Since there is currently no dedicated cultural production company to design a talent show program and then seek cooperation with a TV station, Makino Image came up with the program for "Super Girl" and found Shonan Satellite TV to cooperate. This model is basically the same as the entire An unprecedented first in the television industry.
Since this was the first time, there was naturally no case to draw reference from, and there was no reference model for all cooperation. Xu Song could only look at this matter based on his usual understanding of the industry.
In his opinion, the first and second points raised by Li Mu were acceptable, but the third point was not.
It is normal for 5:5 investment and 5:5 profit. After all, Xiangnan Satellite TV has the influence of television, and Makino Technology has the influence of online. When we work together, we have complementary advantages, and no one takes advantage of the other. However, if The copyright belongs to Makino Image, so there is no way to accept it, because this program will eventually be operated by Shonan Satellite TV. If Shonan Satellite TV does not have the copyright, it is very likely that it will try its best to produce "Super Girl" However, the next year Li Mu turned around and looked for cooperation with others.
Therefore, Xu Song expressed his opinion and said: "Mr. Li, if the copyright is 100% in the hands of Makino Imaging, it will be difficult for us to continue talking about this cooperation. After all, we are a satellite TV station. If there is a situation where we have done The program was transferred to other TV stations to continue production, and the impact on us was really bad."
Li Mu smiled and said: "Director Xu, the truth is actually very simple. If this plan is a book, then Hunan Satellite TV is the publishing house. We negotiate to jointly publish this book. All physical books printed in this cooperation belong to We all own it together, but the real copyright is still in our hands, after all, we are the authors."
Xu Song shook his head and smiled, and said: "Mr. Li, although what you said makes sense, we don't have any sense of security in this cooperation model. What if you use the copyright to drain our salary in the future and then cooperate with other TV stations? Then our loss will be too great.”
Li Mu smiled and asked politely: "Director Xu, what do you mean?"
Xu Song said: "I think 5:5 is better for copyright matters."
Li Mu said: "Copyright 5:5 is actually an impossible theory. Even if the rights to benefit from the copyright can be shared, the control rights must be prioritized. This is the same as the company's absolute control."
Xu Song said: "Or this way, we sign a ten-year cooperation agreement at one time, and the copyright belongs to you 100%, but within ten years, the right to use the copyright belongs to us."
Li Muchin said, but you can't say it out loud. In ten years, no matter how awesome the talent show is, it will be almost dead. Even a super talent show like Super Girl will have little influence in ten years.
However, Li Mu analyzed it carefully and found that Xu Song's concerns were not unreasonable. In fact, this is where copyright cooperation is more troublesome. The copyright owner hopes to be able to fully control his copyright, but the user of the copyright also hopes to monopolize this as much as possible. Copyright, only in this way can we maximize our profits and not make wedding dresses for others. If we insist that the copyright belongs entirely to ourselves, I am afraid that Xiangnan Satellite TV will not cooperate with us, and we will not dare to cooperate with us. However, paradoxically, Li Mu wants to If you hold the copyright in your own hands, you may have to produce many variety shows in the future. If you cannot hold on to the first copyright, there will be problems with subsequent copyrights. The possibility of overseas licensing of the copyright for "Super Girl" is almost zero. , but the amazing mentor + swivel chair + team selection PK model of The Voice can simply wipe out the markets of developed countries. At that time, if you license the copyright to other countries, you will have to share a share of the pie with domestic TV stations. Li Mu feels uncomfortable accept.
There was a stalemate over the copyright issue, and Chen Wan on the side couldn't help but feel a little anxious, so she suggested: "Can we set up a conditional agreement? Although the copyright belongs to Makino Image, within the specified time, as long as Shonan Satellite TV abides by and fulfills the agreement According to the terms, Makino Technology shall not transfer the copyright to others.”
Li Mu suddenly thought of the copyright dispute between the Dutch company Talpa, the owner of the copyright of "The Voice" and Zhejiang Satellite TV. Talpa originally authorized the copyright exclusively to Zhejiang Satellite TV for a certain period of time, but Talpa was cautious. , that is, the contract needs to be negotiated for renewal every year. Within the specified period, Zhejiang Satellite TV does not fully own the right to use the copyright, but only has a priority renewal right. The priority renewal right is very nonsense. Concept, the two parties negotiated. If someone else bids higher and the original buyer is not prepared to increase the price, the priority renewal right will lose its effect, so that the copyright of Good Voice will eventually be obtained by other companies, and Zhejiang Satellite TV can only Emergency name change, brand change, and routine change.
Li Mu didn't want to trick Shonan Satellite TV, he just wanted to take more initiative in the hands of Makino Imaging, so he proposed to Xu Song: "Let's do this, Director Xu, I will give you another cooperation plan, and the copyright will be used as a Separate assets are calculated separately. Makino Imaging can use the three-year copyright to Hunan Satellite TV. The annual copyright fee is 500,000 yuan. After three years, Hunan Satellite TV has the priority to renew the contract. The specific renewal terms are, We can negotiate again then.”
