After determining the development direction of the six self-owned pieces of land, Song Liang and Chen Ze thought of the piece of land that Li Mu had stolen from Hongzhu Group and asked Li Mu how to deal with it.
Hongzhu's piece of land also has great potential, and the key is that it was not bought, but obtained on credit. The profit margin contained in it is also astonishing. However, Li Mu said in advance that all profits generated from this land will be He will donate it to the anti-drunk driving fund of Wanying Real Estate, so he is not ready to break his promise. Regarding the follow-up operation of this land, he made a rough decision: We will not actually invest manpower and material resources in the operation of this land. It is also used to cooperate with other real estate companies, allowing other companies to contribute money and efforts. We announced to the public in advance that all Wanying’s income from the cooperation will be invested in the anti-drunk driving fund, which can also greatly improve Wanying’s corporate image and enhance Wanying’s sense of social responsibility. "
The two of them naturally had no objections to this. It didn't matter how Li Mu used the land that Li Mu had extorted, and it didn't matter if it didn't make money.
Li Mu feels that even if the plan has been finalized, there is no need to rush forward immediately. The first thing right now is to get the money first. Don’t rush to move the seven pieces of land. First, wait for the market to digest the benefits of Metro Line 10 and the Airport Line. The more sufficient the information is, the higher the actual value of these seven pieces of land will be.
Therefore, at this most exciting moment, the three of them decided to calm down and wait for the market to ferment without taking any substantive actions.
For Li Mu, the greatest significance of the six pieces of land is that it can generate a large amount of funds. He has never seen a billion in cash since starting his own business. It will be an eye-opener in a few days. Unfortunately, this money It is destined to be reflected only in the form of numbers in a bank account, otherwise it would take several trucks to pull out so much money.
Just when Wanying Real Estate was attracting much attention in Yanjing's real estate industry, Li Muyuan's parents in Haizhou did not know that their son had now expanded his business to a level that ordinary people could not imagine.
When Li Mu was having dinner with Chen Ze and Song Liang to celebrate, he received a call from his mother. Li Mu kept asking him on the phone when he would come home. Li Mu originally wanted to find an excuse to say that he was busy with something at school, but Thinking about it carefully, if I delay it any longer, I'm afraid I really won't have time to go home.
Brand Day is set for July 23rd. This is a major event on Taobao. Li Mu naturally wants to witness it in Yanjing, but if he waits until the 23rd to go home, it is not realistic, because the celebrity auction will also be held at the end of the month. It went online, and there was also the matter of building its own logistics and theater chains. In short, things were happening one after another.
So Li Mu temporarily decided to go back as soon as possible, stay home for a few days to have a good rest and relax, and then bring his parents to Yanjing, and then confess these matters to his parents in Yanjing and be lenient, so as not to delay the various matters in Yanjing. kind of thing.
Immediately, Li Mu promised his mother to go back in the next two days.
Li's mother had been looking forward to him coming home for a long time. She was naturally very happy when she heard this reply. She quickly asked Li Mu how to go back, whether by car, train or plane.
Li Mu thought about picking up his parents to Yanjing, so he took the car pass first. No matter how good the car was for a long journey, it was not that comfortable to ride in, and the safety was indeed poor, so Li Mu decided to fly back, which would be the best way. It’s the fastest and most convenient, and it’s also easy to buy tickets.
When Li Mu heard that Li Mu was going to fly back, she breathed a sigh of relief and said, "It's best to fly back. Your dad and I don't want you to drive back. Firstly, it will be too tiring, and secondly, it will be unsafe."
After hanging up the phone, Song Liang asked Li Mu: "Will you return to Haizhou in the next two days?"
Li Mu nodded: "We can't put it off any longer. We will be even busier by the end of the month."
Song Liang thought for a while and said, "How about I go back for a few days? Didn't you say that you want to wait for the market to digest the good news? It just so happens that there is nothing going on right now. Let's go back and see my wife and children."
Li Mu smiled and said, "Then let's go together."
Song Liang said, "Okay, I'll book the flight."
Li Mu said, "I'll ask Yingxue later and confirm the time with her."
Chen Ze said from the side: "Both of you left? You didn't say anyone would stay with me."
Li Mu said: "Why should I accompany you? You go find Du Fei. How are you two getting along now? Are you getting along day and night on the racing track and the club? Is there any substantial development?"
Chen Ze shook his head: "Not yet. Du Fei is a workaholic. Apart from work, I can't talk to her."
Song Liang smiled and said: "You can't be so procrastinate when picking up girls, you have to be simple and rough."
Chen Ze smiled bitterly: "That's because you don't understand Du Fei. It's useless to be rough with her. This woman has a very strange temperament, which is really a headache."
Song Liang spread his hands: "Who should you like?"
Chen Ze said: "Let's talk about something serious. Li Mu, you keep talking about commercial real estate. Have you ever thought about where the first commercial real estate project will be?"
Li Mu said: "The best is of course the CBD, but it can no longer keep up. Although Sanyuan Bridge is also very popular now, Sanyuan Bridge may not be able to develop into a commercial center in the future. It may be more of a business center."
