For a country with a vast territory, the problems that more than 20 trucks can solve may seem trivial, but if these 20 trucks are really used properly, the effect they can have is still very large.
The responsibility assigned to each truck is to achieve rapid turnover between the six major warehousing bases and the provincial capital cities within the coverage area.
This is a battle for trunk line transportation. Taobao’s own fleet is responsible for 24-hour trunk line transportation, and distributes the remaining branch line transportation and terminal distribution to the postal systems of each province. In other words, although the Shenzhen market’s shipment volume accounts for Half of the total pre-sales volume leaves all the pressure to the Shenzhen market, which has already been distributed to all parts of the country by Taobao itself.
This greatly avoided congestion in the distribution center and shared the pressure on transportation capacity to the greatest extent. Li Mu felt that Boss Ma would be at his wits end if he used this trick.
Generally speaking, warehousing bases are chosen in cities with relatively central geographical locations and excellent land transportation conditions. For example, in cities such as Yanjing, Shanghai, and Yangcheng, land transportation extends in all directions, and these more than 20 trucks do not need to go down. When traveling to cities, counties and towns, they only run to provincial capital cities. The best land routes are the routes between first-tier cities to first-tier cities and second-tier cities. Therefore, the more than 20 vehicles are almost all at high speed throughout the journey, and the turnover efficiency is very high.
In Yangcheng and Shanghai, two distribution centers that cover more than half of online shopping consumers, a large number of temporarily recruited part-time workers are packaging, shipping and sorting non-stop under the leadership of professional teams. Within three to five hours, Regardless of whether the truck is full or not, they must set off as soon as possible to deliver the sorted goods first. While they are running around for transportation, a large number of packages continue to be sorted, ready and waiting for them to be transported on the next trip. Walk.
There are a large number of postal employees and vehicles waiting at the postal distribution center in each province. Under normal circumstances, the postal service does not have such high efficiency and professionalism. However, because Taobao's public relations work is very good, the relationship with the postal service is already quite close. Provincial leaders In a word, employees are required to give priority to Taobao's package transportation. For Taobao's packages, they must do the following: rapid sorting, priority transportation, and early delivery.
For example, in Zhejiang Province where Boss Ma is located, large trucks from Shanghai rushed to the outskirts of Hangzhou loaded with packages from Zhejiang Province. After handing over all the packages to the postal service, Zhejiang Postal employees worked overtime in the early morning to deliver the packages to Taobao. The packages were sorted according to the major cities under the jurisdiction of Zhejiang Province, and then loaded into dozens of waiting vans, and then set off under the stars.
Hangzhou is very close to the Shanghai Stock Exchange. It was just five o'clock in the morning when the first batch of goods arrived at the Hangzhou Postal Sorting Center. The rapid sorting continued until 7:30, and dozens of postal box-type light trucks set off one after another. Going to every prefecture-level city under the jurisdiction of Zhejiang Province, the farthest one is only five or six hours' drive away. In other words, by around 12 noon, the first batch of packages in Zhejiang Province will arrive at the place where consumers are located. In prefecture-level cities, delivery can basically be completed in the afternoon of the same day and in remote areas the next morning.
Because of the continuous improvement of social efficiency, people in 2016 think more efficiently than people in 2002, and their requirements for efficiency are much higher than those in 2002. That's why Li Mu will do everything possible to ensure the success of Taobao. Logistics turnover is fast and efficient, and its high requirements and goals even exceed users' psychological expectations.
Faster than what users want is also one of Li Mu’s core requirements for its own logistics system.
Li Mu was at the Taobao site, keeping an eye on two points together with Liu Yidong and Taobao employees who worked overtime. After the transaction volume exceeded 800 million yuan, he greeted Liu Yidong back to his office. He no longer needed to keep an eye on the brand's daily progress. , everything in its front and back offices is running smoothly, and it is destined to create miracles. There is no need for him to witness how the miracle is born step by step. Waiting patiently for the results is the best choice. Moreover, Li Mu has more important things to discuss in depth with Liu Yidong.
Once the money has arrived, the self-built logistics system will be launched quickly. Nothing is more important right now.
After the two sat down in the office, Li Mu said to Liu Yidong: "Brother, Wanying has already spent the money. The self-built logistics system must enter the formal development stage immediately. Have you planned how to spend the 500 million?" Yet?"
