Chen Tong felt that he had seen through Li Mu's tricks.
The YY portal now plagiarizes its own concept of fast scrolling news, and then further sublimates this concept by adding real-time pictures and optimizing the typesetting and layout. It is very easy for Sina to catch up with this and completely imitate this routine of the YY network. Come and operate, Sina will soon be able to achieve it, and what can really widen the gap is its own concept of online video news and online light variety shows.
To a certain extent, Chen Tong is a very conceited person. He has made Sina bigger and stronger step by step. Needless to say, he has a sense of accomplishment in his heart. He has several innovative product ideas and precise control of Internet content. , also made him well-known in the industry, and people regarded him as a benchmark for high-quality content in the Internet industry. Although he has always been modest and low-key on the surface, he was deeply impressed by this industry-wide admiration.
It does not mean that he is a person who is seeking fame and reputation. Everyone likes to be praised or even admired by others, especially a leader in an industry. Although Chen Tong felt a strong threat from Makino Technology YY Network at this time , but in his heart, he is even more looking forward to overtaking Makino Technology in the future. He is very optimistic about the new product model that he came up with, and he also believes that this new model can shock the entire industry, and at the same time make himself a leader in the industry. The fame went to the next level.
From the birth of Makino Technology to the present, every competitor has fallen in front of Makino Technology. He hopes that Sina.com under his leadership can become the only one that can still stand under the impact of Makino Technology, and he hopes even more, Sina can be the only one that makes Makino Technology taste failure.
Because of this, he pays more attention to the development of streaming media technology.
In order to find suitable streaming media technology development talents, he specially found Sina's technical director and asked him: "Which domestic company currently has the best streaming media technology?"
Unexpectedly, the other party said without hesitation: "Makino Technology, YY's video chat technology is already very advanced. It is fast, has good picture quality, and is stable enough."
Chen Tongtong was dumbfounded. After spending a long time, Muye Technology was the strongest in this area
Chen Tong couldn't help but ask: "Makino Technology's technology in this area is concentrated on software, right? If it is placed on the Web, will it be universal?"
The other party nodded and said: "The underlying protocol is universal, and the direction of optimization is also universal. If Makino Technology brings this technology to the Web, it only needs to carry out secondary optimization based on the Web architecture. Overall, Said it would save a lot of energy.”
Chen Tong felt a little confused. If he developed a new model, Makino Technology could catch up in a short period of time. Then wouldn't this new model serve as a wedding dress for Makino Technology
The other party also saw Chen Tong's concerns and said; "Makino Technology's research direction on streaming media should be different from ours. The deeper and more thorough our research in this area is, the longer it will take for Makino Technology to catch up. , I don’t think you need to worry too much. If it doesn’t work, we will keep this project tightly sealed and focus on widening the gap at the technical level first, and then announce it to the public.”
Chen Tong nodded in agreement, and felt a lot relieved. It was useless to think too much now. There was only one way to go at the moment, and all he could do was to do his best to make this way smoother.
However, he never expected that Makino Technology would soon give him a fatal blow.
The technical director had just left, and Chen Tong, who was working overtime, finally had time to eat his lunch box that had been delivered for almost an hour. At this time, YY sent a pop-up window again. The title of the pop-up window was: "Zhang Guorong, Mei Yanfang, Mo Wenwei Airport pick-up spot."
Chen Tong, who had just placed the lunch box in front of him, was a little surprised. Hasn't Makino Technology's follow-up report already reached the lunch session? Now going back to report on the airport pick-up scene is a bit of a waste of time, right? Moreover, even if it’s just a waste of time, there’s no need to send another pop-up window, right? In the few hours since the YY portal was launched, YY has already posted two pop-ups, two pop-ups a day. This promotion intensity is unprecedented in Chen Tong’s opinion. It seems that Makino Technology really needs to attach great importance to the portal. business.
After a slight hesitation, Chen Tong decided to eat first and click on the pop-up window later to see what happened.
After opening the lunch box and picking up the chopsticks, Chen Tong took a bite of the fish-flavored shredded pork rice bowl and before he could chew it completely, the door of the office was pushed open by the technical director who had just left.
Chen Tong was startled by his rash move. When he looked up at him, he saw a panic on his face and blurted out: "Old Chen, did you see the pop-up window of YY just now?"
Chen Tong shook his head: "No, what's wrong?"
The other party waved his hand hurriedly and said: "Hurry up and take a look!"
Chen Tong put down his chopsticks and immediately clicked on it several times. When the page popped up, he felt a bang in his head, like five thunders!
This time, there is a player loading box in the page pushed by YY!
Chen Tong, who is preparing to work on online video news, knows this thing too well. This is a player plug-in!
