That night, a sudden news broke out that detonated the entire Chinese pop music circle. Makino Technology teamed up with Yiting.com and Taobao to officially invite singers from major record companies to join Tieba. At the same time, in order to encourage singers to work hard to run their own Tieba with the same name , Tieba will use all the resources of the three companies to provide unique "omni-channel promotion" services for singers who work hard to operate Tieba.
The invitation to Tieba is not a flash point, but the supporting "omni-channel promotion" is still very attractive to all singers. With Mo Wenwei's example, everyone understands the influence of this "omni-channel promotion". Before the channel promotion, her reputation in the mainland was average, her album sales were average, there were fewer performance invitations and lower prices, and there were fewer advertising endorsements. Now, in just a few days, her fame in the mainland has soared like a rocket, with two or three albums sold. 100,000 and it is still being pre-sold, performance invitations are pouring in, the price has doubled, and the number of advertising endorsement invitations has also begun to increase.
Taken together, the influence of this omni-channel promotion is not inferior to that of the last Spring Festival Gala, and most importantly, it was difficult to boost album sales by going to the Spring Festival Gala before. Even if it did boost sales, it would also boost pirated sales. Now there is Taobao as a channel , the sales of genuine albums almost opened up a sunshine avenue.
Not only singers attach great importance to this "omni-channel promotion", record companies also attach great importance to it. Some stars who are involved in the development of music, music and television have signed contracts with different companies for music and film. The film and television companies have made special calls to urge the artists. Strive for this "omni-channel promotion" as much as possible, because although this "omni-channel promotion" starts with music, once it becomes famous, it will also have a great promotion effect on the development of stars in film and television. In short, it is all good, and it must be Find a way to get one.
However, Makino Technology did not clearly state the evaluation criteria for participating in "omni-channel promotion". The only announced criteria was to require as many celebrities as possible to participate in its Tieba. So various celebrities responded through their own record companies. Expressed great willingness to join Tieba.
As of noon the next day, Tieba's business interface person had received clear responses from more than 200 singers, so Tieba immediately started follow-up work. According to Li Mu's requirements, the follow-up work was divided into two directions:
First, publicity!
Promote the news of celebrities entering Tieba through all channels and vigorously build momentum. We must let all users on the Internet know that a large number of mainland, Hong Kong and Taiwan singers will soon be stationed in Tieba as real people, and directly interact with users in Tieba. Tieba is a fan The only platform to have the closest contact with idols and have direct communication;
Second, execute!
Open exclusive personal accounts for celebrities who are willing to join Tieba. The account requirements must be the word singer + real name to avoid conflicts with other users with the same name. In addition, the account of the certified singer must be displayed in gold, with a golden V letter symbol added to the suffix. For example, Du Wei's Tieba authentication ID is "Singer Du Wei", and then the singer will officially join his own Tieba with the same name, and the weight calculation method will also be officially launched.
For the specific implementation method, Li Mu’s request is: make overall preparations first, and after opening accounts for hundreds of singers, set a time point with them. Grouping is carried out from 10 am to 10 pm every day, with every hour as a time node. At each time node, ten singers are arranged to log in to their own post bar and have an hour-long discussion with their fans in the pinned report post. For interactive Q&A, fans who follow the post can ask questions to their idols in the post. Singers can also prepare some photos or even videos in advance and send them out gradually during the interaction.
The reason why we need to separate celebrities and let them log in to Tieba in batches is mainly to stagger the peak and allow these hundreds of singers to continue to exert influence on Tieba. If hundreds of people come at once, they will enter in a daze. Run your own Tieba, go to your own Tieba to post a post and say hello. This seems too complicated and has no structure and coordination. Users are also likely to be confused and don't know which Tieba to go to. The traffic of the entire Tieba will definitely increase by then. After gathering the most popular singers’ forums, the remaining singers could only look at their own forums stupidly, feeling the embarrassment of being ignored.
In this case, it is better for everyone to agree on a time in advance. At this time point, which celebrities will go online to enter the Tieba to interact with their fans. After the interaction between this group of celebrities is over, the next group of celebrities will come up for the second round, and every round The matching of stars in each batch must also be particular. For example, for each batch of ten stars, try to make it half male and half, with complementary age levels, relatively evenly matched in mainland China, Hong Kong and Taiwan, and within the same group, only first-line singers can be arranged at most One, so as not to cause too much traffic rush.
