Accompanied by Li Mu, the three celebrities visited 3321's headquarters in the National People's Congress, met with 3321 staff and members of the National People's University Student Union, and delivered speeches. The entire process was continuously reported on YY.com, with pictures, text, and videos. These methods are intertwined, among which graphic consultation is the most efficient, basically reducing the delay to about ten minutes. In this era when wireless Internet communication is still very primitive, this efficiency is unprecedented.
Such intensive reports naturally make netizens who are interested in this special news excited. Compared with the rough and crude rapid reporting of current affairs news in the past, YY.com’s trinity news reporting method of text, pictures, and videos is definitely a pioneer. A first of its kind.
This kind of fast, comprehensive and wonderful special report gives users who are in need of information an unprecedented and amazing feeling. It is a new height that has never been reached in the field of Internet information. In addition to the fast and efficient release rhythm, the real The winning point is the application of video streaming technology.
Nowadays, there are several common underlying protocols for streaming media technology in the Internet field. Each of these underlying protocols has its own pros and cons, but the biggest problem is simply the lack of transmission efficiency and quality. In this era, portals are the only way for users to understand the world and Understand the window of the network, so the traffic is huge. Without an efficient streaming media transmission technology and strong bandwidth support, which portal would dare to launch online video services at will, otherwise the huge bandwidth demand will bring down the entire server, even if the video is Separating the service from the entire portal network will also completely bring down the entire video service server.
But for Makino Technology, they already have the foundation for small-scale online video production. As long as there is not a large amount of video content, Makino Technology can still handle it easily with the current software and hardware level of Makino Technology, not to mention that Li Mu has already started preparations. Makino Technology’s own data processing center is in an absolute leading position among domestic Internet companies.
Not only Sina, but the entire Internet industry has begun to re-examine the strength of Makino Technology. The technical team of several hundred people is indeed a very large scale, and it is also the primary productivity of Makino Technology at the moment.
Sina's senior management is in a state of despair at the moment. The product model that they are just about to develop has been developed and put into practical use by Makino Technology before they can get started. The difference here is no longer a matter of hierarchy, but a completely different era. The direction and hope we had just found were shattered in an instant.
At this emergency meeting, Chen Tong could clearly feel that Sina's senior leaders were no longer as angry and melancholy as before. Each of them looked blank, and it seemed that a great psychological change had occurred.
The CEO was the first to speak in the meeting, and his tone was incomprehensible. He said expressionlessly: "Everyone should know this, right?"
Everyone else nodded slightly, and no one was willing to say a single word more.
The CEO looked at Chen Tong and asked him, "Old Chen, what do you think?"
Chen Tong pursed his lips and hesitated for a moment before saying: "I don't know yet. The previous idea seems to have no meaning in further development. I think I have to think about it carefully to see if we can still find it." Other solutions.”
The CEO nodded and did not comment on his words, but asked him: "As a senior content operator, can you objectively evaluate the quality of this topic that YY Network did today? Let's put aside their technical methods. , just talking about their quality in terms of content.”
Chen Tong said: "The quality of this topic on YY.com is very high. They have very high requirements for manuscripts and pictures. Both the content itself and the layout effect are far superior to other portals including us. Their refinement of the content The polish is unprecedented in the portal.”
The CEO nodded slightly and said: "Content was originally our advantage, but now our content has been overtaken by the other party. Look at YY.com, first of all, it has surpassed us in terms of page design, UI design and user experience. Secondly, it has surpassed us in terms of page design, UI design and user experience. They surpassed us in the field of page technology, and then they surpassed us in content. Finally, their advantages in supporting other products were far superior to ours. We relied on Sina to fight alone. , can you fully catch up with them?"
When Chen Tong heard this, he suddenly fell silent. Not only the CEO felt this way, but he himself was also pessimistic that Sina basically had no chance of surpassing YY.com.
When the CEO saw that he was no longer talking, he spoke out his decision: "Just stop the streaming media research and development project. From today on, Sina will no longer regard Makino Technology as a competitor. We will transform our positioning and transform our current portal Websites are divided into three series. The first series is YY.com, the second series is between us and Sohu, Yahoo, and NetEase. The third series is other small and medium-sized portals. We only compete with platforms of the same level such as Sohu and NetEase."
Chen Tong raised his head and looked at the CEO with surprise and a bit of despair.
