The three billion fund was gone before it was officially listed
Li Mu was a bit out of his mind. He expected the speed to be very fast, but he didn't expect it to be so fast!
However, the current savings interest rate is indeed extremely low. In summary, government bonds with an annual interest rate of less than 2.7% are being queued up overnight to grab them, not to mention investment funds with a guaranteed capital and interest of 3% and no risk.
If you think about it carefully, if it weren't for the central bank's continuous control of interest rate cuts and the low savings interest rate, financial management funds would not have emerged after 2000, and they continued to accumulate good strength in 2003 and 2004 and took the opportunity to expand rapidly. The concept of financial management can only be based on the savings interest rate. Only when it is low enough can there be soil for vigorous development. The popularity of Yu'e Bao and P2P financial management in the future is also due to the central bank's interest rate cuts and adjustments. The vast majority of people do not know how to truly invest in financial management, which also gives wealth management funds Excellent opportunity.
In this case, three billion seconds is not that surprising.
Li Mu was stunned for a moment and asked Chen Ze: "Has the fund been officially launched?"
Chen Ze said: "All the procedures have been completed, but it has not been officially listed in the bank, and the transaction time has passed, so there is no way to directly realize the transaction. The amount subscribed by employees and family members of Laozhou Bank is almost 3.8 billion." As soon as I get to work tomorrow morning, I will start the subscription process according to the order of registration. I am allowed to go back on my word, but I am not allowed to temporarily increase the subscription amount until the three billion subscription is completed."
Li Mu sighed: "I'm really convinced, it's so fast..."
Chen Ze said with a smile: "I was also shocked, but Lao Zhou said that there are more than 4,000 regular employees of the bank, including their families, relatives and friends, and there are too many people. Then they just muddle through, buying more and more, until ten That’s the number when the clock expires.”
Li Mu asked: "Doesn't that mean that three billion will be available tomorrow?"
Chen Ze said: "It should be, Lao Zhou also promised this."
Li Mu said excitedly: "As soon as the money arrives in our account, this matter will be fully announced."
Chen Ze hummed: "Once the money is in our hands, nothing will happen again."
Li Mu smiled and said: "After the money arrives, Juncheng will be able to take advantage of it. Now I hope that the Shanghai court can suspend this game for three years and play it again after three years. That would be so beautiful."
Chen Ze said with a smile: "I think so too, but I'm afraid that Lanke Group tried its best to drag Juncheng Real Estate out of the market before. After we revitalize it, I guess Lanke will try hard to get Juncheng Real Estate out."
Li Mu was also worried that Lanke Group originally wanted the court to seize Juncheng Real Estate for two or three years, but it failed to steal the chicken. After discovering that it was going to be used to make wedding dresses for others, it quickly asked the court to release Juncheng Real Estate, because if the seal continued, the longer it would be delayed. , the net assets of Juncheng Real Estate will become higher as housing prices increase...
When Chen Ze mentioned this, Li Mu said: "Old Chen, if this happens, you must find a way to ensure that Juncheng Real Estate continues to be sealed. It is best to delay it for more than two and a half years!"
Chen Ze smiled and said: "Don't worry, Lan Ke has no chance to regret it."
After hanging up the phone, Li Mu, who had just slept, was in particularly good spirits. Just after washing his face and preparing to go out to Taobao, he received a text message from Senior Brother Liu on his phone.
"Come here?"
Li Mu replied: "It will be there soon."
…
Taobao.
It's 11:30 at night, but most employees work overtime voluntarily.
Starting from the entrance of the company, you can see a small table every few steps. The table is filled with cans of Red Bull, Coke, purified water and various snacks. There is also a beautiful notice board made of acrylic boards. : Brand Day Gas Station.
There are more than a dozen such "gas stations" in the entire Taobao office space. Every employee can get a variety of drinks and food from these "gas stations" at will, and administrative staff will replenish them at any time to ensure that they are always available. exhaust.
Li Mu likes this kind of atmosphere very much. Everyone maintains a spirit of enthusiasm and high morale, and every employee performs his or her duties. Employees on the front line concentrate on fighting, and employees in charge of logistics supplies do their best to ensure that All the support they need, everyone's goal is the same, to win this battle, and to win as beautifully as possible.
