Super Girl is of far-reaching significance to the Chinese entertainment industry in the 21st century. This talent show has created unprecedented attention and ratings in China. It can be said that it has created a new realm of talent shows. It has even formed an enduring cultural phenomenon. Many female singers who came out of this talent show have maintained a strong upward momentum in the Chinese entertainment industry for a long time and have great influence.
Although Li Mu's career center is not in the entertainment industry, he knows very well how strong the entertainment industry will be in driving the domestic entertainment industry and the Internet industry in the future. In the era before Li Mu was reborn, the richest man in the country owned the world's largest In theater chains, the three major BTA companies have invested in their own video websites and film and television companies. Baidu has iQiyi; Tencent has Tencent Video and Tencent Pictures; Alibaba acquired Youku Tudou and Heyi Pictures founded by Youku Tudou, and then also Established his own Alibaba Pictures, Mr. Ma even invited Gao Moumou, a well-known literary and artistic young man in the country, to set up Alibaba Music, and directly created an incomprehensible Alibaba Planet based on Tiantian Tongting, which is fun to death A music software with a history of more than ten years and a large number of die-hard users.
In addition, major film companies are blooming, and various film and television entertainment production companies are springing up like mushrooms after a rain. Almost every celebrity who is more powerful has established his own studio. To put it bluntly, it is his own film and television company, and video websites nourish There have been a lot of online dramas and big online movies, and some well-known online dramas have even become big IPs, turning into big movies with billions of box office hits. There are also countless talent shows and reality shows. It's dizzying to see that the advertising bidding for any program is in units of 100 million yuan. The Voice of China, I Am a Singer, Running Man, Where's Dad, etc. are all gold magnets in the entertainment industry.
All in all, the future entertainment industry contains huge potential and huge influence. Li Mu cannot just sit back and miss it, and must make all arrangements in advance.
In the next step, Makino Image will make its own big movie and produce a talent show with Shonan Satellite TV. In the future, when it owns multiple big IPs for talent shows and reality shows, satellite TV stations across the country will have to focus on it, and companies across the country will The boss has to put money into his own pocket; at the same time, Li Mu also has to operate his own theater chain and online ticketing system. If he owns the largest theater chain in the country, when the film industry booms, the entire film and television industry will have to look at him. His expression is such that whoever is showing off will not be given a movie schedule, and he can completely strangle the other person to death in the most crucial part.
The leaders of Xiangnan Satellite TV did not know Li Mu’s long-term plan in the entertainment industry, and they did not think that Makino Image would have any great plans for TV program production. They just felt that Makino Image was backed by Makino Technology, and it was necessary to If they have money and influence, they must find ways to win over such partners.
In fact, at this moment, Xu Song did not have high hopes for the plan that Li Mu brought to him, because he instinctively believed that when it comes to television production, Xiangnan Satellite TV is the most professional TV company in the country. None of them are as professional as them. What good ideas can a fledgling film and television company under Li Mu come up with? At this time, for him, there is only one thought in his heart. Even if Li Mu brings a bad talent show plan, as long as it does not violate laws and regulations, he will cooperate with him, for no other reason than for Makino Technology Online influence.
When he half-heartedly looked at Li Mu's plan, Xu Song still sneered in his heart: "It's not professional enough, Super Girl? This name seems to be a waste of martial arts! It's called Super Girl. It can be seen from the name that it only targets... When it comes to female singing competitions, shouldn’t male singers do it? After all, you put together a talent show, but you only do it for women. Isn’t this a waste of martial arts?”
The other two production directors also had the same view as him at this moment. The current tertiary industry has not yet figured out the concept of verticality. Whether it is the Internet or entertainment media, everyone wants to be big and comprehensive, but no one has thought about it. They are small and fine, so it is difficult for them to accept and recognize Li Mu, a talent show that only targets women.
However, although the three of them could not accept it in their hearts, they just exchanged glances with each other. No one said anything, but continued to look back.
Xu Song had already said before arriving that the two production directors were here to support the scene and give Li Mu a sense of grandeur. They did not need to worry about the specific plan. After Xu Song read it, no matter how bad Li Mu's plan was, he would go and talk to Li Mu. Conditions, if the conditions are agreed upon, we will do it, if not, we will not do it.