Liu Edong had known for a long time that the money was coming, so he had been excitedly thinking about how to carry out the work after the money arrived for the past two days. Now that the money had finally arrived, Liu Edong's plans could finally be realized. He briefly sorted it out and said: “The first thing we will do after we get the money is to comprehensively expand and upgrade our six major warehousing bases and upgrade them all into logistics distribution centers with extremely strong throughput capacity;
The second thing is to immediately make use of the middle and senior management of the logistics companies we poached, invest in the establishment of logistics business points across the country, and form local teams to fully assume the delivery and collection work;
The third thing is to establish a logistics and transportation network. In addition to obtaining aviation resources as soon as possible, the most important thing is that we must immediately expand the size of our fleet. The land transportation conditions on the entire third level are very good. Bulk logistics requires strong land routes. In addition to our point-to-point transportation capabilities, our local point-to-face transportation also requires a large number of trucks. "
Li Mu nodded, temporarily interrupted Liu Yidong, and said, "Let me interject first. These three things you mentioned are all important and urgent matters. Naturally, they should be put first in order. However, I have another important but not urgent matter. Urgent matter, recently you sent a qualified person abroad to investigate the solution of the logistics company's automatic sorting equipment. We may not be able to afford this system now, but this facility is something we must launch in the near future. Only by combining automatic sorting equipment with our fully information-based logistics management system can we create truly high-speed and efficient logistics."
Liu Edong immediately said: "I have learned about this before. The most advanced solution now comes from BEUMAN Machinery in Germany. The solution cost for a logistics distribution center is about 60 to 80 million. If it is a super large distribution center, the cost will be even higher. , but this system is not yet available in China, and the postal boss still uses a somewhat outdated sorting system, which is not very efficient."
When Li Mu heard what Liu Edong said, he knew that he had been paying attention to this situation for a long time. He nodded very happily and said, "Then send someone to Berman, Germany to investigate. We need to understand the operation and efficiency of the entire system. , and more importantly, we need to understand its unit cost. How much does it cost to sort 50,000 parcels a day, and how much does it cost to sort 100,000 parcels? Do a systematic inspection, and then we can judge when to start this business based on our actual situation. A system is more suitable.”
Liu Edong nodded and said: "This system is indeed very important, but I think we should not consider launching it in the first two years. The cost is too high. If we build sorting centers in various logistics distribution centers, manpower and conveyor belt sorting can at least be used If it lasts for a few years, domestic logistics will not develop to such high demand in two or three years."
Li Mu smiled slightly: "Whether this system is needed depends not only on the future development of Taobao and the demand for market capacity, but also on our capital operations. If there are sufficient funds, the cost of investment, which must be invested sooner or later, is still The sooner you vote, the better.”
Liu Edong agreed and said: "Yes, it depends on how you plan capital operations."
"Don't worry, I know it well." Li Mu smiled slightly and added: "Also, as you just mentioned about building a logistics and transportation network, land transportation is indeed very important. The heavy trucks responsible for point-to-point transportation, the heavy trucks responsible for point-to-point transportation Small and medium-sized vans, these two will be our top priorities in the next bulk purchase, especially heavy-duty trucks. Each vehicle carries dozens of tons of logistics express items and travels hundreds or even thousands of kilometers on the transportation route. , the quality of the car must be extremely reliable, otherwise if a car crashes on the way, it may affect the express delivery time of tens of thousands of people."
Liu Edong told Li Mu: "I have learned about this. The key to heavy trucks is the tractor. The requirements for tractors for transportation in plain areas are not very high. Brands such as Dongfeng, FAW, and Steyr can do the job. In the first stage, we need at least The overall investment for fifty such heavy-duty trucks is about more than 20 million yuan."
Li Mu waved his hand: "Heavy-duty tractors must not save money. In the future, all of our heavy-duty tractors must have an average monthly delivery rate of more than 90% and travel at least 800-1,000 kilometers per day. To ensure timeliness and stability, we need A more reliable tractor can complete these tasks, so my requirement is to use a purely imported tractor. There is no problem if it is 50% or even 100% more expensive. The key is stability, stability, stability!"
