At this moment, Xu Jinzhong has realized that Chen Tong's status and influence in Sina have vanished in an instant. His strong literary temperament has long made him lose popularity among Sina's top executives, so they all give him some face. , also because he had to rely on him to promote the portal before, but now it is better. Once the portal gives up resistance, Chen Tong's status will naturally be lost.
For a person like Chen Tong, everyone can tolerate him when he is needed, but once his role is not that great, basically everyone hopes to step on him, or hope that he will be there as soon as possible Disappeared. This content line that promoted Sina and made Weibo content bigger and stronger has basically lost all its foundation in Sina.
Xu Jinzhong hoped to launch the game business as soon as possible, and conducted an in-depth analysis of Sina's current situation in public. He said: "The biggest problem facing our portal is that the user monetization ability is too weak, and our traffic can only be converted into advertising. Revenue, and this conversion method is the lowest level in the Internet industry and has the lowest yield. When other companies calculate the ARPU value of a single user, we can only calculate how much advertising expenses can be generated per million traffic. We have no users. , but can’t find a truly efficient monetization channel, and the current online games are the most suitable development direction. The average monthly ARPU value of a single user is at least 50 yuan, and there is huge profit potential.”
"We were only pursuing website traffic before, but we failed to make good use of the website traffic, so that we never really improved the company's revenue level. Moreover, the user stickiness of the portal website was not enough, and users were extremely easy to lose. In the end, it was like a bamboo shoot. Trying to catch water from a basket is nothing in the end. Now is indeed the last chance for us to change ourselves. If we don't change at this time, Sina will definitely be washed away by the raging Internet wave."
Xu Jinzhong is right. Sina does not have a suitable user monetization channel at the moment. It is like China in the 1950s and 1960s. Although it has always had a sufficient population base, due to the lack of overall development, the per capita GDP is pitifully low, even Neither can support their own needs; on the other hand, those developed countries with only a few hundred or tens of millions of people, because they have advanced foundations, are in leading positions in various industries, and have frighteningly high GDP per capita, the contrast between the two is like The respective revenue situations of portals and online games are extremely impressive.
It is precisely because he has been troubled by revenue that Xu Jinzhong’s words spoke to everyone’s hearts.
In fact, Xu Jinzhong is also a bit of a real person, but he has never found a suitable point of attack. He finally caught a UC and was shot to death by Makino Technology. Not even a scum was left, so this time Xu Jinzhong just had one idea: he must promote the game.
Chen Tong was in a very bad mood. He had now realized that he had lost power. He might be marginalized by the company after this meeting, but he also knew very well that he had no choice but to watch. Seeing Li Mu destroying his hard work in various unimaginable ways, he didn't even have the ability to struggle.
…
Zhang Guorong and the others caused quite a stir in the National People's Congress. Fortunately, the holiday had just begun and most of the students had returned home. Otherwise, today's National People's Congress would have been in chaos due to the arrival of the three celebrities.
Many media reporters who paid attention to the news on YY website swarmed in, hoping to capture some news materials, but Li Mu had already asked Dong Ai to warn the staff of 3321 in advance that after the three celebrities arrived, they must be fire-proof. To prevent theft and reporters, as for the extent to which reporters should be guarded against, the simplest criterion is: as long as other media captures the face of any of the three people at the National People's Congress, it will be a dereliction of duty on their part.
Therefore, the staff of 3321 and the school security office worked closely together to guard the place and not a single reporter was allowed in.
Li Mu's thinking is very clear. For a portal where content is king, this kind of exclusive news must not be allowed to be taken away by any peer. The tighter he keeps it, the more dependent users will be on the YY network. At the same time, It also makes other competitors more incompetent.
Fortunately, there is no portable camera equipment these days, especially among college students. The penetration rate of digital cameras is less than 1%, and the penetration rate of video cameras is not even one thousandth. So as long as other reporters are not allowed to sneak in, the other The platform and media cannot get any relevant information at all.
The three of them stayed at the National People's Congress for an afternoon. After visiting, interacting, and giving speeches, the staff of 3321 invited the enthusiastic student union members and Renmin University students out of the office of 3321. As soon as the door was closed, the core members began to talk to Zhang Guorong and Mei Yanfang. The two people and their agents communicated about the specific itinerary of this student aid operation.
Considering that two big stars are participating in the whole process this time, Li Mu asked the 3321 team to make detailed plans while also taking confidentiality measures. The specific travel time must not be leaked. Otherwise, there will be a lot of reporters everywhere they go. Waiting locally would be too much of a delay, and since the two of them were participating in a student aid operation, YY's own reporters had to do exclusive follow-up coverage of the whole process, and they couldn't let other media steal the news.
Entering July, 3321’s student aid activities have also entered a new rhythm. The college entrance examination is about to take place, and the sophomore students have also completed their sophomore year studies and classes. This time is particularly important for the sophomore students in poor areas. Many people want to take advantage of the opportunity. They are looking for ways to make money during the summer vacation to supplement their tuition and fees for the next school year. There are even many people who are facing dropping out of school at this critical moment.