Summer Brand Day is Taobao's first large-scale e-commerce festival since its launch. After a month of warm-up, its influence has spread to every corner of the domestic Internet.
After Li Mu saw Senior Brother Liu, Senior Brother Liu stood up excitedly and said to Li Mu, "I've been waiting for you, Big Boss, and I thought you were going to let go tonight."
Li Mu said: "How can you let go of such an important matter?" As he said that, Li Mu looked at the time and said: "There are still more than twenty minutes until the official start. Please tell me about the progress from the start of the pre-sale to now. "
Senior Brother Liu said excitedly: "I'm just waiting for you to come and report to you the battle that has been brewing for so long on Brand Day."
As he said that, Senior Brother Liu took out a piece of data and said: "The data in my hand is as of 11 o'clock tonight. During this period, the pre-sale champion is Smartda Repeater, with a total of 516,838 pre-sales. Taiwan, with sales of more than 120 million;
The second place is TCL mobile phones, with a total of 95,891 units pre-sold, with sales exceeding 100 million; the third place is ZTE PHS, with a total of 79,753 units pre-sold, with sales exceeding 60 million;
In addition, other cooperative brands have launched more than 500 products, including Wenquxing, Xiaobawang, computer hardware, complete machines, and many other office supplies, daily necessities, and branded small household appliances. The sales during the entire pre-sale period reached 2.1 billion, breaking the 2 billion threshold. "
Li Mu was not surprised after hearing this. The brand's daily pre-sales had already passed the threshold of one billion yuan, and now it has just exceeded the threshold of two billion yuan. For Li Mu, this data is not very surprising.
Senior Brother Liu said excitedly: "Including the sales we may generate on Brand Day, our revenue should exceed 100 million yuan this Brand Day."
Taobao's commission for brand flagship stores ranges from 3% to 5%. With sales of more than 2 billion yuan, the average value is about 100 million yuan, which seems very powerful, but in fact, of the 100 million gross profit, the actual The profit is not high. In addition to corporate income tax, there is also a large amount of investment in promotional resources, all of which come from money. In addition, Liu Edong also bought a fleet. Now more than half of the trailers in the entire fleet are in Shenzhen. Waiting for the brand day to come, we can replace the postal service for point-to-point quick turnaround.
For Li Mu, the profit of Brand Day is secondary. The most important thing is the impact Brand Day has on the entire domestic retail industry. Although after more than ten years, it will easily exceed tens of billions or even hundreds of billions, consumers and the market I have long been accustomed to such huge numbers, but for now, selling two billion a day is scary to death.
After today, all domestic manufacturing and wholesale retailers will realize the amazing potential of Taobao. By then, Taobao will definitely usher in three peaks: the peak of corporate brand merchants, the peak of small and medium-sized sellers, and the peak of transaction users. .
After reporting on the pre-sale situation, Liu Edong added: "Mango-ME's production is at full capacity. A total of 2 million units will be released on this brand day, and it is estimated that they will be sold out within one day."
After hearing this, Li Mu couldn't help but sigh: "Tomorrow is the moment when e-commerce takes the stage to show its strength to the whole society, and it will definitely become the most memorable day for China's e-commerce industry."
Liu Edong smiled and said: "I can't wait."
Li Mu asked him: "What is the total pre-sale volume of this brand day so far?"
Liu Edong said: "11 million items, if you include the transaction volume of Mango-ME and Brand Day, it should be able to reach about 15 million items."
"With 15 million pieces of goods, it is conservatively estimated that there will be 10 million express packages. The logistics pressure will be very high, but the decentralized digestion we coordinated before must be implemented in place and do our best to maximize efficiency!"
Liu Edong nodded: "Don't worry, all the links have been arranged. More than ten heavy-duty vans have been prepared in Shenzhen City. The top priority of this logistics is in Shenzhen City, and within a week Only before, I had asked major manufacturers to ship to our warehouses across the country based on the pre-sale orders at that time. After tonight, the six major warehousing centers across the country will quickly process orders and at the same time send trains to the provincial capital cities in the areas they cover. Most of the goods will be delivered by our own vehicles to the provincial capital city in the user's delivery area within one day."
Li Mu sighed: "This is more than 10 million packages! If we can turn around as fast as the last time we killed Mango-ME, we will have created another myth."
