Li Mu calculated very shrewdly.
He wanted to take advantage of Taobao to make big news and CCTV to interview him, and boast about the greatness of the Internet in front of the people of the country. Not only did he want to promote the rapid development of the Internet, but he also wanted to use himself as a real In this example, the whole society has completely changed its view of the Internet.
In the past few years, most Chinese people who have not been exposed to the Internet feel that the Internet is not a good thing. It has games that make people addicted, and sex and violence that make people make mistakes. Especially parents of students will probably feel sick when they see their children picking up a mouse. I wish I could drive the mouse out of the earth completely. Under such a social background, the number of Internet users is not growing fast enough, the number of computers is not growing fast enough, and the number of Internet practitioners is not growing fast enough. It is difficult for the domestic Internet to grow rapidly.
If everyone is afraid of computers and the Internet, how can anyone become the next me? However, if you use your own example to make the whole society, especially the parents of students, realize that computers and the Internet are not as terrible as they imagine, they can actually create a twenty-year-old billionaire and a person who has the opportunity to inspire others. As the national economic situation improves for promising young people, the domestic Internet basic environment will definitely be greatly improved.
Although 3321 has been exposed for a long time, 3321 is not intended to be profitable, so people in society do not know how significant it is, and they may not necessarily recognize its unprofitable significance, but what does Makino Technology represent? What does Taobao represent? Which of these two companies should not be valued in the ten-digit range? A 20-year-old young man built a software and a website, with a combined valuation of more than 10 billion. The impact on the entire society is probably far more shocking than Taobao's daily sales of 2.683 billion.
Li Mu can even imagine that if he released a signal like "the Internet has made me" during an exclusive interview on CCTV, then the country will definitely usher in a peak of home computer purchases!
Those parents who have changed their views and hope that their children will succeed may think of buying a computer for their children; those college students or young people who have just graduated from college may also ignite their enthusiasm for the Internet and buy a personal computer; those who have a relationship with the Internet Small business units will probably pay more attention to understanding and mastering the Internet. This series will eventually correspond to the sales peak of home computers.
Li Mu firmly believes that as long as he does this interview well, he will be able to greatly promote the popularization of home computers and become a super promoter of the Internet industry. By then, all domestic computer manufacturers will probably benefit from it. In this case, why didn't he find out in advance? As a partner, enjoy the dividends you create
For cooperation in this area, Li Mu can find many companies, such as HP, Dell, and IBM abroad, and Lenovo, Founder, and Tongfang domestically. There are two reasons why Li Mu prefers Shenzhou.
First of all, the domestic first-line computer manufacturing enterprises have a huge structure, and it is very difficult for them to penetrate into it. Moreover, Li Mu does not like bureaucratic businessmen very much, and dealing with such people will be tiring;
Secondly, Shenzhou has been a disruptor since its birth. Even though its quality, workmanship, after-sales and other issues have been criticized, it is undeniable that it has played a very important role in accelerating the price reduction of home computers and promoting the popularity of home computers. It has After struggling here, other major companies have to lower their profits in exchange for market share. This is Shenzhou's indelible contribution to China's Internet industry. Li Mu not only feels that he has a spiritual compatibility with Shenzhou, but also has a passion for this brand. Certain personal sentiments.
Combining these two points, Li Mu wants to seek a little personal gain for himself before greatly promoting the development of the Internet. It is definitely the best choice to bring Shenzhou into his camp in advance.
The parent company of Shenzhou Computer Company is Shenzhen New World Group. The helmsman of New World is Wu Haijun. He is now thirty-six years old and at the best age for his career. In the reform bridgehead of Shenzhen City, he is at home like a fish in water and full of energy.
Wu Haijun has always had great hopes and enthusiasm for the computer industry. With his unique management methods and cost control methods, he has become an absolute weirdo in the PC industry, a weirdo hated by his peers.
Before the emergence of Shenzhou, the terminal price of a PC costing 3,000 yuan was over 6,000 or even higher. However, in the opaque market, established PC companies maintained a different kind of tacit understanding with peace of mind, and no one started a price war. Make a fortune silently.
Precisely because of the opacity of prices, Chinese people have long believed that PC computers are a standard luxury product. In this era when the per capita monthly salary is less than a thousand yuan, it takes half a year's salary to buy any brand PC. Yes, although the price of building a machine is relatively low, it requires consumers to have hardware knowledge reserves, otherwise it will really screw you up without negotiation.
Shenzhou started to get involved in complete machine manufacturing last year, and this year it dared to take over the world with the 4888 P4 computer. In the past, even ordinary people could not even imagine that a 4888 could buy a home computer with superior performance. This directly put the PCs have dropped from a high of 6,000 to 7,000 yuan to less than 5,000 yuan. This has played a huge role in the decline in computer hardware prices and the popularity of computers.
