In Li Mu's eyes, star-rated hotels are indispensable for commercial centers. The importance of hotels is basically the same as that of cinemas. They are not only for making money, but also to enhance the overall influence of the commercial real estate project brand.
Regarding commercial real estate, Li Mu’s greatest advantage is his understanding of the commercial real estate operation model that has matured over more than ten years. Wanda Plaza, Vanke Plaza, Taikoo Li, Joy City, Vientiane City, CapitaMall and other commercial centers are emerging one after another. In Li Mu’s eyes, Their attributes are basically the same. They all integrate the key elements of leisure, entertainment, catering, consumption, shopping, and fashion. As long as you grasp this core point, you will have been more than half successful.
At present, domestic commercial real estate is far less professional than it will be more than ten years ago. If we can use the advanced models of later generations at this time, we will definitely be able to make a name for ourselves in Yanjing.
Song Liang and Chen Ze were both laymen in commercial real estate. When they heard Li Mu's plan, they felt a little whimsical, but after thinking about it carefully, they felt that this model was advanced enough and should have enough success genes.
Li Mu relied on his advantage as a reborn person and continued to impress the two with his thinking model that was more than ten years ahead of others: "In the future, once our business center becomes famous, we will immediately start signing bundled cooperation terms with a large number of brands. For example, Wal-Mart or Carrefour, LV or Chanel, KFC or McDonald’s, and a lot of other brands.”
"What kind of bundled cooperation terms should we sign? As long as our commercial real estate project is launched, the brands of strategic cooperation must follow. For this reason, we can give them sufficient preferential conditions in terms of store rent or sales sharing, and the more bundled The more we have, the richer our self-owned business district will be, the more users we will attract, and the stronger the user attraction, the more enthusiastic other shops will be to settle in, and the threshold for entry will be raised accordingly.”
The two of them nodded repeatedly after hearing this, and even Song Liang sighed: "My understanding of commercial real estate is not deep enough, and I am far behind you."
Li Mu smiled slightly, without comment, and continued: "I hope that we can establish in-depth cooperation with some familiar brands in the future. They can follow Wanying Plaza wherever it opens. In this case, Wanying Plaza will also save money in the future. Save the trouble of repeated investment.”
After that, Li Mu added: "I hope that every Wanying Plaza in China will be able to achieve homogeneous services in the future. Consumers will get used to coming to Wanying for consumption in their own cities and get used to Wanying's business model. In the future, whether a consumer goes from Yanjing to Shanghai or from Shanghai to Jinling, it does not matter if he is not familiar with this place. As long as there is Wanying Plaza and as long as he arrives at Wanying Plaza, he will always be able to find a familiar feeling. That kind of intimacy is the same as McDonald's and KFC. No matter where you go, as long as you enter one of these two restaurants, you will still have a familiar decoration, a familiar menu, a familiar recipe, and a familiar taste."
"I'm really impressed by you..." Chen Ze shook his head and sighed: "How did you come up with these routines?"
Li Mu smiled and said: "Of course I thought of it with my brain. This is the same as the development routine of Makino Technology. It is to use all available resources as much as possible and find a way to weave them into a network. They are interconnected and form their own set of ecology. As long as this is achieved, more than half of the problem will be solved.”
After that, Li Mu pretended to be proud and said: "I haven't finished speaking yet. You will definitely be more convinced after I finish speaking."
Chen Ze nodded: "Brother Mu, please speak, I am all ears."
Li Mu said: "In addition to what I just mentioned, first-tier big brands are naturally also the key to introduction. Although first-tier big brands are not affordable to most consumers, they are definitely familiar to most consumers. There are shopping malls with them. It gives consumers a more high-end feel.”
Li Mu once heard that many international first-tier luxury brands do not need to pay a penny for rent in many stores in China. Some shopping malls and malls actively hope to introduce first-tier luxury brands to settle in in order to enhance their consumer recognition and influence. They will provide high-quality shops to first-tier luxury brands at zero rent, and first-tier luxury brands only need to complete the decoration themselves to open stores.
For the shopping mall, although this model loses part of the rent, it raises the level of the entire shopping mall, which naturally has more advantages than disadvantages. For first-tier luxury brands, being able to open a store at a very low cost is naturally a dream. Therefore, it is a win-win cooperation between both parties.
After talking for a long time, Li Mu took a sip of water and continued: "In addition to introducing strategic cooperation brands and making our own brands bigger and stronger, in the future we will also seize the second and third tier cities, and even the fourth and fifth tier cities. With the pace of development, if Wanying Plaza can become consumers' first choice for leisure, entertainment, consumption and shopping in the future, then we will have the strength to become a regional or even a city commercial center.