To put it bluntly, a business center is a central area for eating, drinking, entertainment, consumption and shopping, but a business center is a central area where there are many office buildings and companies gather together. The commercial real estate that Li Mu wants to build naturally relies on the former.
Song Liang said: "Sanyuanqiao's geographical transportation is so developed that its commercial development should be relatively promising."
Li Mu nodded: "There is definitely a future, but in my opinion it is not the most promising."
Speaking, Li Mu added: "I personally am more optimistic about Sanlitun. Now it has begun to develop in the direction of a bar street. Bars and nightclubs attract young and fashionable consumer groups. In the future, Sanlitun will become a city in Yanjing." It represents a fashionable landmark, and if we build a commercial center in Sanlitun, the development prospects will be very good."
At present, there is a workers' gym and a bunch of bars and nightclubs in Sanlitun, and there is really not much else. Neither Chen Ze nor Song Liang can see the prospect of Sanlitun becoming a fashion center in the future, but Li Mu does know very well that Sanlitun In the future, it will be the most fashionable and fashionable landmark in Yanjing. There is still a lot to be done before it reaches a large scale.
The two began to think about Sanlitun and compared it with Sanyuan Bridge.
Li Mu added at this time: "I have to remind you that when you look at Sanyuan Bridge, you cannot look at it from the perspective of a real estate developer."
The two looked at Li Mu in surprise, wondering what he meant.
Li Mu continued: "In our eyes, Sanyuan Bridge is indeed awesome now. It has convenient transportation and is connected in all directions. But think about it, in the eyes of ordinary citizens, what is so great about Sanyuan Bridge? Even if it is No. 10 The line has announced that there is a Sanyuanqiao station, but everyone will just regard Sanyuanqiao as one of the many places in Yanjing with the word 'bridge' in its name."
"Just imagine, what keywords will come to mind when everyone thinks of Sanyuan Bridge in the future? Convenient transportation, transportation hub, Third Ring Road, Metro Line 10, Airport Express Rail Link, Airport Expressway, but other than that, there is nothing else. Everyone When you think of Sanyuan Bridge, you don’t think of leisure, entertainment, catering, consumption, shopping, and fashion, but these latter keywords are the key attributes of a commercial center!”
When the two of them heard this, they seemed to have begun to understand.
Li Mu added: "Sanlitun is close to the embassy district, and there are many foreigners. It is precisely because there are so many foreigners that the bar business here is particularly good. Bar culture is originally a thing of Westerners. They gather here, and bars and nightclubs are natural. We gather here, so you see, Sanlitun now has at least four attributes: fashion, consumption, leisure and entertainment. What it still lacks is catering and shopping, and these two are the core of our commercial projects; as for transportation In terms of convenience, it is not much worse than Sanyuan Bridge. Line 10 will also have a station near Sanlitun in the future. It will only take a few minutes to walk after getting off the subway. It is also next to the Third Ring Road, so it is very convenient to drive. There are so many The advantage is that it is most suitable to be a commercial center in Sanlitun."
Chen Ze and Song Liang thought about it carefully and quickly figured out the key. Li Mu was right. Sanyuan Bridge is awesome, but it does not have a commercial atmosphere yet. It is just a place name in the hearts of citizens. , has no special attributes, but Sanlitun is different. It does represent fashion in the minds of young people in Yanjing. Fatty Wang’s Sugar Club business is doing very well now. Not only him, most of the nightclubs around him are doing more and more business. Well, this gives Sanlitun another attribute besides its place name in the minds of citizens—fashion.
Where there is fashion, there is entertainment, where there is entertainment, there is consumption, and where there is consumption, there is leisure. Moreover, the geographical location is also unique. If it is a business center here, it will really have great potential.
Chen Ze asked Li Mu: "What are your specific plans for the commercial center?"
Li Mu roughly said: "A commercial center must have multiple essential elements. The first is the retail industry, the most important of which is the clothing industry. Therefore, in our future commercial center, at least half of the shops will be provided to the clothing industry; secondly, It’s catering and entertainment. I won’t go into details about catering. In terms of entertainment, my plan is to have a large movie theater or video game mall, of which movie theaters are indispensable. In addition to this, there are other retail industries, electronic equipment, and daily necessities. , boutique supermarkets, etc. are all targets for investment in the future.”
Chen Ze nodded and said: "It is the concept of a mall in developed countries, providing one-stop service for food, drink, entertainment, consumption and shopping."
Li Mu snapped his fingers: "Yes, this is the core component. In addition, I also want to launch it together with a star-rated hotel. We will not do this by recruiting investment, we will do it ourselves."
"Imagine that in the future, every commercial center will have our own star-rated hotel, first in Yanjing, and then all over the country. Slowly, we will let everyone know where our commercial center is, and this is where it is. It is the most prosperous, fun and fashionable place in the city. Whether you are traveling for business or not, if you want to have the best experience of this city, you must stay at our hotel.”
(End of chapter)