As he spoke, Li Mu said with a smile: "I guess Boss Ma from Hangzhou is also waiting for tomorrow. The several express companies he works with will probably have a holiday tomorrow, right?"
Li Mu's guess was correct. In an office building in Hangzhou, half of the floor was still brightly lit.
Boss Ma and his core team were all here, and no one left after get off work. Boss Ma was in a meeting at this time, and said to everyone with a stern face: "In ten minutes, Taobao Brand Day will start. I have no idea." I got the specific data of Taobao pre-sales, but from what I heard from the manufacturers, Taobao's transaction volume this time will be very large. Smartda alone has been operating at full capacity in the past month. , the production line worked non-stop 24 hours a day and produced more than 500,000 repeaters. Do you know what Smartda's monthly output was before this?"
Everyone shook their heads.
Boss Ma said expressionlessly but with a hint of ruthlessness: "It's less than 100,000 units! Even if it's less than 100,000 units, it's still facing huge inventory pressure and return pressure. Before that, their market share had been greatly reduced. The encroachment was so severe that they were already considering dismantling part of the repeater production lines and transforming the company. However, after cooperating with Taobao, they actually produced 500,000 repeaters in one go, which squeezed out every last drop of their production capacity. It’s out! How could they possibly produce so many in one fell swoop without great pre-order sales?”
Everyone looked stern. Boss Ma had known about this data a few days ago, but he waited until now to say it just to give everyone a strong sense of oppression.
Boss Ma said: "Monthly sales of half a million units is not the scariest thing. What is scary is that once it establishes a brand advantage on Taobao in advance, it is very likely to reverse BBK's offline encirclement and suppression of them, so BBK The chairman of the company couldn't sit still half a month ago. He personally went to Yanjing to communicate with Liu Yudong of Taobao and wanted to buy tickets to participate in this brand day event. As you should have guessed, Liu Yudong didn't buy it at all. .”
After a pause, Boss Ma continued: "I heard that Liu Edong only said one thing to him. Liu Edong said that the Brand Day event should be responsible for those brands that participated in the early stage, and should also give them the maximum resource allocation, so it is not Any brands will be added midway. If you want to join Taobao, I will arrange for someone to contact you after the Brand Day. You can see how powerful it is!"
"It's understandable." Lu Zhaoxi said: "At the beginning, Taobao took the initiative to find BBK. They didn't take Taobao seriously at that time. BBK didn't want to give discounts, supply goods first, commissions or commissions. Offline dealers have an impact, but Zhida does not have this kind of trouble. They were already facing a life-and-death crisis, and Taobao became a breakthrough direction for them. Taobao naturally wanted to bind these cooperations that were the first to offer them an olive branch. partner."
Boss Ma shook his head: "Zhao Xi, you didn't understand what I meant. How much favor Li Mu and Liu Edong have for these first-to-settled brands is not something we have to consider, nor is it what I focus on. What I focus on is the right to speak. !Powerful right to speak!”
As he spoke, Boss Ma pointed his index fingers upwards and made gestures with a red face: "Think about it, Taobao faces tens of millions of Internet users across the country. Such a large user group makes it a retail channel with huge potential. , once Taobao successfully becomes a major online platform in the retail industry by leveraging Li Mu's users and Alipay, Li Mu and Liu Edong will naturally have absolute say. After their sales capabilities are confirmed, manufacturers and brands will seek sales in order to , you will gradually lose your right to speak in front of them and become more and more passive."
"And it will gradually have a huge influence on a company or even an industry. Take the Smartda and repeater industries as an example. If Taobao does not intervene, BBK will always be the industry leader and firmly suppress Smartda. But once Taobao Net gave resources to Smartda, and Smartda could immediately achieve a lead. Bubugao itself could not reach the sales volume of 500,000 units in a month, but Smartda did it with the help of Taobao.
Just imagine, how many companies like Zhida will be eager for Taobao to give them a new life in the future? How many companies like BBK are eager for Taobao to help them consolidate their dominance? In this case, any company in any industry will try their best to please Taobao. In order to obtain Taobao's resources, they will continue to compete and continuously increase their cooperation prices, which leaves huge profits for Taobao. The space is so huge that it’s unimaginable! "
Sorry for being late from get off work, there will be a chapter later!
(End of chapter)