Liu Edong thought for a while, nodded and said: "I also know some about imported tractors. The better truck brands are generally European and Japanese. Europe has Mercedes-Benz, Volvo, Iveco, Scania, and Japan has Isuzu and Hino. The prices are high." The ones in Europe are more expensive.”
Li Mu nodded: "Just buy European heavy trucks. I approve of other Japanese products, but I personally don't trust them in heavy trucks."
Liu Edong said: "Then I will ask my men to investigate and first contact the domestic general distributors of several European heavy truck brands."
Li Mu said: "OK, don't save money at this stage. The European heavy truck brands you just mentioned can first remove Iveco. Mercedes-Benz, Volvo, and Scania all purchase some. The research data is sometimes not as good as our own. The accumulated data allows our drivers to judge which brand of vehicle is more suitable in actual use. This not only involves the performance and control of the vehicle, but also involves several aspects such as failure rate and convenience of later maintenance, etc. We really find the most suitable brand for us during use, and then we will increase our purchases in the future.”
Liu Edong said: "OK, I will arrange it."
Li Mu continued: "I am afraid we will need at least hundreds of small and medium-sized box trucks in the first phase. This is probably a big order no matter if we cooperate with any vehicle company, and our core demand for such vehicles is not In terms of load capacity, but in terms of stability, lightness, speed, and simple and trouble-free post-maintenance, I suggest you send someone to talk to Jinling Iveco. I personally feel that Iveco’s light passenger cars and light trucks are very suitable for it. Do some round-the-clock transportation.”
Liu Edong smiled and said: "You still know so much about trucks? Jinling Iveco, this is also a contribution to the hometown enterprise."
Brother Liu, like Li Mu, are both from Nansu Province. Jinling is the provincial capital. The joint venture Iveco settled in Jinling is naturally regarded as half a hometown enterprise in the hearts of Nansu people. However, Li Mu does not really want to take care of the development of hometown enterprises. Because in his memory, most of the black SF transport vehicles traveling through the city were Iveco, and the red JD transport vehicles also traveling on urban roads were basically all completed by Iveco.
These two companies, one is the largest express logistics company in the country, and the other is the largest B2C e-commerce self-owned logistics system in the country. Both major logistics systems use Iveco vehicles as solutions in the end links of logistics and transportation, which proves that Iveco can definitely It is one of the most suitable solutions. There are many suitable solutions, but since there are predecessors who have found the way for you, why should you bother to explore a new direction
After talking about Iveco, Li Mu added: "By the way, Senior Brother Liu, let your people find a suitable motorcycle manufacturer and order 10,000 motorized tricycles. The requirement for motorized tricycles is that they must have sufficient power and endurance. The manufacturer is required to Add a unified cargo box and front windshield to the motorized tricycles, and like our heavy trucks and small and medium-sized trucks, they must be painted uniformly."
Liu Edong looked at Li Mu in surprise and asked him: "Ten thousand motorized tricycles? Do you want to use motorized tricycles to solve the last step?"
Li Mu nodded and talked about terminal distribution. In fact, in Li Mu's mind, motorized tricycles are the real overlord of terminal distribution!
At present, few express delivery companies use gas-powered tricycles for final delivery. Small express delivery is basically bicycles and motorcycles, and large goods are basically light trucks. The former has a weak cargo-carrying capacity, and the delivery person has to constantly return to the business point; The latter has low turnover efficiency, and sometimes it takes half an hour to get out of a congested and narrow community. Motorized tricycles with small cargo boxes become the best solution.
In the future, when the express delivery business develops vigorously and the industry operation methods become more sophisticated, the solution for express delivery systems such as Postal Service, SF Express, STO, ZTO, JD.com, etc. to solve the last step of logistics is delivery personnel + motorized tricycles. This has been done for more than ten years. The best solution summarized by hundreds of logistics companies. The logistics industry has not yet developed, and motorized tricycles have not yet made their mark in the express delivery industry. So let’s make a debut in your own logistics system first!
Liu Edong could understand why Li Mu needed 10,000 motorized tricycles, and he could also see the huge advantages of motorized tricycles. However, as soon as Li Mu mentioned requiring manufacturers to carry out unified painting, he couldn't help but ask Li Mu: "After talking for so long, we What’s the name of our self-built logistics?”
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(End of chapter)