Continuing to look back, Li Mu began to explain in the plan why he wanted to do "Super Girl". He believed that traditional singing talent shows are large and comprehensive, so the singing talent shows produced by every station are similar, and the audience has long been numb. , so what is needed now is a new way of playing that is eye-catching. Nowadays, women account for the vast majority of young people who have dreams of becoming stars. In traditional talent shows, the number of female contestants is generally more than that of male contestants. This This means that the female group already accounts for the majority of the talent show. "Super Girl" only caters to most potential users because it only caters to women. It is precisely because it focuses on women that it is attractive to female contestants. It will definitely surpass other talent shows.
In addition, not only are there many girls who want to be stars, but women also make up the vast majority of star-chasing people. Therefore, talent shows that focus on women will definitely attract more female viewers. More importantly, Yes, female contestants will also be very attractive to male audiences, so this positioning can be a good match for both parties at the audience level.
Next, there is Li Mu’s introduction to the competition system. The entire competition system is complicated, but very innovative, starting from the regional qualifiers, to the top 100 competitions, round-by-round eliminations, PK competitions, resurrection matches and the final division finals. From the beginning of the finals stage, step by step elimination + resurrection, elimination and resurrection, and finally all the way to the top five finals, the various regulations are dazzling, but the logic is strict, and people can grasp the clue that runs through it. , so as not to be confused in the cumbersome competition system.
In addition to the competition system, Li Mu has also formulated promotion strategies for on-site promotion, TV media, and online media. Makino Technology will provide full support. Whether it is YY, YY.com or Tieba, they will play a very important role in it, taking turns to The impact of this draft was pushed to the extreme.
After watching this little by little, the expressions of the three people including Xu Song began to undergo a subtle chemical reaction. The more they watched, the more they became more and more engaged, their eyes opened wider, and their expressions became more surprised. At the end, the three of them felt... They all sighed in their hearts: "You are so good at playing!"
That's right, Li Mu's competition system, which incorporates the essence of Supergirl for many years, was indeed too unbelievable for TV people in 2002. They had been at the top of the Chinese TV industry for many years, but at this moment they found that their own brains The thinking mode and creativity that Li thought were awesome were shattered by the plan in front of him.
Think about the past talent shows hosted by Hunan Satellite TV and other TV stations. Compared with the "Super Girl" plan presented by Li Mu, they are simply child's play! I thought I was already very good at knowing how to use multiplication tables, but in the end, someone just showed me a set of calculus stuff, which made everyone dumbfounded.
Although Xu Song was a little disdainful of Li Mu's plan at first, now he immediately put away his previous contempt and repeatedly considered the feasibility of this program in his mind, as well as the appeal of its complicated links to the audience.
After more than ten minutes, Xu Song judged with his professional vision that if Li Mu's plan is implemented completely, "Super Girl" will definitely be a success, and it will definitely be a success!
Thinking of this, he couldn't help but asked Li Mu excitedly: "Mr. Li, although it states the execution plan of "Super Girl", it does not state some details of our cooperation, such as what proportion of our investment, At what proportion, there are also related issues such as copyright ownership.”
Li Mu smiled slightly and said, "It will only make sense for us to discuss this after you approve the plan. What do you think of this plan?"
Xu Song said without hesitation: "I personally think this plan is very feasible." After that, he asked the two directors around him: "Director Liu and Director Zhu, what do you mean?"
The two people also had similar views to Xu Song, and they all nodded and expressed their opinions. They both believed that this plan had great potential and the probability of success was very high.
So Xu Song said to Li Mu: "Mr. Li, we have no objections to the plan. Let's talk about how to cooperate in detail."
Li Mu nodded and said: "The specific way of cooperation, my idea is this. First, let's talk about it in three dimensions."
"First, at the obligation level, we all have the obligation to spare no effort to promote this program. Makino Image is responsible for the Internet, and Shonan TV is responsible for the TV media. The rest of the print media and on-site promotion will be shared by both of us, and the proportion will be It is implemented according to 5:5, that is to say, we will also divide the funds required for the entire program production into 5:5."
"Second, at the power level, we have invested manpower and material resources in this program, and basically both parties have invested in a ratio of 5:5. On the contrary, I think the sharing ratio should also be set at 5:5, so that we can More equitable.”
"Third, in terms of copyright, every detail of this plan from beginning to end was created by Makino Image, so Makino Image should have 100% copyright of the program "Super Girl"!"
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(End of chapter)