Speaking of the strong voice and huge profit margins that Taobao may have in the future, Boss Ma had a very expressive expression.
E-commerce has always been his most optimistic area of the Internet, and when he was preparing to enter B2C and C2C, the emergence of Taobao stunned him and made him feel like he was stuck in his throat.
He felt that it was reasonable that he should be the one to run Taobao. After all, he had been working in the B2B field for so long and was fully prepared in advance. However, in the blink of an eye, a twenty-year-old young man took over first. .
This feeling is as if everyone wants to climb Mount Everest, which has never been reached by anyone in the domestic e-commerce field. Boss Ma started to build the Everest base camp from the foot of the mountain, and then climbed up little by little, taking every step steadily. Just halfway up, he found Suddenly a pervert appeared next to him. He overtook him at a trot and rushed upwards. He left him behind in the blink of an eye. What was so annoying was his old arms and legs. He couldn't catch up even if he tried to catch up. the opponent’s rhythm.
At this moment, Boss Ma is also deeply aware that Li Mu is about to create another miracle after 12 o'clock in the morning today, an achievement that will attract the attention of people and entrepreneurs across the country. He has already put electronic technology into the world when the Internet is not yet developed enough. He has taken business to the extreme, and even many of his routines and operating methods are completely beyond his own thinking mode, which has shocked him many times, and makes him admire and jealous of him in his heart.
He was afraid that Li Mu would, as he said, use this to set up the banner of a new leader in the retail industry, and then command all directions from the beginning to make all manufacturers and dealers surrender under his banner.
But for him, it is already impossible to stop Li Mu.
Boss Ma's eyes were burning with desire, and his voice raised an octave, and he said seriously to everyone: "Today is the key to our survival. If Taobao becomes a god today, it will be very difficult for us to compete with him in the future." To the extreme, even our own B2B business may be impacted by Taobao, so I ask you to treat today as if it is the end of the world. From now on, we will try our best to win, and we will be able to win in the future. Just like Taobao, conquer the entire manufacturing and retail industries; if we lose, we can only watch Taobao step by step towards greater success!"
The dozen or so core employees in front of them had already been fanned by Boss Ma, and they all expressed their intention to seize this last opportunity and compete with Taobao to the death.
Boss Ma clapped his hands, then stretched out a finger and said: "Okay! I will make a few requests now. First: all our express delivery businesses will stop receiving express delivery nationwide in the next five days, and we will only accept express delivery for the items we have on hand. Express is used for transportation and delivery. Anyone who dares to violate this requirement and accept even one express delivery will be fired on the spot! Not only can we not provide any transportation capacity for Taobao Brand Day, but we also have to temporarily give up our market share to let these shares We are also forced to fall into the arms of the Postal Service and compete with Taobao for shipping capacity!”
"Second, I have solved the payment channel. Our future payment channel will be the same as Li Mu's Alipay, and the process will not be worse than Alipay. Moreover, our B2B platform has a large number of manufacturing companies, so there is no need to worry about problems introduced by sellers. In addition, we also have our own logistics system, which will be able to provide customized services to our sellers and users. So now everything is ready and all we need is Dongfeng. The only thing missing is that the platform will be launched as soon as possible. Letao.com will be online in the next half month It must be online within time! Zhaoxi, you are responsible for leading the development of the website. If it cannot be online within half a month, you will resign yourself! "
Lu Zhaoxi nodded and said solemnly: "Don't worry, Mr. Ma, our Letao will be online in a week!"
Boss Ma nodded slightly, and then said: "Thirdly, what we lack most now are users, so once our Letao goes online, we must invest a lot of advertising resources for promotion. You must use all the products that can be purchased on the entire network. We have sorted out all the promotional resources we have received and communicated them in advance. Once there is such a demand, we will flood the entire network with ads to attract users! Chongxin, you are responsible for this."
Cai Chongxin said immediately: "No problem!"
Boss Ma was then satisfied and softened his tone a little, saying: "The best situation right now is that the logistics link of Taobao Brand Day will be disrupted or even paralyzed. We cannot prevent Taobao from creating a large number of orders in the next 24 hours. But we can let all their orders be blocked in our own warehouse or the warehouse of the express delivery company. If Taobao makes a big joke in logistics this time, we will take the opportunity to spend money and let the national media hype it up, so that Taobao The image of looking ahead without caring about the future is deeply ingrained in the minds of consumers. When we bring our own express delivery company to Letao, we will be able to form a huge contrast with Taobao, which has made a big joke! We will naturally win the favor of users! "
Everyone agreed with Boss Ma's words. First let everyone know where the opponent is weak, and then when he comes on the stage, he will turn the opponent's shortcomings into his own strengths and publicize them everywhere. The contrast between before and after is huge, which will directly improve the performance. Regarding your status in the eyes of users, why is SF Express so popular? Isn't it just that when competitors generally only have the fastest three-day delivery, they launch contrasting services such as next-day delivery and next-morning delivery? Now Alibaba also has such advantages.
