In 2002, Shenzhou had not really found a way out in the industry.
Shenzhou's parent company is engaged in hardware production. Before getting involved in complete machine manufacturing, they already had several years of experience in the production and industry of computer hardware. However, they only started manufacturing complete machines last year.
It has only been one year, and no matter how capable Shenzhou is, it is still only in the position of a start-up company.
Shenzhou really took off only after Shenzhou started to get involved in notebook manufacturing.
Therefore, Wu Haijun is not very confident about his future potential.
However, what Li Mu described to him was a huge market that he had not dared to imagine before. Shenzhou's weakest link right now was its brand awareness. If it cooperates with Li Mu, its brand awareness will definitely be greatly improved.
Once the brand is well-known and supported by the online sales platform Taobao, there is absolutely no need to worry about Shenzhou's sales. The only thing you have to worry about then is the production process, how to reduce costs, expand production capacity, do quality control, and everything else. It can all be solved by Li Mu.
When he thought of this, Wu Haijun couldn't wait to ask Li Mu how he hoped the two sides would cooperate.
At this time, Li Mu cleared his throat and said: "My hope is to use the channel resources of Makino Technology and Taobao to invest in Shenzhou. With interaction at the capital and share levels, our cooperation can be more lasting."
Wu Haijun was instantly poured cold water on his heart.
As an entity businessman, he does not want to dilute his shares before the company is listed and develop his own entity industry. The ultimate goal is to be able to go public and cash out. If he dilutes his shares at this time, he will lose a lot of profits when he goes public in the future, so he The cooperation method that he prefers in his heart is just profit sharing and shares. Not to mention that Li Mu wants to use resources and channels to buy shares. Even if Li Mu takes cash to buy shares, his first reaction is not to be willing.
Seeing Wu Haijun's hesitant expression, Li Mu said calmly: "Mr. Wu, to be honest, with the scale of Makino Technology and Taobao, what we are pursuing is not just net profit."
Wu Haijun nodded hesitantly. He also understood that Li Mu held two major Internet platforms. With his status and height, he would definitely not care about the profit share from the sales of Shenzhou computers. He definitely wanted to use his influence now. Shenzhou strives to spread its tentacles and roots comprehensively, covering as much as possible the upstream and downstream of the Internet industry. As a complete PC manufacturer, Shenzhou is a standard upstream enterprise in the Internet industry.
However, Wu Haijun was not happy about exchanging company shares for Li Mu. Under the guidance of the thinking mode of a real businessman, Wu Haijun thought for a long time and said to Li Mu: "Mr. Li, I understand your needs very well. , to be honest, I don’t object to sacrificing part of the shares in exchange for resources for corporate development, but to be honest, at the moment, we don’t know enough about the potential of Makino Technology and Taobao in PC sales. I have an idea. , I don’t know what you think.”
Li Mu smiled slightly: "President Wu, please tell me."
Wu Haijun sat up straight and said with a sincere face: "Mr. Li, Shenzhou naturally attaches great importance to Taobao, an emerging e-commerce platform. I also held a meeting with my employees before coming here, hoping to come up with a complete set of packaging solutions. To make our complete machine packaging safer and to reassure consumers on Taobao.”
With that said, Wu Haijun changed the topic and said: "But the matter of buying shares does not count on my own. It needs to be decided by the shareholders' meeting collectively, so I can't give you any definite reply now, but please believe me." , we really want to sell complete PCs on Taobao, so my personal idea is: I think we can try a first-stage cooperation, for example, within three to six months, Shenzhou can sell to Taobao. 10% of the total amount will be used as profit sharing. If the results are good after three to six months, I can persuade other directors to handle your investment."
Li Mu smiled slightly, but in his heart he felt that Wu Haijun seemed to be very tactful, his words were too empty, and he had his own little calculations.
The so-called "attempt to cooperate" he mentioned is basically to keep the benefits and initiative in his own hands, and give Taobao 10% as a profit share. Shenzhou will definitely still make money, because if he continues to distribute goods normally, the channels The cost should be similar to this ratio, or even higher.
Moreover, once he invests a lot of resources in promotion, Shenzhou's popularity will immediately rise to the same level as or even surpass the first-tier brands. In this case, what if Shenzhou gives all the profits to Taobao? A few months later, they became a first-tier PC brand in China, and the value contained in this was far higher than the revenue generated from cooperative sales in a few months.