The CEO sighed softly and said: "Recognize your position. I don't want to follow Tengxun's footsteps and be dragged down to death by an enemy that is so powerful that it cannot be surpassed. The product portal can never be dominated by one company, regardless of Makino." No matter how technology develops, it is impossible to take away all the traffic of these second-order websites, so next, while stabilizing the traffic on the existing basis, we will quickly carry out ecological development."
As he spoke, the CEO cleared his throat and explained: "Internet companies in Silicon Valley have recently proposed a new concept, which is what I call ecological development. This concept is still very vague, but generally speaking, it is to allow Internet companies to become their own Ecological chain, for example, a company can not only own a piece of soil, but also plant various plants on the soil. Some plants are used to ensure that the soil will not be lost, and some plants are used to provide nutrients for animals, and then Raise animals on your own soil. Not only can the animals be slaughtered and sold for meat, but they can also be shaved and sold for money, milked and sold for money, and they can also reproduce. Finally, these animals that breed on your own soil can bring benefits to the soil. With more nutrients, all kinds of soil plants and animals can depend on and support each other to form a complete ecological chain."
A vice president exclaimed: “Isn’t this what Makino Technology does?”
"Yes." The CEO nodded and said, "When I saw this new concept, the first thing I thought of was Makino Technology. Makino Technology has a very rich product line and performs its own duties at different levels. At the same time, they can perfectly support each other, so that if any company wants to compete with any product of Makino Technology, it is actually competing with the entire ecological chain of Makino Technology, such as portals. It seems that our Sina is YY to them. Net, but we have nothing behind Sina, but behind YY Net we have the support of products such as YY, Tieba, and games. How can we be their opponent?"
Everyone nodded involuntarily. The CEO was right. Makino Technology operates as a group army, much like an American aircraft carrier formation. No matter which ship the opponent wants to attack, they need to face the powerful firepower of the entire fleet, and Sina.com It's just a destroyer. It can't even defeat the destroyers in the Makino Technology Fleet, so how can it fight against the entire fleet.
The CEO continued: "I think what we have to do now is to avoid the sharp edge of Makino Technology, not to compete with him, nor to respond to any form of attack from him. What we have to do now is to focus on building our own ecological chain." , increase the product line as soon as possible, otherwise once our portal is lost, we will be annihilated."
Chen Tong couldn't help but ask: "In which direction do you want to develop?"
The CEO said calmly: "Making games. Look at NetEase. They are very smart. They have never actively participated in competition among portals. Instead, they use portals to support their own game business. Their Westward Journey Online was launched at the end of last year, and its current revenue is It is already very impressive. Although it cannot be compared with "Miracle MU" and "Legend", it is enough to bring a lot of room for imagination to NetEase. Their Westward Journey Online 2 has now begun public testing and will be officially launched in August. , there is a lot of room for development in the future game market, and it is not too late for us to enter at this time."
Chen Tong's nemesis Xu Jinzhong suddenly became energetic and blurted out: "Games are a good direction! The rapid development of the game business in the past two years is obvious to all. Chen Tianqiao's Shanda Network and Li Mu's Baofeng Entertainment all relied on one game. Revenues of tens of millions or even hundreds of millions a month, and the agency costs for both of their games are very low, it’s a huge profit!”
Xu Jinzhong really wanted to win the new game business at the moment. He had wanted to use UC to make some big moves before, but he did not expect to be attacked by Makino Technology wildly and had to give up. Moreover, he had always been very unhappy with Chen Tong. Some time ago, he didn't dare to take action against Chen Tong because after UC went bankrupt, the website that Chen Tong was responsible for became the company's biggest hope. Seeing that Chen Tong's business was basically wiped out by Makino Technology, he realized that his real opportunity was coming. .
When I was doing UC before, the CEO still valued the portal very much, so when the portal was threatened, his UC had to give up his martial arts to make way for the portal. But it is different now. The CEO has just said that the portal The website has now completely given up resistance, completely avoided the sharp edge of Makino Technology, and concentrated on developing other products to build its own ecosystem. At this time, if you get the game business, you basically don’t have to worry about anything, and you can completely let go of your hands and feet. In the field, as for Chen Tong, if the website is half dead, he will not have a few good days to live. It is estimated that he will not even be able to keep his current position as vice president.
(End of chapter)