Boss Ma is exhausted today.
Having a powerful opponent is nothing, but having an opponent so big that you can only look up to him is so painful.
Boss Ma couldn't figure out how a twenty-year-old Li Mu could master the Internet so well. And the most incomprehensible thing is that he is simply an all-rounder in the Internet field. The two major product ecosystems of Makino Technology and Taobao alone are far beyond the entire industry.
Boss Ma is a proud man. An unexpected visit to the United States a few years ago opened the door to the Internet for him. It also allowed him to be one step ahead of countless people in the country and come into contact with the Internet and the business opportunities behind it. It can even be said that his electronics The business model is borrowed and integrated from the existing model in the United States.
Boss Ma has never felt ashamed about this, because everyone is imitating the United States in this regard. Whether it is himself, Baidu, Tengxun, NetEase, Sina, or Sohu, everyone is one step ahead of others and takes the American Internet The industry's already relatively mature model is directly brought to China, and being able to be ahead of more than a billion people on the road of imitation is enough to make these Chinese Internet veterans feel proud.
However, Li Mu is completely different.
In Li Mu and his products, there is almost no imitation of the American Internet industry! If we insist on imitating, we can only say that Li Mu learned the concepts pioneered by the American Internet, such as instant messaging and e-commerce. However, what Li Mu learned was only theory and concepts. He made achievements in these two fields. The product is definitely the first of its kind in the world.
Take instant messaging software as an example. At present, no instant messaging software can be compared with YY. YY itself has many very powerful original functions, and has created a series of ecological products around YY, especially Tieba and Kaixin. Farm and YY games, Li Mu’s ecological closed-loop play is called slipping away. This kind of gameplay is the first in the Internet industry around the world;
There is also e-commerce. Li Mu’s Taobao has just been launched. From the operation model, it can be seen that he has seen through the core of C2C and B2C. The entire 2C business is the foundation of the retail business. This is the pattern planned by Li Mu. Much bigger than Amazon and eBay at this stage, not to mention that Li Mu borrowed 3321 to incubate Alipay before Taobao was launched. As soon as Taobao was launched, Alipay transformed Alipay into the dual role of payment channel + transaction guarantee, online It plays an extremely important role in transactions, and this method is much more sophisticated than Paypal.
Looking back at Boss Ma at this moment, all he has in hand is a B2B platform, a team, some overseas capital relationships, and a few logistics companies.
If we use the fleet as an analogy, the B2B platform is a destroyer and the flagship and main ship of the entire Alibaba fleet. The overseas capital relationship is a supply ship. The three newly acquired logistics companies can only be regarded as three light missile speedboats. The entire fleet Composed of four combat ships and one supply ship, the ships can only be considered medium in terms of displacement and firepower, and their overall strength is weak.
Looking back at Li Mu, the fleet under his command is simply huge. Taobao, which is facing him head-on, is undoubtedly a large aircraft carrier. Although it has just been launched, its own combat effectiveness is already very terrifying, and Alipay is not far behind. The Aegis guided missile cruiser Taobao is an aircraft carrier with outstanding strike, defense, and fire support capabilities.
In addition, there is also a strategic nuclear submarine under construction in Li Mu Shipyard, which is Taobao's self-built logistics system. Although it is only a support system, in terms of its strategic role in e-commerce, it is absolutely as important as a strategic nuclear submarine. , and the funds are currently in place, and the launch of this strategic nuclear submarine is just around the corner.
The scary thing is that Li Mu also has a large supply ship - Wanying Real Estate.
Not only that, if he is fighting against himself, another large aircraft carrier battle group of Li Mu will also participate. YY itself is an aircraft carrier with a higher displacement than Taobao, and Tieba, YY Games, and Happy Farm play the roles of cruiser, destroyer, and destroyer respectively. As an attack submarine, in the war between itself and Taobao, the YY aircraft carrier battle group also exerted its combat effectiveness at all times, helping Taobao show more powerful strength.
Boss Ma knows that his size is basically crushed by Li Mu's two aircraft carrier battle groups, but he still has his ambitions. The three light missile speedboats of Logistics are the key to his success. If With proper strategic deployment and tactics, these three light missile speedboats have a chance to sink Taobao and Alipay. As long as Taobao and Alipay are sunk, the YY aircraft carrier battle group cannot help them even if they want to, and they can only watch themselves win. .
But unfortunately, stealing chickens is really exciting, but the chance of failure is also very high. When Li Mu invested in his own fleet and fully mobilized the entire EMS to serve him, Boss Ma realized that his plan to steal chickens was complete. Failed.
After dragging his exhausted body back home, Boss Ma fell into the sofa and was still at a loss.
The plan to steal the chicken failed, and the next thing to do was to confront them head-on.