Twelve hours a day, 120 singers every day. Calculated in this way, the participating singers can support it for three days without repetition. From now on, such activities will be guaranteed once a week. For the singers, they only need to get It takes an hour to cooperate, but for the entire Tieba, there are only seven days in a week, but there are three full "fan carnivals".
This event is officially organized. In addition, all celebrities can arrange their own activities. Whenever they have time, they can post in their own forums at any time. If there is anything they want to tell fans or anything they want to show, they can Post directly, or you can find some posts from fans to reply to, so that you can add some weight points to yourself.
After the implementation plan was finalized, Tieba employees opened exclusive accounts for the stars and communicated the specific arrangements for the activities to the record companies. On the one hand, the stars were required to post in their respective Tieba as soon as possible after the promotion went online to inform Tieba fans that they had On the other hand, when joining Tieba, you also need to coordinate with them the schedules of celebrities for the following Q&A activities, separate the schedules of different celebrities, and make arrangements for the activities.
Tieba's operation team is very efficient. Starting from noon, YY pop-ups, YY game scrolling news, Happy Farm scrolling news, and Tieba top news began to be promoted simultaneously. Hundreds of singers will gather at 8 o'clock the next day. Entering Tieba, the influence of this event is unprecedented on the Internet. Until the rise of the Internet, there has been no platform specifically for singers to interact with fans. This time, Tieba summoned hundreds of singers, including There are many front-line celebrity-level singers, who have greatly touched netizens.
The earliest Internet platform to use celebrities of a certain magnitude to build momentum was Sina Blog. The original celebrity blogs indeed caused a great sensation on the Internet, and quickly brought the whole people into the blogging era. At that time, Lao Xu’s blog and Han Han’s blog were the most popular ones. A super blog worth over 100 million yuan, but the battle of celebrity blogs is far inferior to what Tieba did this time.
In addition to Sina blogs, another platform where a large number of celebrities have settled is Sina Weibo. Needless to say, its influence in its heyday, whether it is a movie star, a TV star, a singer or even a host, as long as it has some connection with the entertainment industry Celebrities all flocked to Weibo to open their own personal authentication accounts. However, when Sina Weibo first started, it did not have such a strong influence. It first started using celebrity blogs, and most of the celebrity bloggers were After transforming into a Weibo blogger, he introduced a group of fresh celebrity blood, which continuously improved his cohesion and built Weibo into a social platform worth billions or even tens of billions of dollars.
It is precisely because Li Mu is well aware of the super influence of celebrities on the Internet that he uses his own various resources to attract these singers to join Tieba. It is also because of Sina's experience gained in his previous life that he will do what he wants to do this time. Just be the most ruthless, hundreds of stars will be airborne on Tieba. This is definitely the biggest event in the entertainment industry and the Internet.
…
At three o'clock in the afternoon, the latest ranking of Radio Hong Kong's Chinese Songs Dragon and Tiger Chart was announced.
Du Wei's "Next Stop Queen" was just launched yesterday, and today it shot to the third place. This result not only shocked the radio station, but even Leslie Cheung and Mok Wenwei couldn't believe it. RTHK's Chinese song "Dragon Tiger" The calculation method of the list is to take the average value of the last seven days. Unexpectedly, Du Wei has only been on the list for one day and has already reached the third place on this list. This means that Du Wei’s song has only had an index of one day from yesterday to now. Divided by seven, it has exceeded the seven-day average of all songs on the list except the first and second places. If she is given another day, she may be able to rush to the first position.
People like Zhang Guorong and Mok Wenwei who know the rules of the list are amazed, but most people who don't understand the rules are not surprised. In their opinion, this song is indeed very good. It is not only good to listen to, but also very down-to-earth and very friendly. In their eyes, it would be a bit of a loss if this song did not take the first place, so a large number of people took the initiative to call and request the song "Next Stop Queen", just to help this song reach the top of the list.
At the same time, many Hong Kong people also began to try to learn something about Du Wei through various channels. Soon they discovered that Du Wei was not a local singer in Hong Kong, but a mainland singer. However, this time they were interested in Du Wei, a mainland singer. The singer didn't have any preconceptions. Instead, because Du Wei sang this Cantonese song, he developed a special and slightly proud feeling for her in his heart. Li Mu also had to admit that there was something flattering about having Du Wei sing the Cantonese song. Among them, this can make Du Wei more easily accepted by local fans in Hong Kong.
(End of chapter)