "Mr. Li, how many times a month can we do this kind of omni-channel promotion?"
Li Mu said: "The most critical part of the omni-channel is YY. YY is the core of all our products at Makino Technology. The YY pop-up window should serve not only Tieba products, so we cannot occupy too many YY resources and temporarily target every product." Omni-channel promotion on Monday.”
Zhang Wei nodded. Once a week is enough. He can push it at least fifty times in a year. With so many resources to share, it is still very attractive to singers.
Ding Jian said: "I suggest that we introduce a detailed weight calculation method for certified stars in the Tieba area. For example, if they log in once a day, how many weight points will be given? If they log in continuously, how will the weight points increase? For example, if they post a post How many weight points are there, how many weight points can be added if a photo is added to the post; and how many weight points they can get by replying to a fan once. This will subtly influence those celebrities and make them participate more and more deeply. "
Li Mu agreed: "It is important to come up with a weighting calculation rule, but one thing must be made clear. We can disclose the weighting calculation method to record companies, but we cannot show the specific numbers to record companies and stars, otherwise once If they compare their scores with each other, it will be over. It is impossible for us to really arrange omni-channel promotion according to this weight. Who to give omni-channel to will definitely depend on who is more suitable and cooperative, and whether the company he works for is more qualified. Be proactive and be more proactive.”
Zhang Wei said: "Don't worry, Mr. Li, I will explain the rules to them, so that they can only try their best to participate and increase their weight, but I will not give them any test data!"
The third update is here. It’s half past one. I can’t bear it any longer. Please give me a monthly ticket!
(End of chapter)