Chen Tong's heart skipped a beat and he hurriedly clicked play. After a few seconds of buffering, YY's first video news suddenly appeared in front of him.
The news begins with the departure of the motorcade, arrival at the airport, and waiting for pick-up, with female voice narration to guide, to the three celebrities walking out of the VIP aisle, shaking hands with Li Mu and others in turn, and finally to about ten seconds of close-ups of each person, the rhythm is It's very compact, and there's no redundancy in the content. It only took a little over two hours, and they came up with the edited and dubbed video. This efficiency is simply frightening!
What scares Chen Tong the most is not the efficiency of Makino Technology, but their development direction. Isn't the video news in front of him what he wants to do right now
This is a new product idea that he is proud of! It is the only support he plans to use to save Sina and Shuihuo and stage a shocking reversal! But now, before he even started to build a team, Li Mu had already come up with a mature product! It turned out that he didn't even think about being ahead of others, but was completely ahead by others by several orders of magnitude. The psychological contrast and impact this brought to him was extremely huge!
Chen Tong stared at the computer screen dumbfounded, repeating over and over again: "How is it possible, how is it possible..."
The technical director looked shocked and said, "Old Chen, in my opinion, Makino Technology has been preparing for the video news for a long time."
Chen Tong asked him with a pale face: "Do you know how big the technical team of Makino Technology is?"
The technical director said: "There must be at least three to four hundred people. Don't forget that they just took over the entire UC team some time ago. Although these people are all defeated by YY, their experience and technology are used to maintain YY." There will definitely be no problem, so once they pass, they will be able to release a lot of R&D strength to Makino Technology."
Chen Tong couldn't help but ask: "What level do you think their strength is in this area?"
The technical director said with a dejected look on his face: "They must have optimized the streaming protocol and improved the server bandwidth a long time ago. They have used YY pop-ups for all users as soon as they came up. They can also ensure that the page is browsed normally and the video is loaded normally. The amount of work is definitely It’s very big, maybe they are even developing their own transmission protocol.”
Chen Tong instantly lowered his head, pinched the bridge of his nose, and said as if talking to himself: "It's useless. It's useless to do video streaming now. The technology in Li Mu's hands is already so powerful, and the technical reserves are not yet there." We know how many there are, but our technical reserves are still zero, and we haven’t even had time to build a team, so it’s too late to do anything now.”
Chen Tong guessed right. Li Mu did have a lot of technical reserves in his hands. He had a technical background and had very strict technical requirements. He knew that many domestic Internet companies first develop products and make money first, and then do evil after making money. To make up for the technical shortcomings, Li Mu hoped to change this situation from the beginning of his business, so starting from poaching Fang Xudong, he hoped that his technical team could lay a good technical foundation, similar to the underlying architecture and backend logic of YY and Taobao. Algorithms and streaming media technologies are the technical directions that Makino Technology is actively developing.
Taking streaming media technology as an example, Li Mu hopes that the best streaming media solution for the future Internet will be in his own hands. In this case, he can influence or even control the entire streaming media-related industry. The best example of this is drones. Enterprise DJI, DJI has the industry’s top solutions in drone image transmission, flight control, obstacle avoidance, tracking and cameras. It is precisely because they have mastered a large number of core technologies that they have mastered half of the industry, and even DJI's technical reserves are also very consistent with Li Mu's point of view. When the first-generation product is released, the second-generation product has been finalized, and the third-generation product is already under development. As long as it does not make mistakes, its opponents will not be able to catch up.
At this time, Sina's technical director didn't speak for a long time. After sighing deeply, he asked Chen Tong: "Would you like to give feedback to the superiors and hold a temporary high-level meeting to discuss follow-up countermeasures?"
Chen Tong nodded and said feebly: "We definitely have to renegotiate it. The road to video news is now abandoned."
Sina's top management has also been paying close attention to Makino Technology's every move. Before Chen Tong could report, the CEO had already realized the seriousness of the problem and sent a message to the high-level YY group he established: "Everyone will be in the conference room in five minutes. Have an emergency meeting!”
When Chen Tong saw this sentence, he couldn't help but smile bitterly. Now even the company's internal information exchange needs to rely on YY. Although no one wants to use competitors' products, there is no way. YY has now become a Once you leave it, your work efficiency will be greatly reduced.
Take for example such a small matter as announcing a meeting. If the CEO arranges for his secretaries to knock on the door one by one to announce the meeting, ten minutes will pass in a circle. If the internal phone calls are announced one by one, the fastest it will take is five minutes. However, there are After joining the YY group, as long as YY is connected while working, information can be simultaneously conveyed to more than a dozen people in the group within one second. If it is a group of hundreds of people, the efficiency improvement ratio will be even greater. Think about it carefully. Makino Technology is really terrible!
(End of chapter)