When Li Mu and Wei Lan were walking by the lake, Boss Ma, who was less than 200 kilometers away from Shanghai in Hangzhou, came to the company with a livid face. As soon as he entered the door, he said to the administrative girl expressionlessly: "Let all managers The top leaders will be in the conference room for a meeting in ten minutes."
Taobao news has been overwhelming since the newspapers were delivered at around 5 o'clock in the morning. By the time major TV stations broadcast news programs at around 6 o'clock in the morning, Taobao news has bombarded every corner of society in almost 3D indiscriminately.
Even Boss Ma didn't realize in advance that the sales data of Taobao Brand Day would have such a big impact on the whole society.
When he got up this morning, he has been troubled by various media reports. It seems that all the media people are focusing on the Internet myth created by Taobao. This makes Boss Ma feel quite annoyed.
First of all, Li Mu held Taobao Brand Day, and various publicity and promotion linkages made him feel great pressure. Now Letao is about to go online, but competitors are playing so big, and in comparison It has greatly occupied the attention of consumers. In this case, when Letao is launched, the promotional resources purchased with money will be greatly reduced in the face of Taobao's overwhelming publicity reports.
When he thought of this, Boss Ma thought to himself: Are the media all fools? They saw 2.683 billion in sales in one day. Why didn't they realize that this was the result of Taobao pooling resources from all sources and pushing it hard for months? More than a month of hard work has just paid off on this day. It’s not like it can sell billions of dollars every day. Is there any need to be so excited
In fact, Boss Ma is not able to look at the problem from Weilan's perspective at the moment. His thoughts are focused on the development of e-commerce itself, or in the initial stage of exploring the Internet business model. Although later generations are very awesome , but his current understanding and control of the country's economic situation is even worse than Wei Lan's.
Boss Ma didn't realize what kind of promotion and significance Taobao had on the country's economic situation, so he instinctively thought that all this was Li Mu's routine. Li Mu's public relations team should have invested heavily in establishing close relationships with major media. Contact, so they will immediately mobilize in groups after the Brand Day and report the data of Taobao Brand Day.
When all the core team members arrived in the conference room, Boss Ma said with a rather annoyed face: "Our Letao will be online in a few days. As a result, Li Mu has now incited so many media to brag and report on Taobao. If we don't If we try to reverse the situation as soon as possible, then we will have to postpone the launch date.”
With that said, Boss Ma blurted out and asked: "It's been nine hours since Taobao Brand Day ended. How is their logistics situation now?"
Cai Chongxin said: "I learned about it at six o'clock this morning, and I will report a few situations."
"First, so far, I have not heard of any news of postal warehouse explosions in Shenzhen or Yangcheng or other regions."
Boss Ma frowned when he heard this: "Have our own express delivery stopped?"
Cai Chongxin nodded: "Our express delivery business has stopped picking up packages since the night before yesterday. I have been supervising this aspect of work."
Boss Ma frowned even more and urged, "Go on first."
Cai Chongxin nodded: "Second, there is news that the postal service's EMS has basically suspended all scattered businesses. Although the business hall is still collecting express delivery, there are no trucks to pick it up. Now they are all piled up in the warehouse of the business hall. It seems that EMS is also adjusting its internal transportation capacity and giving most of its transportation capacity to Taobao."
As he spoke, Cai Chongxin paused and then said: "Take Hangcheng as an example. The Chengxia District Post Office received thousands of express parcels yesterday, but until now they are still piled in their warehouse. However, the postal service's light-duty The truck goes back and forth several times a day. It is said that it is only for delivery, not for pulling. The truck unloads the goods directly when it arrives and leaves after unloading. Sometimes the driver does not even turn off the engine. In addition, I also learned that EMS not only stopped the scattered business Transportation and even delivery have been stopped. Take our front desk as an example. We usually receive at least a dozen EMS express mails every day, all of which are for official business. However, there was no EMS delivery person at the front desk all day yesterday. Come here, but the company next door to us has received EMS express packages, so I asked Xiaoting at the front desk to check it out, and all they received were brand day express packages."