Boss Ma said: "If the Taobao brand generates 10 million express packages every day, then the postal service alone cannot consume such a large volume of transportation in a short period of time. In addition, we have stopped receiving collections and the transportation capacity has been further diverted. We Even if he is given ten days, he may not be able to complete the transportation of so many goods. From now on, we will prepare a large number of public relations drafts. The public relations drafts must analyze the blind expansion of e-commerce with insufficient supporting facilities from the perspective of the media. What will happen in the future? How much disadvantage does it bring to consumers in the actual operation process
In addition, we can make up some short stories, such as: Ms. Liu in Hangzhou bought a repeater machine on Taobao to help her daughter, who will enter junior high school in September, learn English well in advance. Unexpectedly, Although the price was dozens of yuan cheaper than in a physical store, it took half a month to get it. Ms. Liu said angrily that if she had known that it was so difficult to guarantee the timeliness of buying things on Taobao, she would have gone online directly. Go to a physical store to buy it, because it won’t delay your child’s learning…”
At this point, Boss Ma took a sip of water and said with a smile: "If there are too many negative news like this and are properly promoted, it will create a situation where the whole society is crusading and reflecting on whether the e-commerce model is really convenient and worth promoting. atmosphere. In this case, our Letao suddenly appeared with its own logistics company. Compared with Taobao, a brand that suffers from express delivery paralysis and consumer complaints, the contrasting effect will definitely be there for Letao. huge help!"
…
Twelve o'clock in the evening.
There was no rush to buy, and Li Mu had no desire to trigger a rush to buy during this time, because this time the brand day was mainly for pre-sales. If you paid a deposit during the pre-sale, you didn’t have to worry about not getting something, and you didn’t have to worry about not getting anything on the computer. I eagerly waited until twelve o'clock to place my order. After twelve o'clock, the users who had pre-ordered gradually began to log in to the platform to pay the final payment.
In the first hour, the amount received by Alipay reached 500 million yuan, and about 25% of pre-order users completed the final payment within this hour.
At the same time, there are also certain users who placed orders to buy brand day specials during this period. The transaction amount in the first hour was 76 million. At this rate, the new order transaction volume today should be more than 300 million. Yuan.
Li Mu was not surprised by this data, but every on-site Taobao employee, including Liu Edong, cheered excitedly.
It is true that each of them is creating a miracle. Before today, e-commerce was an extremely niche field in China. Most people have never been exposed to or tried online shopping, and most people who know about online shopping are also familiar with online shopping. They can't bring up any interest. Before Taobao, they were afraid of trouble and being cheated. But with Taobao and Alipay's advance compensation rules, they can finally try online shopping with confidence. Taobao just happened to launch another Brand Day activity, and every day A brand that participates in Brand Day offers discounts that are impossible to obtain through other sales channels, which greatly boosts netizens' desire to buy.
What Li Mu is really concerned about is the logistics link. Most of the products sold on Brand Day have been delivered to Taobao's warehouses across the country in advance. Now orders are being placed continuously. Every time a transaction is reached, the order will be based on the address of the consignee. The regions are automatically divided, and the warehouse responsible for that region will pack, print orders, and sort and load the trucks.
At three o'clock in the morning, more than 20 transport trucks purchased by Liu Edong began to embark on the journey in full swing. They pulled the sorted packages from major warehousing centers to the provincial capital cities they were responsible for. They had to use the fastest speed Deliver all the goods in the car to the designated city at the fastest speed. After unloading, they rush back to the storage center, and then send out the next batch of freight that has been sorted by the storage center. They work non-stop. Each vehicle has at least two drivers. In the next 48 years, Within hours, people stopped driving and never stopped.
Boss Ma thought that Taobao and the Postal Service would be crippled and dragged to death by the tens of millions of packages produced in a day. He also felt that after all his logistics companies stopped accepting deliveries, it would directly put greater pressure on the Postal Service, which is still waiting to brew. There was a huge negative impact on Taobao, but what he didn't expect was that in the early hours of this midnight, Taobao did not use any of the postal transportation capacity at all, and took the lead all by itself!
On this brand day, except for remote areas in the southwest and northwest, Li Mu will not use the postal service for any inter-provincial transportation this time. All inter-provincial transportation will be completed by its own fleet. All the postal service has to do is wait for its own fleet to transport each The express mail from each province is delivered to the postal distribution center in this province, and then transportation and delivery in the province are immediately started. This efficiency will far exceed the efficiency of delivery from six warehousing bases, and will far exceed Boss Ma's imagination.
Chapter 2 is here! There are only two days left in December! Don’t keep any monthly passes you have in your hands! Come over here with all your strength! ! ! ! ! !
(End of chapter)