When The Voice was sold to Zhejiang Satellite TV, it only bought two million in the first year. Considering the current market conditions, the price of half a million is neither too much nor too little. If other companies want to buy a copy without going through In practice, the plan that was completely on paper was sold to Hunan Satellite TV for 500,000 yuan per year. It was basically a fantasy, but Li Mu was different. After all, he represented the entire Makino Technology and had powerful resources.
Xu Song thought about it for a moment and mentioned ten years just now in order to put pressure on Li Mu. He himself did not think that a talent show could really have a long lifespan. From his personal experience, currently various This kind of talent show basically ends in two or three years. If this program does well, it is estimated that it can last for about five years, but its value will definitely drop sharply in the next two years. Therefore, in this case, it will basically last for three years. acceptable.
So, Xu Song said cheerfully: "Okay, Mr. Li, let's cooperate according to your model."
Li Mu nodded and said, "If you decide to cooperate, we will start as soon as possible."
Xu Song couldn't help but ask him: "When do you want to start?"
Li Mu said: "When I go back tomorrow, I will ask the legal department to draft a contract and fax it over. If you have no objections, I will send a representative to sign the contract. Then we will immediately start the publicity campaign. Taking advantage of the summer vacation, we will try to use it for one month. Time to build momentum, and then auditions will begin.”
Xu Song flipped through the contract again and said: "I see in your plan, there are six cities including Yanjing, Shanghai, Yangcheng, Xiangdu, Sichuan and Harbin covering the six competition areas. So let's just cover the six competition areas. The district auditions and finals will take three or four months, right?"
Li Mu nodded: "Before the cooperation begins, we need to formulate a specific cooperation process. It is best to plan the time according to five months, of which the six major competition areas will be done in the first three months, and the finals will be done in the next two months. The finals plan It will be broadcast during the winter vacation."
Xu Song sighed: "With the preliminary warm-up, it will take almost half a year."
Li Mu smiled and said: "Only by extending the front line can the influence of this draft be bigger and stronger."
Xu Song was noncommittal. Half a year was indeed a bit scary, and he was not very confident, but he still had great confidence in Li Mu. After all, Li Mu also had to contribute money and effort in this cooperation, and he would not do anything he was not sure about.
So Xu Song acquiesced to this rhythm and asked Li Mu: "Should Makino Image solve the judges' matter, or should we, Hunan Satellite TV, solve it?"
Li Mu said: "I will decide the lineup of judges, and then I will invite them. After all, Makino Technology has a close relationship with singers from both sides of the Taiwan Strait and three places, so it should be possible to invite some big-name stars to come and sit down."
"That's great." Xu Song knew that Li Mu was the one everyone in the entertainment industry was eager to make friends with. Some singers might not be hired by Xiangnan Satellite TV, but Li Mu would probably be fine.
Regarding Li Mu, although he has no specific candidate in mind, he has made it clear that at least he can't use any of the early judges of Super Girl in his previous life. In Li Mu's view, those people are really not worthy of the stage. This talent show is jointly created by Makino Image and Shonan Satellite TV. Its influence will definitely create an unprecedented new height in the domestic talent show market, so the judges must be able to do it, and there must be at least one first-line singer, first-line songwriter and Gold medal producers from top record companies join, and the more senior the judging team is, the more attractive it will be to girls who dream of becoming stars.
Li Mu then suggested to Xu Song: "If our contract is signed, we will come up with a complete plan, hold an advertising bidding meeting, open the bidding to all advertising companies and enterprises, and dismantle the entire program's advertising. Exclusive title, title for six major divisions, several chief sponsors, several general sponsors, and get the advertising revenue first."
Xu Song nodded and said: "We will organize this at that time. We have advertising bidding every year. The resources are ready. Just ask the public relations department to send an invitation letter."
Li Mu smiled and said, "This is the best."
For Li Mu, he doesn’t want to get too involved in the specific execution. Doing a talent show is no different from doing an event. The planning company provides ideas and plans, and the execution company is responsible for the implementation. Makino Image is the planning company. And Xiangnan Satellite TV is of course the execution company. When the time comes, they will implement the specific work. You only need to send a few people to follow up.
Immediately, Xu Song looked at Chen Wan, knowing that Li Mu would definitely ask her to be the host of "Super Girl", so he prepared to give her a favor and said to Chen Wan with a smile: "After this talent show is launched, we have to Thank you, Comrade Chen Wan, is responsible for hosting this aspect. You are the most promising young female host in our station, so you have to help the station carry it out at this time."
Chen Wan nodded slightly and said, "Don't worry, Director Xu, I will do my best to do a good job."
The last hour and a half! Asking for a monthly ticket! Ask for a guaranteed monthly ticket for December!
(End of chapter)