Letao is about to go online. When the real wave of Taobao passes, he will let the hastily completed Letao go into the water and fight Taobao decisively. He has more pride than strength.
At this time, the mobile phone rang, and Lu Zhaoxi said anxiously on the phone: "Mr. Ma, watch TV! Zhejiang Satellite TV! Liu Haodong is being interviewed by the TV station, and he is giving us a shit basin!"
Boss Ma was excited and hurriedly turned on the TV. Zhejiang Satellite TV was broadcasting the evening news. On the TV screen at this time, Liu Edong was facing the microphones and cameras of more than 20 TV stations. He spread his hands and said helplessly: "I I don’t understand why these three express delivery companies were so coincidental that on the day Taobao Brand Day began, they almost unanimously stopped nationwide collection services. As the reporter just said, this time, if it weren’t for postal EMS With full cooperation with Taobao, our express delivery turnover is likely to be paralyzed, which may bring disaster to Taobao. If it were not for EMS, the headlines of today's news might be: 'Taobao logistics is paralyzed', 'Package 'Liquid warehouse', 'Consumers have no hope of receiving goods', 'The future of e-commerce is uncertain', etc... "
As soon as he heard Liu Edong talking about the three express delivery companies in front of so many media, Boss Ma's heart skipped a beat and he dropped the remote control in his hand.
He understood Li Mu's intention almost immediately. The brand day had just passed, Li Mu had just withstood the huge logistics pressure, and then he started to fight back.
Li Mu, you are playing too hard! You want me to be criticized by thousands of people!
Just five minutes ago, the news of Liu Erdong's interview started to be broadcast. Liu Erdong informed the reporter of all the detailed data of this Taobao Brand Day, how much money was sold, how many goods were sold, how many orders were completed, and which companies have achieved glory. sales results.
After introducing these, he also naturally reported the subsequent logistics and distribution status of these orders.
Liu Edong said: "Due to some special reasons, all the 14 million orders generated by Taobao Brand Day can only be shipped through postal EMS, which has brought great turnover pressure to the entire EMS. However, we are very Fortunately, EMS has given Taobao 200% support, and EMS employees across the country are working overtime to help Taobao digest, transport and deliver these 14 million orders as soon as possible."
Liu Edong deliberately left reporters with a question: For what special reason, more than 10 million orders on Taobao can only be shipped through EMS? There are at least several private express delivery companies in the country, right
So, no doubt, a reporter stood up and asked: "Mr. Liu, could you please explain in detail why Taobao orders can only be shipped through EMS?"
Liu Edong sighed and said, "There is nothing we can do. On our Brand Day, three private express delivery companies, namely ZJD, STO and YTO, coincidentally announced that they would stop collecting goods at the same time. After they stopped collecting goods, not only did we have no choice but to By using their transportation capacity to share the pressure, a considerable part of the transportation demand that they had rejected poured into EMS, which greatly increased the pressure and load on us and EMS."
When these words were spoken, all the reporters were shocked!
They originally thought that Taobao and EMS had some kind of strategic partnership, so all Taobao orders were entrusted to EMS for delivery. Suddenly they heard Liu Edong said so much, and they realized that Taobao was forced to only cooperate with EMS. Cooperate because several other large-scale express delivery companies refuse to accept delivery!
Isn’t the service of an express company simply about collection and delivery? This is the most fundamental basis for their survival. Under normal circumstances, how could the express company suddenly stop receiving goods? And at this critical moment when orders surge during Taobao Brand Day, are these express delivery companies making money
Also, why did the three express delivery companies stop receiving goods at this moment? Is this a coincidence? Absolutely impossible! The reporter's sense of smell was extremely keen and he immediately realized that there must be something fishy in this! Without even thinking about it, I knew that someone was definitely targeting Taobao on purpose and wanted to cause trouble to Taobao at this time!
Taobao news has been speculating for a whole day. In fact, media reporters all know that Li Mu is the real big news point. If Li Mu cannot be reported, there will be no hot news worthy of hype in the future. But Liu Haodong’s words immediately made them realize , the long-awaited breaking point is finally here!
Taobao single-handedly drove 2.683 billion yuan in sales in one day. Even CCTV news said that Taobao is of great significance in promoting domestic economic development and improving the domestic economic situation. More than 20 people a day With sales of 100 million, so many companies, workers, and raw material suppliers have benefited, but someone is deliberately causing trouble for Taobao at this critical moment. If he were to be dug out, wouldn't it be a hot news story
The media reporter hurriedly asked: "Mr. Liu, do you know why these three express delivery companies stopped receiving goods at the same time at such a critical moment? What's the secret here? If it weren't for EMS, would Taobao's express delivery turnover be reduced? Paralyzed?"
Later, it was exactly what Boss Ma saw when he turned on the TV. Liu Haodong spread his hands and said helplessly: "I don't understand either..."
(End of chapter)