Boss Ma's expression was obviously angry at this time, and he said angrily: "Li Mu is quite capable, and temporarily turned the entire EMS into his own express delivery!" As he said that, Boss Ma suddenly raised his head and asked : "EMS has such a strong throughput capacity? Especially Shanghai, Shenzhen and Yangcheng, with tens of millions of orders! How do they turn around? EMS is an old machine with rust everywhere. No matter how capable Li Mu is, It’s impossible to get them to spin at full strength, right?”
Cai Chongxin looked slightly embarrassed and said: "This is the third point I want to make. Taobao is indeed only cooperating with EMS this time. None of the express delivery companies we acquired has received any express delivery from Brand Day. , and they don’t even use SF Express, which has stronger transportation capacity in Guangdong Province, and it’s entirely Taobao’s cooperation with EMS.”
Boss Ma's eyebrows were already knitted together: "How is that possible? Even if the entire EMS serves him, tens of millions of orders are crowded in major cities, how do they operate?"
Cai Chongxin coughed and said, "I'm not very clear about this. I consulted a leader at Hangcheng Post, and he meant that they are only responsible for picking up the goods on site and delivering them downwards. It is not EMS itself that delivers the goods. "
Boss Ma was even more surprised: "It wasn't sent by EMS?"
"Yes." Cai Chongxin nodded: "It is said that two large container trucks go back and forth between Shanghai and Hangzhou every four hours. They transport express mail from the whole province to the distribution center in Hangzhou 24 hours a day. The distribution center in Hangzhou leaves Those from Hangzhou and other cities were sent out overnight."
Boss Ma's heart skipped a beat and he blurted out: "Li Mu must be personally easing the congestion of orders in several bases. He knows that if he still handed over all the express mail for a large area to the local EMS like he did when he was doing Mango-ME, Then the local EMS will definitely cause congestion. At that time, the provinces and cities below the area will be waiting for express shipments, but the EMS where the Taobao storage base is located cannot handle it. This will create an embarrassing situation where the river water is blocked upstream and drought downstream. Therefore, This time he changed his approach. He personally delivered the orders to the downstream provinces and asked them to directly start fully cooperating... "
Cai Chongxin nodded and said, "That should be it."
Boss Ma said with a livid face: "This person's methods are just like playing hooligan! Since he is playing like this, let's just buy EMS! Does this count as embezzlement of social resources?"
Several other people nodded: "It must be an invasion of social resources. In order to cooperate with them, EMS has stopped all other scattered businesses. I don't know how many people's express delivery will be affected."
At this time, one of them said: "Mr. Ma, why don't we change our media articles and criticize Taobao's rogue practices of appropriating social resources for personal gain!"
Lu Zhaoxi hurriedly said: "No! Our previous strategy was to use various soft articles to imply that Taobao's timeliness was difficult to guarantee. This did not have any obvious target. If we directly criticized Taobao, if Li Mu counterattacked with YY, we would not We are not opponents. Don’t forget that we deliberately stopped many of our courier companies at this critical moment. This in itself is easy for others to take advantage of. When others ask us what our intentions are, we can answer no matter what. It’s a cover-up.”
Boss Ma was sullen, but he felt that what Lu Zhaoxi said was reasonable. He nodded and said, "There is no point in attacking the cooperation between Taobao and EMS. Now that Taobao has seized the spotlight, our best way is to stay put."
As he said that, Boss Ma clenched his fist with one hand, slammed the table, and said angrily: "Li Mu dodged it again! No matter how hard I calculated, I didn't expect that he would sneak into Chencang secretly with EMS like this. I always thought he was I will continue the routine he used when doing Mango-ME instant kills, but I didn’t expect him to level up again!”
Lu Zhaoxi said: "Mr. Ma, I think the timeliness of their brand day this time should be sufficiently guaranteed. We wanted to take advantage of their timeliness and use the gimmick of their own logistics to go online. This plan needs to be changed. My suggestion is to postpone the launch temporarily and wait for the Taobao storm to pass."
Boss Ma nodded and said very unwillingly: "This is the only way we can do it now. We must seize the time to find new breakthrough points and push them online after their limelight has passed."
At this time, Boss Ma was quite unhappy with Li Mu, and Li Mu had undoubtedly become his biggest enemy.
Although the two of them had never met, Li Mu repeatedly attacked his self-confidence, making him unable to accept it.