Once our brand is well-known, third- and fourth-tier cities will definitely treat us as a target for investment in the future and provide us with a large number of preferential policies to encourage us to develop in the future, because as long as we go there, there will be a lot of tied-up merchant brands following us. In the past, it could quickly boost local business development and citizen consumption, and even drive up the average price of nearby houses. By then, with the support of local governments, our development speed will be even greater. This move is called borrowing Force hits force. "
Li Mu talked a lot, and Chen Ze and Song Liang basically understood his huge future plan, which was not just one shopping mall, nor several shopping malls, but a business empire that spanned the country! Chen Ze was frightened when he heard this, and Song Liang's eyes turned green when he heard it! Like a bad wolf, all he can think about is the commercial real estate project described by Li Mu. If Wanying can really achieve the step described by Li Mu, it is certain that Wanying will definitely become the top real estate company in the country in the future. No, it is Real estate kingdom!
Chen Ze is also a smart man. Combined with the malls he has seen abroad and Li Mu's description, he is immediately full of expectations for the future.
By comparison, the development space of commercial real estate is indeed much larger than that of residential real estate. The most important thing is that the concept Li Mu gave to commercial real estate, if it is completed, the sense of accomplishment will be completely unmatched by residential real estate.
The two finally understood why Li Mu only wanted to use residential real estate to make the first pot of gold in the real estate industry, but was unwilling to continue to pursue development in the field of residential real estate. It turned out that what he wanted to do was to be a real estate developer who could truly influence the development and change of cities across the country. A commercial real estate brand for urban residents' life.
The place name Sanlitun came to their minds again. Now, Sanlitun has another attribute in their minds - the place where the commercial real estate dream began.
After talking about future plans, the three of them talked about other topics, and then the topic turned to the matter of going home. Chen Ze asked the two of them to take this opportunity to go home and have a good rest. He was in Yanjing to implement money matters these days. , and then study the commercial land situation in Sanlitun and prepare your homework in advance.
Li Mu was not in a hurry. Taikoo Li Sanlitun seemed to have been developed after 2005. This gap period was long enough for the three of them to figure out how to operate it.
But when it comes to going home, apart from Li Mu, Song Liang is also a little impatient. She has not seen her wife and children for a while, and she is very worried about it. She has been busy before and has been waiting for the announcement of Metro Line 10. Now Metro Line 10 The news about the line was finally announced, and he was finally able to breathe a sigh of relief, and then seize the time to take a good rest.
Li Mu also said that he wanted to have a good rest at home for a few days, and then take his parents over for a while.
The two of them were chatting enthusiastically about going home to rest. Chen Ze reminded him kindly, but he also poured cold water on it: "Aren't you even planning to attend the summit this Saturday?"
Li Mu and Song Liang looked at each other, and Song Liang said, "Fuck, I forgot the ball."
Chen Ze asked Song Liang: "Brother Liang, are you still ready to participate?"
Song Liang straightened the collar of his shirt and said with a pretentious look: "I definitely want to participate. Wanying is now a rising star in the real estate industry. When the industry summit comes, Wanying will definitely be the one receiving the most attention. Such a good pretense How could I miss this opportunity!"
Li Mu said with a smile: "That's right. This is a good opportunity for us to make our debut. We must make good use of it." After that, Li Mu asked him again: "But if you go back the day after tomorrow, you have to come back by Friday night at the latest. That's all." Isn’t it a little short to go home in 3 days?”
Song Liang waved his hand: "It doesn't matter. I'll just take my wife and children over when the time comes. Anyway, I'm the only one who's tossing around. Things were so stressful a while ago, so I didn't let them come over. Now it's okay, let them come over and accompany me." a period of time."
Chen Zexiao asked: "If my sister-in-law and her child come over, can you take care of them? Do you want me to find some experienced servants for you?"
Song Liang smiled and said, "Just bring my father-in-law and mother-in-law with you. They will take care of my wife when I'm not at home."
Li Mu said: "If we come back on Friday, let's go back early. Let's leave tomorrow, not the day after tomorrow."
Song Liang said: "Why don't you accompany me to participate and rest at home for a few days. Of the three of us, you are the most tired."
Li Mu smiled and said, "You said it, it's such a good opportunity to show off, it would be a pity not to go."
"Come on." Song Liang curled his lips and said: "If you really want to show off, Makino Technology and Taobao alone are enough for you, and you don't need to go to the real estate summit to show off? I'm afraid those people are..."
Li Mu smiled and said: "It's okay, I'll go too. Anyway, it's me who's doing the trouble. If my parents come with me earlier, I can stay in Yanjing for a few more days."
Song Liang squinted his eyes: "Why are you so interested in this summit? Is there something that Ozawa and I don't know?"
Li Mu pretended to be calm and waved his hand without saying a word.
Thanks to the new leader [Hua Bilu] for the 100,000 starting coin reward. I will pay back the updates I owe to the two leaders as soon as possible! grateful!
(End of chapter)