The 3321 Student Aid Fund is accelerating its student aid activities at this time, and has formulated three levels of student aid standards: 1,000 yuan, 1,500 yuan, and 2,000 yuan. The specific amount is differentiated according to the specific situation of the students. For extremely poor students, one time The government provides a cash subsidy of 2,000 yuan. Currently, in national-level poverty-stricken counties, 2,000 yuan is enough for a student’s tuition, miscellaneous fees and basic living expenses for one year.
It is of great significance to carry out student aid activities at this stage. The most important point is to let these poor students who are about to enter the third year of high school feel relieved in advance and prepare for the third year of high school and the college entrance examination. Once they are admitted to university, 3321 can use their college entrance examination results to After they come out, they will be given tutoring qualifications immediately. Then they can use summer tutoring to earn college tuition for themselves. If they still have difficulties, 3321 will provide them with interest-free student loans until they are admitted to college. , continue to use part-time tutoring in 3321 to repay.
Because of the special nature of the time, the frequency of 3321 student aid operations during this period was also very intensive. During the same period, more than five student aid teams were active across the country, moving to one region every five days.
Considering that every time we go to a region, we must first communicate with the local school, review the students' situation, and then move to the next region after the student assistance operation is over, so five days is already the fastest, this time 3321 Twelve regions for the first phase have been initially planned for Zhang Guorong and Mei Yanfang. The cycle is two months. During this period, they can withdraw at any time. If they insist on completing the first phase and are still interested in continuing, the second phase will be planned for them. Expect.
Zhang Guorong has no objection to this. He said: "I came to the mainland this time to prepare for at least two months to do this, so I will definitely stick to the twelve games in the first period."
After saying that, he looked at Mei Yanfang and said with concern: "You have so many things to do, so don't follow me for too long. Just do two games and then go back to Hong Kong."
Mei Yanfang looked at him and smiled slightly, and said softly: "Why do you think I came to the mainland this time? I'm not here to go through the motions and then rush back to Hong Kong to start work. Although I can't guarantee that it will last for two months. Time, but a month’s time is no problem at all. From now on, I will eat, sleep, and live with you, and you can’t even drive me away.”
Leslie Cheung couldn't help but laugh: "If the Hong Kong media finds out about you, I don't know what they will write."
Mei Yanfang smiled broadly and patted Leslie Cheung on the shoulder, jokingly saying: "Zu Yaoting has already gone to Australia. Who in the Hong Kong media dares to talk nonsense now?" As she said that, Mei Yanfang looked at Leslie Cheung and said, "What's wrong?" He said meaningfully: "You and I have been in this industry for many years, and we haven't seen any big storms? Even if the media is talking nonsense, you and I don't have to care at all. Just laugh, no matter what they say. , just be yourself.”
Li Mu heard that Mei Yanfang was looking for an opportunity to guide Zhang Guorong to look away. Zhang Guorong nodded in agreement and said, "I heard that they arranged the student aid activities in Yunnan and Guizhou, so I asked someone to help me on the shore of Erhai Lake." I rented a small villa. It is said that it is very beautiful. The 3321 student aid activities are held every five days. You and I only need to show up on that day, so it is estimated that every five days we can have two and a half days. My original intention was to wait You'll go live by yourself after you leave, but since you don't avoid suspicion, we can live together then."
Mei Yanfang smiled and said: "You are so selfish! You didn't tell me about such a good thing, and you still want to enjoy it by yourself after I leave? I didn't even tell you!"
After hearing this, Zhang Guorong laughed and said nothing, but his happiness and relief were already written on his face.
Li Mu interrupted at this time: "Brother, Sister Mei, I have too many things to do. I won't be able to accompany you this time when you go to Yunnan and Guizhou, but Dong Ai will accompany you the whole time."
Zhang Guorong said: "We all know that you are a busy man, so you don't have to worry about us. With Miss Dong here, we will definitely be fine."
Li Mu nodded and added: "In addition, your plan is to leave in the morning the day after tomorrow. Tomorrow you and Miss Mo will go to Makino Technology for an exclusive interview. My brother happened to also say that he will meet his old friends in Yanjing the day after tomorrow. , so the flight the day after tomorrow should be more suitable. A convoy sponsored by Makino Technology has already set off for Yunnan and Guizhou this morning. You don’t have to worry about transportation problems by then. A dozen security personnel are here with us today. I will also fly there with you from time to time to ensure your safety along the way."
Two big stars from Hong Kong went to the mainland to do charity. As Li Mu's contact person in the mainland, he naturally had to protect them. Otherwise, if something happened in the mainland, not only would he feel guilty, but it would also affect the Hong Kong people's view of the mainland. In his opinion, charity is a good thing, and Li Mu doesn't want anything to go wrong.
This chapter is a bit late, it’s the weekend again, and I haven’t mentioned it yet. The third update will be released as usual. Please support me with your monthly votes!
(End of chapter)