As early as when Boss Ma wanted to meet with Li Mu, Li Mu kept refusing and refusing again. Then Boss Ma decided to meet Li Mu on the Internet, speed up financing and then acquire the express delivery company, preparing to break Taobao's legs, but Li Mu's strategy of "delivering goods from six major warehousing bases" completely failed his plan. Then he planned a brand day and prepared to have the EMS from the six major bases explode on the brand day. However, he did not expect that Li Mu would directly break it into parts and send everyone to the store. A provincial capital city or municipality has become a "warehousing base", which greatly evenly distributes the demand for transportation capacity, and there is no real congestion at all.
Every time he thought about his continuous capsize at the hands of Li Mu, Boss Ma felt particularly irritable. Originally, the logistics capacity issue was his best opportunity to take advantage of Seven Inch Taobao, but this opportunity has now completely come to nothing. In this way, it is still possible The fate of Letao, which has not yet been launched, is even more confusing.
…
Various reports are still spreading, especially on CCTV. Among the main contents in all news columns today is the big news that the daily sales of Taobao brand reached 2.683 billion. Near noon, the efficient TV station has invited Financial experts have come to analyze what kind of enlightenment and promotion effect Taobao Brand Day has on the domestic economy.
While walking with Wei Lan, Li Mu was thinking repeatedly about his interview with CCTV. He was also sorting out his demands and the message he wanted to convey to the whole society through this interview.
When he was sorting out how to find ways to promote the development of domestic private computers, Li Mu suddenly came up with an extremely bold idea, and then he immediately took out his mobile phone and called Liu Haodong.
"Brother, how many machines did Shenzhou Computer sell during this Brand Day?"
Liu Edong thought for a while and said, "More than three thousand units."
"So few?" Li Mu asked curiously: "Didn't you give them a push? Or did you give them too few resources?"
Liu Edong said: "I really don't want to give them a big thumbs up, because their goods are too big, too heavy, and highly afraid of water and fragile. They are one of the riskiest and most troublesome items in the logistics process. They have a huge impact on our warehousing, manpower, and transportation capacity. It takes up too much space, so I told them from the beginning that we are not responsible for delivering their computers, they will deliver them themselves. In this case, I can’t give them a big push. If I push too hard, if something happens If they can't handle an order of tens of thousands of units, consumers will still blame us for their dissatisfaction."
Li Mu hummed and said, "Well, you can help me make an appointment with the boss of Shenzhou, and tell him that I have a very important strategic cooperation intention and want to interview him, and ask him to come to Yanjing to see me as soon as possible."
"As soon as possible?" Liu Edong asked: "How soon does it mean? When will you come back? CCTV is still waiting to make an appointment with you for an interview."
Li Mu hurriedly said: "I'll be there in the afternoon. The charter flight is scheduled for two o'clock and will land at around four o'clock. You pushed back the CCTV and said that we will summarize the future work of the brand in these two days. It is very critical, so Maybe I don’t have time to accept their exclusive interview in these two days, so it’s best to make an appointment the day after tomorrow.”
Liu Edong said: "Today is a hot topic in the news. I'm afraid the popularity will subside a little bit by the day after tomorrow, right?"
"Don't be afraid, even if it's a week late, as long as I'm interviewed as the founder of Makino Technology and Taobao, it will become a hot spot in the national news." Li Mu was full of confidence and said: "In comparison, compared with the boss of Shenzhou Meeting him is a much higher priority than accepting an interview, because it will be too late to contact him after the interview, and he will get away with all the benefits!"
Liu Edong said with a smile: "Yes, if the people of the country know that the founder of 3321 has launched so many Internet companies, I am afraid that the popularity of celebrities will not be as popular as you."
With that said, Liu Edong said, "I'll try to contact you and see when the other party can arrive soon if they're interested. Shenzhou seems to be in Shenzhen City, right?" "
"That's right." Li Mu said, "The flight from Shenzhen to Yanjing is only one hour longer than mine. If they are interested and leave now, they will definitely arrive in Yanjing earlier than me!"
Sorry, it's already 10 o'clock when I get home from get off work. The second chapter will have to wait until after 12 o'clock. The 4,000-word chapter will be sent first.
(End of chapter)