If after three to six months, the Shenzhou brand becomes bigger, and he turns around and refuses to recognize anyone else, what can he do to him? On the contrary, when his own brand rises rapidly, he will be able to enjoy the success in the future. Although he is not sure about his character and integrity, he must be wary of others. What's more, how could Li Mu let himself fall into this? In a passive situation
Seeing that Li Mu was silent, Wu Haijun continued to incite, saying: "Mr. Li, look, within three to six months, if your self-built logistics starts, we can also provide the goods to you first. Then we will give you a lower ex-factory price, and you will be responsible for the sales and transportation. In this case, Taobao's profit point will be greater. In addition, we can also accept an account period of two to three months. Taobao can Having a healthier cash reserve makes it better on your end as well.”
When Li Mu heard this, he began to feel a little grudge, and his face no longer smiled, but gradually became serious, and said seriously: "President Wu, if you want to come to me to borrow my strength, then I can basically give you a clear answer. You, this hope is impossible to realize."
Wu Haijun didn't expect that Li Mu would turn against him all of a sudden, and even the tone of his speech became much colder. He even directly pointed out his true intention to use Taobao to improve himself, so he hurriedly tried to explain: "Mr. Li, Don’t get me wrong, I really don’t…”
Before he could finish speaking, Li Mu raised the palm of his right hand to signal him to pause. Then he paused slightly and said, "I haven't finished speaking yet. If President Wu has anything to say, you can wait until I finish speaking."
Wu Haijun nodded quickly and made a gesture of invitation: "Please continue."
Li Mu nodded lightly and said expressionlessly: "I didn't invite you all the way here to learn how to do good deeds, let alone to get into your car, so you must not have any misunderstanding on this point. The main reason I invited you here is I want to tell you that I am going to drive now. Do you want to get on the bus? If you want, you can buy a ticket from me and you can run and get on the bus. If you don’t want to, I don’t have any objections. If we can’t cooperate, we can at least be friends. If we can’t be friends, at least we’re still fellow villagers.”
As soon as these words came out, everyone including Liu Yidong looked stern.
Li Mu's words were already very rude. Not only was he rude, but his posture was also very high. Even Liu Edong was worried that Wu Haijun would be uncomfortable or even angry after hearing this. But to his surprise, Wu Haijun There was no sign of anger, instead the whole person fell into a kind of shameless silence.
Li Mu is an efficient person, and he doesn't really like to play tricks on others when discussing business.
After several companies have developed to the present, he has only used some tricks with Mr. Li of Baidu and Juncheng Song Zhilei, but most of the time, he is still very sincere towards partners and potential partners. Just like today, he really wants to Let's pull Shenzhou together to do something big. Everyone should look further ahead. If there is win-win cooperation, the future market space will be unimaginably large.
But if Wu Haijun only valued the small shares in front of him, then Li Mu would naturally not be able to help him in vain. He could only say goodbye to him and then find other manufacturers to cooperate.
Wu Haijun also realized that what he just thought might offend Li Mu. He didn't know how big Li Mu wanted to do, and he didn't know that Li Mu was already preparing to push the domestic Internet industry in front of CCTV cameras. He was out of sympathy To protect his own interests, he really wanted to trick Li Mu into trying to cooperate with him at the sales level first. It didn't matter if he sacrificed some profits for Li Mu. As long as he could build the Shenzhou brand, he would make money, and he would make a lot of money.
But he didn't expect that Li Mu could easily see through his thoughts and point it out directly, which made him feel embarrassed and worried.
Therefore, Wu Haijun hurriedly explained: "Mr. Li, I really don't mean to use my strength to fight against you. I just want to get to know each other better. In this way, our future cooperation can be smoother. I am I am very sincere in cooperating with you, otherwise I wouldn’t have rushed here from Shenzhen City in such a hurry.”
Li Mu waved his hand: "President Wu, there is no point in saying this. Let me ask you a question."
Wu Haijun said hurriedly: "Please tell me."
Li Mu looked at him and asked: "What was the national computer sales in 2001?"
Wu Haijun got involved in this industry last year. Naturally, he knew this data very well and blurted out: "The total number of desktop PCs and notebook PCs is nearly 9 million units."
Li Mu nodded and asked, "How much does Shenzhou occupy?"
Wu Haijun said with shame: "Shenzhou just started last year, and its proportion is very small, not even 3 percentage points."
Li Mu asked again: "Then what do you think the annual sales will be this year?"
Wu Haijun thought for a while and said: "Originally, I thought there should be a growth rate of about 15%, about 10 million units, but with Taobao's rise so fast, I think we can be more optimistic, about 12 million units! "
Li Mu asked him: "What if I say it can reach at least 20 million units? How much of it do you want?"
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(End of chapter)