Shenzhou's way of doing things is relatively in line with Li Mu's values. In order to break through, Shenzhou almost broke through the low price of PCs. In order to promote the development of MP3 hardware and MP3 search and download, Li Mu found someone to design and OEM Mango-ME. You don't make any money, just use the cost price to completely smash the profits of MP3 hardware to the floor!
What Li Mu wanted to do at the beginning was to promote the rapid development of an industry. It didn't matter if he didn't make money, so he was much more ruthless than Shenzhou. He didn't care about the life and death of other manufacturers and shipped products directly at cost prices, leaving everyone exhausted and unable to catch up. Get to his rhythm.
So the current situation in the domestic MP3 market is that as long as Mango-ME has the goods, other companies' MP3s will never be able to sell. Although they are also trying their best to reduce prices, the price is limited by channel costs, and there is really no way to lower it to Mango-ME. In this context, the number of domestic MP3 hardware has increased significantly, and the number of MP3 search and downloads has been rising almost non-stop. As the biggest beneficiary, the current value of Yiting.com is no longer the same as it was at the beginning.
However, Shenzhou is, after all, a private enterprise that wants to make money and break out among many PC manufacturers. His original intention is not to promote the development of the industry, but his approach of cutting profits and engaging in price wars has still played a very positive role in the industry. .
Li Mu feels that Shenzhou and he have a certain affinity. If Shenzhou is willing to cooperate with him, then he will use his online direct sales channel on Taobao to help Shenzhou Computer further reduce costs and terminal selling prices, and then use YY's Promote coverage capabilities and push Shenzhou computers with low prices and high cost performance. In this way, the sales of Shenzhou computers will be greatly improved. Once the sales of Shenzhou computers increase significantly, the cost of hardware procurement will also be reduced, and the cost of the entire machine will be reduced. can be further reduced.
But Li Mu thought bigger. His real purpose was not as simple as taking a cut of Shenzhou's sales, but to seize the opportunity and use channels and promotion resources in exchange for shares in Shenzhou. He did not seek to control Shenzhou, but in the end At least 20-30% of the shares are required to be worthy of in-depth cooperation.
…
Shenzhen.
Wu Haijun is holding a summary meeting.
This time, he was very dissatisfied with the Taobao Brand Day. With such a good opportunity, Shenzhou Computer dropped the price by 200 yuan on the basis of 4888, and also borne the shipping fee of more than 100 yuan. As a result, only a few thousand units were sold in total.
Wu Haijun is keenly aware of the significance of Taobao, an e-commerce website, to PC sales, and feels that the two can be organically combined. He even believes that if operated properly, Shenzhou computers may not be able to sell in one go like smart repeaters. There are hundreds of thousands of them.
So Wu Haijun requested the establishment of a new department at the meeting: Taobao Online Sales Department. The name is a bit crude, but the literal meaning is obvious. This department will be responsible for online sales on the Taobao platform in the future.
Wu Haijun took everyone to analyze the reasons for low sales. One is that the price discount is not strong enough, and the other is that computer transportation users are relatively uneasy.
Seizing these two key points, Wu Haijun clearly understood that there was almost no room for price reduction, and there would be no profit. Businessmen are profit-seeking, and they will not do anything without profit. So it seems that only The second problem is relatively easy to solve.
Wu Haijun specifically asked the procurement and packaging quality control departments to design and purchase a new reinforced packaging box to improve the safety of the entire machine during packaging and transportation. At the same time, detailed pictures of these packaging details were also sent to On Taobao's product page, users are made aware that the packaging of Shenzhou computers can withstand the test of transportation. At the same time, Wu Haijun overcame all objections and clearly proposed the service principle of guaranteed compensation for goods damage, which can further offset users' concerns.
After the meeting, Wu Haijun was still thinking on his way back to the office. If Taobao became popular, the Internet would probably become popular as well. As the Internet became popular, the demand for PCs would definitely increase. He had to find a way to seize this opportunity and put it into use. The sales volume of Shenzhou will increase again.
Just as he was thinking about it, the secretary ran over to him, stood in front of him, and said breathlessly: "Mr. Wu, Taobao CEO Liu Edong just called and said that Mr. Li, the founder of Taobao, wants to interview you."
The secretary didn't know who "Mr. Li" was referring to, but Wu Haijun knew very well that this "Mr. Li" was referring to Li Mu, who was not only the founder of Taobao, but also the founder of Makino Technology and Alipay. This young man was simply The true god of the Internet industry.
Upon hearing that he wanted to see him, Wu Haijun was extremely surprised and subconsciously asked: "When? Where?"
"Yanjing, the other party said that the sooner the better."
Without even thinking about it, Wu Haijun blurted out: "Quick! Book me the earliest flight ticket!"
(End of chapter)